{"id":2661,"date":"2022-10-28T10:00:26","date_gmt":"2022-10-28T02:00:26","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=2661"},"modified":"2024-10-30T15:52:21","modified_gmt":"2024-10-30T07:52:21","slug":"2022%e4%b8%8b%e5%8d%8a%e5%b9%b4%e5%ba%a6%e8%a1%8c%e9%8a%b7%e8%b6%a8%e5%8b%a2%ef%bc%81%e5%85%83%e5%ae%87%e5%ae%99%e5%b0%87%e5%a6%82%e4%bd%95%e6%94%b9%e8%ae%8a%e6%95%b8%e4%bd%8d%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=2661","title":{"rendered":"2024\u5e74\u5ea6\u884c\u92b7\u8da8\u52e2\uff01\u5143\u5b87\u5b99\u5c07\u5982\u4f55\u6539\u8b8a\u6578\u4f4d\u884c\u92b7"},"content":{"rendered":"<h3><span style=\"color: #333399;\"><strong>\u5143\u5b87\u5b99<\/strong><\/span><\/h3>\n<p>\u300c\u5143\u5b87\u5b99\u300d\u4e00\u8a5e\u4f86\u81ea\u65bc 1992 \u5e74\u7f8e\u570b\u79d1\u5e7b\u5c0f\u8aaa\u300a\u6f70\u96ea\u300b\u3002<br \/>\n\u5143\u5b87\u5b99\u5c31\u50cf\u865b\u64ec\u73fe\u5be6\uff0c\u6216\u662f\u5927\u578b\u7684\u591a\u4eba\u7dda\u4e0a\u904a\u6232\uff0c\u4f46\u6c92\u6709\u4efb\u4f55\u9650\u5236\uff0c\u53ef\u4ee5\u73a9\u904a\u6232\uff0c\u4e5f\u53ef\u4ee5\u4ea4\u8ac7\u3001\u8cfc\u7269\u3001\u6563\u6b65\u3001\u804a\u5929\u3001\u770b\u96fb\u5f71\u3001\u53c3\u52a0\u97f3\u6a02\u6703&#8230;\u7b49\u505a\u4efb\u4f55\u6211\u5011\u5728\u73fe\u5be6\u751f\u6d3b\u4e2d\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\uff0c\u800c\u4e14\u6700\u95dc\u9375\u7684\u662f\uff0c\u5143\u5b87\u5b99\u6703\u4ee5\u5404\u7a2e\u7121\u6cd5\u9810\u6e2c\u7684\u65b9\u5f0f\u8207\u73fe\u5be6\u4e16\u754c\u4e92\u52d5\u3002<\/p>\n<p>\u4eca\u5e74\u706b\u7d05\u7684\u300c\u975e\u540c\u8cea\u5316\u4ee3\u5e63\u300d\uff08NFT\uff09\u4e5f\u8aaa\u660e\u4e86\u865b\u64ec\u7d93\u6fdf\u904b\u4f5c\uff0c\u5728 2022 \u5e74\u4e94\u6708\u4e2d\u65ec\uff0c\u99ac\u514b\u7956\u514b\u67cf\uff08Zuckerberg\uff0cFacebook \u5275\u59cb\u4eba\uff09\u5ba3\u4f48 Facebook Pay \u5c07\u6539\u540d\u70ba Meta Pay\uff0c\u9664\u4e86\u547c\u61c9\u516c\u53f8\u540d\u7a31\u6539\u70ba Meta\uff0c\u66f4\u7b26\u5408\u76ee\u524d\u516c\u53f8\u767c\u5c55\u65b9\u5411\u4ee5\u5143\u5b87\u5b99\u70ba\u76ee\u6a19\u7684\u5b97\u65e8\u3002\u4e3b\u8981\u76ee\u7684\u5c31\u662f\u5e0c\u671b\u53ef\u4ee5\u900f\u904e\u55ae\u4e00\u96fb\u5b50\u9322\u5305\u6eff\u8db3\u5143\u5b87\u5b99\u74b0\u5883\u5167\u6240\u6709\u652f\u4ed8\u4ea4\u6613\u9700\u6c42\u3002<\/p>\n<h3><span style=\"color: #333399;\"><b>\u5f8c\u75ab\u60c5\u6642\u4ee3<\/b><\/span><\/h3>\n<p><span style=\"color: #333399;\"><b><\/b><span style=\"color: #000000;\">\u70ba\u4ec0\u9ebc\u5143\u5b87\u5b99\u6703\u7a81\u7136\u7206\u7d05\uff0c\u7576\u7136\u9664\u4e86 Facebook \u5728 2021 \u5e74 10 \u6708\u5e95\u5927\u8209\u6539\u540d\u70ba Meta\uff0c\u5f15\u767c\u5927\u5bb6\u7684\u95dc\u6ce8\u000b\uff0c\u6301\u7e8c\u5169\u5e74\u7684\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\uff0c\u8b93\u5c0f\u8aaa\u6216\u79d1\u5e7b\u96fb\u5f71\u4e2d\u624d\u770b\u5f97\u898b\u7684\u865b\u64ec\u4e16\u754c\u548c\u7dda\u4e0a\u751f\u6d3b\u6210\u70ba\u73fe\u5be6\uff0c<\/span><span style=\"color: #000000;\">\u900f\u904e\u7dda\u4e0a\u8cfc\u7269\u7684\u6b21\u6578\u548c\u4eba\u6578\u5275\u4e0b\u65b0\u9ad8\uff0c\u500b\u4eba\u5316\u884c\u92b7\u95dc\u6ce8\u65e5\u76ca\u589e\u52a0\u3002<\/span><\/span><\/p>\n<p>\u96d6\u8aaa Meta \u5728 2022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u71df\u6536\u8207 2021 \u5e74\u540c\u671f\u4e0b\u964d 4%\uff0c\u4f46 Meta \u4e0d\u4f46\u6c92\u6709\u522a\u6e1b\u5143\u5b87\u5b99\u65b9\u9762\u7684\u9810\u7b97\uff0c\u53cd\u800c\u9084\u5728\u9019\u65b9\u9762\u7e7c\u7e8c\u52a0\u78bc\uff0c\u8868\u793a\u9810\u8a08 2023 \u5e74\u516c\u53f8\u8cc7\u672c\u652f\u51fa\u5c07\u6703\u5728 340 \u5104\u7f8e\u5143\u5230 390 \u5104\u7f8e\u5143\u4e4b\u9593\uff0c\u53ef\u898b Meta \u5c0d\u65bc\u5143\u5b87\u5b99\u8da8\u52e2\u7684\u767c\u5c55\u52e2\u5728\u5fc5\u884c\u3002<\/p>\n<p><span style=\"color: #333399;\"><span style=\"color: #000000;\">\u800c\u904e\u53bb\u865b\u64ec\u74b0\u5883\u4ee5\u4f9b\u7d66\u8005\u70ba\u4e2d\u5fc3\uff0c\u000b\u5143\u5b87\u5b99\u5247\u6539\u70ba\u4ee5\u4f7f\u7528\u8005\u70ba\u4e2d\u5fc3\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u81ea\u884c\u958b\u767c\u6216\u88fd\u4f5c\u5167\u5bb9\u8207\u7269\u4ef6\uff0c\u4e26\u4e14\u9032\u884c\u8ca9\u552e\uff0c\u7372\u5f97\u6536\u76ca\u3002<\/span><b><br \/>\n<\/b><\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #333399;\"><strong><span style=\"color: #000000;\">\u56e0\u61c9\u9019\u6a23\u7684\u6642\u4ee3\u9700\u6c42\uff0c\u5be6\u9ad4\u8207\u6578\u4f4d\u4e4b\u9593\u7684\u754c\u7dda\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u6a21\u7cca<\/span><\/strong><b><br \/>\n<\/b><\/span><\/p>\n<\/blockquote>\n<h3><span style=\"color: #333399;\"><strong><br \/>\n2024 \u5e74\u5ea6\u884c\u92b7\u8da8\u52e2<\/strong><\/span><\/h3>\n<p style=\"text-align: left;\">\u300a\u4e9e\u6d32\u96f6\u552e\u696d\u5c55\u671b\u5831\u544a\u300b\u5f59\u7e3d\u503c\u5f97\u95dc\u6ce8\u7684\u516d\u500b\u884c\u92b7\u8da8\u52e2\uff1a<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2662\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-1.png\" alt=\"\" width=\"500\" height=\"714\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-1.png 