{"id":2483,"date":"2022-04-27T09:40:25","date_gmt":"2022-04-27T01:40:25","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=2483"},"modified":"2023-03-14T13:47:46","modified_gmt":"2023-03-14T05:47:46","slug":"%e8%a1%8c%e9%8a%b7%e4%ba%ba%e5%bf%85%e7%9f%a5%ef%bc%9a%e9%a1%9e-crm%ef%bc%8bcdp%e3%80%8c%e9%a1%a7%e5%ae%a2%e6%97%85%e7%a8%8b%e3%80%8d%ef%bc%81%e9%99%8d%e4%bd%8e%e6%88%90%e6%9c%ac%e3%80%81%e5%a2%9e","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=2483","title":{"rendered":"\u884c\u92b7\u4eba\u5fc5\u77e5\uff1a\u985e CRM\uff0bCDP\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\u81ea\u52d5\u5316\u884c\u92b7\uff01\u964d\u4f4e\u6210\u672c\u3001\u589e\u52a0\u8f49\u63db\u7387\u7684\u6574\u5408\u5229\u5668"},"content":{"rendered":"<h2><span style=\"color: #000080;\"><b>\u4ec0\u9ebc\u662f\u9867\u5ba2\u65c5\u7a0b\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\uff08Customer Journey\uff09\u662f\u5ba2\u6236\u5728\u8207\u54c1\u724c\u4e92\u52d5\u6642\u6240\u7d93\u6b77\u7684\u5b8c\u6574\u9ad4\u9a57\u3002\u5f9e\u525b\u958b\u59cb\u7684\u63a5\u89f8\u7684\u5ee3\u544a\u3001\u8a3b\u518a\u6703\u54e1\u6536\u5230\u7684\u6b61\u8fce\u4fe1\u4ef6\u3001\u5546\u54c1\u9ad4\u9a57\u3001\u5230\u552e\u5f8c\u670d\u52d9\u7b49\uff0c\u591a\u500b\u8207\u9867\u5ba2\u7684\u63a5\u89f8\u9ede\u6240\u7d44\u5408\u6210\u9867\u5ba2\u65c5\u7a0b\u3002<\/span><span style=\"font-weight: 400;\">\u4e0d\u540c\u65bc\u4ee5\u5f80\u4ee5\u55ae\u4e00\u63a5\u89f8\u9ede\u4f86\u8a55\u4f30\uff0c\u800c\u662f\u4ee5\u591a\u500b\u63a5\u89f8\u9ede\u4f86\u8a55\u4f30\u5ba2\u6236\u7684\u9ad4\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\u6982\u8ff0\u4e86\u5ba2\u6236\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u6240\u7d93\u6b77\u7684\u4e0d\u540c\u968e\u6bb5\uff0c\u53ef\u5206\u70ba\u4e09\u500b\u968e\u6bb5\uff1a<\/span><\/p>\n<p><strong>\u4e00\u3001\u8cfc\u524d\u968e\u6bb5\uff08prepurchase stage\uff09\uff1a\u9700\u6c42\u78ba\u8a8d\u3001\u641c\u5c0b<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9700\u6c42\u78ba\u8a8d\uff1a\u6f5b\u5728\u6d88\u8cbb\u8005\u900f\u904e\u5ee3\u544a\u6216\u53e3\u7891\u7b2c\u4e00\u6b21\u807d\u5230\u9019\u500b\u54c1\u724c\u3001\u7522\u54c1\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u641c\u5c0b\uff1a\u958b\u59cb\u641c\u5c0b\u8a72\u54c1\u724c\u7684\u76f8\u95dc\u8a0a\u606f\u3001\u7522\u54c1\u8cc7\u8a0a\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>\u4e8c\u3001\u8cfc\u8cb7\u968e\u6bb5\uff08purchase stage\uff09\uff1a\u9078\u64c7\u3001\u6d88\u8cbb<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9078\u64c7\u3001\u8a55\u4f30\uff1a\u89c0\u770b\u5176\u4ed6\u6d88\u8cbb\u8005\u7684\u4f7f\u7528\u5fc3\u5f97\u3001\u90e8\u843d\u683c\u6587\u7ae0\u548c\u793e\u7fa4\uff0c\u958b\u59cb\u8a55\u4f30\u8a72\u54c1\u724c\u7684\u5546\u54c1\u8207\u5176\u4ed6\u985e\u4f3c\u7522\u54c1\u7684\u512a\u52a3\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u3001\u8cfc\u8cb7\uff1a\u6839\u64da\u8a55\u4f30\u7684\u6c7a\u5b9a\u8cfc\u8cb7\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>\u4e09\u3001\u8cfc\u5f8c\u968e\u6bb5\uff08postpurchase