{"id":208,"date":"2019-03-08T22:27:43","date_gmt":"2019-03-08T14:27:43","guid":{"rendered":"http:\/\/blog.flydove.net\/?p=208"},"modified":"2023-09-27T11:46:25","modified_gmt":"2023-09-27T03:46:25","slug":"%e9%96%8b%e4%bf%a1-%e4%b8%8d%e9%bb%9e%e6%93%8a%e5%af%a6%e5%9c%a8%e5%a5%bd%e5%8f%af%e6%83%9c","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=208","title":{"rendered":"\u958b\u4fe1 \u4e0d\u9ede\u64ca\u5be6\u5728\u597d\u53ef\u60dc\u3002\u900f\u904e\u5167\u5bb9\u7684\u8abf\u6574\u6539\u5584 EDM \u884c\u92b7\u6548\u76ca"},"content":{"rendered":"

\u6b63\u5e38\u7684 \u958b\u4fe1 \u7387\u5176\u5be6\u662f\u88ab\u4f4e\u4f30\u7684<\/h1>\n

\u8a08\u7b97 \u958b\u4fe1 \u7387\u662f\u900f\u904e\u4e00\u5f35\u96b1\u5f62\u7684\u5716\u7247\uff0c\u7576\u4f7f\u7528\u8005\u5c07\u4fe1\u4ef6\u6253\u958b\uff0c\u8f09\u5165\u5716\u7247\u7684\u540c\u6642\u4e5f\u6703\u89f8\u767c\u5230\u7d71\u8a08 \u958b\u4fe1 \u7387\u7684\u5716\u7247\u9023\u7d50\u3002\u5728\u6253 \u958b\u4fe1 \u4ef6\u537b\u672a\u8f09\u5165\u5716\u7247\u7684\u60c5\u6cc1\u4e0b\uff0c\u662f\u7121\u6cd5\u8a08\u7b97\u5230 \u958b\u4fe1 \u6b21\u6578\u7684\u3002\u4e5f\u56e0\u6b64 \u958b\u4fe1 \u7387\u662f\u4e00\u500b\u4f4e\u4f30\u503c\uff0c\u4e5f\u5c31\u662f\u8aaa\u82e5\u5f97\u5230\u7684 \u958b\u4fe1 \u7387\u662f\u900f\u904e\u6b63\u5e38\u7121\u704c\u6c34\u7684\u65b9\u5f0f\u8a08\u7b97\uff0c\u5be6\u969b\u7684 \u958b\u4fe1 \u7387\u6703\u7565\u9ad8\u4e00\u4e9b\u3002 \u4f7f\u7528\u8005\u7d93\u5e38\u4f7f\u7528\u7684 Web mail \u4e2d\uff0cYahoo \u9810\u8a2d\u662f\u4e0d\u8f09\u5165\u5716\u7247\u7684\uff0cgmail \u56e0\u70ba\u6703\u5c07\u5716\u7247\u8f09\u5165\u81ea\u5bb6\u7684 cache server \u4e26\u6539\u5beb\u9023\u7d50\uff0c\u9019\u4e5f\u53ef\u80fd\u5f71\u97ff \u958b\u4fe1 \u884c\u70ba\u7684\u7d71\u8a08\u3002<\/p>\n

\u6536\u4ef6\u8005\u770b\u5230\u4fe1\u4ef6\u4e3b\u65e8\u4e4b\u5f8c\u53ea\u6703\u7528\u6975\u77ed\u7684\u6642\u9593\u6c7a\u5b9a\u662f\u5426\u6253\u958b\u4fe1\u4ef6\uff0c\u6240\u4ee5\u4e3b\u65e8\u6703\u662f\u5f71\u97ff \u958b\u4fe1\u7387\u7684\u95dc\u9375\u56e0\u7d20\u3002\u597d\u4e0d\u5bb9\u6613\u8b93\u6536\u4ef6\u8005\u6253\u958b\u4fe1\u4ef6\uff0c\u63a5\u4e0b\u4f86\u5c31\u662f\u8981\u900f\u904e\u4fe1\u4ef6\u88e1\u7684\u5716\u6587\u5167\u5bb9\u5438\u5f15\u6536\u4ef6\u8005\u9ede\u64ca \u4e26\u524d\u5f80\u76ee\u6a19\u9801\u9762\uff0c\u00a0\u9ede\u64ca\u8a18\u9304\u5247\u662f\u5728\u4f7f\u7528\u8005\u78ba\u5be6\u505a\u51fa\u9ede\u64ca\u884c\u70ba\u518d\u9032\u884c\u8a18\u9304\uff0c\u6240\u4ee5 \u9ede\u64ca\u7387\u7684\u6703\u6bd4 \u958b\u4fe1 \u7387\u6e96\u78ba\u8a31\u591a\u3002<\/p>\n

