{"id":1694,"date":"2021-04-23T14:53:18","date_gmt":"2021-04-23T06:53:18","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=1694"},"modified":"2023-01-19T17:17:39","modified_gmt":"2023-01-19T09:17:39","slug":"%e6%96%b0%e8%a1%8c%e9%8a%b7-4p-%e8%a7%a3%e8%ae%80edm%e7%9a%84%e5%84%aa%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=1694","title":{"rendered":"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u7f8e\u570b\u884c\u92b7\u5354\u6703\uff08AMA, American Marketing Association\uff09\u57282004\u5e74\u5c0d\u65bc <\/span><span style=\"color: #0000ff;\"><b>\u884c\u92b7 <\/b><span style=\"font-weight: 400;\">\u7684\u5b9a\u7fa9\u70ba<\/span><\/span><span style=\"font-weight: 400; color: #0000ff;\">\u300c\u5275\u9020\u3001\u6e9d\u901a\u8207\u50b3\u9001\u50f9\u503c\u7d66\u5ba2\u6236\uff0c\u53ca\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4ee5\u4fbf\u8b93\u7d44\u7e54\u8207\u5176\u5229\u76ca\u95dc\u4fc2\u4eba\u53d7\u76ca\u7684\u4e00\u7a2e\u7d44\u7e54\u529f\u80fd\u8207\u7a0b\u5e8f\u300d<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u884c\u92b7\u624b\u6cd5\u767e\u767e\u7a2e\uff0c\u904e\u53bb\u53c8\u4ee5\u50b3\u7d71\u7684 4P \u7406\u8ad6\u5f37\u8abf\u7522\u54c1\uff08product\uff09\u3001\u50f9\u683c\uff08price\uff09\u3001\u4fc3\u92b7\uff08promotion\uff09\u548c\u901a\u8def\uff08place\uff09\u3002\u5f9e\u7522\u54c1\u5230\u50f9\u683c\u7684\u884c\u92b7\u7b56\u7565\u898f\u5283\u61c9\u7528\u4e26\u8a02\u5b9a\u81ea\u5bb6\u7522\u54c1\u7684\u884c\u92b7\u65b9\u5f0f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u5927\u6578\u64da\u6642\u4ee3\u7684\u5230\u4f86\u3001\u79d1\u6280\u7684\u9032\u6b65\uff0c\u6578\u64da\u8a18\u9304\u53ef\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u6d88\u8cbb\u7fd2\u6163\u3001\u6a21\u5f0f\u3001\u7279\u6027\u7b49\u8cc7\u8a0a\u3002IT\u7814\u7a76\u8207\u9867\u554f\u8aee\u8a62\u516c\u53f8\u2500\u9867\u80fd\u516c\u53f8\uff08Gartner Research\uff09\u7684\u526f\u7e3d\u88c1Kimberly Collins\u63a8\u51fa <\/span><span style=\"color: #ff0000;\"><b>\u65b04P\u7406\u8ad6<\/b><\/span><span style=\"font-weight: 400;\">\uff0c\u4ee5\u4eba\uff08people\uff09\u3001\u6210\u6548\uff08performance\uff09\u3001\u6b65\u9a5f\uff08process\uff09\u548c\u9810\u6e2c\uff08prediction\uff09\u7d44\u6210\u3002\u4f01\u696d\u7684\u91cd\u5fc3\u4e0d\u518d\u50cf\u4ee5\u5f80\u4ee5\u300c\u7522\u54c1\u300d\u70ba\u91cd\u5fc3\uff0c\u800c\u662f\u4ee5\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u65b0\u884c\u92b7\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u7528\u65b0 4P \u884c\u92b7\u7406\u8ad6\u4f86\u89e3\u8b80 EDM \u53ef\u505a\u7684\u884c\u92b7<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1696\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/654684684.png\" alt=\"\" width=\"1337\" height=\"895\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/654684684.png 1337w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/654684684-300x201.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/654684684-1024x685.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/654684684-768x514.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/654684684-600x402.png 600w\" sizes=\"auto, (max-width: 1337px) 100vw, 1337px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\uff09<\/span><\/p>\n<h3><span style=\"color: #000080;\"><b>\u4eba\uff08people\uff09\uff1a\u5206\u6790\u6d88\u8cbb\u8005\u8f2a\u5ed3<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5927\u6578\u64da\u6642\u4ee3\u91cd\u65b0\u5b9a\u7fa9\u4e86\u300c\u5e02\u5834\u5340\u9694\u300d\uff0c\u4e5f\u5c31\u662f\u300c\u4e00\u5c0d\u4e00\u884c\u92b7\u300d\u3002\u5206\u773e\u884c\u92b7\u8b8a\u6210\u91cd\u8981\uff0c\u9664\u4e86\u5584\u7528Google Analytics\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u5de5\u5177\uff0c\u6839\u64da\u904e\u5f80\u7684\u6578\u64da\u5206\u6790\u9867\u5ba2\u504f\u611b\u7684\u7522\u54c1\uff0c\u6216\u662f\u904e\u53bb\u66fe\u8cfc\u8cb7\u904e\u7684\u7522\u54c1\u3001\u7d00\u9304\u4e26\u6a19\u7c64\uff0c\u4ee5\u5206\u6790\u51fa\u6d88\u8cbb\u8005\u7684\u8f2a\u5ed3\uff0c\u518d\u7d50\u5408EDM\u884c\u92b7\uff0c\u7cbe\u6e96\u5206\u773e\u884c\u92b7\uff0c\u9054\u5230\u5ba2\u88fd\u5316\u5ee3\u544a\u7684\u884c\u92b7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u767c\u9001\u884c\u92b7\u96fb\u5b50\u5831\u524d\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u5e02\u5834\u5340\u9694\u9032\u884c\u767c\u9001\u3002\u98db\u4fe1\u6703\u7d00\u9304\u4e00\u5e74\u5167\u7684\u6bcf\u500b\u767c\u9001\u6578\u64da\uff0c\u5c0d\u65bc\u76f8\u540cEDM\u7684\u958b\u4fe1\u7387\uff08\u958b\u4fe1\u540d\u55ae\u3001\u672a\u958b\u4fe1\u540d\u55ae\uff09\u3001\u9ede\u64ca\u7387\u3001CTOR\uff08\u9ede\u64ca\u958b\u555f\u7387\uff09\u3001ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u4e0d\u540c\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e<\/span><span style=\"font-weight: 400;\">\uff0c<\/span><span style=\"font-weight: 400;\">\u7372\u5f97\u7684\u6578\u64da\u8cc7\u6599\u904b\u7528\u65bc\u4e0b\u6b21\u9032\u884c\u76ee\u6a19\u5e02\u5834\u5340\u9694\u6642\u4f7f\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5584\u7528\u6bcf\u6b21\u767c\u9001EDM\u5f8c\u7684\u6578\u64da\u5831\u8868\uff0c\u8b93\u71df\u92b7\u8b8a\u5f97\u66f4\u52a0\u6e96\u78ba\u3002\u59a5\u5584\u7ba1\u7406\u6703\u54e1\u540d\u55ae\uff0c\u76f8\u8f03\u512a\u65bc\u73fe\u4eca\u71b1\u9580\u7684\u793e\u7fa4\u8edf\u9ad4\u6295\u653e\u5ee3\u544a\u6642\uff0c\u4e0d\u516c\u958b\u4e5f\u8f03\u4e0d\u5373\u6642\u66f4\u65b0\u7684\u53d7\u773e\u6578\u64da\u3002<\/span><\/p>\n<h3><span style=\"color: #000080;\"><b>\u6210\u6548\uff08performance\uff09\uff1a\u884c\u92b7\u6210\u6548<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">EDM\u7684\u6210\u6548\u826f\u52a3\uff0c\u53ef\u7528\u5230\u9054\u3001\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u8f49\u63db\u7387\u4f5c\u70ba\u5206\u985e\uff0c\u4ee5\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u7279\u6027\u9032\u884c\u6703\u54e1\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e\uff0c\u4f8b\u5982\u4e0d\u6d3b\u8e8d\u7684\u8a02\u95b1\u540d\u55ae\u901a\u5e38\u6703\u6709\u8f03\u4f4e\u7684\u958b\u4fe1\u7387\u3002\u91dd\u5c0d\u4e0d\u540c\u5206\u773e\u7684\u8a02\u95b1\u6236\u7d66\u4e88\u4e0d\u540c\u7684\u8a98\u56e0\uff0d\u90f5\u4ef6\u6a19\u984c\u3001\u662f\u5426\u6709\u9054\u5230\u7b2c\u4e00\u9805P\u7684\u4e00\u5c0d\u4e00\u884c\u92b7\uff0c\u5438\u5f15\u8a72\u8a02\u95b1\u6236\u7684\u6ce8\u610f\u9032\u800c\u958b\u4fe1\u3001\u9ede\u64ca\u4e26\u8f49\u63db\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u7b2c\u4e00\u500bP\u7684\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u51fa\u767c\u5f8c\uff0c\u6839\u64da\u4e0a\u8ff0\u63d0\u5230\u7684\u6d88\u8cbb\u8005\u7684\u958b\u4fe1\u983b\u7387\u3001\u6642\u6bb5\u3001\u9ede\u64ca\u7684\u6d3b\u8e8d\u7a0b\u5ea6\uff0c\u4fee\u6539\u4e0b\u4e00\u6b21\u884c\u92b7\u7684\u65b9\u5411\u3002\u5728\u5c0d\u7684\u6642\u9593\uff08\u958b\u4fe1\u6642\u9593\uff09\u5bc4\u767cEDM\uff08\u504f\u597d\u7684\u4e3b\u984c\uff09\u7d66\u5c0d\u7684\u4eba\uff08\u6d3b\u8e8d\u5206\u773e\uff09\u4ee5\u9054\u5230\u6700\u597d\u7684\u6548\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6210\u6548\u512a\u826f\u9664\u4e86\u5efa\u7acb\u5065\u5eb7\u7684\u8a02\u95b1\u540d\u55ae\uff0c\u826f\u597d\u7684\u7db2\u57df\u3001\u90f5\u4ef6\u4fe1\u8b7d\uff08\u76f8\u95dc\u6587\u7ae0\u8acb\u53c3\u8003\u90f5\u4ef6\u4fe1\u8b7d\u3001\u7121\u6548\u540d\u55ae\u7b49\uff09\u3002<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.flydove.net\/blog\/?p=1435\" target=\"_blank\" rel=\"noopener