stage\uff09\uff1a\u9ad4\u9a57\u3001\u552e\u5f8c\u670d\u52d9<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ad4\u9a57\u3001\u552e\u5f8c\u670d\u52d9\uff1a\u8cfc\u8cb7\u7522\u54c1\u5f8c\uff0c\u6d88\u8cbb\u8005\u56de\u994b\u610f\u898b\u3001\u6216\u5728\u793e\u7fa4\u4e0a\u767c\u8868\u4f7f\u7528\u5fc3\u5f97\uff0c\u5b8c\u6210\u9867\u5ba2\u65c5\u7a0b\u7684\u5faa\u74b0\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2499\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5716\u7247-1-1024x198.png\" alt=\"\" width=\"700\" height=\"136\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5716\u7247-1-1024x198.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5716\u7247-1-300x58.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5716\u7247-1-768x149.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5716\u7247-1-1536x298.png 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5716\u7247-1-2048x397.png 2048w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u5716\u7247-1-600x116.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u65c5\u7a0b\u70ba\u4ec0\u9ebc\u91cd\u8981\uff1f\u5047\u8a2d\u5546\u5bb6\u8df3\u904e\u5efa\u7acb\u3001\u7d93\u71df\u54c1\u724c\u5f62\u8c61\uff08\u53ef\u4fe1\u5ea6\u3001\u76f8\u95dc\u5ea6\u3001\u53ef\u9760\u5ea6\u3001\u597d\u611f\u5ea6\uff09\uff0c\u6c11\u773e\u7f3a\u4e4f\u5c0d\u54c1\u724c\u7684\u4fe1\u8cf4\u5ea6\uff0c\u9032\u800c\u54c1\u724c\u6703\u8f03\u96e3\u5438\u5f15\u65b0\u5ba2\u6210\u529f\u6d88\u8cbb\uff0c\u56e0\u6b64\u884c\u92b7\u7b56\u7565\u9700\u5efa\u7acb\u5728\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u4e4b\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5efa\u7acb\u9867\u5ba2\u7684\u4fe1\u4efb\u611f\uff0c\u53ef\u4ee5\u900f\u904e\u9867\u5ba2\u65c5\u7a0b\u4f86\u5be6\u73fe\uff1b\u53ef\u91dd\u5c0d\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u3001\u8a2d\u5b9a\u4e0d\u540c\u7684\u63a5\u89f8\u9ede\uff0c\u9032\u884c\u5c08\u5c6c\u7684\u884c\u92b7\u6e9d\u901a\u7b56\u7565\uff0c\u5728\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u6642\u7522\u751f\u95dc\u9375\u5f71\u97ff\u529b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u70ba\u4ec0\u9ebc\u9867\u5ba2\u65c5\u7a0b = CRM+\u985eCDP\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM\uff08Customer Relationship Management\uff09\uff1a\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff0c\u7d00\u9304\u5be6\u9ad4\u9867\u5ba2\u7684\u8cc7\u8a0a\u3001\u4ea4\u6613\u7d00\u9304\u6578\u64da\u5206\u6790\uff0c\u901a\u5e38\u662f\u7531\u92b7\u552e\u4eba\u54e1\u6536\u96c6\u4e26\u532f\u5165\uff0c\u7814\u7a76\u4f01\u696d\u8207\u5ba2\u6236\u7684\u4e92\u52d5\u904e\u7a0b\uff0c\u9032\u800c\u627e\u51fa\u8207\u9867\u5ba2\u7dad\u7e6b\u95dc\u4fc2\u7684\u95dc\u9375\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CDP\uff08Customer