{"id":2454,"date":"2022-04-21T11:07:57","date_gmt":"2022-04-21T03:07:57","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=2454"},"modified":"2022-04-21T11:23:42","modified_gmt":"2022-04-21T03:23:42","slug":"%e5%a4%a7%e5%b9%85%e9%99%8d%e4%bd%8e-ios-%e5%b0%8d%e9%96%8b%e4%bf%a1%e7%9a%84%e9%9a%b1%e7%a7%81%e6%ac%8a%e6%94%bf%e7%ad%96%e5%bd%b1%e9%9f%bf%ef%bc%81%e5%81%9a%e5%a5%bd%e3%80%8c%e9%80%99%e9%bb%9e","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=2454","title":{"rendered":"\u5927\u5e45\u964d\u4f4e iOS \u5c0d\u958b\u4fe1\u7684\u96b1\u79c1\u6b0a\u653f\u7b56\u5f71\u97ff\uff01\u505a\u597d\u300c\u9019\u9ede\u300d\u6bd4\u958b\u4fe1\u6307\u6a19\u66f4\u91cd\u8981"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u860b\u679c\u90f5\u4ef6\u96b1\u79c1\u4fdd\u8b77\u653f\u7b56 (Apple Mail Privacy Protection)\u00a0 \u662f Apple \u5728 2021 \u5e74 6 \u6708\u6642\u767c\u5e03 9 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400;\">\u5373\u4fbf\u860b\u679c\u96b1\u79c1\u6b0a\u4fdd\u8b77\u653f\u7b56\u50c5\u9650\u65bc\u860b\u679c\u7684\u90f5\u4ef6 App\uff0cGmail\u3001Yahoo\u3001Outlook \u7b49\u5176\u4ed6\u90f5\u4ef6\u8edf\u9ad4\u4e0d\u5728\u6b64\u898f\u7bc4\u4e2d\uff1b\u4f46\u860b\u679c\u90f5\u4ef6 App \u4f54\u5c07\u8fd1\u904e\u534a\u7684\u4f7f\u7528\u7387\uff0c\u4ecd\u9700\u8981\u6b63\u8996\u6b64\u9805\u653f\u7b56\u5e36\u4f86\u5c0d\u65bc Email Marketing \u7684\u5f71\u97ff\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2457\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u622a\u5716-2022-04-21-\u4e0a\u534810.54.12.png\" alt=\"\" width=\"500\" height=\"605\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u622a\u5716-2022-04-21-\u4e0a\u534810.54.12.png 546w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u622a\u5716-2022-04-21-\u4e0a\u534810.54.12-248x300.png 248w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u8a72\u5982\u4f55\u964d\u4f4e\u860b\u679c\u90f5\u4ef6\u96b1\u79c1\u4fdd\u8b77\u653f\u7b56\u5e36\u4f86\u7684\u5f71\u97ff\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c07\u958b\u4fe1\u7387\u9019\u9805\u6307\u6a19\u91cd\u5fc3\u8f49\u79fb\u5230<\/span><b>\u80fd\u66f4\u660e\u986f\u53cd\u6620\u5be6\u969b\u5ba2\u6236\u53c3\u8207\u5ea6\u7684\u6578\u64da<\/b><span style=\"font-weight: 400;\">\uff0c\u5982 <\/span><span style=\"color: #0000ff;\"><b>\u9ede\u64ca\u6b21\u6578 <\/b><\/span><span style=\"font-weight: 400;\">\u548c <\/span><span style=\"color: #0000ff;\"><b>\u5ee3\u544a\u5831\u916c\u7387<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">\uff08ROAS\uff09<\/span>\uff1b\u5c07\u9ede\u64ca\u4e92\u52d5\u7684\u4f7f\u7528\u8005\u5b9a\u7fa9\u70ba\u6d3b\u8e8d\u6703\u54e1\u540d\u55ae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u958b\u4fe1\u7387\u4ecd\u662f\u53ef\u4ee5\u53c3\u8003\u7684\u6578\u64da\u4e4b\u4e00\uff0c\u53ea\u662f\u672a\u4f86\u8da8\u52e2\u6307\u6a19\u5c07\u8f49\u79fb\u5230\u9ede\u64ca\uff0c\u4ee5\u53ca\u5f9e\u5ee3\u544a\u6295\u5165\u7684\u6210\u672c\u5be6\u969b\u7372\u5f97\u7684\u6548\u76ca\u6578\u64da\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333399;\"><b>1.