{"id":1772,"date":"2021-07-02T12:16:13","date_gmt":"2021-07-02T04:16:13","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=1772"},"modified":"2021-07-02T12:29:46","modified_gmt":"2021-07-02T04:29:46","slug":"%e9%97%9c%e9%8d%b55t%ef%bc%8c%e5%bc%b7%e5%8c%96%e8%88%8a%e5%ae%a2%e9%bb%8f%e8%91%97%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=1772","title":{"rendered":"\u95dc\u93755T\uff0c\u5f37\u5316\u820a\u5ba2\u9ecf\u8457\u5ea6"},"content":{"rendered":"<p>\u820a\u5ba2\u9ecf\u8457\u5ea6\u589e\u52a0\u610f\u5473\u8457\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u548c\u4fe1\u4efb\u611f\u589e\u52a0\uff0c\u9032\u800c\u91cd\u8907\u65bc\u540c\u4e00\u54c1\u724c\u9032\u884c\u8cfc\u8cb7\u3001\u6d88\u8cbb\u3002<br \/>\n\u6211\u5011\u5f88\u5e38\u5728\u884c\u92b7\u6587\u7ae0\u770b\u5230\u300c\u62db\u652c\u65b0\u5ba2\u7684\u6210\u672c\u662f\u7d93\u71df\u820a\u5ba2\u76845\u500d\uff01\u300d\u3001\u300c\u53e3\u7891\u884c\u92b7\u662f\u6700\u53b2\u5bb3\u3001\u6700\u597d\u7684\u884c\u92b7\u65b9\u6cd5\uff01\u300d\uff0c<br \/>\n\u751a\u81f3\u8001\u751f\u5e38\u8ac7\u7684 80\/20 \u6cd5\u5247\uff0c\u90fd\u662f\u5728\u8aaa\u820a\u5ba2\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u7814\u7a76\u986f\u793a\uff1a\u76f8\u8f03\u65bc\u65b0\u5ba2\uff0c<span style=\"color: #000080;\"><strong>\u7576\u65b0\u54c1\u4e0a\u5e02\u6642\uff0c\u8d85\u904e 50% \u7684\u820a\u5ba2\u9858\u610f\u5617\u8a66\uff0c\u4e14\u6d88\u8cbb\u7684\u91d1\u984d\u66f4\u9ad8\u3002<br \/>\n<\/strong><\/span>\u8abf\u67e5\u5831\u4e2d\u4e5f\u63d0\u5230\uff1a\u50c5 18% \u7684\u4f01\u696d\u6ce8\u91cd\u820a\u5ba2\u7dad\u8b77\uff0c44% \u7684\u516c\u53f8\u6703\u653e\u66f4\u591a\u5fc3\u529b\u5728\u5438\u5f15\u65b0\u5ba2\u4e0a\uff0c<strong><span style=\"color: #000080;\"><br \/>\n\u4f46\u53ea\u8981\u591a 5% \u7684\u820a\u5ba2\u7559\u4e0b\uff0c\u5229\u6f64\u5c31\u6709\u53ef\u80fd\u591a\u6210\u9577 25 ~95%\u3002<\/span><br \/>\n<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1795\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-1.png\" alt=\"\" width=\"1158\" height=\"507\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-1.png 1158w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-1-300x131.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-1-1024x448.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-1-768x336.