{"id":2106,"date":"2021-11-15T16:25:02","date_gmt":"2021-11-15T08:25:02","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=2106"},"modified":"2023-03-14T13:37:11","modified_gmt":"2023-03-14T05:37:11","slug":"%e6%8f%90%e5%8d%87%e9%a1%a7%e5%ae%a2%e5%bf%a0%e8%aa%a0%e5%ba%a6%ef%bc%81%e6%89%be%e5%b0%8d%e6%ba%9d%e9%80%9a%e9%a0%bb%e7%8e%87%e6%8a%93%e4%bd%8f%e9%a1%a7%e5%ae%a2%e7%9a%84%e5%bf%83","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=2106","title":{"rendered":"\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6\uff01\u627e\u5c0d\u6e9d\u901a\u983b\u7387\u6293\u4f4f\u9867\u5ba2\u7684\u5fc3"},"content":{"rendered":"

\u6df1\u8015\u6703\u54e1\u7d93\u71df<\/b><\/span><\/h2>\n

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 <\/p>\n

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\"\"<\/p>\n

\uff08\u5716\u7247\u4f86\u6e90\uff1a\u98db\u4fe1\u8cc7\u8a0a\uff09<\/p>\n

 <\/p>\n

\u627e\u5230\u6700\u4f73\u6e9d\u901a\u983b\u7387<\/b><\/span><\/h2>\n


\n<\/span>\u4e0d\u540c\u7522\u696d\u9069\u5408\u4e0d\u540c\u983b\u7387\u7684\u884c\u92b7\u6e9d\u901a<\/b>\uff0c\u6700\u4f73\u7684\u767c\u9001\u983b\u7387\u9664\u4e86\u53d7\u5230\u7522\u696d\u985e\u5225\u7684\u5f71\u97ff\uff0c\u9084\u6703\u8207\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u7684\u985e\u578b\u800c\u6709\u6240\u4e0d\u540c\uff0c\u5982\u4fc3\u92b7\u8cc7\u8a0a\u548c\u91cd\u8981\u8a0a\u606f\uff0c\u8207\u53ea\u767c\u9001\u55ae\u4e00\u4e00\u7a2e\u985e\u578b\u7684\u96fb\u5b50\u90f5\u4ef6\u7684\u983b\u7387\u6703\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n

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 <\/p>\n

\u4e00\u3001\u958b\u4fe1\u7387<\/b><\/span><\/h3>\n

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(1)\u500b\u4eba\u5316\uff1a\u5229\u7528\u8b8a\u6578\u6253\u9020\u5c08\u5c6c\u6bcf\u500b\u6703\u54e1\u7684\u4e3b\u65e8\u200b\u200b<\/span><\/p>\n

\"\"<\/p>\n

\uff08\u5716\u7247\u4f86\u6e90\uff1a\u5929\u4e0b\u96dc\u8a8c EDM\uff09<\/p>\n

 <\/p>\n

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\n

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 <\/p>\n

\u4e8c\u3001\u6d3b\u8e8d\u7528\u6236<\/b><\/span><\/h3>\n

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 <\/p>\n

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\n<\/span>
\n<\/span>\u3010\u7c21\u55ae\u64cd\u4f5c\u6559\u5b78\u3011<\/b><\/p>\n

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\"\"<\/p>\n

\uff08\u5716\u7247\u4f86\u6e90\uff1a\u98db\u4fe1\u8cc7\u8a0a\uff09<\/p>\n

 <\/p>\n

\u7c21\u8a0a ROAS \u64cd\u4f5c\uff1a\u5728 SMS \u5167\u8a2d\u5b9a\u8ffd\u8e64\u9023\u7d50\uff0c\u9ede\u9078\u300c\u7522\u751f\u300d\u5373\u53ef\u5728\u9810\u89bd\u756b\u9762\u770b\u5230\u77ed\u7db2\u5740\u3002\u200b\u200b\u200b<\/span><\/p>\n

\"\"<\/p>\n

\uff08\u5716\u7247\u4f86\u6e90\uff1a\u98db\u4fe1\u8cc7\u8a0a\uff09<\/p>\n

 <\/p>\n

\u767c\u9001\u5f8c\uff0c\u9ede\u64ca\u300c\u96fb\u5b50\u90f5\u4ef6\u5831\u8868\u300d\u3001\u300c\u7c21\u8a0a\u5831\u8868\u300d\u7684 ROAS\uff0c\u8f38\u5165GA \u8ffd\u8e64\u78bc\uff0c\u6388\u6b0a\u5b8c\u6210\u5f8c\uff0c\u98db\u4fe1\u7cfb\u7d71\u5c07\u6703\u81ea\u52d5\u8a08\u7b97 ROAS\uff0c\u4e86\u89e3\u6bcf\u4e00\u5c01 EDM\u3001\u7c21\u8a0a \u5be6\u969b\u7684\u8f49\u63db\u7387\uff01<\/span><\/p>\n