591w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-1-210x300.png 210w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: center;\">\u300a <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/tw\/pdf\/2022\/04\/tw-kpmg-inside-retail-asia-asian-retail-outlook-mar2022.pdf\">2022\u4e9e\u6d32\u96f6\u552e\u696d\u5c55\u671b\u5831\u544aThe Asian Retail Outlook 2022 <\/a>\u300b<br \/>\nTEALIUM\u3001dotdigital \u8207 KPMG \u5171\u540c\u51fa\u7248<\/p>\n<h4><strong>1.\u00a0 H2H\uff08Human-to-human\uff09<\/strong><\/h4>\n<p>2023\u5e74 Google \u5ba3\u5e03\u505c\u6b62\u652f\u6301\u7b2c\u4e09\u65b9 Cookie\uff0c\u96d6\u7136\u5df2\u78ba\u8a8d\u518d\u5ef6\u671f\uff0c\u4f46\u5982\u860b\u679c\u90f5\u4ef6\u96b1\u79c1\u4fdd\u8b77\u63a8\u51fa\u7684\u7684\u96b1\u79c1\u6b0a\u653f\u7b56\uff0c\u56e0\u61c9\u6d88\u8cbb\u8005\u96b1\u79c1\u610f\u8b58\u63d0\u5347\uff0c\u8981\u66f4\u91cd\u8996\u548c\u6d88\u8cbb\u8005\u7684\u4e92\u52d5\u6e9d\u901a\uff0c\u8b93\u5ba2\u6236\u5f9e\u4e00\u958b\u59cb\u8a02\u95b1\u3001\u8cfc\u8cb7\u5230\u9ad4\u9a57\u5546\u54c1\uff0c\u90fd\u56de\u6b78\u5230\u4ee5\u4eba\u70ba\u672c\u3002\u000b\u672a\u4f86\u884c\u92b7\u4eba\u54e1\u61c9\u5c08\u6ce8\u65bc\u52a0\u5f37\u500b\u4eba\u5316\u7684\u9ad4\u9a57\uff0c\u5275\u5efa\u65b0\u7684\u5167\u5bb9\u7b56\u7565\uff0c\u5f9e\u958b\u767c\u500b\u6027\u5316\u5167\u5bb9\u8457\u624b\uff0c\u000b\u4e0d\u4f46\u53ef\u4ee5\u589e\u52a0\u5ba2\u6236\u9ad4\u9a57\u9084\u80fd\u6539\u5584\u54c1\u724c\u5b9a\u4f4d\uff0c\u6709\u52a9\u65bc\u5ba2\u6236\u8cfc\u7269\u65c5\u7a0b\u4e2d\u5efa\u7acb\u4fe1\u4efb\u4e26\u63d0\u9ad8\u4e2d\u9577\u671f\u7684\u6295\u8cc7\u56de\u5831\u3002<\/p>\n<h4><strong>2.\u00a0 \u50f9\u503c\u4ea4\u63db\uff08Value exchange\uff09<\/strong><\/h4>\n<p>\u96a8\u8457\u6642\u9593\u7684\u63a8\u9032\uff0c2019 \u5e74\u8d77\uff0cZ \u4e16\u4ee3\u4eba\u53e3\uff081995 \u5e74\u4ee5\u5f8c\u51fa\u751f\uff09\u8d85\u904e\u5343\u79a7\u5e74\u4e16\u4ee3\uff0c\u6210\u70ba\u5730\u7403\u4e0a\u6700\u5927\u7684\u4e16\u4ee3\u65cf\u7fa4\uff0c\u8d85\u904e 30 \u5104\u4eba\u53e3\u3002\u6839\u64da\u7ba1\u7406\u9867\u554f\u516c\u53f8 BCG \u5728 2020 \u5e74\u7684\u5831\u544a\uff0c\u000b\u9019\u500b\u76ee\u524d\u6700\u8001\u4e5f\u53ea\u6709 27 \u6b72\u7684\u4e16\u4ee3\uff0c\u64c1\u6709 1,500 \u5104\u7f8e\u91d1\u7684\u6d88\u8cbb\u529b\uff0c\u672a\u4f86 5 \u5e74\u5167\u66f4\u6703\u6210\u9577 