{"id":1750,"date":"2021-06-11T14:39:50","date_gmt":"2021-06-11T06:39:50","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=1750"},"modified":"2022-06-30T11:23:31","modified_gmt":"2022-06-30T03:23:31","slug":"%e7%82%ba-cookie-%e9%80%80%e5%a0%b4%e5%81%9a%e6%ba%96%e5%82%99%ef%bc%81%e7%94%a8-edm-%e5%bb%ba%e7%ab%8b%e5%ae%8c%e6%95%b4%e7%ac%ac%e4%b8%80%e6%96%b9%e7%94%a8%e6%88%b6%e5%90%8d%e5%96%ae","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=1750","title":{"rendered":"\u70ba Cookie \u9000\u5834\u505a\u6e96\u5099\uff01\u7528 EDM \u5efa\u7acb\u5b8c\u6574\u7b2c\u4e00\u65b9\u7528\u6236\u540d\u55ae"},"content":{"rendered":"

\u4ec0\u9ebc\u662f Cookie\uff1f<\/strong><\/span><\/h2>\n

Cookie \u662f\u7db2\u8def\u4f3a\u670d\u5668\u7aef\u900f\u904e\u7db2\u9801\u700f\u89bd\u5668\uff0c\u5b58\u53d6\u700f\u89bd\u8a72\u7db2\u7ad9\u7684\u96fb\u8166\u3001\u624b\u6a5f\u8cc7\u8a0a\u52a0\u4ee5\u7d00\u9304\u8207\u8fa8\u8b58\uff0c\u4e26\u9032\u884c\u66ab\u5b58\u3002<\/strong><\/span>\u7b49\u5230\u4e0b\u4e00\u6b21\u76f8\u540c\u4f86\u6e90\u7684\u7db2\u8def\u4f3a\u670d\u5668\u700f\u89bd\u6642\uff0c\u7db2\u7ad9\u5c31\u53ef\u8fa8\u5225\u518d\u6b21\u5b58\u53d6\u7db2\u7ad9\u7684\u4f7f\u7528\u8005\u8eab\u4efd\u3002<\/p>\n

\u5982\u91cd\u65b0\u9020\u8a2a\u8cfc\u7269\u7db2\u7ad9\u6642\uff0c\u4e0a\u4e00\u6b21\u653e\u5165\u8cfc\u7269\u8eca\u4e2d\u7684\u5546\u54c1\u4ecd\u7136\u4fdd\u7559\uff0c\u5c31\u662f\u56e0\u70ba\u7db2\u7ad9\u7aef\u53c3\u7167\u4e86 Cookie\u3002\u555f\u7528 Cookie \u80fd\u8b93\u7528\u6236\u7db2\u7ad9\u4fdd\u6301\u767b\u5165\u72c0\u614b\u3001\u8a18\u4f4f\u504f\u597d\u8a2d\u5b9a\u3001\u7528\u6236\u76f8\u95dc\u7684\u5167\u5bb9\u3002<\/p>\n

Google \u65bc 2020 \u5e74\u5ba3\u5e03\u300cChrome \u5c07\u5728 2023 \u5e74\u5e95\u505c\u6b62\u652f\u6301\u7b2c\u4e09\u65b9 Cookie\u300d<\/strong>\uff0c\u4e00\u65e6\u6dd8\u6c70\u7b2c\u4e09\u65b9 Cookie \u5f8c\uff0cGoogle \u5c07\u4e0d\u518d\u8ffd\u8e64\u500b\u4eba\u5728\u7db2\u8def\u4e0a\u7684\u700f\u89bd\u60c5\u6cc1\uff0c\u9019\u6703\u5927\u5927\u6539\u8b8a\u6578\u4f4d\u5ee3\u544a\uff0c\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3002\u5728\u9019\u5012\u6578\u7684\u6700\u5f8c\u534a\u5e74\uff0c\u884c\u92b7\u4eba\u54e1\u61c9\u70ba Cookie \u9000\u5834\u7684\u60c5\u6cc1\u4e0b\uff0c\u9032\u884c\u7cbe\u78ba\u7684\u5ee3\u544a\u6295\u653e\u548c\u8a55\u4f30\u505a\u6e96\u5099\u3002<\/p>\n