Data Platform\uff09\uff1a\u9867\u5ba2\u6578\u64da\u5e73\u53f0\uff0c\u7cfb\u7d71\u6536\u96c6\u9867\u5ba2\u7684\u884c\u70ba\uff08\u5982\u5728\u7db2\u7ad9\u4e0a\u7684\u884c\u70ba\u6a21\u5f0f\uff09\u3001\u4ea4\u6613\uff08POS\u7cfb\u7d71\u6216\u96fb\u5b50\u5546\u52d9\u4e2d\u9867\u5ba2\u7684\u8cfc\u8cb7\u3001\u9000\u8ca8\u7d00\u9304\uff09\u3001\u500b\u4eba\u8cc7\u6599\uff08\u59d3\u540d\u3001\u96fb\u8a71\u3001Email\u7b49\uff09\uff0c\u6574\u5408\u7b2c\u4e00\u65b9\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u5efa\u7acb\u5b8c\u6574\u5ba2\u6236\u884c\u70ba\u8ecc\u8de1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM\u00a0 \u6210\u672c\u592a\u9ad8\uff0c\u8edf\u9ad4\u5b89\u88dd\u3001\u7dad\u8b77\u7684\u6210\u672c\u6602\u8cb4\uff0c\u5404\u7cfb\u7d71\u9593\u7684\u6574\u5408\u4e0d\u6613\uff0cCDP \u7cfb\u7d71\u7684\u958b\u767c\u3001\u6280\u8853\u4eba\u529b\u6210\u672c\u9ad8\u6602\uff0c\u958b\u767c\u4eba\u54e1\u8207\u5404\u7cfb\u7d71\u9593\u6e9d\u901a\u843d\u5dee\u6642\uff0c\u5bb9\u6613\u5c0e\u81f4\u4f7f\u7528\u8005\u9ad4\u9a57\u7121\u6cd5\u6700\u4f73\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7e3d\u6b78\u4f86\u8aaa\uff0cCRM \u6709\u52a9\u65bc\u7ba1\u7406\u5ba2\u6236\u95dc\u4fc2\uff0c\u800c CDP \u6709\u52a9\u65bc\u7ba1\u7406\u5ba2\u6236\u6578\u64da\u3002<span style=\"color: #333399;\"><strong>\u98db\u4fe1\u63a8\u51fa\u7684\u81ea\u52d5\u5316\u884c\u92b7\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\uff0c\u7d9c\u5408 CRM\uff0bCDP \u7cfb\u7d71\uff0c\u53ef\u4ee5\u6574\u5408\u6703\u54e1\u500b\u4eba\u8cc7\u6599\u3001\u7d00\u9304\u7dda\u4e0a\u884c\u70ba\u6a21\u5f0f\u3002<\/strong><\/span><\/span><\/p>\n<p><b>\u5275\u5efa\u591a\u500b\u95dc\u9375\u63a5\u89f8\u9ede\uff08Touchpoint\uff09\uff0c\u8a2d\u5b9a\u9867\u5ba2\u7684\u884c\u70ba\u89f8\u767c\u689d\u4ef6\uff0c\u5728\u5c0d\u7684\u6642\u9593\u505a\u51fa\u5c0d\u7684\u884c\u92b7\uff0c\u627e\u51fa\u6f5b\u5728\u98a8\u96aa\uff0c\u633d\u56de\u5373\u5c07\u6d41\u5931\u7684\u9867\u5ba2\uff0c\u5b8c\u5584\u54c1\u724c\u884c\u92b7\u7b56\u7565\u3002<\/b><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u98db\u4fe1\u7684\u9867\u5ba2\u65c5\u7a0b\u4e0d\u9700\u4e0b\u8f09\u8edf\u9ad4\u3001\u5b89\u88dd\u786c\u9ad4\uff0c\u4e0d\u7528\u984d\u5916\u958b\u901a\u8cbb\u7528\uff0c\u4ee5\u5be6\u969b\u767c\u9001\u6578\u91cf\u8a08\u8cbb\uff0c\u89e3\u6c7a CRM\u3001CDP \u7cfb\u7d71\u9047\u5230\u6280\u8853\u3001\u4eba\u529b\u6210\u672c\u6602\u8cb4\u7b49\u554f\u984c\u3002<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u5982\u4f55\u5275\u7acb\u81ea\u52d5\u5316\u884c\u92b7\uff0d\u9867\u5ba2\u65c5\u7a0b\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c31\u50cf\u7e6a\u88fd\u4e00\u5f35\u5730\u5716\u6216\u6642\u9593\u8868\uff0c\u60f3\u50cf\u5ba2\u6236\u9ad4\u9a57\u6bcf\u500b\u968e\u6bb5\u4e26\u5217\u51fa\u63a5\u89f8\u4e92\u52d5\u689d\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3010 \u7bc4\u4f8b\uff1a\u6d3b\u52d5\u5ba3\u50b3 \u3011<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5047\u8a2d\u54c1\u724c\u65bc\u00a0 2022\/05\/01 \u81f3 05\/08 \u8209\u8fa6\u6bcd\u89aa\u7bc0\u6d3b\u52d5\uff0c\u65c5\u7a0b\u5c31\u6703\u662f\u5ba3\u50b3\u7d66\u6703\u54e1\u6d3b\u52d5\u8cc7\u8a0a\uff0c\u518d\u4f86\u662f\u6d3b\u52d5\u958b\u8dd1\u63d0\u9192\u3001\u6d3b\u52d5\u5012\u6578\u901a\u77e5\uff0c\u4ee5\u53ca\u6700\u5f8c\u611f\u8b1d\u6d88\u9ad4\u8005\u9ad4\u9a57\u56de\u994b\u3002\u5229\u7528\u591a\u500b\u689d\u4ef6\u89f8\u767c\uff08\u5982\u91dd\u5c0d\u958b\u4fe1\u3001\u672a\u958b\u4fe1\u540d\u55ae\u3001\u9ede\u64ca\u7b49\uff09\u9032\u884c\u4e0d\u540c\u7684\u65c5\u7a0b\u5b89\u6392\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><strong>Step1\uff1a<\/strong><\/span>\u89f8\u767c\u689d\u4ef6\u5728 2022-04-29 \u89f8\u767c &gt; \u53ea\u8981\u662f\u6b64\u65e5\u671f\u5340\u9593\u52a0\u5165\u6307\u5b9a\u7684\u6703\u54e1\u7fa4\u7d44\uff0c\u65c5\u7a0b\u5c31\u6703\u91dd\u5c0d\u6307\u5b9a\u7fa4\u7d44\u7684\u6536\u4ef6\u8005\u9032\u884c\u65c5\u7a0b\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2486\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u622a\u5716-2022-04-27-\u4e0a\u53489.13.33.png\" alt=\"\" width=\"500\" height=\"523\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u622a\u5716-2022-04-27-\u4e0a\u53489.13.33.png 532w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u622a\u5716-2022-04-27-\u4e0a\u53489.13.33-287x300.png 287w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #000000;\">Step2\uff1a<\/span><\/strong>04\/29 \u767c\u9001\u7b2c\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6\uff1a\u9810\u544a 05\/01 \u7684\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #000000;\">Step3\uff1a<\/span><\/strong>\u589e\u52a0\u7b49\u5019\u6642\u9593\uff1a2\u5929\uff0805\/01\uff09\uff0b\u8a2d\u5b9a\u884c\u70ba\u689d\u4ef6\uff08\u5982\u679c\/\u5426\u5247\uff09\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u689d\u4ef6\u70ba\u300c\u958b\u4fe1\u300d\uff0c\u9078\u64c7 05\/01 \u767c\u9001\u7684\u9810\u544a\u4fe1\u4ef6\u3002<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u958b\u4fe1\u7684\u6536\u4ef6\u8005\u2192\u6703\u8d70\u5230\u300c\u662f\u300d\uff0c\u65bc 05\/01 \u6d3b\u52d5\u7576\u5929\u767c\u9001\u7b2c\u4e8c\u5c01\u96fb\u5b50\u90f5\u4ef6\uff1a\u63d0\u9192\u6d3b\u52d5\u958b\u8dd1\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u672a\u958b\u4fe1\u7684\u6536\u4ef6\u8005\u2192\u5247\u6703\u8d70\u5230\u300c\u5426\u300d\uff0c\u8abf\u6574 EDM \u4e3b\u65e8\u6216\u589e\u52a0\u59d3\u540d\u8b8a\u6578\uff08%name%\uff09\uff0c\u5438\u5f15\u6536\u4ef6\u8005\u958b\u4fe1\u70ba\u76ee\u7684\u6216\u6539\u5bc4\u7c21\u8a0a\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #000000;\">Step4\uff1a<\/span><\/strong>\u8a2d\u5b9a\u7b49\u5019\u6642\u9593 5 \u5929\uff0805\/06\uff09\uff0b\u8a2d\u5b9a\u884c\u70ba\u689d\u4ef6\uff08\u5982\u679c\/\u5426\u5247\uff09\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u689d\u4ef6\u70ba\u300c\u958b\u4fe1\u300d\uff0c\u9078\u64c7 05\/01 \u767c\u9001\u7684\u6d3b\u52d5\u958b\u8dd1\u4fe1\u4ef6\u3002<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u958b\u4fe1\u7684\u6536\u4ef6\u8005\u2192\u6703\u8d70\u5230\u300c\u662f\u300d\uff0c\u65bc 05\/06 \u767c\u9001\u7b2c\u4e09\u5c01\u96fb\u5b50\u90f5\u4ef6\uff1a\u63d0\u9192\u6d3b\u52d5\u5012\u6578\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u672a\u958b\u4fe1\u7684\u6536\u4ef6\u8005\u2192\u5247\u6703\u8d70\u5230\u300c\u5426\u300d\uff0c\u53ef\u9078\u64c7\u7d50\u675f\u65c5\u7a0b\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong><span style=\"color: #000000;\">Step5\uff1a<\/span><\/strong>\u8a2d\u5b9a\u7b49\u5019\u6642\u9593 3 \u5929\uff0805\/09\uff09\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\uff1a\u611f\u8b1d\u6703\u54e1\u7684\u53c3\u8207\uff0c\u53ef\u5728\u4fe1\u4ef6\u4e2d\u9644\u4e0a\u8868\u55ae\uff0c\u5ba2\u6236\u586b\u5beb\u56de\u994b\u5f8c\u8d08\u9001\u6298\u6263\u78bc\u3001\u8d08\u54c1\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2488 size-full\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c.png\" alt=\"\" width=\"1682\" height=\"2479\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c.png 1682w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c-204x300.png 204w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c-695x1024.png 695w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c-768x1132.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c-1042x1536.png 1042w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c-1390x2048.png 1390w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/04\/\u6bcd\u89aa\u7bc0\u9867\u5ba2\u65c5\u7a0b\u7bc4\u672c-600x884.png 600w\" sizes=\"auto, (max-width: 1682px) 100vw, 1682px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u56db\u3001\u9867\u5ba2\u65c5\u7a0b\u5982\u4f55\u5e6b\u52a9\u964d\u4f4e\u6210\u672c\u3001\u589e\u52a0\u8f49\u63db\u7387\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u5927\u591a\u6578\u516c\u53f8\u7684\u9867\u5ba2\u6578\u64da\u5206\u6563\u65bc\u884c\u92b7\uff08\u5ee3\u544a\u6295\u653e\u3001\u793e\u7fa4\u4e92\u52d5\uff09\u3001\u6216\u5ba2\u670d\u7b49\uff0c\u800c\u9019\u4e9b\u6578\u64da\u6c92\u6709\u6574\u5408\u5728\u540c\u4e00\u5957\u7cfb\u7d71\uff0c\u5206\u6563\u7684\u8cc7\u6599\u91cd\u8907\u3001\u7f3a\u4e4f\u6a19\u6e96\u5316\uff0c\u589e\u52a0\u4eba\u529b\u6210\u672c\u6574\u7406\uff1b\u900f\u904e\u98db\u4fe1\u53ef\u4ee5\u5c07\u9019\u4e9b\u6578\u64da\u6574\u5408\u6d41\u7a0b\u6a19\u6e96\u5316\u81f3\u300c\u6703\u54e1\u540d\u55ae\u7ba1\u7406\u300d\uff0c\u4e26\u9032\u4e00\u6b65\u5275\u7acb\u9867\u5ba2\u65c5\u7a0b\u518d\u884c\u92b7\u904b\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u9867\u5ba2\u65c5\u7a0b\u53ef\u4ee5\u4f7f\u6574\u500b\u884c\u92b7\u7b56\u7565\u81ea\u52d5\u5316\