noreferrer\">\u8b93\u5ba2\u6236\u5c0d\u4f60\u767c\u7684 EDM \u66f4\u6709\u611f\uff01\u6703\u54e1\u8b8a\u6b7b\u5fe0\u7c89\u7d72\uff01<\/a><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u98db\u4fe1\u5f8c\u53f0\u4e3b\u756b\u9762\uff0c\u81ea\u52d5\u5c07\u4e09\u500b\u6708\u5167\u7684\u6578\u64da\u81ea\u52d5\u5316\u767e\u5206\u6bd4\uff0c\u7e6a\u88fd\u6210\u5716\u886824\u5c0f\u6642\u96a8\u6642\u66f4\u65b0\u6578\u64da\uff0c\u958b\u4fe1\u7387\u3001\u958b\u4fe1\u6642\u6bb5\u3001\u9ede\u64ca\u7387\u4e00\u76ee\u77ad\u7136\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1698\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u4e00\u500b\u6708\u5167\u958b\u4fe1\u7387.png\" alt=\"\" width=\"1597\" height=\"546\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u4e00\u500b\u6708\u5167\u958b\u4fe1\u7387.png 1597w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u4e00\u500b\u6708\u5167\u958b\u4fe1\u7387-300x103.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u4e00\u500b\u6708\u5167\u958b\u4fe1\u7387-1024x350.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u4e00\u500b\u6708\u5167\u958b\u4fe1\u7387-768x263.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u4e00\u500b\u6708\u5167\u958b\u4fe1\u7387-1536x525.png 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u4e00\u500b\u6708\u5167\u958b\u4fe1\u7387-600x205.png 600w\" sizes=\"auto, (max-width: 1597px) 100vw, 1597px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08\u5716\u70ba30\u5929\u5167\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1699\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u6700\u4f73\u958b\u4fe1\u6642\u6bb5.png\" alt=\"\" width=\"781\" height=\"789\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u6700\u4f73\u958b\u4fe1\u6642\u6bb5.png 781w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u6700\u4f73\u958b\u4fe1\u6642\u6bb5-297x300.png 297w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u6700\u4f73\u958b\u4fe1\u6642\u6bb5-768x776.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u6700\u4f73\u958b\u4fe1\u6642\u6bb5-600x606.png 600w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08\u5716\u70ba30\u5929\u5167\u8a02\u95b1\u6236\u6700\u591a\u958b\u4fe1\u6642\u6bb5\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u89c0\u770b\u4e09\u500b\u6708\u5167\u7684\u6574\u9ad4EDM\u6578\u64da\u5916\uff0c\u4e5f\u80fd\u55ae\u7368\u67e5\u8a62\u6bcf\u4e00\u5c01EDM\u7684\u500b\u5225\u6578\u64da\u5831\u8868\uff0c\u4ee5\u6b64\u4fee\u6b63\u4e0b\u4e00\u5c01EDM\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1700\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u958b\u4fe1\u8207\u9ede\u64ca\u5206\u6790.png\" alt=\"\" width=\"708\" height=\"533\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u958b\u4fe1\u8207\u9ede\u64ca\u5206\u6790.png 708w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u958b\u4fe1\u8207\u9ede\u64ca\u5206\u6790-300x226.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u958b\u4fe1\u8207\u9ede\u64ca\u5206\u6790-600x452.png 600w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08\u5716\u70ba\u55ae\u5c01EDM\u4e4b\u958b\u4fe1\u6642\u6bb5\u3001\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09<\/span><\/p>\n<h3><span style=\"color: #000080;\"><b>\u6b65\u9a5f\uff08Process\uff09\uff1a\u898f\u5283\u884c\u92b7\u8d70\u5411<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7d93\u904e\u6578\u64da\u5206\u6790\u5f8c\u53ef\u7372\u5f97\u524d\u5169\u500b P \u7684\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\uff08\u4eba\uff09\u3001\u884c\u92b7\u6210\u679c\u8a55\u4f30\uff08\u6210\u6548\uff09\uff0c\u5f9e\u4e2d\u627e\u51fa\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u8b8a\u6578\uff0c\u900f\u904e\u6709\u6548\u7684\u6539\u5584\u5167\u5bb9\u3001<\/span><b>\u5236\u5b9a\u65b0\u7684\u884c\u92b7\u65b9\u5411<\/b><span style=\"font-weight: 400;\">\uff0c\u50b3\u905e\u5230\u6700\u6b63\u78ba\u7684\u6d88\u8cbb\u65cf\u7fa4\u9762\u524d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u4fe1\u4ef6\u4e3b\u65e8\u9032\u884c A\/B \u6e2c\u8a66\u54ea\u4e00\u7a2e\u65b9\u6848\u66f4\u7b26\u5408\u8a02\u95b1\u6236\u504f\u597d\u7684\u4e3b\u984c\u3002\u627e\u51fa\u6c7a\u5b9a\u6027\u7684\u8b8a\u6578\uff0c\u6709\u6548\u7387\u7684\u65b9\u5f0f\u512a\u5316\u884c\u92b7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96fb\u5546\u5e73\u53f0\u5247\u53ef\u5584\u7528\u98db\u4fe1\u7684\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u300d\uff0c\u7cfb\u7d71\u81ea\u52d5\u5316\u63d0\u9192\u6d88\u8cbb\u8005\u65bc\u6307\u5b9a\u6642\u9593\u5167\uff0c\u589e\u6dfb\u4e00\u4e9b\u8cfc\u8cb7\u8a98\u56e0\u4fbf\u80fd\u4f7f\u6d88\u8cbb\u8005\u91cd\u56de\u8cfc\u8cb7\u7a0b\u5e8f\u4e26\u5b8c\u6210\u4ea4\u6613\u3002\u5df2\u7d93\u5c07\u5546\u54c1\u653e\u9032\u8cfc\u7269\u8eca\u7684\u6d88\u8cbb\u8005\uff0c\u4ee3\u8868\u5c0d\u7522\u54c1\u6709\u9ad8\u5ea6\u8208\u8da3\uff0c\u537b\u56e0\u8b8a\u6578\u6c92\u6709\u5b8c\u6210\u8a02\u55ae\uff0c\u5229\u7528\u8cfc\u7269\u8eca\u63d0\u9192\u4fe1\uff0c\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\u559a\u56de\u4ed6\u5011\u8cfc\u8cb7\uff01<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1701\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u8cfc\u7269\u8eca\u672a\u7d50.png\" alt=\"\" width=\"443\" height=\"39\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u8cfc\u7269\u8eca\u672a\u7d50.png 443w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/\u8cfc\u7269\u8eca\u672a\u7d50-300x26.png 300w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08\u5716\u70ba\u8cfc\u7269\u8eca\u672a\u7d50EDM\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u77e5\u540d\u86cb\u7cd5\u96fb\u5b50\u5831\u884c\u92b7\u4e3b\u65e8\uff09<\/span><\/p>\n<h3><span style=\"color: #000080;\"><b>\u9810\u6e2c\uff08Prediction\uff09\uff1a\u9810\u6e2c\u6d88\u8cbb\u8005\u884c\u70ba<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u904e\u53bb\u50b3\u7d71\u884c\u92b7\u56e0\u70ba\u8cc7\u6e90\u8207\u4eba\u529b\u7684\u9650\u5236\uff0c\u96e3\u4ee5\u505a\u5230\u5dee\u7570\u5316\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u4f46\u662f\u96a8\u8457\u79d1\u6280\u7684\u6210\u9577\u3001\u6578\u64da\u7684\u5206\u6790\uff0c\u73fe\u4eca\u591a\u6578\u7684\u4f01\u696d\u90fd\u53ef\u4ee5\u300c\u5e02\u5834\u5340\u9694\u5316\u884c\u92b7\u300d\uff0c\u914d\u5c0d\u6bcf\u500b\u9069\u5408\u6d88\u8cbb\u8005\u7684\u6d3b\u52d5\uff0c\u500b\u4eba\u5316\u7684\u884c\u92b7\u3002\u8b93\u6bcf\u500b\u9867\u5ba2\u90fd\u6210\u70ba\u4e00\u500b\u5206\u773e\u5e02\u5834\uff0c\u500b\u4eba\u5316\u884c\u92b7\u6b63\u5728\u9032\u884c\u5f0f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u6d88\u8cbb\u8005\u65bc\u5b98\u7db2\u7684\u8cfc\u8cb7\u7d00\u9304\u3001EDM\u7684\u6578\u64da\u5831\u8868\u3001Google Analytics\u5206\u6790<\/span><span style=\"font-weight: 400;\">\u3001<\/span><span style=\"font-weight: 400;\">\u4e0a\u8ff0\u63d0\u53ca\u76843\u7a2e\u884c\u92b7P\uff0c\u5206\u6790\u672a\u4f86\u8d70\u5411\uff0c\u5373\u6642\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u72c0\u614b\uff0c\u4e26\u627e\u5230\u6700\u4f73\u7684\u884c\u92b7\u65b9\u5f0f\u3002\u85c9\u7531\u6e2c\u8a66\u3001\u7d00\u9304\uff0c\u5f9e\u4e2d\u7372\u5f97\u5927\u91cf\u7684\u6578\u64da\uff0c\u5206\u6790\u6d88\u8cbb\u8005\u3001\u6210\u6548\u3001\u9810\u6e2c\u7684\u65b04P\u6b65\u9a5f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u570b\u884c\u92b7\u5354\u6703\uff08AMA, American Marketing Association\uff09\u57282004\u5e74\u5c0d\u65bc \u884c\u92b7 \u7684\u5b9a\u7fa9\u70ba\u300c\u5275\u9020\u3001\u6e9d\u901a\u8207\u50b3\u9001\u50f9\u503c\u7d66\u5ba2\u6236\uff0c\u53ca\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4ee5\u4fbf\u8b93\u7d44\u7e54\u8207\u5176\u5229\u76ca\u95dc\u4fc2\u4eba\u53d7\u76ca\u7684\u4e00\u7a2e\u7d44\u7e54\u529f\u80fd\u8207\u7a0b\u5e8f\u300d\u3002 \u884c\u92b7\u624b\u6cd5\u767e\u767e\u7a2e\uff0c\u904e\u53bb\u53c8\u4ee5\u50b3\u7d71\u7684 4P \u7406\u8ad6\u5f37\u8abf\u7522\u54c1\uff08product\uff09\u3001\u50f9\u683c\uff08price\uff09\u3001\u4fc3\u92b7\uff08promotion\uff09\u548c\u901a\u8def\uff08place\uff09\u3002\u5f9e\u7522\u54c1\u5230\u50f9\u683c\u7684\u884c\u92b7\u7b56\u7565\u898f\u5283\u61c9\u7528\u4e26\u8a02\u5b9a\u81ea\u5bb6\u7522\u54c1\u7684\u884c\u92b7\u65b9\u5f0f\u3002 &nbsp; \u96a8\u8457\u5927\u6578\u64da\u6642\u4ee3\u7684\u5230\u4f86\u3001\u79d1\u6280\u7684\u9032\u6b65\uff0c\u6578\u64da\u8a18\u9304\u53ef\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u6d88\u8cbb\u7fd2\u6163\u3001\u6a21\u5f0f\u3001\u7279\u6027\u7b49\u8cc7\u8a0a\u3002IT\u7814\u7a76\u8207\u9867\u554f\u8aee\u8a62\u516c\u53f8\u2500\u9867\u80fd\u516c\u53f8\uff08Gartner Research\uff09\u7684\u526f\u7e3d\u88c1Kimberly Collins\u63a8\u51fa \u65b04P\u7406\u8ad6\uff0c\u4ee5\u4eba\uff08people\uff09\u3001\u6210\u6548\uff08performance\uff09\u3001\u6b65\u9a5f\uff08process\uff09\u548c\u9810\u6e2c\uff08prediction\uff09\u7d44\u6210\u3002\u4f01\u696d\u7684\u91cd\u5fc3\u4e0d\u518d\u50cf\u4ee5\u5f80\u4ee5\u300c\u7522\u54c1\u300d\u70ba\u91cd\u5fc3\uff0c\u800c\u662f\u4ee5\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u65b0\u884c\u92b7\u7b56\u7565\u3002 \u6211\u5011\u7528\u65b0 4P \u884c\u92b7\u7406\u8ad6\u4f86\u89e3\u8b80 EDM \u53ef\u505a\u7684\u884c\u92b7 \uff08\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\uff09 \u4eba\uff08people\uff09\uff1a\u5206\u6790\u6d88\u8cbb\u8005\u8f2a\u5ed3 \u5927\u6578\u64da\u6642\u4ee3\u91cd\u65b0\u5b9a\u7fa9\u4e86\u300c\u5e02\u5834\u5340\u9694\u300d\uff0c\u4e5f\u5c31\u662f\u300c\u4e00\u5c0d\u4e00\u884c\u92b7\u300d\u3002\u5206\u773e\u884c\u92b7\u8b8a\u6210\u91cd\u8981\uff0c\u9664\u4e86\u5584\u7528Google Analytics\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u5de5\u5177\uff0c\u6839\u64da\u904e\u5f80\u7684\u6578\u64da\u5206\u6790\u9867\u5ba2\u504f\u611b\u7684\u7522\u54c1\uff0c\u6216\u662f\u904e\u53bb\u66fe\u8cfc\u8cb7\u904e\u7684\u7522\u54c1\u3001\u7d00\u9304\u4e26\u6a19\u7c64\uff0c\u4ee5\u5206\u6790\u51fa\u6d88\u8cbb\u8005\u7684\u8f2a\u5ed3\uff0c\u518d\u7d50\u5408EDM\u884c\u92b7\uff0c\u7cbe\u6e96\u5206\u773e\u884c\u92b7\uff0c\u9054\u5230\u5ba2\u88fd\u5316\u5ee3\u544a\u7684\u884c\u92b7\u3002 \u767c\u9001\u884c\u92b7\u96fb\u5b50\u5831\u524d\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u5e02\u5834\u5340\u9694\u9032\u884c\u767c\u9001\u3002\u98db\u4fe1\u6703\u7d00\u9304\u4e00\u5e74\u5167\u7684\u6bcf\u500b\u767c\u9001\u6578\u64da\uff0c\u5c0d\u65bc\u76f8\u540cEDM\u7684\u958b\u4fe1\u7387\uff08\u958b\u4fe1\u540d\u55ae\u3001\u672a\u958b\u4fe1\u540d\u55ae\uff09\u3001\u9ede\u64ca\u7387\u3001CTOR\uff08\u9ede\u64ca\u958b\u555f\u7387\uff09\u3001ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u4e0d\u540c\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e\uff0c\u7372\u5f97\u7684\u6578\u64da\u8cc7\u6599\u904b\u7528\u65bc\u4e0b\u6b21\u9032\u884c\u76ee\u6a19\u5e02\u5834\u5340\u9694\u6642\u4f7f\u7528\u3002 \u5584\u7528\u6bcf\u6b21\u767c\u9001EDM\u5f8c\u7684\u6578\u64da\u5831\u8868\uff0c\u8b93\u71df\u92b7\u8b8a\u5f97\u66f4\u52a0\u6e96\u78ba\u3002\u59a5\u5584\u7ba1\u7406\u6703\u54e1\u540d\u55ae\uff0c\u76f8\u8f03\u512a\u65bc\u73fe\u4eca\u71b1\u9580\u7684\u793e\u7fa4\u8edf\u9ad4\u6295\u653e\u5ee3\u544a\u6642\uff0c\u4e0d\u516c\u958b\u4e5f\u8f03\u4e0d\u5373\u6642\u66f4\u65b0\u7684\u53d7\u773e\u6578\u64da\u3002 \u6210\u6548\uff08performance\uff09\uff1a\u884c\u92b7\u6210\u6548 EDM\u7684\u6210\u6548\u826f\u52a3\uff0c\u53ef\u7528\u5230\u9054\u3001\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u8f49\u63db\u7387\u4f5c\u70ba\u5206\u985e\uff0c\u4ee5\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u7279\u6027\u9032\u884c\u6703\u54e1\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e\uff0c\u4f8b\u5982\u4e0d\u6d3b\u8e8d\u7684\u8a02\u95b1\u540d\u55ae\u901a\u5e38\u6703\u6709\u8f03\u4f4e\u7684\u958b\u4fe1\u7387\u3002\u91dd\u5c0d\u4e0d\u540c\u5206\u773e\u7684\u8a02\u95b1\u6236\u7d66\u4e88\u4e0d\u540c\u7684\u8a98\u56e0\uff0d\u90f5\u4ef6\u6a19\u984c\u3001\u662f\u5426\u6709\u9054\u5230\u7b2c\u4e00\u9805P\u7684\u4e00\u5c0d\u4e00\u884c\u92b7\uff0c\u5438\u5f15\u8a72\u8a02\u95b1\u6236\u7684\u6ce8\u610f\u9032\u800c\u958b\u4fe1\u3001\u9ede\u64ca\u4e26\u8f49\u63db\u3002 \u5f9e\u7b2c\u4e00\u500bP\u7684\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u51fa\u767c\u5f8c\uff0c\u6839\u64da\u4e0a\u8ff0\u63d0\u5230\u7684\u6d88\u8cbb\u8005\u7684\u958b\u4fe1\u983b\u7387\u3001\u6642\u6bb5\u3001\u9ede\u64ca\u7684\u6d3b\u8e8d\u7a0b\u5ea6\uff0c\u4fee\u6539\u4e0b\u4e00\u6b21\u884c\u92b7\u7684\u65b9\u5411\u3002\u5728\u5c0d\u7684\u6642\u9593\uff08\u958b\u4fe1\u6642\u9593\uff09\u5bc4\u767cEDM\uff08\u504f\u597d\u7684\u4e3b\u984c\uff09\u7d66\u5c0d\u7684\u4eba\uff08\u6d3b\u8e8d\u5206\u773e\uff09\u4ee5\u9054\u5230\u6700\u597d\u7684\u6548\u679c\u3002 \u6210\u6548\u512a\u826f\u9664\u4e86\u5efa\u7acb\u5065\u5eb7\u7684\u8a02\u95b1\u540d\u55ae\uff0c\u826f\u597d\u7684\u7db2\u57df\u3001\u90f5\u4ef6\u4fe1\u8b7d\uff08\u76f8\u95dc\u6587\u7ae0\u8acb\u53c3\u8003\u90f5\u4ef6\u4fe1\u8b7d\u3001\u7121\u6548\u540d\u55ae\u7b49\uff09\u3002 \u5ef6\u4f38\u95b1\u8b80\uff1a\u8b93\u5ba2\u6236\u5c0d\u4f60\u767c\u7684 EDM \u66f4\u6709\u611f\uff01\u6703\u54e1\u8b8a\u6b7b\u5fe0\u7c89\u7d72\uff01 \u98db\u4fe1\u5f8c\u53f0\u4e3b\u756b\u9762\uff0c\u81ea\u52d5\u5c07\u4e09\u500b\u6708\u5167\u7684\u6578\u64da\u81ea\u52d5\u5316\u767e\u5206\u6bd4\uff0c\u7e6a\u88fd\u6210\u5716\u886824\u5c0f\u6642\u96a8\u6642\u66f4\u65b0\u6578\u64da\uff0c\u958b\u4fe1\u7387\u3001\u958b\u4fe1\u6642\u6bb5\u3001\u9ede\u64ca\u7387\u4e00\u76ee\u77ad\u7136\u3002 \uff08\u5716\u70ba30\u5929\u5167\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \uff08\u5716\u70ba30\u5929\u5167\u8a02\u95b1\u6236\u6700\u591a\u958b\u4fe1\u6642\u6bb5\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \u9664\u4e86\u89c0\u770b\u4e09\u500b\u6708\u5167\u7684\u6574\u9ad4EDM\u6578\u64da\u5916\uff0c\u4e5f\u80fd\u55ae\u7368\u67e5\u8a62\u6bcf\u4e00\u5c01EDM\u7684\u500b\u5225\u6578\u64da\u5831\u8868\uff0c\u4ee5\u6b64\u4fee\u6b63\u4e0b\u4e00\u5c01EDM\u3002 \uff08\u5716\u70ba\u55ae\u5c01EDM\u4e4b\u958b\u4fe1\u6642\u6bb5\u3001\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \u6b65\u9a5f\uff08Process\uff09\uff1a\u898f\u5283\u884c\u92b7\u8d70\u5411 \u7d93\u904e\u6578\u64da\u5206\u6790\u5f8c\u53ef\u7372\u5f97\u524d\u5169\u500b P \u7684\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\uff08\u4eba\uff09\u3001\u884c\u92b7\u6210\u679c\u8a55\u4f30\uff08\u6210\u6548\uff09\uff0c\u5f9e\u4e2d\u627e\u51fa\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u8b8a\u6578\uff0c\u900f\u904e\u6709\u6548\u7684\u6539\u5584\u5167\u5bb9\u3001\u5236\u5b9a\u65b0\u7684\u884c\u92b7\u65b9\u5411\uff0c\u50b3\u905e\u5230\u6700\u6b63\u78ba\u7684\u6d88\u8cbb\u65cf\u7fa4\u9762\u524d\u3002 \u5982\u4fe1\u4ef6\u4e3b\u65e8\u9032\u884c A\/B \u6e2c\u8a66\u54ea\u4e00\u7a2e\u65b9\u6848\u66f4\u7b26\u5408\u8a02\u95b1\u6236\u504f\u597d\u7684\u4e3b\u984c\u3002\u627e\u51fa\u6c7a\u5b9a\u6027\u7684\u8b8a\u6578\uff0c\u6709\u6548\u7387\u7684\u65b9\u5f0f\u512a\u5316\u884c\u92b7\u3002 \u96fb\u5546\u5e73\u53f0\u5247\u53ef\u5584\u7528\u98db\u4fe1\u7684\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u300d\uff0c\u7cfb\u7d71\u81ea\u52d5\u5316\u63d0\u9192\u6d88\u8cbb\u8005\u65bc\u6307\u5b9a\u6642\u9593\u5167\uff0c\u589e\u6dfb\u4e00\u4e9b\u8cfc\u8cb7\u8a98\u56e0\u4fbf\u80fd\u4f7f\u6d88\u8cbb\u8005\u91cd\u56de\u8cfc\u8cb7\u7a0b\u5e8f\u4e26\u5b8c\u6210\u4ea4\u6613\u3002\u5df2\u7d93\u5c07\u5546\u54c1\u653e\u9032\u8cfc\u7269\u8eca\u7684\u6d88\u8cbb\u8005\uff0c\u4ee3\u8868\u5c0d\u7522\u54c1\u6709\u9ad8\u5ea6\u8208\u8da3\uff0c\u537b\u56e0\u8b8a\u6578\u6c92\u6709\u5b8c\u6210\u8a02\u55ae\uff0c\u5229\u7528\u8cfc\u7269\u8eca\u63d0\u9192\u4fe1\uff0c\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\u559a\u56de\u4ed6\u5011\u8cfc\u8cb7\uff01 \uff08\u5716\u70ba\u8cfc\u7269\u8eca\u672a\u7d50EDM\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u77e5\u540d\u86cb\u7cd5\u96fb\u5b50\u5831\u884c\u92b7\u4e3b\u65e8\uff09 \u9810\u6e2c\uff08Prediction\uff09\uff1a\u9810\u6e2c\u6d88\u8cbb\u8005\u884c\u70ba \u904e\u53bb\u50b3\u7d71\u884c\u92b7\u56e0\u70ba\u8cc7\u6e90\u8207\u4eba\u529b\u7684\u9650\u5236\uff0c\u96e3\u4ee5\u505a\u5230\u5dee\u7570\u5316\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u4f46\u662f\u96a8\u8457\u79d1\u6280\u7684\u6210\u9577\u3001\u6578\u64da\u7684\u5206\u6790\uff0c\u73fe\u4eca\u591a\u6578\u7684\u4f01\u696d\u90fd\u53ef\u4ee5\u300c\u5e02\u5834\u5340\u9694\u5316\u884c\u92b7\u300d\uff0c\u914d\u5c0d\u6bcf\u500b\u9069\u5408\u6d88\u8cbb\u8005\u7684\u6d3b\u52d5\uff0c\u500b\u4eba\u5316\u7684\u884c\u92b7\u3002\u8b93\u6bcf\u500b\u9867\u5ba2\u90fd\u6210\u70ba\u4e00\u500b\u5206\u773e\u5e02\u5834\uff0c\u500b\u4eba\u5316\u884c\u92b7\u6b63\u5728\u9032\u884c\u5f0f\u3002 &nbsp; \u900f\u904e\u6d88\u8cbb\u8005\u65bc\u5b98\u7db2\u7684\u8cfc\u8cb7\u7d00\u9304\u3001EDM\u7684\u6578\u64da\u5831\u8868\u3001Google Analytics\u5206\u6790\u3001\u4e0a\u8ff0\u63d0\u53ca\u76843\u7a2e\u884c\u92b7P\uff0c\u5206\u6790\u672a\u4f86\u8d70\u5411\uff0c\u5373\u6642\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u72c0\u614b\uff0c\u4e26\u627e\u5230\u6700\u4f73\u7684\u884c\u92b7\u65b9\u5f0f\u3002\u85c9\u7531\u6e2c\u8a66\u3001\u7d00\u9304\uff0c\u5f9e\u4e2d\u7372\u5f97\u5927\u91cf\u7684\u6578\u64da\uff0c\u5206\u6790\u6d88\u8cbb\u8005\u3001\u6210\u6548\u3001\u9810\u6e2c\u7684\u65b04P\u6b65\u9a5f\u3002 &nbsp;<\/p>\n","protected":false},"author":3,"featured_media":1695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[10],"tags":[255,257,253,261,250,259,248,251,254,15,249,256,246,258,247,252,260],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-people","tag-performance","tag-place","tag-prediction","tag-price","tag-process","tag-product","tag-promotion","tag-254","tag-15","tag-249","tag-256","tag-4p","tag-258","tag-247","tag-252","tag-260"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flydove.net\/blog\/?p=1694\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c\" \/>\n<meta property=\"og:description\" content=\"\u7f8e\u570b\u884c\u92b7\u5354\u6703\uff08AMA, American Marketing Association\uff09\u57282004\u5e74\u5c0d\u65bc \u884c\u92b7 \u7684\u5b9a\u7fa9\u70ba\u300c\u5275\u9020\u3001\u6e9d\u901a\u8207\u50b3\u9001\u50f9\u503c\u7d66\u5ba2\u6236\uff0c\u53ca\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4ee5\u4fbf\u8b93\u7d44\u7e54\u8207\u5176\u5229\u76ca\u95dc\u4fc2\u4eba\u53d7\u76ca\u7684\u4e00\u7a2e\u7d44\u7e54\u529f\u80fd\u8207\u7a0b\u5e8f\u300d\u3002 \u884c\u92b7\u624b\u6cd5\u767e\u767e\u7a2e\uff0c\u904e\u53bb\u53c8\u4ee5\u50b3\u7d71\u7684 4P \u7406\u8ad6\u5f37\u8abf\u7522\u54c1\uff08product\uff09\u3001\u50f9\u683c\uff08price\uff09\u3001\u4fc3\u92b7\uff08promotion\uff09\u548c\u901a\u8def\uff08place\uff09\u3002\u5f9e\u7522\u54c1\u5230\u50f9\u683c\u7684\u884c\u92b7\u7b56\u7565\u898f\u5283\u61c9\u7528\u4e26\u8a02\u5b9a\u81ea\u5bb6\u7522\u54c1\u7684\u884c\u92b7\u65b9\u5f0f\u3002 &nbsp; \u96a8\u8457\u5927\u6578\u64da\u6642\u4ee3\u7684\u5230\u4f86\u3001\u79d1\u6280\u7684\u9032\u6b65\uff0c\u6578\u64da\u8a18\u9304\u53ef\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u6d88\u8cbb\u7fd2\u6163\u3001\u6a21\u5f0f\u3001\u7279\u6027\u7b49\u8cc7\u8a0a\u3002IT\u7814\u7a76\u8207\u9867\u554f\u8aee\u8a62\u516c\u53f8\u2500\u9867\u80fd\u516c\u53f8\uff08Gartner Research\uff09\u7684\u526f\u7e3d\u88c1Kimberly Collins\u63a8\u51fa \u65b04P\u7406\u8ad6\uff0c\u4ee5\u4eba\uff08people\uff09\u3001\u6210\u6548\uff08performance\uff09\u3001\u6b65\u9a5f\uff08process\uff09\u548c\u9810\u6e2c\uff08prediction\uff09\u7d44\u6210\u3002\u4f01\u696d\u7684\u91cd\u5fc3\u4e0d\u518d\u50cf\u4ee5\u5f80\u4ee5\u300c\u7522\u54c1\u300d\u70ba\u91cd\u5fc3\uff0c\u800c\u662f\u4ee5\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u65b0\u884c\u92b7\u7b56\u7565\u3002 \u6211\u5011\u7528\u65b0 4P \u884c\u92b7\u7406\u8ad6\u4f86\u89e3\u8b80 EDM \u53ef\u505a\u7684\u884c\u92b7 \uff08\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\uff09 \u4eba\uff08people\uff09\uff1a\u5206\u6790\u6d88\u8cbb\u8005\u8f2a\u5ed3 \u5927\u6578\u64da\u6642\u4ee3\u91cd\u65b0\u5b9a\u7fa9\u4e86\u300c\u5e02\u5834\u5340\u9694\u300d\uff0c\u4e5f\u5c31\u662f\u300c\u4e00\u5c0d\u4e00\u884c\u92b7\u300d\u3002\u5206\u773e\u884c\u92b7\u8b8a\u6210\u91cd\u8981\uff0c\u9664\u4e86\u5584\u7528Google Analytics\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u5de5\u5177\uff0c\u6839\u64da\u904e\u5f80\u7684\u6578\u64da\u5206\u6790\u9867\u5ba2\u504f\u611b\u7684\u7522\u54c1\uff0c\u6216\u662f\u904e\u53bb\u66fe\u8cfc\u8cb7\u904e\u7684\u7522\u54c1\u3001\u7d00\u9304\u4e26\u6a19\u7c64\uff0c\u4ee5\u5206\u6790\u51fa\u6d88\u8cbb\u8005\u7684\u8f2a\u5ed3\uff0c\u518d\u7d50\u5408EDM\u884c\u92b7\uff0c\u7cbe\u6e96\u5206\u773e\u884c\u92b7\uff0c\u9054\u5230\u5ba2\u88fd\u5316\u5ee3\u544a\u7684\u884c\u92b7\u3002 \u767c\u9001\u884c\u92b7\u96fb\u5b50\u5831\u524d\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u5e02\u5834\u5340\u9694\u9032\u884c\u767c\u9001\u3002\u98db\u4fe1\u6703\u7d00\u9304\u4e00\u5e74\u5167\u7684\u6bcf\u500b\u767c\u9001\u6578\u64da\uff0c\u5c0d\u65bc\u76f8\u540cEDM\u7684\u958b\u4fe1\u7387\uff08\u958b\u4fe1\u540d\u55ae\u3001\u672a\u958b\u4fe1\u540d\u55ae\uff09\u3001\u9ede\u64ca\u7387\u3001CTOR\uff08\u9ede\u64ca\u958b\u555f\u7387\uff09\u3001ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u4e0d\u540c\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e\uff0c\u7372\u5f97\u7684\u6578\u64da\u8cc7\u6599\u904b\u7528\u65bc\u4e0b\u6b21\u9032\u884c\u76ee\u6a19\u5e02\u5834\u5340\u9694\u6642\u4f7f\u7528\u3002 \u5584\u7528\u6bcf\u6b21\u767c\u9001EDM\u5f8c\u7684\u6578\u64da\u5831\u8868\uff0c\u8b93\u71df\u92b7\u8b8a\u5f97\u66f4\u52a0\u6e96\u78ba\u3002\u59a5\u5584\u7ba1\u7406\u6703\u54e1\u540d\u55ae\uff0c\u76f8\u8f03\u512a\u65bc\u73fe\u4eca\u71b1\u9580\u7684\u793e\u7fa4\u8edf\u9ad4\u6295\u653e\u5ee3\u544a\u6642\uff0c\u4e0d\u516c\u958b\u4e5f\u8f03\u4e0d\u5373\u6642\u66f4\u65b0\u7684\u53d7\u773e\u6578\u64da\u3002 \u6210\u6548\uff08performance\uff09\uff1a\u884c\u92b7\u6210\u6548 EDM\u7684\u6210\u6548\u826f\u52a3\uff0c\u53ef\u7528\u5230\u9054\u3001\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u8f49\u63db\u7387\u4f5c\u70ba\u5206\u985e\uff0c\u4ee5\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u7279\u6027\u9032\u884c\u6703\u54e1\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e\uff0c\u4f8b\u5982\u4e0d\u6d3b\u8e8d\u7684\u8a02\u95b1\u540d\u55ae\u901a\u5e38\u6703\u6709\u8f03\u4f4e\u7684\u958b\u4fe1\u7387\u3002\u91dd\u5c0d\u4e0d\u540c\u5206\u773e\u7684\u8a02\u95b1\u6236\u7d66\u4e88\u4e0d\u540c\u7684\u8a98\u56e0\uff0d\u90f5\u4ef6\u6a19\u984c\u3001\u662f\u5426\u6709\u9054\u5230\u7b2c\u4e00\u9805P\u7684\u4e00\u5c0d\u4e00\u884c\u92b7\uff0c\u5438\u5f15\u8a72\u8a02\u95b1\u6236\u7684\u6ce8\u610f\u9032\u800c\u958b\u4fe1\u3001\u9ede\u64ca\u4e26\u8f49\u63db\u3002 \u5f9e\u7b2c\u4e00\u500bP\u7684\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u51fa\u767c\u5f8c\uff0c\u6839\u64da\u4e0a\u8ff0\u63d0\u5230\u7684\u6d88\u8cbb\u8005\u7684\u958b\u4fe1\u983b\u7387\u3001\u6642\u6bb5\u3001\u9ede\u64ca\u7684\u6d3b\u8e8d\u7a0b\u5ea6\uff0c\u4fee\u6539\u4e0b\u4e00\u6b21\u884c\u92b7\u7684\u65b9\u5411\u3002\u5728\u5c0d\u7684\u6642\u9593\uff08\u958b\u4fe1\u6642\u9593\uff09\u5bc4\u767cEDM\uff08\u504f\u597d\u7684\u4e3b\u984c\uff09\u7d66\u5c0d\u7684\u4eba\uff08\u6d3b\u8e8d\u5206\u773e\uff09\u4ee5\u9054\u5230\u6700\u597d\u7684\u6548\u679c\u3002 \u6210\u6548\u512a\u826f\u9664\u4e86\u5efa\u7acb\u5065\u5eb7\u7684\u8a02\u95b1\u540d\u55ae\uff0c\u826f\u597d\u7684\u7db2\u57df\u3001\u90f5\u4ef6\u4fe1\u8b7d\uff08\u76f8\u95dc\u6587\u7ae0\u8acb\u53c3\u8003\u90f5\u4ef6\u4fe1\u8b7d\u3001\u7121\u6548\u540d\u55ae\u7b49\uff09\u3002 \u5ef6\u4f38\u95b1\u8b80\uff1a\u8b93\u5ba2\u6236\u5c0d\u4f60\u767c\u7684 EDM \u66f4\u6709\u611f\uff01\u6703\u54e1\u8b8a\u6b7b\u5fe0\u7c89\u7d72\uff01 \u98db\u4fe1\u5f8c\u53f0\u4e3b\u756b\u9762\uff0c\u81ea\u52d5\u5c07\u4e09\u500b\u6708\u5167\u7684\u6578\u64da\u81ea\u52d5\u5316\u767e\u5206\u6bd4\uff0c\u7e6a\u88fd\u6210\u5716\u886824\u5c0f\u6642\u96a8\u6642\u66f4\u65b0\u6578\u64da\uff0c\u958b\u4fe1\u7387\u3001\u958b\u4fe1\u6642\u6bb5\u3001\u9ede\u64ca\u7387\u4e00\u76ee\u77ad\u7136\u3002 \uff08\u5716\u70ba30\u5929\u5167\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \uff08\u5716\u70ba30\u5929\u5167\u8a02\u95b1\u6236\u6700\u591a\u958b\u4fe1\u6642\u6bb5\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \u9664\u4e86\u89c0\u770b\u4e09\u500b\u6708\u5167\u7684\u6574\u9ad4EDM\u6578\u64da\u5916\uff0c\u4e5f\u80fd\u55ae\u7368\u67e5\u8a62\u6bcf\u4e00\u5c01EDM\u7684\u500b\u5225\u6578\u64da\u5831\u8868\uff0c\u4ee5\u6b64\u4fee\u6b63\u4e0b\u4e00\u5c01EDM\u3002 \uff08\u5716\u70ba\u55ae\u5c01EDM\u4e4b\u958b\u4fe1\u6642\u6bb5\u3001\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \u6b65\u9a5f\uff08Process\uff09\uff1a\u898f\u5283\u884c\u92b7\u8d70\u5411 \u7d93\u904e\u6578\u64da\u5206\u6790\u5f8c\u53ef\u7372\u5f97\u524d\u5169\u500b P \u7684\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\uff08\u4eba\uff09\u3001\u884c\u92b7\u6210\u679c\u8a55\u4f30\uff08\u6210\u6548\uff09\uff0c\u5f9e\u4e2d\u627e\u51fa\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u8b8a\u6578\uff0c\u900f\u904e\u6709\u6548\u7684\u6539\u5584\u5167\u5bb9\u3001\u5236\u5b9a\u65b0\u7684\u884c\u92b7\u65b9\u5411\uff0c\u50b3\u905e\u5230\u6700\u6b63\u78ba\u7684\u6d88\u8cbb\u65cf\u7fa4\u9762\u524d\u3002 \u5982\u4fe1\u4ef6\u4e3b\u65e8\u9032\u884c A\/B \u6e2c\u8a66\u54ea\u4e00\u7a2e\u65b9\u6848\u66f4\u7b26\u5408\u8a02\u95b1\u6236\u504f\u597d\u7684\u4e3b\u984c\u3002\u627e\u51fa\u6c7a\u5b9a\u6027\u7684\u8b8a\u6578\uff0c\u6709\u6548\u7387\u7684\u65b9\u5f0f\u512a\u5316\u884c\u92b7\u3002 \u96fb\u5546\u5e73\u53f0\u5247\u53ef\u5584\u7528\u98db\u4fe1\u7684\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u300d\uff0c\u7cfb\u7d71\u81ea\u52d5\u5316\u63d0\u9192\u6d88\u8cbb\u8005\u65bc\u6307\u5b9a\u6642\u9593\u5167\uff0c\u589e\u6dfb\u4e00\u4e9b\u8cfc\u8cb7\u8a98\u56e0\u4fbf\u80fd\u4f7f\u6d88\u8cbb\u8005\u91cd\u56de\u8cfc\u8cb7\u7a0b\u5e8f\u4e26\u5b8c\u6210\u4ea4\u6613\u3002\u5df2\u7d93\u5c07\u5546\u54c1\u653e\u9032\u8cfc\u7269\u8eca\u7684\u6d88\u8cbb\u8005\uff0c\u4ee3\u8868\u5c0d\u7522\u54c1\u6709\u9ad8\u5ea6\u8208\u8da3\uff0c\u537b\u56e0\u8b8a\u6578\u6c92\u6709\u5b8c\u6210\u8a02\u55ae\uff0c\u5229\u7528\u8cfc\u7269\u8eca\u63d0\u9192\u4fe1\uff0c\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\u559a\u56de\u4ed6\u5011\u8cfc\u8cb7\uff01 \uff08\u5716\u70ba\u8cfc\u7269\u8eca\u672a\u7d50EDM\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u77e5\u540d\u86cb\u7cd5\u96fb\u5b50\u5831\u884c\u92b7\u4e3b\u65e8\uff09 \u9810\u6e2c\uff08Prediction\uff09\uff1a\u9810\u6e2c\u6d88\u8cbb\u8005\u884c\u70ba \u904e\u53bb\u50b3\u7d71\u884c\u92b7\u56e0\u70ba\u8cc7\u6e90\u8207\u4eba\u529b\u7684\u9650\u5236\uff0c\u96e3\u4ee5\u505a\u5230\u5dee\u7570\u5316\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u4f46\u662f\u96a8\u8457\u79d1\u6280\u7684\u6210\u9577\u3001\u6578\u64da\u7684\u5206\u6790\uff0c\u73fe\u4eca\u591a\u6578\u7684\u4f01\u696d\u90fd\u53ef\u4ee5\u300c\u5e02\u5834\u5340\u9694\u5316\u884c\u92b7\u300d\uff0c\u914d\u5c0d\u6bcf\u500b\u9069\u5408\u6d88\u8cbb\u8005\u7684\u6d3b\u52d5\uff0c\u500b\u4eba\u5316\u7684\u884c\u92b7\u3002\u8b93\u6bcf\u500b\u9867\u5ba2\u90fd\u6210\u70ba\u4e00\u500b\u5206\u773e\u5e02\u5834\uff0c\u500b\u4eba\u5316\u884c\u92b7\u6b63\u5728\u9032\u884c\u5f0f\u3002 &nbsp; \u900f\u904e\u6d88\u8cbb\u8005\u65bc\u5b98\u7db2\u7684\u8cfc\u8cb7\u7d00\u9304\u3001EDM\u7684\u6578\u64da\u5831\u8868\u3001Google Analytics\u5206\u6790\u3001\u4e0a\u8ff0\u63d0\u53ca\u76843\u7a2e\u884c\u92b7P\uff0c\u5206\u6790\u672a\u4f86\u8d70\u5411\uff0c\u5373\u6642\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u72c0\u614b\uff0c\u4e26\u627e\u5230\u6700\u4f73\u7684\u884c\u92b7\u65b9\u5f0f\u3002\u85c9\u7531\u6e2c\u8a66\u3001\u7d00\u9304\uff0c\u5f9e\u4e2d\u7372\u5f97\u5927\u91cf\u7684\u6578\u64da\uff0c\u5206\u6790\u6d88\u8cbb\u8005\u3001\u6210\u6548\u3001\u9810\u6e2c\u7684\u65b04P\u6b65\u9a5f\u3002 &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.flydove.net\/blog\/?p=1694\" \/>\n<meta property=\"og:site_name\" content=\"\u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/flydove.net\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-23T06:53:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T09:17:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/4ps.png\" \/>\n\t<meta property=\"og:image:width\" content=\"712\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u98db\u4fe1\u5c0f\u5e6b\u624b\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u98db\u4fe1\u5c0f\u5e6b\u624b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694\"},\"author\":{\"name\":\"\u98db\u4fe1\u5c0f\u5e6b\u624b\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/#\\\/schema\\\/person\\\/667288f7b9e029e29b44dfe3a94bbc21\"},\"headline\":\"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2\",\"datePublished\":\"2021-04-23T06:53:18+00:00\",\"dateModified\":\"2023-01-19T09:17:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694\"},\"wordCount\":55,\"image\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4ps.png\",\"keywords\":[\"people\",\"performance\",\"place\",\"prediction\",\"price\",\"process\",\"product\",\"promotion\",\"\u4eba\",\"\u4fc3\u92b7\",\"\u50f9\u683c\",\"\u6210\u6548\",\"\u65b04P\",\"\u6b65\u9a5f\",\"\u7522\u54c1\",\"\u901a\u8def\",\"\u9810\u6e2c\"],\"articleSection\":[\"\u884c\u92b7\u7b56\u7565\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694\",\"url\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694\",\"name\":\"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4ps.png\",\"datePublished\":\"2021-04-23T06:53:18+00:00\",\"dateModified\":\"2023-01-19T09:17:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/#\\\/schema\\\/person\\\/667288f7b9e029e29b44dfe3a94bbc21\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694#primaryimage\",\"url\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4ps.png\",\"contentUrl\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4ps.png\",\"width\":712,\"height\":531},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=1694#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.flydove.net\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/\",\"name\":\"\u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c\",\"description\":\"EDM\u767c\u9001\u5c08\u5bb6\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/#\\\/schema\\\/person\\\/667288f7b9e029e29b44dfe3a94bbc21\",\"name\":\"\u98db\u4fe1\u5c0f\u5e6b\u624b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e43da1a5c9aebfe5f8140de64389183cb0c44cb9ad1d6bf7db1ce08a0c981e0c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e43da1a5c9aebfe5f8140de64389183cb0c44cb9ad1d6bf7db1ce08a0c981e0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e43da1a5c9aebfe5f8140de64389183cb0c44cb9ad1d6bf7db1ce08a0c981e0c?s=96&d=mm&r=g\",\"caption\":\"\u98db\u4fe1\u5c0f\u5e6b\u624b\"},\"description\":\"EDM \u767c\u9001\u5c08\u5bb6\uff0c\u7528\u5fc3\u70ba\u60a8\u767c\u9001\u6bcf\u4e00\u5c01\u4fe1 \u53f0\u7063\u5728\u5730\u5c08\u696d\u5718\u968a\uff0c\u6280\u8853\u8d77\u5bb6\u3001\u53f0\u7063\u6a5f\u5668 \u96fb\u4fe1\u3001\u96fb\u5546\u3001\u91d1\u878d\u7b49\u4f01\u696d\u4e00\u81f4\u63a8\u85a6 \u4ee5\u91d1\u878d\u7522\u696d\u898f\u683c\u6240\u6253\u9020\u7684\u7cfb\u7d71\u74b0\u5883\uff0c\u7d66\u60a8\u6700\u5b89\u5168\u3001\u6709\u6548\u7684 EDM \u767c\u9001\u670d\u52d9\",\"sameAs\":[\"https:\\\/\\\/www.flydove.net\\\/\",\"https:\\\/\\\/www.facebook.com\\\/flydove.net\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCi3YN5o391oeok1-zuFr0Ug\\\/videos\"],\"url\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.flydove.net\/blog\/?p=1694","og_locale":"zh_TW","og_type":"article","og_title":"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c","og_description":"\u7f8e\u570b\u884c\u92b7\u5354\u6703\uff08AMA, American Marketing Association\uff09\u57282004\u5e74\u5c0d\u65bc \u884c\u92b7 \u7684\u5b9a\u7fa9\u70ba\u300c\u5275\u9020\u3001\u6e9d\u901a\u8207\u50b3\u9001\u50f9\u503c\u7d66\u5ba2\u6236\uff0c\u53ca\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4ee5\u4fbf\u8b93\u7d44\u7e54\u8207\u5176\u5229\u76ca\u95dc\u4fc2\u4eba\u53d7\u76ca\u7684\u4e00\u7a2e\u7d44\u7e54\u529f\u80fd\u8207\u7a0b\u5e8f\u300d\u3002 \u884c\u92b7\u624b\u6cd5\u767e\u767e\u7a2e\uff0c\u904e\u53bb\u53c8\u4ee5\u50b3\u7d71\u7684 4P \u7406\u8ad6\u5f37\u8abf\u7522\u54c1\uff08product\uff09\u3001\u50f9\u683c\uff08price\uff09\u3001\u4fc3\u92b7\uff08promotion\uff09\u548c\u901a\u8def\uff08place\uff09\u3002\u5f9e\u7522\u54c1\u5230\u50f9\u683c\u7684\u884c\u92b7\u7b56\u7565\u898f\u5283\u61c9\u7528\u4e26\u8a02\u5b9a\u81ea\u5bb6\u7522\u54c1\u7684\u884c\u92b7\u65b9\u5f0f\u3002 &nbsp; \u96a8\u8457\u5927\u6578\u64da\u6642\u4ee3\u7684\u5230\u4f86\u3001\u79d1\u6280\u7684\u9032\u6b65\uff0c\u6578\u64da\u8a18\u9304\u53ef\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u6d88\u8cbb\u7fd2\u6163\u3001\u6a21\u5f0f\u3001\u7279\u6027\u7b49\u8cc7\u8a0a\u3002IT\u7814\u7a76\u8207\u9867\u554f\u8aee\u8a62\u516c\u53f8\u2500\u9867\u80fd\u516c\u53f8\uff08Gartner Research\uff09\u7684\u526f\u7e3d\u88c1Kimberly