\u5728\u6dd8\u6c70\u7b2c\u4e09\u65b9 Cookie \u5ee3\u544a\u5e02\u5834\uff0c\u4ee5\u53ca\u6cd5\u898f\u8ddf\u700f\u89bd\u5668\u7684\u653f\u7b56\u4e00\u76f4\u5728\u6539\u8b8a\u7684\u72c0\u6cc1\u4e0b\uff0c\u96d6\u4ecd\u6709\u65b9\u5f0f\u53ef\u7372\u5f97\u5176\u4ed6\u985e\u578b\u7684\u53d7\u773e\u6578\u64da\uff0c\u4f46\u662f\u64c1\u6709 \u7b2c\u4e00\u65b9\u7684\u7528\u6236\u8cc7\u6599<\/strong><\/span> \u662f\u76f8\u7576\u91cd\u8981\u7684\u3002 \u8490\u96c6\u3001\u5229\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u8490\u96c6\u7684\u6703\u54e1\u8cc7\u6599\uff0c\u532f\u5165 Facebook\u3001Google Analytics \u7b49\u5206\u6790\u529f\u80fd\u5f37\u5927\u7684\u793e\u7fa4\u5e73\u53f0\uff0c\u63a8\u6e2c\u4f7f\u7528\u8005\u7684\u793e\u7fa4\u884c\u70ba\uff0c\u9032\u800c\u627e\u5230\u66f4\u591a\u6f5b\u5728\u7528\u6236\u3002<\/p>\n

\u4ec0\u9ebc\u662f\u300c\u7b2c\u4e00\u65b9\u6578\u64da\u300d\uff1f<\/strong><\/span><\/h2>\n

\u7b2c\u4e00\u65b9\u6578\u64da\uff08First Party Data\uff09\u662f\u6307 \u4f01\u696d\u81ea\u884c\u8490\u96c6\u7684\u6578\u64da<\/strong><\/span>\uff0c\u5728\u6578\u4f4d\u5e38\u898b\u7684\u5f62\u5f0f\u6709 : \u7db2\u7ad9\u6703\u54e1 CRM \u8cc7\u6599\u3001\u7db2\u7ad9\u4e32\u9023\u5206\u6790\u5de5\u5177\u3001Facebook\u7c89\u7d72\u5718\u8cc7\u6599\u3001LINE\u5b98\u65b9\u597d\u53cb\u7b49\u3002\u9019\u4e9b\u7b2c\u4e00\u624b\u8490\u96c6\u7684\u8cc7\u6599\uff0c\u5f80\u5f80\u90fd\u662f\u5728\u4f7f\u7528\u8005\u5141\u8a31\u4e4b\u4e0b\u53d6\u5f97\uff0c\u53ef\u4ee5\u76f4\u63a5\u85c9\u7531\u6703\u54e1\u8cc7\u6599\u8fa8\u8b58\u8eab\u5206\uff0c\u4e5f\u4e0d\u53d7\u7b2c\u4e09\u65b9 Cookie \u9650\u5236\u7684\u5f71\u97ff\u3002<\/p>\n

\u56e0\u6b64\u884c\u92b7\u4eba\u54e1\u9700\u8981\u66f4\u52a0\u91cd\u8996\u7b2c\u4e00\u65b9\u6578\u64da\u7684\u6536\u96c6\u8207\u61c9\u7528\uff0c\u540c\u6642\u4e5f\u9700\u5c07\u66f4\u591a\u5fc3\u529b\u6295\u6ce8\u5728 \u6703\u54e1\uff08\u820a\u5ba2\uff09\u7d93\u71df<\/strong><\/span> \u4e0a\uff0c\u8207\u6d88\u8cbb\u8005\u589e\u52a0\u9ecf\u8457\u5ea6\u3002<\/p>\n

\u82e5\u8981\u6e96\u78ba\u5206\u6790\u5f9e\u7db2\u7ad9\u6216\u81ea\u5a92\u9ad4\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u53ef\u4f7f\u7528\u5e02\u5834\u4e0a\u7684\u4e3b\u6d41\u5206\u6790\u5de5\u5177 Google Analytics\uff0c\u4f46\u76ee\u524d Google Analytics \u50c5\u80fd\u63d0\u4f9b\u7d66 Google \u4f7f\u7528\uff0c\u7121\u6cd5\u8207 Facebook \u6216 Google \u4ee5\u5916\u7684\u7cfb\u7d71\u9023\u7d50\u3002<\/p>\n