70%\u3002<\/p>\n<p>\u800c\u9019\u7db2\u8def\u539f\u751f\u4e16\u4ee3\u6700\u91cd\u8996\u7684\u50f9\u503c\u5c31\u662f\u300c\u771f\u5be6\u6027\u300d\uff0c\u73fe\u4eca\u7db2\u8def\u901f\u5ea6\u3001\u8cc7\u8a0a\u6d41\u901a\u7684\u5f88\u5feb\uff0c\u53ef\u4ee5\u5728\u7db2\u8def\u627e\u5230\u5f88\u591a\u8cc7\u6599\u4f86\u5370\u8b49\u771f\u5be6\u6027\u3001\u8a55\u50f9\u7b49\u7b49\u3002\u000b\u4f01\u696d\u4e0d\u8ad6\u662f\u505a\u5584\u4e8b\u3001\u516c\u76ca\u6216\u662f\u524d\u9663\u5b50\u65b0\u805e\u63d0\u5230\u7684\u98df\u5b89\u3001\u6c59\u6c34\u6392\u653e\u7b49\u8b70\u984c\uff0c\u000b\u9019\u4e9b\u90fd\u6703\u88ab\u653e\u5927\u6aa2\u8996\uff0c\u6d88\u8cbb\u8005\u4e0d\u7ba1\u662f\u8981\u7528\u65b0\u53f0\u5e63\u8b93\u5546\u54c1\u4e0b\u67b6\u6216\u662f\u62b5\u5236\u8cfc\u8cb7\u90fd\u6703\u5feb\u901f\u628a\u98a8\u6c23\u64f4\u5927\u3002\u000b\u6240\u4ee5\u8981\u7528\u6700\u771f\u5be6\u7684\u4e00\u9762\u4f86\u8a34\u8aaa\u54c1\u724c\u6545\u4e8b\u3001\u9762\u5c0d\u6d88\u8cbb\u8005\uff0c\u63d0\u5347\u9867\u5ba2\u4fe1\u8cf4\u611f\u3002<\/p>\n<h4><strong>3.\u00a0 \u91cd\u8fd4\u96fb\u5b50\u90f5\u4ef6\u92b7\u552e\u6a21\u5f0f<\/strong><\/h4>\n<p>\u807d\u5230\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ef\u80fd\u6703\u89ba\u5f97\u300c\u6709\u4eba\u6703\u770b\u55ce\uff1f\u300d<br \/>\n\u4f46\u4ed4\u7d30\u60f3\u60f3\uff0c\u73fe\u4eca APP \u4e0b\u8f09\u3001\u9a57\u8b49\u95dc\u5361\u3001\u793e\u7fa4\u8edf\u9ad4\u7b49\u90fd\u9700\u8981\u96fb\u5b50\u4fe1\u7bb1\u548c\u624b\u6a5f\u865f\u78bc\uff0c\u6240\u4ee5\u96fb\u5b50\u90f5\u4ef6\u548c\u7c21\u8a0a\u90fd\u662f\u63d0\u4f9b\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u6700\u76f4\u63a5\u7684\u6e9d\u901a\u65b9\u5f0f\uff0c\u4e5f\u662f\u4f01\u696d\u4e3b\u52d5\u5f0f\u884c\u92b7\u7684\u4e00\u7a2e\u5de5\u5177\u3002<\/p>\n<p>\u53bb\u5e74\u7814\u7a76\u986f\u793a\u793e\u7fa4\u5a92\u9ad4\u7684\u50f9\u683c\u6210\u9577 24%\uff0c\u96fb\u5b50\u90f5\u4ef6\u7684\u6210\u672c\u8f03\u4fbf\u5b9c\u4e14\u7121\u660e\u986f\u7684\u6210\u9577\u6ce2\u52d5\u3002\u6839\u64da Litmus Resource Center \u6578\u64da\u6307\u51fa\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5e73\u5747\u82b1\u8cbb 1 \u7f8e\u5143\uff0c\u5c31\u6703\u7522\u751f 49 \u7f8e\u5143\u7684\u6548\u76ca\u3002<\/p>\n<p>\u5167\u5bb9\u6027\u884c\u92b7\u662f\u7576\u4ee3\u7684\u8da8\u52e2\uff0c\u000b\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u63d0\u4f9b\u8c50\u5bcc\u4e14\u5ba2\u88fd\u5316\u7684\u5167\u5bb9\uff0c\u4ee5\u5167\u5bb9\u7d93\u71df\u70ba\u6838\u5fc3\uff0c\u5275\u9020\u300c\u96c6\u5ba2\u5f0f\u884c\u92b7\u300d\uff0c\u7cbe\u6e96\u5438\u5f15\u9867\u5ba2\u3002<br \/>\n\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u7684\u50b3\u905e\uff0c\u53ef\u4ee5\u8b93\u60a8\u548c\u8a02\u95b1\u8005\u4e4b\u9593\u5efa\u7acb\u7fd2\u6163\u6027\u7684\u6e9d\u901a\u7ba1\u9053\uff0c\u4e5f\u53ef\u4ee5\u8b93\u4ed6\u5011\u5f9e\u773e\u591a\u4fe1\u4ef6\u4e2d\u5feb\u901f\u5730\u8fa8\u5225\u51fa\u54c1\u724c\uff0c\u589e\u52a0\u548c\u6703\u54e1\u7684\u9ecf\u8457\u5ea6\u548c\u4fe1\u4efb\u611f\u3002<\/p>\n<h4><strong>4.\u00a0 \u9867\u5ba2\u7559\u5b58\uff08Customer retention\uff09<\/strong><\/h4>\n<p>\u5e38\u898b\u7684\u57f9\u990a\u5fe0\u8aa0\u5ea6\u7684\u65b9\u6cd5\u4e0d\u5916\u4e4e\u6709\u512a\u60e0\u5238\u3001\u8cfc\u7269\u91d1\uff0c\u9084\u6709\u6703\u54e1\u5236\u5ea6\uff0c\u8b93\u5ba2\u6236\u611f\u53d7\u5230\u5c0a\u69ae\u611f\u4e5f\u662f\u73fe\u5728\u8a31\u591a\u54c1\u724c\u5efa\u7acb\u6703\u54e1\u5236\u5ea6\u6642\u5f88\u6ce8\u91cd\u7684\u8981\u9ede\u3002\u9019\u88e1\u6703\u5206\u70ba\u5169\u90e8\u5206\u4f86\u8aaa\uff1a<\/p>\n<p><strong>4-1. \u8207\u65b0\u5ba2\u5efa\u7acb\u4fe1\u4efb\u95dc\u4fc2\uff1a<\/strong>\u4e86\u89e3\u4ed6\u5011\u3001\u89e3\u6c7a\u4ed6\u5011\u7684\u554f\u984c\u548c\u56de\u61c9\u9700\u6c42\u3002<br \/>\n\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.flydove.net\/blog\/?p=2616\">\u300c\u4e94\u300d\u529f\u79d8\u7b08\uff1a\u641c\u96c6\u6709\u8cea\u91cf\u7684\u7b2c\u4e00\u65b9\u6578\u64da<\/a>\uff09<\/p>\n<p><span style=\"color: #993300;\">\u3010\u6848\u4f8b\u5206\u4eab\u3011NEXFLIX \u540c\u5e33\u865f\u4e0d\u540c\u4f7f\u7528\u8005\uff1a<\/span><br \/>\nNEXFLIX \u8003\u616e\u5230\u4e00\u5bb6\u4eba\u6216\u670b\u53cb\u5171\u7528\u5e33\u865f\u6703\u7522\u751f\u4e0d\u540c\u4eba\u60f3\u770b\u4e0d\u540c\u985e\u578b\u5f71\u7247\u7684\u60c5\u6cc1\uff0c\u6240\u4ee5\u6bcf\u500b\u5e33\u865f\u6700\u9ad8\u53ef\u4ee5\u8a2d\u7f6e\u4e0d\u540c\u4e94\u500b\u4f7f\u7528\u8005\uff0c\u8b93\u5171\u7528\u5e33\u865f\u7684\u5bb6\u4eba\u670b\u53cb\u4e0d\u6703\u53d7\u5230\u5176\u4ed6\u4eba\u7684\u504f\u597d\u5f71\u97ff\uff0c\u4e5f\u53ef\u4ee5\u7372\u5f97\u66f4\u7cbe\u6e96\u7684\u500b\u4eba\u5316\u5efa\u8b70\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2665\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-2-1024x347.png\" alt=\"NETFLIX\" width=\"700\" height=\"237\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-2-1024x347.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-2-300x102.