\u5ee3\u544a\u6027\u8cea\u7684\u4fe1\u4ef6\u9700\u5728\u6700\u77ed\u7684\u6642\u9593\u8b93\u6536\u4ef6\u8005\u627e\u5230\u6709\u8208\u8da3\u7684\u76ee\u6a19<\/h1>\n

\u4e00\u5c01\u5716\u6587\u8c50\u5bcc\u7684 EDM \u00a0\u7684\u78ba\u53ef\u63d0\u4f9b\u6536\u4ef6\u8005\u66f4\u591a\u9ede\u64ca\u7684\u9078\u64c7\uff0c\u4f46\u96fb\u5546\u6240\u767c\u9001\u7684\u5167\u5bb9\u5927\u591a\u5c6c\u65bc\u5546\u54c1\u5ee3\u544a\uff0c\u5fc5\u9700\u8003\u616e\u4e00\u822c\u6536\u4ef6\u8005\u4e0d\u9858\u610f\u82b1\u592a\u591a\u6642\u9593\u65bc\u5ee3\u544a\u4fe1\u4ef6\u4e0a\uff0c\u4ee5\u53ca\u8907\u96dc\u7684\u5546\u54c1\u8cc7\u8a0a\u662f\u4e0d\u662f\u6703\u8b93\u6536\u4ef6\u8005\u627e\u4e0d\u5230\u8208\u8da3\u76ee\u6a19\u800c\u9078\u64c7\u96e2\u958b\u3002\u53e6\u5916\uff0c\u5716\u7247\u8207\u9023\u7d50\u8f03\u591a\u7684\u4fe1\u4ef6\u5167\u5bb9\uff0c\u56e0\u70ba\u7279\u5fb5\u8207\u5ee3\u544a(\u5783\u573e)\u90f5\u4ef6\u8f03\u70ba\u76f8\u4f3c\uff0c\u8f03\u5bb9\u6613\u8b93 ISP \u6b78\u985e\u70ba\u5783\u573e\u90f5\u4ef6\u3002\u6240\u4ee5\u5ee3\u544a\u6027\u8cea\u7684\u4fe1\u4ef6\u8a2d\u8a08\u7684\u91cd\u9ede\u5728\u65bc\uff0c\u5982\u4f55\u5728\u6700\u77ed\u6642\u9593\u5438\u5f15\u5230\u6536\u4ef6\u8005\u7684\u76ee\u5149\uff0c\u4e26\u8b93\u4ed6\u6309\u4e0b\u6ed1\u9f20\u5de6\u9375\u9ede\u64ca\u76ee\u6a19\u3002<\/p>\n

\u5225\u5fd8\u4e86 EDM \u662f\u4e00\u500b\u5c0e\u6d41\u7684\u5a92\u4ecb\uff0c\u5c07\u4f7f\u7528\u8005\u5e36\u5230\u7db2\u7ad9\u624d\u662f\u767c\u9001 EDM \u7684\u4e3b\u8981\u76ee\u7684\u3002\u7db2\u7ad9\u9664\u4e86\u8c50\u5bcc\u5ea6\u8207\u5b8c\u6574\u6027\u6703\u512a\u65bc EDM \u4e4b\u5916, \u4e5f\u6709\u8457\u4f7f\u7528\u8005\u9858\u610f\u505c\u7559\u7684\u6642\u9593\u8f03\u9577\u3001\u66f4\u63a5\u8fd1\u8cfc\u7269\u8eca\u7684\u512a\u52e2\u3002<\/p>\n

\u5982\u4f55\u77e5\u9053 \u958b\u4fe1 \u8207 \u9ede\u64ca \u7684\u6bd4\u4f8b\u662f\u5426\u6b63\u5e38<\/h1>\n