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-1-600x263.png 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/p>\n<p style=\"text-align: center;\">(\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">Customer Acquisition Vs.Retention Costs \u2013 Statistics And Trends<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u95dc\u9375 5T\uff0c\u628a\u5fc3\u529b\u653e\u5728\u820a\u5ba2\u4e0a\uff0c\u8b93\u5229\u6f64\u5927\u5e45\u63d0\u5347\uff01<\/strong><\/h4>\n<p><span style=\"color: #000080;\"><strong>1. \u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4 (Target customer)<\/strong><\/span><\/p>\n<p>\u672c\u6b21\u7684\u91cd\u9ede\u5ba2\u7fa4\u5c31\u662f\u820a\u5ba2\uff0c\u4f46\u8eab\u70ba\u820a\u5ba2\u4e5f\u662f\u6709\u5206\u985e\u7684\uff0c\u4ee5 RFM \u6a21\u578b\u4f86\u8aaa\uff1a<\/p>\n<ul>\n<li>\u6700\u8fd1\u4e00\u6b21\u6d88\u8cbb (Recency)\uff1a\u5ba2\u6236\u4e0a\u4e00\u6b21\u6d88\u8cbb\u7684\u65e5\u671f\uff0cex\uff1a\u8d85\u904e\u4e00\u5e74\u672a\u8cfc\u8cb7\u7684\u6c89\u7761\u5ba2\u3001\u8fd1\u4e00\u500b\u6708\u56de\u8cfc\u7684VIP\u6703\u54e1\u3002<\/li>\n<li>\u6d88\u8cbb\u983b\u7387 (Frequency)\uff1a\u5728\u9650\u5b9a\u6642\u9593\u5167\u6240\u8cfc\u8cb7\u7684\u6b21\u6578\uff0c\u8cfc\u8cb7\u983b\u7387\u8d8a\u9ad8\uff0c\u5c0d\u54c1\u724c\u5fe0\u8aa0\u5ea6\u5c31\u8d8a\u9ad8\u3002<\/li>\n<li>\u6d88\u8cbb\u91d1\u984d (Monetary)\uff1a\u5728\u9650\u5b9a\u6642\u9593\u5167\u6240\u6d88\u8cbb\u7684\u91d1\u984d\u3002<\/li>\n<\/ul>\n<p>\u5e38\u898b\u7684\u5546\u5e97\u6703\u54e1\u5236\u5ea6\u662f\u4ee5\u8cfc\u8cb7\u91d1\u984d\u3001\u9ede\u6578\u7d2f\u7a4d\u7684\u5347\u7d1a\u5236\u5ea6\uff0c\u82e5\u7121\u6703\u54e1\u7d1a\u5225\u5236\u5ea6\uff0c\u4e5f\u53ef\u4ee5\u904b\u7528\u6d88\u8cbb\u983b\u5ea6\u3001\u5e74\u9f61\u3001\u6d88\u8cbb\u7fd2\u6163\u2026\u7b49\u5c07\u5ba2\u6236\u5340\u5206\u51fa\u4f86\uff0c\u91dd\u5c0d\u4e0d\u540c\u5ba2\u7fa4\u4f7f\u7528\u4e0d\u4e00\u6a23\u7684\u6e9d\u901a\u5de5\u5177\u5594\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1794\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-2.png\" alt=\"\" width=\"1302\" height=\"608\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-2.png 1302w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-2-300x140.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-2-1024x478.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-2-768x359.