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-2-768x260.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-2-1536x521.png 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-2-600x203.png 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-2.png 1882w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>\u5982\u4f55\u7d50\u5408\u96fb\u5b50\u90f5\u4ef6\u5462 \uff1f<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">\u65b0\u5ba2\u8207\u4f01\u696d\u7b2c\u4e00\u6b21\u63a5\u89f8\u53ef\u7528\u9a57\u8b49\u4fe1\u3001\u6b61\u8fce\u4fe1\u7b49\u5e36\u52d5\u4e00\u7cfb\u5217\u7684\u9ad4\u9a57\uff0c\u7372\u53d6\u4fe1\u4efb\u611f\uff0c\u4e5f\u589e\u52a0\u5ba2\u6236\u7684\u7559\u5b58\u7387<\/span><\/p>\n<\/blockquote>\n<p><strong>4-2. \u57f9\u990a\u820a\u5ba2\u7684\u5fe0\u8aa0\u5ea6\uff1a<\/strong><br \/>\n\u76f8\u8f03\u65bc\u65b0\u5ba2\uff0c\u7576\u65b0\u54c1\u4e0a\u5e02\u6642\uff0c\u8d85\u904e 50% \u7684\u820a\u5ba2\u9858\u610f\u5617\u8a66\uff0c\u4e14\u6d88\u8cbb\u7684\u91d1\u984d\u66f4\u9ad8\u3002\u4e0d\u904e\u50c5 18% \u7684\u4f01\u696d\u6ce8\u91cd\u820a\u5ba2\u7dad\u8b77\uff0c44% \u7684\u516c\u53f8\u6703\u653e\u66f4\u591a\u5fc3\u529b\u5728\u5438\u5f15\u65b0\u5ba2\u4e0a\uff0c\u4f46\u4f60\u77e5\u9053\u55ce\uff1f\u53ea\u8981\u591a 5% \u7684\u820a\u5ba2\u7559\u4e0b\uff0c\u5229\u6f64\u5c31\u6709\u53ef\u80fd\u591a\u6210\u9577 25\uff5e95%\uff01\u6240\u4ee5\u5728\u7559\u4e0b\u820a\u5ba2\u3001\u751a\u81f3\u820a\u5ba2\u5e36\u52d5\u7684\u53e3\u7891\u884c\u92b7\u662f\u76f8\u5c0d\u53ef\u89c0\u4e14\u503c\u5f97\u7d93\u71df\u7684\u3002<br \/>\n\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.flydove.net\/blog\/?p=1772\">\u95dc\u93755T\uff0c\u5f37\u5316\u820a\u5ba2\u9ecf\u8457\u5ea6<\/a>\uff09<\/p>\n<p><span style=\"color: #993300;\">\u3010\u6848\u4f8b\u5206\u4eab\u3011\u5168\u806f\u798f\u5229\u4e2d\u5fc3\u96fb\u5b50\u652f\u4ed8 PX Pay\uff1a<\/span><br \/>\n\u70ba\u4e86\u7a81\u7834\u50b3\u7d71\u96f6\u552e\u5546\u7684\u5b9a\u4f4d\uff0c\u4e26\u8207\u7af6\u696d\u505a\u51fa\u5340\u5225\uff0c\u9664\u4e86\u5728\u5ee3\u544a\u884c\u92b7\u8207\u793e\u7fa4\u4e0a\u505a\u51fa\u8a31\u591a\u5225\u51fa\u5fc3\u88c1\u7684\u5275\u610f\uff0c\u8fd1\u5e74\u4f86\u66f4\u662f\u5ee3\u63a8\u81ea\u5bb6\u7684\u96fb\u5b50\u652f\u4ed8 PX