\u8a3b\uff1a\u6b64\u6388\u6b0a\u50c5\u80fd\u4f7f\u98db\u4fe1\u7372\u5f97 EDM\u3001\u7c21\u8a0a \u5e36\u6709 utm \u7db2\u5740\u7684 GA \u6578\u64da\uff0c\u7121\u6cd5\u7372\u53d6\u5176\u4ed6\u6578\u64da<\/span><\/p>\n

\"\"<\/p>\n

\uff08\u5716\u7247\u4f86\u6e90\uff1a\u98db\u4fe1\u8cc7\u8a0a\uff09<\/p>\n

 <\/p>\n

\u56db\u3001\u53d6\u6d88\u8a02\u95b1\u7387<\/b><\/span><\/h3>\n

\u6703\u54e1\u6703\u53d6\u6d88\u8a02\u95b1\u6709\u53ef\u80fd\u662f\u56e0\u70ba EDM \u7684\u5167\u5bb9\u4e0d\u7b26\u5408\u4ed6\u5011\u7684\u671f\u5f85\uff0c\u5982\u679c\u53d6\u6d88\u8a02\u95b1\u7387\u4e00\u76f4\u4e0a\u5347\uff0c\u90a3\u9ebc\u53ef\u4ee5\u5617\u8a66\u8abf\u6574\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u3001\u4ee5\u53ca\u5206\u773e\u884c\u92b7\u8abf\u6574\u7b56\u7565\u3002<\/span><\/p>\n

\u98db\u4fe1\u7cfb\u7d71\u63d0\u4f9b\u4e0b\u8f09\u300c\u7121\u6548\u540d\u55ae\u5831\u8868\u300d\uff0c\u4e86\u89e3\u6bcf\u7b46\u7121\u6548\u540d\u55ae\u7684\u539f\u56e0\uff0c\u5982\u62b1\u6028\u3001\u53d6\u6d88\u8a02\u95b1\u7684\u540d\u55ae\u504f\u9ad8\uff0c\u4ee5\u5229\u65bc\u6574\u7406\u6703\u54e1\u540d\u55ae\uff0c\u65b9\u4fbf\u5f8c\u7e8c\u884c\u92b7\u6642\u4f7f\u7528\u3002\u200b\u200b<\/span><\/p>\n

\n

\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span>\u4e0d\u843d\u5165\u5783\u573e\u4fe1\u7bb1\uff01\u4e00\u6b21\u641e\u61c2\u90f5\u4ef6\u4fe1\u8b7d\uff0c\u5efa\u7acb\u826f\u597d Reputation<\/span><\/a><\/p>\n<\/blockquote>\n

 <\/p>\n

\u4e94\u3001\u5ba2\u6236\u7684\u8cfc\u8cb7\u9031\u671f<\/b><\/span><\/h3>\n

\u627e\u51fa\u6700\u4f73\u983b\u7387\u4e5f\u9700\u8981\u4e86\u89e3\u5927\u591a\u5ba2\u6236\u7684\u8cfc\u8cb7\u9031\u671f\u3002\u5982\u679c\u5ba2\u6236\u901a\u5e38\u6bcf\u4e09\u500b\u6708\u91cd\u8907\u8cfc\u8cb7\u4e00\u6b21\uff0c\u53ef\u4ee5\u6488\u51fa\u8fd1\u4e09\u500b\u6708\u5df2\u8cfc\u8cb7\u7684\u7528\u6236\uff0c\u6392\u9664\u5728\u6b64\u6b21 EDM \u540d\u55ae\uff1b\u4ee5\u53ca\u627e\u56de\u4e09\u500b\u6708\u524d\u8cfc\u8cb7\u904e\u7684\u6c89\u7761\u5ba2\u6236\uff0c\u7d66\u4e88\u9069\u7576\u7684\u8a98\u56e0\uff0c\u5438\u5f15\u9867\u5ba2\u518d\u6b21\u56de\u8cfc\u3002<\/span><\/p>\n

\u4f46\u5c0d\u65bc\u5177\u6709\u5373\u6642\u6027\u7684\u7522\u696d\u5247\u4e0d\u540c\uff0c\u5982\u6642\u5c1a\u670d\u98fe\u54c1\u724c\uff0c\u56e0\u70ba\u6642\u5c1a\u670d\u88dd\u7684\u91cd\u8907\u8cfc\u8cb7\u983b\u7387\u9ad8\uff0c\u4e14\u5373\u4f7f\u9867\u5ba2\u4e0d\u8cfc\u8cb7\uff0c\u4ed6\u5011\u53ef\u80fd\u4ecd\u7136\u559c\u6b61\u700f\u89bd\u6700\u65b0\u6642\u5c1a\u670d\u88dd\u3002<\/span><\/p>\n