uff0c\u5b8c\u6210\u4e00\u6574\u500b\u65c5\u7a0b\u7684\u8def\u7dda\u5f8c\uff0c\u7cfb\u7d71\u5c31\u6703\u6839\u64da\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u6a21\u5f0f\u53bb\u9032\u884c\u4e0b\u4e00\u6b65\u884c\u92b7\u6d3b\u52d5\uff0c\u4e0d\u9700\u518d\u82b1\u8cbb\u4eba\u529b\u6210\u672c\u7be9\u9078\u6703\u54e1\u884c\u70ba\u689d\u4ef6\uff0c\u4ee5\u53ca\u5f8c\u7e8c\u898f\u5283\u518d\u884c\u92b7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u98db\u4fe1\u7684\u9867\u5ba2\u65c5\u7a0b\u6703<strong>\u4fdd\u7559\u5b8c\u6574\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u6578\u64da\uff0c\u8b93\u4eba\u529b\u8cc7\u6e90\u53ef\u4ee5\u8457\u91cd\u5728\u900f\u904e\u6578\u64da\u5206\u6790\u4f86\u89e3\u6c7a\u5546\u696d\u554f\u984c\uff0c\u964d\u4f4e\u9867\u5ba2\u6d41\u5931\u7387\u3001\u589e\u52a0\u8f49\u63db\u7387\uff01<\/strong>\u800c\u4e14\u53ef\u4ee5\u7121\u75db\u63a5\u8ecc\u73fe\u5728\u4f7f\u7528\u7684\u7cfb\u7d71\uff0c\u53ea\u9700\u8981\u532f\u51fa\u6703\u54e1\u8cc7\u6599\u81f3\u6703\u54e1\u540d\u55ae\uff0c\u5c31\u80fd\u958b\u59cb\u898f\u5283\u9867\u5ba2\u65c5\u7a0b\u56c9\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/console2.flydove.net\/login\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\"><b>\u524d\u5f80\u9ad4\u9a57\u300c\u9867\u5ba2\u65c5\u7a0b\u300d<\/b><\/span><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u9ebc\u662f\u9867\u5ba2\u65c5\u7a0b\uff1f \u9867\u5ba2\u65c5\u7a0b\uff08Customer Journey\uff09\u662f\u5ba2\u6236\u5728\u8207\u54c1\u724c\u4e92\u52d5\u6642\u6240\u7d93\u6b77\u7684\u5b8c\u6574\u9ad4\u9a57\u3002\u5f9e\u525b\u958b\u59cb\u7684\u63a5\u89f8\u7684\u5ee3\u544a\u3001\u8a3b\u518a\u6703\u54e1\u6536\u5230\u7684\u6b61\u8fce\u4fe1\u4ef6\u3001\u5546\u54c1\u9ad4\u9a57\u3001\u5230\u552e\u5f8c\u670d\u52d9\u7b49\uff0c\u591a\u500b\u8207\u9867\u5ba2\u7684\u63a5\u89f8\u9ede\u6240\u7d44\u5408\u6210\u9867\u5ba2\u65c5\u7a0b\u3002\u4e0d\u540c\u65bc\u4ee5\u5f80\u4ee5\u55ae\u4e00\u63a5\u89f8\u9ede\u4f86\u8a55\u4f30\uff0c\u800c\u662f\u4ee5\u591a\u500b\u63a5\u89f8\u9ede\u4f86\u8a55\u4f30\u5ba2\u6236\u7684\u9ad4\u9a57\u3002 \u9867\u5ba2\u65c5\u7a0b\u6982\u8ff0\u4e86\u5ba2\u6236\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u6240\u7d93\u6b77\u7684\u4e0d\u540c\u968e\u6bb5\uff0c\u53ef\u5206\u70ba\u4e09\u500b\u968e\u6bb5\uff1a \u4e00\u3001\u8cfc\u524d\u968e\u6bb5\uff08prepurchase stage\uff09\uff1a\u9700\u6c42\u78ba\u8a8d\u3001\u641c\u5c0b \u9700\u6c42\u78ba\u8a8d\uff1a\u6f5b\u5728\u6d88\u8cbb\u8005\u900f\u904e\u5ee3\u544a\u6216\u53e3\u7891\u7b2c\u4e00\u6b21\u807d\u5230\u9019\u500b\u54c1\u724c\u3001\u7522\u54c1\u3002 \u641c\u5c0b\uff1a\u958b\u59cb\u641c\u5c0b\u8a72\u54c1\u724c\u7684\u76f8\u95dc\u8a0a\u606f\u3001\u7522\u54c1\u8cc7\u8a0a\u3002 \u4e8c\u3001\u8cfc\u8cb7\u968e\u6bb5\uff08purchase stage\uff09\uff1a\u9078\u64c7\u3001\u6d88\u8cbb \u9078\u64c7\u3001\u8a55\u4f30\uff1a\u89c0\u770b\u5176\u4ed6\u6d88\u8cbb\u8005\u7684\u4f7f\u7528\u5fc3\u5f97\u3001\u90e8\u843d\u683c\u6587\u7ae0\u548c\u793e\u7fa4\uff0c\u958b\u59cb\u8a55\u4f30\u8a72\u54c1\u724c\u7684\u5546\u54c1\u8207\u5176\u4ed6\u985e\u4f3c\u7522\u54c1\u7684\u512a\u52a3\u3002 \u6d88\u8cbb\u3001\u8cfc\u8cb7\uff1a\u6839\u64da\u8a55\u4f30\u7684\u6c7a\u5b9a\u8cfc\u8cb7\u3002 \u4e09\u3001\u8cfc\u5f8c\u968e\u6bb5\uff08postpurchase stage\uff09\uff1a\u9ad4\u9a57\u3001\u552e\u5f8c\u670d\u52d9 \u9ad4\u9a57\u3001\u552e\u5f8c\u670d\u52d9\uff1a\u8cfc\u8cb7\u7522\u54c1\u5f8c\uff0c\u6d88\u8cbb\u8005\u56de\u994b\u610f\u898b\u3001\u6216\u5728\u793e\u7fa4\u4e0a\u767c\u8868\u4f7f\u7528\u5fc3\u5f97\uff0c\u5b8c\u6210\u9867\u5ba2\u65c5\u7a0b\u7684\u5faa\u74b0\u3002 &nbsp; \u9867\u5ba2\u65c5\u7a0b\u70ba\u4ec0\u9ebc\u91cd\u8981\uff1f\u5047\u8a2d\u5546\u5bb6\u8df3\u904e\u5efa\u7acb\u3001\u7d93\u71df\u54c1\u724c\u5f62\u8c61\uff08\u53ef\u4fe1\u5ea6\u3001\u76f8\u95dc\u5ea6\u3001\u53ef\u9760\u5ea6\u3001\u597d\u611f\u5ea6\uff09\uff0c\u6c11\u773e\u7f3a\u4e4f\u5c0d\u54c1\u724c\u7684\u4fe1\u8cf4\u5ea6\uff0c\u9032\u800c\u54c1\u724c\u6703\u8f03\u96e3\u5438\u5f15\u65b0\u5ba2\u6210\u529f\u6d88\u8cbb\uff0c\u56e0\u6b64\u884c\u92b7\u7b56\u7565\u9700\u5efa\u7acb\u5728\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u4e4b\u4e0a\u3002 \u800c\u5efa\u7acb\u9867\u5ba2\u7684\u4fe1\u4efb\u611f\uff0c\u53ef\u4ee5\u900f\u904e\u9867\u5ba2\u65c5\u7a0b\u4f86\u5be6\u73fe\uff1b\u53ef\u91dd\u5c0d\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u3001\u8a2d\u5b9a\u4e0d\u540c\u7684\u63a5\u89f8\u9ede\uff0c\u9032\u884c\u5c08\u5c6c\u7684\u884c\u92b7\u6e9d\u901a\u7b56\u7565\uff0c\u5728\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u6642\u7522\u751f\u95dc\u9375\u5f71\u97ff\u529b\u3002 &nbsp; \u70ba\u4ec0\u9ebc\u9867\u5ba2\u65c5\u7a0b = CRM+\u985eCDP\uff1f CRM\uff08Customer Relationship Management\uff09\uff1a\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff0c\u7d00\u9304\u5be6\u9ad4\u9867\u5ba2\u7684\u8cc7\u8a0a\u3001\u4ea4\u6613\u7d00\u9304\u6578\u64da\u5206\u6790\uff0c\u901a\u5e38\u662f\u7531\u92b7\u552e\u4eba\u54e1\u6536\u96c6\u4e26\u532f\u5165\uff0c\u7814\u7a76\u4f01\u696d\u8207\u5ba2\u6236\u7684\u4e92\u52d5\u904e\u7a0b\uff0c\u9032\u800c\u627e\u51fa\u8207\u9867\u5ba2\u7dad\u7e6b\u95dc\u4fc2\u7684\u95dc\u9375\u3002 CDP\uff08Customer Data Platform\uff09\uff1a\u9867\u5ba2\u6578\u64da\u5e73\u53f0\uff0c\u7cfb\u7d71\u6536\u96c6\u9867\u5ba2\u7684\u884c\u70ba\uff08\u5982\u5728\u7db2\u7ad9\u4e0a\u7684\u884c\u70ba\u6a21\u5f0f\uff09\u3001\u4ea4\u6613\uff08POS\u7cfb\u7d71\u6216\u96fb\u5b50\u5546\u52d9\u4e2d\u9867\u5ba2\u7684\u8cfc\u8cb7\u3001\u9000\u8ca8\u7d00\u9304\uff09\u3001\u500b\u4eba\u8cc7\u6599\uff08\u59d3\u540d\u3001\u96fb\u8a71\u3001Email\u7b49\uff09\uff0c\u6574\u5408\u7b2c\u4e00\u65b9\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u5efa\u7acb\u5b8c\u6574\u5ba2\u6236\u884c\u70ba\u8ecc\u8de1\u3002 CRM\u00a0 \u6210\u672c\u592a\u9ad8\uff0c\u8edf\u9ad4\u5b89\u88dd\u3001\u7dad\u8b77\u7684\u6210\u672c\u6602\u8cb4\uff0c\u5404\u7cfb\u7d71\u9593\u7684\u6574\u5408\u4e0d\u6613\uff0cCDP 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[&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[40,10],"tags":[494,314,485,490,489,43,21,107,405,329,488,486,487,491,55,493,496,497,492,498,182,59,65,333,80,315,499,374,495,312],"class_list":["post-2483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-share","category-marketing","tag-494","tag-cdp","tag-crm","tag-customer-data-platform","tag-customer-relationship-management","tag-e-mail-marketing","tag-edm","tag-email-marketing","tag-gmail","tag-postpurchase-stage","tag-prepurchase-stage","tag-purchase-stage","tag-touchpoint","tag-55","tag-493","tag-496","tag-497","tag-492","tag-498","tag-182","tag-59","tag-65","tag-333","tag-80","tag-315","tag-499","tag-374","tag-495","tag-312"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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content=\"\u4ec0\u9ebc\u662f\u9867\u5ba2\u65c5\u7a0b\uff1f \u9867\u5ba2\u65c5\u7a0b\uff08Customer Journey\uff09\u662f\u5ba2\u6236\u5728\u8207\u54c1\u724c\u4e92\u52d5\u6642\u6240\u7d93\u6b77\u7684\u5b8c\u6574\u9ad4\u9a57\u3002\u5f9e\u525b\u958b\u59cb\u7684\u63a5\u89f8\u7684\u5ee3\u544a\u3001\u8a3b\u518a\u6703\u54e1\u6536\u5230\u7684\u6b61\u8fce\u4fe1\u4ef6\u3001\u5546\u54c1\u9ad4\u9a57\u3001\u5230\u552e\u5f8c\u670d\u52d9\u7b49\uff0c\u591a\u500b\u8207\u9867\u5ba2\u7684\u63a5\u89f8\u9ede\u6240\u7d44\u5408\u6210\u9867\u5ba2\u65c5\u7a0b\u3002\u4e0d\u540c\u65bc\u4ee5\u5f80\u4ee5\u55ae\u4e00\u63a5\u89f8\u9ede\u4f86\u8a55\u4f30\uff0c\u800c\u662f\u4ee5\u591a\u500b\u63a5\u89f8\u9ede\u4f86\u8a55\u4f30\u5ba2\u6236\u7684\u9ad4\u9a57\u3002 \u9867\u5ba2\u65c5\u7a0b\u6982\u8ff0\u4e86\u5ba2\u6236\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u6240\u7d93\u6b77\u7684\u4e0d\u540c\u968e\u6bb5\uff0c\u53ef\u5206\u70ba\u4e09\u500b\u968e\u6bb5\uff1a \u4e00\u3001\u8cfc\u524d\u968e\u6bb5\uff08prepurchase 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\u9ad4\u9a57\u3001\u552e\u5f8c\u670d\u52d9\uff1a\u8cfc\u8cb7\u7522\u54c1\u5f8c\uff0c\u6d88\u8cbb\u8005\u56de\u994b\u610f\u898b\u3001\u6216\u5728\u793e\u7fa4\u4e0a\u767c\u8868\u4f7f\u7528\u5fc3\u5f97\uff0c\u5b8c\u6210\u9867\u5ba2\u65c5\u7a0b\u7684\u5faa\u74b0\u3002 &nbsp; \u9867\u5ba2\u65c5\u7a0b\u70ba\u4ec0\u9ebc\u91cd\u8981\uff1f\u5047\u8a2d\u5546\u5bb6\u8df3\u904e\u5efa\u7acb\u3001\u7d93\u71df\u54c1\u724c\u5f62\u8c61\uff08\u53ef\u4fe1\u5ea6\u3001\u76f8\u95dc\u5ea6\u3001\u53ef\u9760\u5ea6\u3001\u597d\u611f\u5ea6\uff09\uff0c\u6c11\u773e\u7f3a\u4e4f\u5c0d\u54c1\u724c\u7684\u4fe1\u8cf4\u5ea6\uff0c\u9032\u800c\u54c1\u724c\u6703\u8f03\u96e3\u5438\u5f15\u65b0\u5ba2\u6210\u529f\u6d88\u8cbb\uff0c\u56e0\u6b64\u884c\u92b7\u7b56\u7565\u9700\u5efa\u7acb\u5728\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u4e4b\u4e0a\u3002 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