Pay\uff0c\u8b93\u652f\u4ed8\u8207\u6703\u54e1\u7684\u529f\u80fd\u5408\u800c\u70ba\u4e00\u3002\u4e0d\u4f46\u63d0\u5347\u4e86\u65b0\u5ba2\u52a0\u5165\u6703\u54e1\u7684\u610f\u9858\uff0c\u5be6\u9ad4\u7684\u96c6\u9ede\u6d3b\u52d5\u8207\u6703\u54e1\u9ede\u6578\u7684\u7d2f\u7a4d\uff0c\u66f4\u80fd\u5920\u6eff\u8db3\u4e0d\u540c\u5ba2\u7fa4\u7684\u9700\u6c42\uff0c\u5229\u7528\u300c\u6703\u54e1\u5236\u5ea6\u300d\u8207\u300c\u6709\u611f\u7684\u512a\u60e0\u300d\uff0c\u5275\u9020\u826f\u597d\u7684\u9867\u5ba2\u95dc\u4fc2\u7d93\u71df\uff0c\u4f7f\u5168\u806f\u6210\u529f\u8207\u540c\u696d\u505a\u51fa\u5340\u5225\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2667\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-3-1024x298.png\" alt=\"PX PAY\" width=\"500\" height=\"145\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-3-1024x298.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-3-300x87.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-3-768x223.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-3-600x174.png 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-3.png 1280w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>\u5982\u4f55\u7d50\u5408\u96fb\u5b50\u90f5\u4ef6\u5462\uff1f<\/strong><br \/>\n\u904b\u7528\u4f4e\u6210\u672c\u7684\u96fb\u5b50\u5831\u548c\u820a\u5ba2\u7dad\u6301\u806f\u7e6b\u95dc\u4fc2\uff0c<br \/>\n\u4e0d\u7e3d\u662f\u63d0\u4f9b\u512a\u60e0\u4fc3\u92b7\uff0c\u5076\u723e\u5546\u54c1\u7dad\u8b77\u6559\u5b78\u3001\u591a\u5143\u7684\u4f7f\u7528\u65b9\u6cd5\u3001\u6848\u4f8b\u5206\u4eab\u2026\u751a\u81f3\u662f\u4f01\u696d\u54c1\u724c\u7684\u5167\u90e8\u6d3b\u52d5\u5206\u4eab\u3002<br \/>\n\u8b93\u6d88\u8cbb\u8005\u89ba\u5f97\u548c\u54c1\u724c\u5f88\u9760\u8fd1\uff0c\u5f77\u5f7f\u662f\u5176\u4e2d\u4e00\u54e1\uff0c\u9032\u800c\u7dad\u6301\u806f\u7e6b\u7684\u95dc\u4fc2<\/p>\n<\/blockquote>\n<h4><strong><br \/>\n5.\u00a0 \u9867\u5ba2\u8207\u4f7f\u7528\u8005\u9ad4\u9a57<\/strong><\/h4>\n<p>\u9867\u5ba2\u9700\u6c42\u5c07\u662f 2022 \u5e74\u7684\u65b0\u91cd\u9ede\uff0cCookieless \u6642\u4ee3\u6b63\u5f0f\u4f86\u81e8\uff0c\u7b2c\u4e00\u65b9\u6578\u64da\u53ca\u5404\u7a2e\u5c0d\u61c9\u7684\u89e3\u6c7a\u65b9\u6848\u66f4\u70ba\u91cd\u8981\uff0c\u000b\u6240\u4ee5\u8981\u5728\u6b63\u78ba\u7684\u6642\u9593\u3001\u6b63\u78ba\u7684\u7ba1\u9053\uff0c\u767c\u9001\u6b63\u78ba\u7684\u8a0a\u606f\u3002<\/p>\n<p>\u8a66\u60f3\u76ee\u6a19\u5ba2\u7fa4\u5728\u4ec0\u9ebc\u6642\u6bb5\u505a\u4ec0\u9ebc\u4e8b\u3001\u627e\u51fa\u5ba2\u6236\u7684\u723d\u9ede\u3001\u75db\u9ede\u3001\u7662\u9ede\uff0c\u70ba\u5ba2\u6236\u5275\u9020\u9700\u6c42\u3002\u4e26\u4e14\u8981\u66f4\u6ce8\u91cd\u6d41\u7a0b\u7684\u7c21\u4fbf\u6027\uff0c\u4e0d\u50c5\u53ea\u6709\u8cfc\u7269\u6d41\u7a0b\u3001\u5305\u542b\u7d50\u5e33\u3001\u751a\u81f3\u662f\u9000\u8ca8\