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-2-600x280.png 600w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\" \/><\/p>\n<p style=\"text-align: center;\">\uff08\u5716\u7247\u4f86\u6e90\uff1a\u661f\u5df4\u514b\u661f\u79ae\u7a0b\uff09<\/p>\n<p><span style=\"color: #000080;\"><strong>2. \u614e\u9078\u6e9d\u901a\u5de5\u5177 (Tool)<\/strong><\/span><\/p>\n<p>\u6578\u64da\u4e0a\u986f\u793a\uff0c58% \u7684\u884c\u92b7\u4eba\u54e1\u6703\u5229\u7528\u7c21\u8a0a\u4f86\u548c\u820a\u5ba2\u7dad\u8b77\u95dc\u4fc2\uff0c52% \u4f7f\u7528 EDM\uff0c44% \u4ee5 APP \u8207\u5ba2\u6236\u901a\u77e5\u6d3b\u52d5\u8a0a\u606f\uff0c\u4e14\u6709 56% \u7684\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba Email Marketing \u662f\u6700\u6709\u6548\u7dad\u8b77\u820a\u5ba2\u7684\u65b9\u6cd5\u3002<br \/>\n\u884c\u92b7\u5de5\u5177\u767e\u767e\u7a2e\uff0c\u6bcf\u4e00\u7a2e\u90fd\u6709\u4e0d\u540c\u7684\u597d\u8655\uff0c\u7c21\u8a0a\u53ef\u4ee5\u76f4\u63a5\u5feb\u901f\u51fa\u73fe\u5728\u6703\u54e1\u624b\u6a5f\u87a2\u5e55\u4e14\u4e0d\u6703\u88ab\u5c01\u9396\uff0c\u4f46\u8cbb\u7528\u76f8\u5c0d\u9ad8\u4e00\u4e9b\uff0cEDM \u53ef\u4ee5\u4e58\u8f09\u7684\u5716\u6587\u6bd4\u4f8b\u9ad8\u53c8\u4fbf\u5b9c\uff0c\u4f46\u53ef\u80fd\u6703\u53d6\u6d88\u8a02\u95b1\u2026\u6e9d\u901a\u5de5\u5177\u53ef\u4ee5\u4ea4\u53c9\u904b\u7528\uff0c\u8b93\u884c\u92b7\u6548\u76ca\u767c\u63ee\u5230\u6700\u9ad8\u3002<\/p>\n<p>\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.flydove.net\/blog\/?p=710\">\u76f8\u8f14\u76f8\u6210\u66f4\u52a0\u5206- EDM &amp; \u7c21\u8a0a \u7cbe\u6e96\u884c\u92b7\u518d\u5347\u7d1a<\/a>\uff09<\/p>\n<p><span style=\"color: #000080;\"><strong>3. \u9078\u5b9a\u6700\u4f73\u6e9d\u901a\u6642\u9593\u9ede (Time)<\/strong><\/span><\/p>\n<p>\u7ad9\u5728\u5ba2\u6236\u7684\u89d2\u5ea6\u601d\u8003\uff0c\u5982\u679c\u662f\u60a8\u60f3\u8981\u4ec0\u9ebc\u6642\u5019\u770b\u5230\u9019\u5c01\u4fe1\uff0f\u7c21\u8a0a\uff1f<br \/>\n\u300c\u5728\u98e2\u8178\u8f46\u8f46\u9084\u662f\u98fd\u9910\u904e\u5f8c\u6536\u5230\u9910\u5ef3\u512a\u60e0\u7c21\u8a0a\uff1f\u300d<br \/>\n\u300c\u525b\u8cb7\u5b8c\u5316\u599d\u6c34\u9084\u662f\u5feb\u7528\u5b8c\u5316\u599d\u6c34\u7684\u6642\u5019\u770b\u5230\u7522\u54c1\u6298\u6263\u78bcEDM\uff1f\u300d<br \/>\n\u300c\u662f\u597d\u5929\u6c23\u9084\u662f\u96e8\u5b63\u6536\u5230\u9774\u5b50\u7279\u8ce3\u6d3b\u52d5\u901a\u77e5\uff1f\u300d<br \/>\n\u9019\u6a23\u4e00\u60f3\uff0c\u7b54\u6848\u5c31\u547c\u4e4b\u6b32\u51fa\u4e86\u5427\uff01<br \/>\n\u7576\u7136\u9084\u8981\u8003\u616e\u5230\u5927\u591a\u6578\u5ba2\u6236\u7684\u8eab\u5206\uff0c\u5b78\u751f\u3001\u4e0a\u73ed\u65cf\u3001\u5bb6\u5ead\u4e3b\u592b\uff0f\u5a66\u2026\u7b49\u90fd\u6703\u6709\u4e0d\u540c\u7684\u4f5c\u606f\u6642\u9593\u3002<\/p>\n<p><span style=\"color: #000080;\"><strong>4. \u5ba2\u88fd\u5316\u8a0a\u606f (Tailor-made message)<br \/>\n<\/strong><\/span><br \/>\n\u300c\u662f\u7684\uff0c\u60a8\u771f\u7684\u8a72\u53bb\u5ea6\u5047\u4e86\uff01Belinda\uff01\u300d2018 \u5e74 TripAdvisor \u767c\u51fa\u4e00\u5c01\u5c6c\u540d\u7684 EDM\uff0c\u6536\u5230\u6642\u4e0d\u50c5\u839e\u723e\u4e00\u7b11\uff0c\u66f4\u5438\u5f15\u6211\u9032\u4e00\u6b65\u6253\u958b\u4fe1\u4ef6\u3002<br \/>\n\u5ba2\u88fd\u5316\u7684\u8a0a\u606f\u8b93\u4eba\u500d\u611f\u5c0a\u69ae\uff0c\u4e5f\u6703\u66f4\u62c9\u8fd1\u8207\u6703\u54e1\u7684\u5fc3\u8ddd\u96e2\u3002<br \/>\n\u4f9d\u64da Yesware \u6578\u64da\u7d71\u8a08\uff0c\u82e5\u5728 email \u4e3b\u65e8\u4e2d\u5e36\u5165\u6703\u54e1\u540d\u5b57\u53ef\u4ee5\u589e\u52a0 29% \u7684 email \u4fe1\u4ef6\u9ede\u64ca\u7387\uff01<\/p>\n<p><span style=\"color: #000080;\"><strong>5. \u6253\u52d5\u4eba\u5fc3\u7684\u670d\u52d9 (Touching)<br \/>\n<\/strong><\/span><\/p>\n<p>\u91cd\u8996\u6703\u54e1\u7684\u8cfc\u7269\u9ad4\u9a57\u3001\u5c0d\u5546\u54c1\u7684\u4f7f\u7528\u5fc3\u5f97\uff0c\u8b93\u6703\u54e1\u611f\u53d7\u5230\u54c1\u724c\u4e0d\u50c5\u53ea\u6709\u63a8\u92b7\u3001\u4fc3\u92b7\uff0c\u4e5f\u60f3\u4e86\u89e3\u6703\u54e1\u7684\u9700\u6c42\u548c\u611f\u53d7\u3002<br \/>\n\u589e\u52a0\u5ba2\u6236\u7684\u4fe1\u4efb\u611f\uff0c\u518d\u4f86\u5c31\u662f\u6b78\u5c6c\u611f\u8207\u5c08\u5c6c\u7368\u6709\u7684\u670d\u52d9\uff0c<br \/>\nex\uff1a\u904a\u6232\u96c6\u9ede\u63db\u7d00\u5ff5\u54c1\u3001\u4fdd\u990a\u54c1\u724c\u7684\u6703\u54e1\u5361\u5c0a\u5bf5\u514c\u63db\u79ae&amp;\u514d\u8cbb\u670d\u52d9\u3001\u5fae\u98a8\u767e\u8ca8\u7684 VIP \u5c01\u9928\u6d3e\u5c0d\uff0c<br \/>\n\u9019\u4e9b\u8b93\u6703\u54e1\u878d\u5165\u54c1\u724c\u6587\u5316\u7684\u6d3b\u52d5\uff0c\u4e0d\u50c5\u589e\u52a0\u54c1\u724c\u7684\u6b78\u5c6c\u611f\uff0c\u4e5f\u6703\u8b93\u5fe0\u8aa0\u5ea6\u5927\u5927\u63d0\u5347\u3002<\/p>\n<p>(\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.flydove.net\/blog\/?p=1435\">\u8b93\u5ba2\u6236\u5c0d\u60a8\u767c\u7684 EDM \u66f4\u6709\u611f\uff01\u6703\u54e1\u8b8a\u6b7b\u5fe0\u7c89\u7d72\uff01<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u597d\u7684\u5de5\u5177\u8b93\u60a8\u4e0a\u5929\u5802\uff1a\u5168\u65b0\u529f\u80fd\u4e0a\u7dda\u5566\uff01<\/strong><\/h4>\n<p>\u98db\u4fe1\u5728\u4eca\u5e74\u4e0d\u65b7\u512a\u5316\u7cfb\u7d71\uff0c\u76fc\u80fd\u63d0\u4f9b\u66f4\u512a\u8cea\u7684\u767c\u9001\u5e73\u53f0\u7d66\u6240\u6709\u7528\u6236\uff0c<br \/>\n\u4ee5\u4e0b\u4ecb\u7d39\u4e09\u7a2e\u65b0\u529f\u80fd\u5e6b\u52a9\u5927\u5bb6\u5728\u7dad\u8b77\u820a\u5ba2\u66f4\u5bb9\u6613~<\/p>\n<p><span style=\"color: #000080;\"><strong>1. \u540d\u55ae\u7ba1\u7406\uff1a<\/strong><\/span><\/p>\n<p>\u8b93\u60a8\u8f15\u9b06\u628a\u5ba2\u6236\u5206\u9580\u5225\u985e\uff0c\u8a2d\u5b9a\u4e0d\u540c\u7fa4\u7d44\uff0c\u9084\u80fd\u81ea\u5b9a\u7fa9\u7684\u6b04\u4f4d\u540d\u7a31\uff0c<br \/>\n\u6253\u9020\u7b26\u5408\u5f9e\u958b\u5e97\u5e73\u53f0\u3001\u7db2\u7ad9\u5f8c\u53f0\u7b49\u4e0b\u8f09\u7684\u6703\u54e1\u6b04\u4f4d\uff0c\u6e1b\u5c11\u6574\u7406\u8cc7\u6599\u7684\u6642\u9593\u3002<br \/>\n\u53e6\u5916\uff0c\u540d\u55ae\u8cc7\u6599\u4e5f\u53ef\u4ee5\u532f\u51fa\u904b\u7528\u5728\u5176\u4ed6\u884c\u92b7\u7ba1\u9053\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1793\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-3.png\" alt=\"\" width=\"1000\" height=\"318\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-3.png 1269w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-3-300x96.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-3-1024x326.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-3-768x245.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-3-600x191.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<span style=\"color: #000080;\"><strong>2. \u8b8a\u6578\u8a9e\u6cd5\u5e36\u5165\uff1a<\/strong><\/span><\/p>\n<p>\u5275\u9020\u5ba2\u88fd\u5316\u7684 EDM \u548c SMS \u5167\u5bb9\uff0c\u5c07\u8b8a\u6578\u8a9e\u6cd5\u81ea\u7531\u642d\u914d\u5728\u4e3b\u65e8\u3001\u4fe1\u4ef6\u5167\u5bb9\u3001\u7c21\u8a0a\u5167\u5bb9\uff0c<br \/>\n\u8b93\u6bcf\u4e00\u5c01\u8a0a\u606f\u90fd\u986f\u5f97\u7368\u4e00\u7121\u4e8c\uff01<br \/>\n\u8209\u51e1\u6d3b\u52d5\u9080\u7d04\u3001\u52a0\u5165 Line \u597d\u53cb\u3001\u58fd\u661f\u5c08\u5c6c\u512a\u60e0\u3001\u6298\u6263\u78bc\u901a\u77e5\u7b49\u4e3b\u984c EDM\uff0c<br \/>\n\u90fd\u5f88\u9069\u5408\u5e36\u5165\u6703\u54e1\u59d3\u540d\u8b8a\u6578\uff0c\u4e5f\u5438\u5f15\u6536\u4ef6\u8005\u7684\u76ee\u5149\u958b\u4fe1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1813\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-4.png\" alt=\"\" width=\"1000\" height=\"469\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-4.png 763w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-4-300x141.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-4-600x282.