\u6c92\u6709 Cookie \u7684\u5f71\u97ff\uff1f<\/strong><\/span><\/h2>\n

\u5728 Google \u4e0d\u63d0\u4f9b\u7b2c\u4e09\u65b9\u6578\u64da\u5f8c\uff0c\u6d88\u8cbb\u8005\u5728\u4e0d\u540c\u7db2\u7ad9\u4e0a\u7684\u884c\u70ba\u5c31\u7121\u6cd5\u9023\u7d50\u8d77\u4f86\uff0c\u539f\u5148\u904b\u7528 Cookie \u4f86\u6295\u653e\u5ee3\u544a\u3001\u7522\u54c1\u8cc7\u8a0a\uff0c\u8ffd\u8e64\u4f86\u81ea\u5ee3\u544a\u7684\u92b7\u552e\u548c\u5176\u4ed6\u8f49\u63db\uff0c\u6578\u4f4d\u5ee3\u544a\u4e5f\u5c31\u7121\u6cd5\u7cbe\u6e96\u9396\u5b9a\u500b\u4eba\u504f\u597d\u6295\u653e\u5ee3\u544a\uff0c\u6578\u64da\u4f86\u6e90\u53d7\u5230\u9650\u5236\uff0c\u5927\u5927 \u964d\u4f4e\u4e86\u5ee3\u544a\u6295\u653e\u7684\u7cbe\u6e96\u5ea6<\/strong><\/span>\u3002<\/p>\n

\u5ee3\u544a\u6295\u653e\u7684\u7cbe\u6e96\u5ea6\u4e0b\u964d\uff0c\u8f49\u800c\u5c0b\u627e\u66ff\u4ee3\u548c\u88dc\u5f37\u65b9\u6848\u3002\u5982\u6578\u64da\u7ba1\u7406\u5e73\u53f0DMP\uff08Data Management Platform\uff09\u662f\u5f9e\u591a\u500b\u4e0d\u540c\u4f86\u6e90\u6536\u96c6\u8cc7\u6599\uff0c\u5c07\u5176\u7d44\u5408\u5728\u4e00\u8d77\uff0c\u5c6c\u975e\u7a0b\u5e8f\u5316\u5ee3\u544a\u5e73\u53f0\u3002\u9019\u4e9b\u90fd\u5c07\u4f7f\u884c\u92b7\u6210\u672c\u589e\u52a0\uff0c\u56e0\u6b64 \u5ee3\u544a\u9810\u7b97 <\/strong>\u5982\u4f55\u5206\u914d\u5c31\u662f\u65b0\u7684\u8ab2\u984c\u3002<\/p>\n

\u8a72\u5982\u4f55\u61c9\u5c0d Cookies \u7684\u9000\u5834\uff1f<\/strong><\/span><\/h2>\n

\u958b\u59cb\u6536\u96c6\u8207\u904b\u7528\u5c6c\u65bc\u81ea\u6709\u7684\u7b2c\u4e00\u65b9\u6578\u64da<\/strong><\/span>\u3001\u5efa\u7acb\u7b2c\u4e00\u65b9\u6578\u64da\u5eab\uff0c\u5efa\u7acb\u6703\u54e1\u5236\u5ea6\u3001\u9867\u5ba2\u7d93\u71df\uff0c\u5584\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u4f86\u512a\u5316\u670d\u52d9\uff0c\u5236\u5b9a\u6240\u6709\u8ddf\u5546\u54c1\u670d\u52d9\u76f8\u95dc\u7684\u512a\u5316\u7684\u95dc\u9375\u6c7a\u7b56\u3002<\/p>\n

\u53ef\u5229\u7528\u4e0b\u8ff0\u65b9\u6cd5\u5efa\u7acb\u7b2c\u4e00\u65b9\u6578\u64da\u5eab<\/p>\n