Collins\u63a8\u51fa \u65b04P\u7406\u8ad6\uff0c\u4ee5\u4eba\uff08people\uff09\u3001\u6210\u6548\uff08performance\uff09\u3001\u6b65\u9a5f\uff08process\uff09\u548c\u9810\u6e2c\uff08prediction\uff09\u7d44\u6210\u3002\u4f01\u696d\u7684\u91cd\u5fc3\u4e0d\u518d\u50cf\u4ee5\u5f80\u4ee5\u300c\u7522\u54c1\u300d\u70ba\u91cd\u5fc3\uff0c\u800c\u662f\u4ee5\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u65b0\u884c\u92b7\u7b56\u7565\u3002 \u6211\u5011\u7528\u65b0 4P \u884c\u92b7\u7406\u8ad6\u4f86\u89e3\u8b80 EDM \u53ef\u505a\u7684\u884c\u92b7 \uff08\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\uff09 \u4eba\uff08people\uff09\uff1a\u5206\u6790\u6d88\u8cbb\u8005\u8f2a\u5ed3 \u5927\u6578\u64da\u6642\u4ee3\u91cd\u65b0\u5b9a\u7fa9\u4e86\u300c\u5e02\u5834\u5340\u9694\u300d\uff0c\u4e5f\u5c31\u662f\u300c\u4e00\u5c0d\u4e00\u884c\u92b7\u300d\u3002\u5206\u773e\u884c\u92b7\u8b8a\u6210\u91cd\u8981\uff0c\u9664\u4e86\u5584\u7528Google Analytics\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u5de5\u5177\uff0c\u6839\u64da\u904e\u5f80\u7684\u6578\u64da\u5206\u6790\u9867\u5ba2\u504f\u611b\u7684\u7522\u54c1\uff0c\u6216\u662f\u904e\u53bb\u66fe\u8cfc\u8cb7\u904e\u7684\u7522\u54c1\u3001\u7d00\u9304\u4e26\u6a19\u7c64\uff0c\u4ee5\u5206\u6790\u51fa\u6d88\u8cbb\u8005\u7684\u8f2a\u5ed3\uff0c\u518d\u7d50\u5408EDM\u884c\u92b7\uff0c\u7cbe\u6e96\u5206\u773e\u884c\u92b7\uff0c\u9054\u5230\u5ba2\u88fd\u5316\u5ee3\u544a\u7684\u884c\u92b7\u3002 \u767c\u9001\u884c\u92b7\u96fb\u5b50\u5831\u524d\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u5e02\u5834\u5340\u9694\u9032\u884c\u767c\u9001\u3002\u98db\u4fe1\u6703\u7d00\u9304\u4e00\u5e74\u5167\u7684\u6bcf\u500b\u767c\u9001\u6578\u64da\uff0c\u5c0d\u65bc\u76f8\u540cEDM\u7684\u958b\u4fe1\u7387\uff08\u958b\u4fe1\u540d\u55ae\u3001\u672a\u958b\u4fe1\u540d\u55ae\uff09\u3001\u9ede\u64ca\u7387\u3001CTOR\uff08\u9ede\u64ca\u958b\u555f\u7387\uff09\u3001ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u4e0d\u540c\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e\uff0c\u7372\u5f97\u7684\u6578\u64da\u8cc7\u6599\u904b\u7528\u65bc\u4e0b\u6b21\u9032\u884c\u76ee\u6a19\u5e02\u5834\u5340\u9694\u6642\u4f7f\u7528\u3002 \u5584\u7528\u6bcf\u6b21\u767c\u9001EDM\u5f8c\u7684\u6578\u64da\u5831\u8868\uff0c\u8b93\u71df\u92b7\u8b8a\u5f97\u66f4\u52a0\u6e96\u78ba\u3002\u59a5\u5584\u7ba1\u7406\u6703\u54e1\u540d\u55ae\uff0c\u76f8\u8f03\u512a\u65bc\u73fe\u4eca\u71b1\u9580\u7684\u793e\u7fa4\u8edf\u9ad4\u6295\u653e\u5ee3\u544a\u6642\uff0c\u4e0d\u516c\u958b\u4e5f\u8f03\u4e0d\u5373\u6642\u66f4\u65b0\u7684\u53d7\u773e\u6578\u64da\u3002 \u6210\u6548\uff08performance\uff09\uff1a\u884c\u92b7\u6210\u6548 EDM\u7684\u6210\u6548\u826f\u52a3\uff0c\u53ef\u7528\u5230\u9054\u3001\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u8f49\u63db\u7387\u4f5c\u70ba\u5206\u985e\uff0c\u4ee5\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u7279\u6027\u9032\u884c\u6703\u54e1\u6d3b\u8e8d\u5ea6\u7684\u5206\u985e\uff0c\u4f8b\u5982\u4e0d\u6d3b\u8e8d\u7684\u8a02\u95b1\u540d\u55ae\u901a\u5e38\u6703\u6709\u8f03\u4f4e\u7684\u958b\u4fe1\u7387\u3002\u91dd\u5c0d\u4e0d\u540c\u5206\u773e\u7684\u8a02\u95b1\u6236\u7d66\u4e88\u4e0d\u540c\u7684\u8a98\u56e0\uff0d\u90f5\u4ef6\u6a19\u984c\u3001\u662f\u5426\u6709\u9054\u5230\u7b2c\u4e00\u9805P\u7684\u4e00\u5c0d\u4e00\u884c\u92b7\uff0c\u5438\u5f15\u8a72\u8a02\u95b1\u6236\u7684\u6ce8\u610f\u9032\u800c\u958b\u4fe1\u3001\u9ede\u64ca\u4e26\u8f49\u63db\u3002 \u5f9e\u7b2c\u4e00\u500bP\u7684\u300c\u4eba\u300d\u70ba\u5c0e\u5411\u7684\u51fa\u767c\u5f8c\uff0c\u6839\u64da\u4e0a\u8ff0\u63d0\u5230\u7684\u6d88\u8cbb\u8005\u7684\u958b\u4fe1\u983b\u7387\u3001\u6642\u6bb5\u3001\u9ede\u64ca\u7684\u6d3b\u8e8d\u7a0b\u5ea6\uff0c\u4fee\u6539\u4e0b\u4e00\u6b21\u884c\u92b7\u7684\u65b9\u5411\u3002\u5728\u5c0d\u7684\u6642\u9593\uff08\u958b\u4fe1\u6642\u9593\uff09\u5bc4\u767cEDM\uff08\u504f\u597d\u7684\u4e3b\u984c\uff09\u7d66\u5c0d\u7684\u4eba\uff08\u6d3b\u8e8d\u5206\u773e\uff09\u4ee5\u9054\u5230\u6700\u597d\u7684\u6548\u679c\u3002 \u6210\u6548\u512a\u826f\u9664\u4e86\u5efa\u7acb\u5065\u5eb7\u7684\u8a02\u95b1\u540d\u55ae\uff0c\u826f\u597d\u7684\u7db2\u57df\u3001\u90f5\u4ef6\u4fe1\u8b7d\uff08\u76f8\u95dc\u6587\u7ae0\u8acb\u53c3\u8003\u90f5\u4ef6\u4fe1\u8b7d\u3001\u7121\u6548\u540d\u55ae\u7b49\uff09\u3002 \u5ef6\u4f38\u95b1\u8b80\uff1a\u8b93\u5ba2\u6236\u5c0d\u4f60\u767c\u7684 EDM \u66f4\u6709\u611f\uff01\u6703\u54e1\u8b8a\u6b7b\u5fe0\u7c89\u7d72\uff01 \u98db\u4fe1\u5f8c\u53f0\u4e3b\u756b\u9762\uff0c\u81ea\u52d5\u5c07\u4e09\u500b\u6708\u5167\u7684\u6578\u64da\u81ea\u52d5\u5316\u767e\u5206\u6bd4\uff0c\u7e6a\u88fd\u6210\u5716\u886824\u5c0f\u6642\u96a8\u6642\u66f4\u65b0\u6578\u64da\uff0c\u958b\u4fe1\u7387\u3001\u958b\u4fe1\u6642\u6bb5\u3001\u9ede\u64ca\u7387\u4e00\u76ee\u77ad\u7136\u3002 \uff08\u5716\u70ba30\u5929\u5167\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \uff08\u5716\u70ba30\u5929\u5167\u8a02\u95b1\u6236\u6700\u591a\u958b\u4fe1\u6642\u6bb5\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \u9664\u4e86\u89c0\u770b\u4e09\u500b\u6708\u5167\u7684\u6574\u9ad4EDM\u6578\u64da\u5916\uff0c\u4e5f\u80fd\u55ae\u7368\u67e5\u8a62\u6bcf\u4e00\u5c01EDM\u7684\u500b\u5225\u6578\u64da\u5831\u8868\uff0c\u4ee5\u6b64\u4fee\u6b63\u4e0b\u4e00\u5c01EDM\u3002 \uff08\u5716\u70ba\u55ae\u5c01EDM\u4e4b\u958b\u4fe1\u6642\u6bb5\u3001\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u98db\u4fe1\u8cc7\u8a0a\u5f8c\u53f0\uff09 \u6b65\u9a5f\uff08Process\uff09\uff1a\u898f\u5283\u884c\u92b7\u8d70\u5411 \u7d93\u904e\u6578\u64da\u5206\u6790\u5f8c\u53ef\u7372\u5f97\u524d\u5169\u500b P \u7684\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\uff08\u4eba\uff09\u3001\u884c\u92b7\u6210\u679c\u8a55\u4f30\uff08\u6210\u6548\uff09\uff0c\u5f9e\u4e2d\u627e\u51fa\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u8b8a\u6578\uff0c\u900f\u904e\u6709\u6548\u7684\u6539\u5584\u5167\u5bb9\u3001\u5236\u5b9a\u65b0\u7684\u884c\u92b7\u65b9\u5411\uff0c\u50b3\u905e\u5230\u6700\u6b63\u78ba\u7684\u6d88\u8cbb\u65cf\u7fa4\u9762\u524d\u3002 \u5982\u4fe1\u4ef6\u4e3b\u65e8\u9032\u884c A\/B \u6e2c\u8a66\u54ea\u4e00\u7a2e\u65b9\u6848\u66f4\u7b26\u5408\u8a02\u95b1\u6236\u504f\u597d\u7684\u4e3b\u984c\u3002\u627e\u51fa\u6c7a\u5b9a\u6027\u7684\u8b8a\u6578\uff0c\u6709\u6548\u7387\u7684\u65b9\u5f0f\u512a\u5316\u884c\u92b7\u3002 \u96fb\u5546\u5e73\u53f0\u5247\u53ef\u5584\u7528\u98db\u4fe1\u7684\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u300d\uff0c\u7cfb\u7d71\u81ea\u52d5\u5316\u63d0\u9192\u6d88\u8cbb\u8005\u65bc\u6307\u5b9a\u6642\u9593\u5167\uff0c\u589e\u6dfb\u4e00\u4e9b\u8cfc\u8cb7\u8a98\u56e0\u4fbf\u80fd\u4f7f\u6d88\u8cbb\u8005\u91cd\u56de\u8cfc\u8cb7\u7a0b\u5e8f\u4e26\u5b8c\u6210\u4ea4\u6613\u3002\u5df2\u7d93\u5c07\u5546\u54c1\u653e\u9032\u8cfc\u7269\u8eca\u7684\u6d88\u8cbb\u8005\uff0c\u4ee3\u8868\u5c0d\u7522\u54c1\u6709\u9ad8\u5ea6\u8208\u8da3\uff0c\u537b\u56e0\u8b8a\u6578\u6c92\u6709\u5b8c\u6210\u8a02\u55ae\uff0c\u5229\u7528\u8cfc\u7269\u8eca\u63d0\u9192\u4fe1\uff0c\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\u559a\u56de\u4ed6\u5011\u8cfc\u8cb7\uff01 \uff08\u5716\u70ba\u8cfc\u7269\u8eca\u672a\u7d50EDM\u793a\u610f\u5716\uff0f\u5716\u7247\u4f86\u6e90\uff0f\u77e5\u540d\u86cb\u7cd5\u96fb\u5b50\u5831\u884c\u92b7\u4e3b\u65e8\uff09 \u9810\u6e2c\uff08Prediction\uff09\uff1a\u9810\u6e2c\u6d88\u8cbb\u8005\u884c\u70ba \u904e\u53bb\u50b3\u7d71\u884c\u92b7\u56e0\u70ba\u8cc7\u6e90\u8207\u4eba\u529b\u7684\u9650\u5236\uff0c\u96e3\u4ee5\u505a\u5230\u5dee\u7570\u5316\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u4f46\u662f\u96a8\u8457\u79d1\u6280\u7684\u6210\u9577\u3001\u6578\u64da\u7684\u5206\u6790\uff0c\u73fe\u4eca\u591a\u6578\u7684\u4f01\u696d\u90fd\u53ef\u4ee5\u300c\u5e02\u5834\u5340\u9694\u5316\u884c\u92b7\u300d\uff0c\u914d\u5c0d\u6bcf\u500b\u9069\u5408\u6d88\u8cbb\u8005\u7684\u6d3b\u52d5\uff0c\u500b\u4eba\u5316\u7684\u884c\u92b7\u3002\u8b93\u6bcf\u500b\u9867\u5ba2\u90fd\u6210\u70ba\u4e00\u500b\u5206\u773e\u5e02\u5834\uff0c\u500b\u4eba\u5316\u884c\u92b7\u6b63\u5728\u9032\u884c\u5f0f\u3002 &nbsp; \u900f\u904e\u6d88\u8cbb\u8005\u65bc\u5b98\u7db2\u7684\u8cfc\u8cb7\u7d00\u9304\u3001EDM\u7684\u6578\u64da\u5831\u8868\u3001Google Analytics\u5206\u6790\u3001\u4e0a\u8ff0\u63d0\u53ca\u76843\u7a2e\u884c\u92b7P\uff0c\u5206\u6790\u672a\u4f86\u8d70\u5411\uff0c\u5373\u6642\u63a8\u7b97\u51fa\u9867\u5ba2\u7684\u72c0\u614b\uff0c\u4e26\u627e\u5230\u6700\u4f73\u7684\u884c\u92b7\u65b9\u5f0f\u3002\u85c9\u7531\u6e2c\u8a66\u3001\u7d00\u9304\uff0c\u5f9e\u4e2d\u7372\u5f97\u5927\u91cf\u7684\u6578\u64da\uff0c\u5206\u6790\u6d88\u8cbb\u8005\u3001\u6210\u6548\u3001\u9810\u6e2c\u7684\u65b04P\u6b65\u9a5f\u3002 &nbsp;","og_url":"https:\/\/www.flydove.net\/blog\/?p=1694","og_site_name":"\u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c","article_author":"https:\/\/www.facebook.com\/flydove.net","article_published_time":"2021-04-23T06:53:18+00:00","article_modified_time":"2023-01-19T09:17:39+00:00","og_image":[{"width":712,"height":531,"url":"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/4ps.png","type":"image\/png"}],"author":"\u98db\u4fe1\u5c0f\u5e6b\u624b","twitter_misc":{"Written by":"\u98db\u4fe1\u5c0f\u5e6b\u624b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.flydove.net\/blog\/?p=1694#article","isPartOf":{"@id":"https:\/\/www.flydove.net\/blog\/?p=1694"},"author":{"name":"\u98db\u4fe1\u5c0f\u5e6b\u624b","@id":"https:\/\/www.flydove.net\/blog\/#\/schema\/person\/667288f7b9e029e29b44dfe3a94bbc21"},"headline":"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2","datePublished":"2021-04-23T06:53:18+00:00","dateModified":"2023-01-19T09:17:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.flydove.net\/blog\/?p=1694"},"wordCount":55,"image":{"@id":"https:\/\/www.flydove.net\/blog\/?p=1694#primaryimage"},"thumbnailUrl":"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/4ps.png","keywords":["people","performance","place","prediction","price","process","product","promotion","\u4eba","\u4fc3\u92b7","\u50f9\u683c","\u6210\u6548","\u65b04P","\u6b65\u9a5f","\u7522\u54c1","\u901a\u8def","\u9810\u6e2c"],"articleSection":["\u884c\u92b7\u7b56\u7565"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.flydove.net\/blog\/?p=1694","url":"https:\/\/www.flydove.net\/blog\/?p=1694","name":"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c","isPartOf":{"@id":"https:\/\/www.flydove.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.flydove.net\/blog\/?p=1694#primaryimage"},"image":{"@id":"https:\/\/www.flydove.net\/blog\/?p=1694#primaryimage"},"thumbnailUrl":"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/4ps.png","datePublished":"2021-04-23T06:53:18+00:00","dateModified":"2023-01-19T09:17:39+00:00","author":{"@id":"https:\/\/www.flydove.net\/blog\/#\/schema\/person\/667288f7b9e029e29b44dfe3a94bbc21"},"breadcrumb":{"@id":"https:\/\/www.flydove.net\/blog\/?p=1694#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.flydove.net\/blog\/?p=1694"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.flydove.net\/blog\/?p=1694#primaryimage","url":"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/4ps.png","contentUrl":"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/04\/4ps.png","width":712,"height":531},{"@type":"BreadcrumbList","@id":"https:\/\/www.flydove.net\/blog\/?p=1694#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.flydove.net\/blog"},{"@type":"ListItem","position":2,"name":"\u65b0\u884c\u92b7 4P \u89e3\u8b80EDM\u7684\u512a\u52e2"}]},{"@type":"WebSite","@id":"https:\/\/www.flydove.net\/blog\/#website","url":"https:\/\/www.flydove.net\/blog\/","name":"\u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c","description":"EDM\u767c\u9001\u5c08\u5bb6","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.flydove.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.flydove.net\/blog\/#\/schema\/person\/667288f7b9e029e29b44dfe3a94bbc21","name":"\u98db\u4fe1\u5c0f\u5e6b\u624b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/e43da1a5c9aebfe5f8140de64389183cb0c44cb9ad1d6bf7db1ce08a0c981e0c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e43da1a5c9aebfe5f8140de64389183cb0c44cb9ad1d6bf7db1ce08a0c981e0c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e43da1a5c9aebfe5f8140de64389183cb0c44cb9ad1d6bf7db1ce08a0c981e0c?s=96&d=mm&r=g","caption":"\u98db\u4fe1\u5c0f\u5e6b\u624b"},"description":"EDM \u767c\u9001\u5c08\u5bb6\uff0c\u7528\u5fc3\u70ba\u60a8\u767c\u9001\u6bcf\u4e00\u5c01\u4fe1 \u53f0\u7063\u5728\u5730\u5c08\u696d\u5718\u968a\uff0c\u6280\u8853\u8d77\u5bb6\u3001\u53f0\u7063\u6a5f\u5668 \u96fb\u4fe1\u3001\u96fb\u5546\u3001\u91d1\u878d\u7b49\u4f01\u696d\u4e00\u81f4\u63a8\u85a6 \u4ee5\u91d1\u878d\u7522\u696d\u898f\u683c\u6240\u6253\u9020\u7684\u7cfb\u7d71\u74b0\u5883\uff0c\u7d66\u60a8\u6700\u5b89\u5168\u3001\u6709\u6548\u7684 EDM \u767c\u9001\u670d\u52d9","sameAs":["https:\/\/www.flydove.net\/","https:\/\/www.facebook.com\/flydove.net","https:\/\/www.youtube.com\/channel\/UCi3YN5o391oeok1-zuFr0Ug\/videos"],"url":"https:\/\/www.flydove.net\/blog\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1694"}],"version-history":[{"count":7,"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1694\/revisions"}],"predecessor-version":[{"id":3368,"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1694\/revisions\/3368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=\/wp\/v2\/media\/1695"}],"wp:attachment":[{"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flydove.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}