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"color: #000080;\"><strong>3. \u6578\u64da\u5206\u6790\uff1a<\/strong><\/span><\/p>\n<p>EDM \u7d9c\u5408\u300c\u958b\u4fe1\u6642\u6bb5\u5206\u6790\u300d\u3001\u500b\u5225\u4fe1\u4ef6\u7684\u300c\u958b\u4fe1\u8207\u9ede\u64ca\u5206\u6790\u300d\u3001\u7c21\u8a0a\u7684\u300c\u9ede\u64ca\u6642\u6bb5\u5206\u6790\u300d\u2026\u7b49\uff0c\u8b93\u60a8\u53ef\u4ee5\u66f4\u7cbe\u6e96\u4e86\u89e3\u5ba2\u6236\u7684\u958b\u4fe1\u3001\u9ede\u64ca\u7fd2\u6163\uff0c\u4e26\u4e14\u53ef\u7528\u65bc\u512a\u5316\u4e0b\u4e00\u6b21\u767c\u4fe1\u7684\u5167\u5bb9\u3001\u6642\u9593\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1797\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-5.png\" alt=\"\" width=\"1000\" height=\"543\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-5.png 1936w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-5-300x163.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-5-1024x556.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-5-768x417.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-5-1536x835.png 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2021\/07\/20210702-5-600x326.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4><strong>\u7d50\u8ad6<\/strong><\/h4>\n<p>\u7576\u7136\uff0c\u5f71\u97ff\u820a\u5ba2\u56de\u8cfc\u7684\u56e0\u7d20\u5f88\u591a\uff0c\u50cf\u662f\u8cfc\u7269\u9ad4\u9a57\u3001\u7db2\u7ad9\u52d5\u7dda\u3001\u5546\u54c1\u54c1\u8cea\u662f\u5426\u7b26\u5408\u671f\u5f85\u3001\u662f\u5426\u6709\u8cfc\u8cb7\u9700\u6c42\u2026\u7b49\uff0c\u8981\u63d0\u5347\u9867\u5ba2\u9ecf\u8457\u5ea6\uff0c\u4ee5\u4e0a\u56e0\u7d20\u90fd\u5fc5\u9808\u8003\u91cf\u9032\u53bb\u3002<br \/>\n\u904b\u7528\u597d\u7684\u884c\u92b7\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u60a8\u6d1e\u5bdf\u9019\u4e9b\u7d30\u5fae\u7684\u95dc\u9375\uff0c\u9664\u4e86\u628a\u512a\u60e0\u901a\u77e5\u7d66\u5ba2\u6236\uff0c\u4e5f\u8981\u628a\u9019\u4e9b\u5c0f\u6578\u64da\u6536\u96c6\u8d77\u4f86\uff0c\u8b93\u672a\u4f86\u53ef\u4ee5\u66f4\u597d\uff0c\u5275\u9020\u66f4\u5927\u7684\u5546\u6a5f\u3002<\/p>\n<p>\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.flydove.net\/blog\/?p=723\">\u4e00\u6b65\u5230\u4f4d\u3010\u7c21\u8a0a\u77ed\u7db2\u5740\u9ede\u64ca\u8ffd\u8e64\u3011\u529f\u80fd\u61c9\u7528<\/a>\uff09<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u820a\u5ba2\u9ecf\u8457\u5ea6\u589e\u52a0\u610f\u5473\u8457\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u548c\u4fe1\u4efb\u611f\u589e\u52a0\uff0c\u9032\u800c\u91cd\u8907\u65bc\u540c\u4e00\u54c1\u724c\u9032\u884c\u8cfc\u8cb7\u3001\u6d88\u8cbb\u3002 \u6211\u5011\u5f88\u5e38\u5728\u884c\u92b7\u6587\u7ae0\u770b\u5230\u300c\u62db\u652c\u65b0\u5ba2\u7684\u6210\u672c\u662f\u7d93\u71df\u820a\u5ba2\u76845\u500d\uff01\u300d\u3001\u300c\u53e3\u7891\u884c\u92b7\u662f\u6700\u53b2\u5bb3\u3001\u6700\u597d\u7684\u884c\u92b7\u65b9\u6cd5\uff01\u300d\uff0c \u751a\u81f3\u8001\u751f\u5e38\u8ac7\u7684 80\/20 \u6cd5\u5247\uff0c\u90fd\u662f\u5728\u8aaa\u820a\u5ba2\u7684\u91cd\u8981\u6027\u3002 \u7814\u7a76\u986f\u793a\uff1a\u76f8\u8f03\u65bc\u65b0\u5ba2\uff0c\u7576\u65b0\u54c1\u4e0a\u5e02\u6642\uff0c\u8d85\u904e 50% \u7684\u820a\u5ba2\u9858\u610f\u5617\u8a66\uff0c\u4e14\u6d88\u8cbb\u7684\u91d1\u984d\u66f4\u9ad8\u3002 \u8abf\u67e5\u5831\u4e2d\u4e5f\u63d0\u5230\uff1a\u50c5 18% \u7684\u4f01\u696d\u6ce8\u91cd\u820a\u5ba2\u7dad\u8b77\uff0c44% \u7684\u516c\u53f8\u6703\u653e\u66f4\u591a\u5fc3\u529b\u5728\u5438\u5f15\u65b0\u5ba2\u4e0a\uff0c \u4f46\u53ea\u8981\u591a 5% \u7684\u820a\u5ba2\u7559\u4e0b\uff0c\u5229\u6f64\u5c31\u6709\u53ef\u80fd\u591a\u6210\u9577 25 ~95%\u3002 (\u8cc7\u6599\u4f86\u6e90\uff1aCustomer Acquisition Vs.Retention Costs \u2013 Statistics And Trends) &nbsp; \u95dc\u9375 5T\uff0c\u628a\u5fc3\u529b\u653e\u5728\u820a\u5ba2\u4e0a\uff0c\u8b93\u5229\u6f64\u5927\u5e45\u63d0\u5347\uff01 1. \u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4 (Target customer) \u672c\u6b21\u7684\u91cd\u9ede\u5ba2\u7fa4\u5c31\u662f\u820a\u5ba2\uff0c\u4f46\u8eab\u70ba\u820a\u5ba2\u4e5f\u662f\u6709\u5206\u985e\u7684\uff0c\u4ee5 RFM \u6a21\u578b\u4f86\u8aaa\uff1a \u6700\u8fd1\u4e00\u6b21\u6d88\u8cbb (Recency)\uff1a\u5ba2\u6236\u4e0a\u4e00\u6b21\u6d88\u8cbb\u7684\u65e5\u671f\uff0cex\uff1a\u8d85\u904e\u4e00\u5e74\u672a\u8cfc\u8cb7\u7684\u6c89\u7761\u5ba2\u3001\u8fd1\u4e00\u500b\u6708\u56de\u8cfc\u7684VIP\u6703\u54e1\u3002 \u6d88\u8cbb\u983b\u7387 (Frequency)\uff1a\u5728\u9650\u5b9a\u6642\u9593\u5167\u6240\u8cfc\u8cb7\u7684\u6b21\u6578\uff0c\u8cfc\u8cb7\u983b\u7387\u8d8a\u9ad8\uff0c\u5c0d\u54c1\u724c\u5fe0\u8aa0\u5ea6\u5c31\u8d8a\u9ad8\u3002 \u6d88\u8cbb\u91d1\u984d (Monetary)\uff1a\u5728\u9650\u5b9a\u6642\u9593\u5167\u6240\u6d88\u8cbb\u7684\u91d1\u984d\u3002 \u5e38\u898b\u7684\u5546\u5e97\u6703\u54e1\u5236\u5ea6\u662f\u4ee5\u8cfc\u8cb7\u91d1\u984d\u3001\u9ede\u6578\u7d2f\u7a4d\u7684\u5347\u7d1a\u5236\u5ea6\uff0c\u82e5\u7121\u6703\u54e1\u7d1a\u5225\u5236\u5ea6\uff0c\u4e5f\u53ef\u4ee5\u904b\u7528\u6d88\u8cbb\u983b\u5ea6\u3001\u5e74\u9f61\u3001\u6d88\u8cbb\u7fd2\u6163\u2026\u7b49\u5c07\u5ba2\u6236\u5340\u5206\u51fa\u4f86\uff0c\u91dd\u5c0d\u4e0d\u540c\u5ba2\u7fa4\u4f7f\u7528\u4e0d\u4e00\u6a23\u7684\u6e9d\u901a\u5de5\u5177\u5594\uff01 \uff08\u5716\u7247\u4f86\u6e90\uff1a\u661f\u5df4\u514b\u661f\u79ae\u7a0b\uff09 2. \u614e\u9078\u6e9d\u901a\u5de5\u5177 (Tool) \u6578\u64da\u4e0a\u986f\u793a\uff0c58% \u7684\u884c\u92b7\u4eba\u54e1\u6703\u5229\u7528\u7c21\u8a0a\u4f86\u548c\u820a\u5ba2\u7dad\u8b77\u95dc\u4fc2\uff0c52% \u4f7f\u7528 