 <\/p>\n

\u627e\u5c0d\u6e9d\u901a\u65b9\u5f0f\u6293\u4f4f\u9867\u5ba2\u7684\u5fc3<\/b><\/span><\/h2>\n

\u7d9c\u5408\u4e0a\u8ff0\u6240\u8aaa\uff0c\u5176\u5be6\u5c31\u662f\u8981\u505a\u597d<\/span>\u5206\u773e\u884c\u92b7<\/b>\uff0c\u5206\u773e\u7684\u6982\u5ff5\u4e0d\u50c5\u9650\u65bc\u96fb\u5b50\u5831\u3001\u7c21\u8a0a\uff0c\u5c0d\u65bc\u5176\u4ed6\u5ee3\u544a\u3001\u884c\u92b7\u4e5f\u662f\u76f8\u7576\u91cd\u8981\u7684\u3002<\/span><\/p>\n

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\u96a8\u8457\u5927\u6578\u64da\u5316\u4ee5\u53ca AI \u7684\u9810\u6e2c\uff0cGmail \u6703\u7d00\u9304\u6bcf\u4e00\u6b21\u54c1\u724c\u5bc4\u767c\u7d66\u8a02\u95b1\u8005\u7684 EDM \u884c\u70ba\uff08\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u662f\u5426\u7d93\u5e38\u95b1\u8b80\uff09\uff0c\u5224\u65b7\u662f\u5426\u8981\u5c07\u96fb\u5b50\u90f5\u4ef6\u6a19\u793a\u70ba\u91cd\u8981\u90f5\u4ef6\u3002\u5982\u67d0\u500b\u8a02\u95b1\u8005\u90fd\u6703\u95b1\u8b80\u67d0\u500b\u54c1\u724c\u7684 EDM\uff0cGmail \u5c31\u6703\u6839\u64da AI \u5224\u65b7\u662f\u5426\u70ba\u91cd\u8981\u90f5\u4ef6\u3002\u6240\u4ee5\u6bcf\u4e00\u6b21\u7684\u6e9d\u901a\u90fd\u662f\u91cd\u8981\u7684\u3002<\/span><\/p>\n

\n

\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span>Gmail \u4e2d\u7684\u91cd\u8981\u90f5\u4ef6\u6a19\u8a18<\/span><\/a><\/p>\n<\/blockquote>\n

\"\"<\/p>\n

\uff08\u5716\u7247\u4f86\u6e90\uff1a\u98db\u4fe1\u8cc7\u8a0a\uff09<\/p>\n

 <\/p>\n

\u9001\u4e0a\u6696\u5fc3\u7684\u751f\u65e5\u554f\u5019\u3001\u5c08\u5c6c\u7684\u6d3b\u52d5\uff0c\u6301\u7e8c\u7684\u6df1\u8015\u6703\u54e1\uff0c\u4fdd\u6301\u826f\u597d\u7684\u95dc\u4fc2\uff0c\u7262\u7262\u6293\u4f4f\u9867\u5ba2\u7684\u5fc3\uff0c\u63d0\u5347\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n

\"\"<\/p>\n

\uff08\u5716\u7247\u4f86\u6e90\uff1aROOTS\u3001NU V\u00a0 EDM\uff09<\/p>\n

\u6bcf\u4e00\u6b21\u884c\u92b7\u5f8c\u7684\u6578\u64da\uff0c\u4e86\u89e3\u54c1\u724c\u7684\u53d7\u773e\u7fd2\u6163\u3001\u559c\u597d\uff0c\u512a\u5316\u4e0b\u4e00\u6b21\u8207\u6703\u54e1\u7684\u6e9d\u901a\uff0c\u9748\u6d3b\u7684\u6578\u64da\u904b\u7528\uff0c\u800c<\/span>\u4e0d\u6703\u56e0\u904e\u5ea6\u4f9d\u8cf4\u7b2c\u4e09\u65b9\u884c\u92b7\u5de5\u5177\u7684\u5ee3\u544a\u6210\u6548\u800c\u88ab\u7d04\u675f\u8f49\u63db<\/b>\u3002<\/span><\/p>\n

\n

\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span>\u70ba Cookie \u9000\u5834\u505a\u6e96\u5099\uff01\u7528 EDM \u5efa\u7acb\u5b8c\u6574\u7b2c\u4e00\u65b9\u7528\u6236\u540d\u55ae<\/span><\/a>\u200b\u200b<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

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