EDM \u7684\u6210\u6548\uff0c\u4e00\u822c\u90fd\u6703\u4ee5 \u958b\u4fe1 \u7387\u548c\u9ede\u64ca\u7387\u4f86\u505a\u70ba\u8a55\u4f30\u7684\u57fa\u6e96\uff0c\u56e0\u70ba\u884c\u52d5\u4e0a\u7db2\u7684\u6bd4\u4f8b\u6210\u9577\uff0c\u5927\u5bb6\u4e5f\u6703\u958b\u59cb\u6ce8\u610f\u5230\u884c\u52d5\u88dd\u7f6e\u7684 \u958b\u4fe1 \u7387\uff0c\u751a\u81f3\u662f\u4f7f\u7528\u00a0google analytics \u4f86\u8ffd\u8e64\uff0c\u4e86\u89e3 EDM \u767c\u9001\u5e36\u4f86\u7684\u6d41\u91cf\u6216\u8f49\u63db\u7684\u696d\u7e3e\u3002<\/p>\n

\u53e6\u5916\u9084\u6709\u4e00\u500b\u6578\u64da\u53ef\u4ee5\u7528\u4f86\u4e86\u89e3\u4fe1\u4ef6\u88ab\u958b\u555f\u5f8c\u7684\u9ede\u64ca\u72c0\u6cc1\uff0c\u53eb\u505a CTOR(Click to Open Rate) \uff0c\u4e00\u5c01\u5ee3\u544a\u6027\u8cea\u7684 EDM CTOR \u6578\u5b57\u8f03\u4f4e\uff0c\u539f\u56e0\u5927\u90e8\u4efd\u6703\u662f:<\/p>\n

    \n
  1. \u5546\u54c1\u50f9\u683c\u4e26\u672a\u8b93\u6536\u4ef6\u8005\u7522\u751f\u9032\u4e00\u6b65\u95dc\u6ce8\u7684\u885d\u52d5<\/li>\n
  2. \u5546\u54c1\u9805\u76ee\u9078\u64c7\u6027\u4e0d\u8db3\u4ee5\u6eff\u8db3\u9019\u4e9b\u5c07\u4fe1\u958b\u555f\u7684\u6536\u4ef6\u8005<\/li>\n
  3. \u76ee\u6a19\u5546\u54c1\u53ef\u9ede\u64ca\u7684\u5340\u57df\u4e0d\u5920\u660e\u986f<\/li>\n
  4. \u5546\u54c1\u5167\u5bb9\u8207\u6a19\u984c\u95dc\u806f\u6027\u4e0d\u8db3<\/li>\n<\/ol>\n

    2014 \u5e74\u4e0a\u534a\u5e74\u5ea6\u4e2d\u570b\u5404\u7522\u696d\u5225 CTOR \u4e0a\u7684\u6578\u64da(\u5982\u4e0b\u5716)\uff0c\u96fb\u5b50\u5546\u52d9\u7684 CTOR \u5927\u7d04\u843d\u5728 18.5% \u5de6\u53f3(\u5883\u5916\u96fb\u5546\u70ba 18.53%, \u672c\u571f\u96fb\u5546\u70ba 18.39%)<\/p>\n

    \"Click<\/p>\n

    \u7f8e\u570b\u77e5\u540d ESP \u7d71\u8a08\u6578\u5b57\u8868\u793a\uff0c\u4e00\u500b\u5438\u5f15\u4eba\u7684\u5ee3\u544a\u4fc3\u92b7\u578b\u7684\u96fb\u5b50\u90f5\u4ef6 CTOR \u6703\u4ecb\u65bc 20% ~ 30% \u4e4b\u9593\u3002 2014 \u5e74\u65bc Flydove \u767c\u9001 EDM \u7684\u53f0\u7063\u96fb\u5546 CTOR \u6578\u503c\u5927\u7d04\u5206\u4f48\u65bc 10%~ 35%\uff0c\u5efa\u8b70\u53ef\u5c07 CTOR \u7684\u6578\u64da\u505a\u70ba\u5167\u5bb9\u8abf\u6574\u7684\u57fa\u6e96\uff0c\u9069\u7576\u7684\u8abf\u6574 EDM \u4e3b\u65e8\u8207\u5167\u5bb9\uff0c\u627e\u51fa\u8a02\u95b1\u8005\u6700\u6709\u8208\u8da3\u7684\u5448\u73fe\u65b9\u5f0f\uff0c\u9019\u6a23\u4e00\u4f86\u624d\u80fd\u6709\u6548\u7684\u5c07\u8a02\u95b1\u8005\u5e36\u5230\u76ee\u6a19\u9801\u9762\u3002<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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