EDM\uff0c44% \u4ee5 APP \u8207\u5ba2\u6236\u901a\u77e5\u6d3b\u52d5\u8a0a\u606f\uff0c\u4e14\u6709 56% \u7684\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[9,10],"tags":[156,21,157,158,154,55,159,51,155,160,153],"class_list":["post-1772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-marketing","tag-80-20","tag-edm","tag-rfm","tag-sms","tag-154","tag-55","tag-159","tag-51","tag-155","tag-160","tag-153"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u95dc\u93755T\uff0c\u5f37\u5316\u820a\u5ba2\u9ecf\u8457\u5ea6 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flydove.net\/blog\/?p=1772\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u95dc\u93755T\uff0c\u5f37\u5316\u820a\u5ba2\u9ecf\u8457\u5ea6 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c\" \/>\n<meta property=\"og:description\" content=\"\u820a\u5ba2\u9ecf\u8457\u5ea6\u589e\u52a0\u610f\u5473\u8457\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u548c\u4fe1\u4efb\u611f\u589e\u52a0\uff0c\u9032\u800c\u91cd\u8907\u65bc\u540c\u4e00\u54c1\u724c\u9032\u884c\u8cfc\u8cb7\u3001\u6d88\u8cbb\u3002 \u6211\u5011\u5f88\u5e38\u5728\u884c\u92b7\u6587\u7ae0\u770b\u5230\u300c\u62db\u652c\u65b0\u5ba2\u7684\u6210\u672c\u662f\u7d93\u71df\u820a\u5ba2\u76845\u500d\uff01\u300d\u3001\u300c\u53e3\u7891\u884c\u92b7\u662f\u6700\u53b2\u5bb3\u3001\u6700\u597d\u7684\u884c\u92b7\u65b9\u6cd5\uff01\u300d\uff0c \u751a\u81f3\u8001\u751f\u5e38\u8ac7\u7684 80\/20 \u6cd5\u5247\uff0c\u90fd\u662f\u5728\u8aaa\u820a\u5ba2\u7684\u91cd\u8981\u6027\u3002 \u7814\u7a76\u986f\u793a\uff1a\u76f8\u8f03\u65bc\u65b0\u5ba2\uff0c\u7576\u65b0\u54c1\u4e0a\u5e02\u6642\uff0c\u8d85\u904e 50% \u7684\u820a\u5ba2\u9858\u610f\u5617\u8a66\uff0c\u4e14\u6d88\u8cbb\u7684\u91d1\u984d\u66f4\u9ad8\u3002 \u8abf\u67e5\u5831\u4e2d\u4e5f\u63d0\u5230\uff1a\u50c5 18% \u7684\u4f01\u696d\u6ce8\u91cd\u820a\u5ba2\u7dad\u8b77\uff0c44% \u7684\u516c\u53f8\u6703\u653e\u66f4\u591a\u5fc3\u529b\u5728\u5438\u5f15\u65b0\u5ba2\u4e0a\uff0c \u4f46\u53ea\u8981\u591a 5% \u7684\u820a\u5ba2\u7559\u4e0b\uff0c\u5229\u6f64\u5c31\u6709\u53ef\u80fd\u591a\u6210\u9577 25 ~95%\u3002 (\u8cc7\u6599\u4f86\u6e90\uff1aCustomer Acquisition Vs.Retention Costs \u2013 Statistics And Trends) &nbsp; \u95dc\u9375 5T\uff0c\u628a\u5fc3\u529b\u653e\u5728\u820a\u5ba2\u4e0a\uff0c\u8b93\u5229\u6f64\u5927\u5e45\u63d0\u5347\uff01 1. \u9396\u5b9a\u76ee\u6a19\u5ba2\u7fa4 (Target customer) 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