1. \u7db2\u7ad9\u9996\u9801\u63d0\u4f9b\u8a02\u95b1\u96fb\u5b50\u5831\u670d\u52d9\uff0c\u4f7f\u5176\u7559\u4e0b\u806f\u7e6b\u65b9\u5f0f\u4ee5\u7372\u5f97\u6700\u65b0\u8cc7\u8a0a\u3001\u512a\u60e0
\n2. \u8a3b\u518a\u6703\u54e1\u6216\u8a2d\u8a08\u554f\u5377\uff0c\u9f13\u52f5\u7528\u6236\u52fe\u9078\u6709\u8208\u8da3\u7684\u5546\u54c1\u3001\u6a19\u7c64\u504f\u597d\u6a19\u7c64\uff0c\u500b\u4eba\u5316\u5167\u5bb9\u670d\u52d9
\n3. \u6d88\u8cbb\u8005\u8cfc\u7269\u6d41\u7a0b\u554f\u5377\uff0c\u641c\u96c6\u8cc7\u6599\u4e26\u56de\u994b\u9ede\u6578<\/p>\n

\u5584\u7528\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u4f7f\u7528 CRM \u914d\u5408 EDM\uff0c\u5b9a\u671f\u767c\u9001\u884c\u92b7 \u96fb\u5b50\u5831\u3001\u7c21\u8a0a\uff0c\u6301\u7e8c\u63a8\u5ee3\u5546\u54c1\u8cc7\u8a0a\u3001\u5ba3\u50b3\u54c1\u724c\uff0c\u4e26\u5c07\u9867\u5ba2\u6d88\u8cbb\u3001\u9ede\u64ca\u504f\u597d\u3001\u7279\u6027\u3001\u6703\u54e1\u6d3b\u8e8d\u5ea6\u7b49\u6b78\u985e\uff0c\u9032\u800c\u5206\u985e\u51fa\u4e0d\u540c\u53d7\u773e\u3001\u6d88\u8cbb\u8005\u8f2a\u5ed3\u3002<\/p>\n

\u96fb\u5b50\u5831\u8a02\u95b1\u8005\u5206\u985e\u7ba1\u7406\u7684\u512a\u9ede<\/p>\n

1. \u7cbe\u6e96\u5ba2\u88fd\u5316\u884c\u92b7\uff0c\u6e96\u78ba\u6253\u5230 \u76ee\u6a19\u5ba2\u6236<\/strong>
\n2. \u5c07\u6703\u54e1\u8b8a\u6210 \u54c1\u724c\u611b\u597d\u8005<\/strong>
\n3. \u6709\u6548\u63d0\u5347\u884c\u92b7\u6536\u76ca\u53ca\u958b\u4fe1\u6548\u7387<\/p>\n

\n

\u5ef6\u4f38\u95b1\u8b80\uff1a\u6d88\u8cbb\u8005\u5206\u773e-\u8b93 Email \u884c\u92b7\u66f4\u5b8c\u7f8e<\/a><\/p>\n<\/blockquote>\n

\u56de\u6b78\u5230\u300c\u7b2c\u4e00\u65b9\u6578\u64da\u300d\uff0c\u7d93\u7531\u6bcf\u6b21\u5bc4\u767c EDM \u7522\u751f\u6578\u64da\uff0c\u5982\u958b\u4fe1\u540d\u55ae\u3001\u672a\u958b\u4fe1\u540d\u55ae\u3001\u71b1\u9580\u9ede\u64ca\u6642\u9593\u3001\u9ede\u64ca\u9023\u7d50\u6a19\u7c64\uff0c\u4e26\u65bc\u4e0b\u4e00\u6b21\u884c\u92b7\u6642\u300c\u7cbe\u6e96\u518d\u884c\u92b7\u300d\u3002\u96a8\u6642\u66f4\u65b0\u540d\u55ae\u6578\u64da\uff0c\u9664\u4e86\u61c9\u7528\u5728 EDM \u4e0a\u4e5f\u53ef\u61c9\u7528\u5728\u5176\u4ed6\u884c\u92b7\u6e20\u9053\u3002<\/p>\n

\u70ba\u907f\u514d 2022 \u5e74 Chrome \u79fb\u9664\u7b2c\u4e09\u65b9 Cookies \uff0c\u63d0\u65e9\u898f\u5283\u5efa\u7acb\u7b2c\u4e00\u65b9\u6578\u64da\u505a\u6e96\u5099\uff0c\u6293\u4f4f\u8da8\u52e2\uff0c\u5c31\u662f\u6293\u4f4f\u884c\u92b7\u7b56\u7565\u7684\u95dc\u9375<\/span>\uff01<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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