\u9ede\u64ca\u6578\uff06\u6a19\u7c64\u7ba1\u7406<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u300c\u9ede\u64ca\u300d\u7684\u6578\u64da\u3001\u5206\u985e\u8b8a\u5f97\u66f4\u91cd\u8981\uff0c\u60f3\u63d0\u9ad8\u54c1\u724c\u8207\u7528\u6236\u4e4b\u9593\u7684\u4e92\u52d5\uff0c\u512a\u5316\u9ede\u64ca\u7387\uff0c\u53ef\u900f\u904e\u6bcf\u4e00\u6b21 EDM \u7684\u6e9d\u901a\uff0c\u5c07\u4fe1\u4ef6\u4e2d\u7684\u7db2\u5740\u8a2d\u5b9a\u6a19\u7c64\u3002\u200b\u200b<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>\u95b1\u8b80\u66f4\u591a\uff1a<a href=\"https:\/\/bit.ly\/2TqtGJm\" target=\"_blank\" rel=\"noopener noreferrer\">EDM \u884c\u92b7\u6210\u529f\u7684\u95dc\u9375\u56e0\u7d20(\u4e8c)\uff01\u6a19\u7c64\u7ba1\u7406<\/a><\/strong><\/p>\n<\/blockquote>\n<p>\u200b\u200b<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2459\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c64-1024x422.png\" alt=\"\" width=\"700\" height=\"288\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c64-1024x422.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c64-300x124.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c64-768x317.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c64-600x247.png 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c64.png 1138w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u6a19\u7c64\u6536\u96c6\u6bcf\u500b\u6536\u4ef6\u8005\u7684\u9ede\u64ca\u884c\u70ba\uff0c\u5f8c\u7e8c\u53ef\u4ee5\u5728\u5f8c\u53f0\u9078\u64c7\u300c\u9ede\u64ca\u540d\u55ae\u532f\u51fa\u300d\u5f97\u5230\u5404\u6a19\u7c64\u9ede\u64ca\u7684\u5206\u773e\u540d\u55ae\uff0c\u85c9\u6b64\u904b\u7528\u5206\u773e\u518d\u884c\u92b7\u7684\u7b56\u7565\u898f\u5283\u548c\u512a\u5316 EDM\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2460\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c642.png\" alt=\"\" width=\"700\" height=\"441\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c642.png 791w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c642-300x189.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c642-768x484.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5206\u985e\u6a19\u7c642-600x378.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5206\u985e\u6703\u54e1\u559c\u597d\u7684\u9ede\u64ca\u7d00\u9304\uff0c\u6295\u5176\u6240\u597d\uff0c\u63d0\u9ad8\u6703\u54e1\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\u5ea6\uff0c\u7cbe\u6e96\u7684\u518d\u884c\u92b7\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #333399;\"><b>2.\u8f49\u63db\u7387\uff06\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff08EDM\uff09\u4ecd\u7136\u662f\u773e\u591a\u6578\u4f4d\u884c\u92b7\u6240\u6709\u4e2d\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08ROAS\uff09\u76f8\u7576\u9ad8\u7684\u884c\u92b7\u5de5\u5177\u3002\u5e02\u5834\u7814\u7a76\u5206\u6790\u5718\u968a\u6307\u51fa\u6bcf\u6295\u5165 USD$1 \u5143\u7684\u96fb\u5b50\u5831\u884c\u92b7\u8cbb\u7528\uff0c\u53ef\u4ee5\u5e36\u56de US$40 \u5143\u7684\u71df\u696d\u984d\uff0cROAS\u9060\u8d85\u904e SEO\u3001\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u6240\u5e36\u4f86\u7684\u8f49\u63db\uff0c\u96fb\u5b50\u5831\u884c\u92b7\u7684\u6295\u8cc7\u5831\u916c\u7387\u5c07\u8fd1\u662f\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u7ba1\u9053 4 \u500d\u3002\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u5404\u5927\u54c1\u724c\uff0c\u5982 momo\u3001 Uniqlo\u3001\u8766\u76ae\u7b49\u7686\u6301\u7e8c\u767c\u9001 EDM \u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e14\u4e0d\u8ad6\u662f\u54ea\u7a2e\u884c\u92b7\u5de5\u5177\uff0c\u6700\u7d42\u7684\u76ee\u6a19\u5927\u591a\u662f\u589e\u52a0\u5b98\u7db2\u7684\u6d41\u91cf\u63d0\u5347\u92b7\u552e\u984d\u3001\u5438\u5f15\u65b0\u5ba2\u6236\u548c<\/span><b>\u73fe\u6709\u5ba2\u6236\u7dad\u6301\u806f\u7e6b<\/b><span style=\"font-weight: 400;\">\uff08\u62db\u652c\u65b0\u5ba2\u7684\u6210\u672c\u662f\u7d93\u71df\u820a\u5ba2\u76845\u500d\u200b\u200b\uff0c\u7576\u65b0\u54c1\u4e0a\u5e02\u6642\uff0c\u8d85\u904e 50% \u7684\u820a\u5ba2\u9858\u610f\u5617\u8a66\uff0c\u4e14\u6d88\u8cbb\u7684\u91d1\u984d\u66f4\u9ad8\u200b\u200b\uff09\u3002\u56e0\u6b64\u7531\u7d50\u679c\u4f86\u770b\u7e3d\u9ad4\u6295\u8cc7\u56de\u5831\u7387\uff0c\u66f4\u53ef\u4ee5\u5e6b\u52a9\u8a55\u4f30\u9019\u9805\u884c\u92b7\u662f\u5426\u6210\u529f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u9ede\u64ca\u6b21\u6578\u548c\u9ede\u64ca\u7387\uff0c\u53ef\u4ee5\u4e86\u89e3\u6709\u591a\u5c11\u6703\u54e1\u662f\u901a\u904e EDM \u4e2d\u7684\u9023\u7d50\u4f86\u9020\u8a2a\u5b98\u7db2\uff0c\u53ef\u4ee5\u5229\u7528 Google Analytics \u4f86\u8ffd\u8e64\u7db2\u7ad9\u6d41\u91cf\u3002\u4e86\u89e3 EDM \u4e2d\u7684\u9ede\u64ca\u8f49\u63db\u7387\u9084\u53ef\u4ee5\u5e6b\u52a9\u5176\u4ed6\u554f\u984c\uff0c\u5982 EDM \u884c\u92b7\u4fe1\u4ef6\u4e2d\u7684\u9ede\u64ca\u6578\u9ad8\uff0c\u4f46\u5b98\u7db2\u7684\u92b7\u552e\u91cf\u537b\u6c92\u6709\u589e\u52a0\uff0c\u5c31\u53ef\u4ee5\u89c0\u5bdf\u662f\u5426\u70ba\u5c0e\u6d41\u7684\u7db2\u7ad9\u8207 EDM \u5167\u5bb9\u4e0d\u76f8\u7b26\u3001\u6574\u9ad4\u7db2\u7ad9\u6d41\u66a2\u5ea6\u4e0d\u9ad8\u3001\u7d50\u5e33\u6d41\u7a0b\u6642\u9047\u5230\u56f0\u96e3\u56e0\u800c\u653e\u68c4\u8cfc\u7269\u8eca\u884d\u751f\u800c\u4f86\u7684\u554f\u984c\u3002<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>\u95b1\u8b80\u66f4\u591a\uff1a<a href=\"https:\/\/bit.ly\/3y9AAV4\" target=\"_blank\" rel=\"noopener noreferrer\">\u95dc\u93755T\uff0c\u5f37\u5316\u820a\u5ba2\u9ecf\u8457\u5ea6\u200b\u200b<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u4e0d\u904e\u5ea6\u4f9d\u8cf4\u55ae\u4e00\u9805\u884c\u92b7\u5de5\u5177<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u96b1\u79c1\u6b0a\u610f\u8b58\u7684\u62ac\u982d\u3001\u6cd5\u898f\u3001\u5ee3\u544a\u5e02\u5834\u7684\u8b8a\u5316\uff0c\u6c92\u6709\u4e00\u7a2e\u884c\u92b7\u65b9\u5f0f\u662f\u6700\u5b8c\u7f8e\u7684\uff0c\u9700\u8981\u642d\u914d\u5404\u7a2e\u884c\u92b7\u5de5\u5177\u3001\u6578\u64da\u5206\u6790\uff0c\u627e\u5230\u6700\u9069\u5408\u54c1\u724c\u7684\u884c\u92b7\u7d44\u5408\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u5584\u7528\u5404\u7a2e\u884c\u92b7\u5de5\u5177\uff0c\u597d\u7684\u5167\u5bb9\u914d\u4e0a\u884c\u92b7\u7d44\u5408\uff0c\u7372\u5f97\u66f4\u591a\u5e02\u5834\u7af6\u722d\u512a\u52e2\u548c\u54c1\u724c\u529b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\u5716\u7247\u4f86\u6e90\uff1alitmus\u3001\u98db\u4fe1\u8cc7\u8a0a\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u860b\u679c\u90f5\u4ef6\u96b1\u79c1\u4fdd\u8b77\u653f\u7b56 (Apple Mail Privacy Protection)\u00a0 \u662f Apple \u5728 2021 \u5e74 6 \u6708\u6642\u767c\u5e03 9 \u6708\u6b63\u5f0f\u63a8\u51fa\u7684\u7684\u96b1\u79c1\u6b0a\u653f\u7b56\uff0c\u91dd\u5c0d\u860b\u679c\u7522\u54c1\u5167\u5efa\u7684\u300c\u90f5\u4ef6\u300d Mail App\uff0c\u53ef\u9632\u6b62\u7cfb\u7d71\u8490\u96c6\u6536\u4ef6\u8005\u958b\u4fe1\u7684\u6642\u9593\u548c\u6b21\u6578\u3001\u4f7f\u7528\u4ec0\u9ebc\u88dd\u7f6e\u7b49\u8cc7\u8a0a\u3002 \u7cfb\u7d71\u662f\u5982\u4f55\u8ffd\u8e64 Email 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