uff0c\u90fd\u8981\u6ce8\u91cd\u6d41\u7a0b\u7684\u7dda\u6027\u597d\u4e0d\u597d\u3001\u7c21\u4e0d\u7c21\u55ae\uff0c\u9019\u4e9b\u90fd\u6703\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7559\u4e0b\u5206\u6578\u3002\u8cfc\u8cb7\u5f8c\uff0c\u4e0d\u50c5\u53ea\u662f\u628a\u5546\u54c1\u4ea4\u4ed8\u5230\u6d88\u8cbb\u8005\u624b\u4e0a\u5c31\u7d50\u675f\u4e86\uff0c\u5f8c\u7e8c\u7684\u552e\u5f8c\u670d\u52d9\u3001\u554f\u5377\u6eff\u610f\u5ea6\u8abf\u67e5\uff0c\u7d66\u4e00\u9ede\u8a98\u56e0\u807d\u807d\u6d88\u8cbb\u8005\u7684\u5fc3\u8072\uff0c\u7d50\u5408\u9867\u5ba2\u7559\u5b58\u7684\u90e8\u5206\uff0c\u589e\u52a0\u9867\u5ba2\u7684\u4fe1\u4efb\u611f\u548c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<h4><strong>6.\u00a0 \u670d\u52d9\u53ef\u53ca\u6027\uff08Accessibility\uff09\u8207\u4ed8\u6b3e\u6d41\u7a0b<\/strong><\/h4>\n<p>\u78ba\u4fdd\u9867\u5ba2\u5728\u4e0d\u540c\u88dd\u7f6e\u67e5\u6536\u4f01\u696d\u96fb\u5b50\u90f5\u4ef6\u6216\u662f\u700f\u89bd\u7db2\u9801\u3001\u4f7f\u7528 APP \u6642\u90fd\u6709\u76f8\u540c\u7684\u6548\u679c\uff0c\u8b93\u65b0\u8a02\u6236\u8f15\u9b06\u8a3b\u518a\uff0c\u78ba\u4fdd\u5ba2\u6236\u700f\u89bd\u6642\u80fd\u7372\u5f97\u66f4\u597d\u7684\u9ad4\u9a57\u3002<\/p>\n<p>\u5f8c\u75ab\u60c5\u6642\u4ee3\u4e0b\u8d8a\u4f86\u8d8a\u63d0\u5021\u96f6\u63a5\u89f8\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u5148\u8cb7\u5f8c\u4ed8\u3001\u96fb\u5b50\u9322\u5305\u3001QR code \u652f\u4ed8\u84ec\u52c3\u767c\u5c55\u3002\u8b93\u7d50\u5e33\u66f4\u7c21\u55ae\u3001\u9806\u66a2\u53ef\u4ee5\u4fc3\u4f7f\u66f4\u597d\u3001\u66f4\u5feb\u7684\u4e0b\u55ae\u3001\u6210\u4ea4\u7387\u3002<\/p>\n<h3><span style=\"color: #333399;\"><strong>\u81ea\u52d5\u5316\u884c\u92b7\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\u878d\u5408\u884c\u92b7\u8da8\u52e2\uff0c\u5b8c\u5584\u6703\u54e1\u9867\u5ba2\u9ad4\u9a57<br \/>\n<\/strong><\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2669\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-4.png\" alt=\"\u9867\u5ba2\u65c5\u7a0b\" width=\"400\" height=\"399\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-4.png 724w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-4-300x300.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-4-150x150.png 150w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2022\/07\/20220705-4-600x599.png 600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>\u5275\u9020\u4ee5\u4eba\u70ba\u672c\u7684\u300c\u5171\u611f\u300d\u884c\u92b7\u9ad4\u9a57<\/strong><br \/>\n\u81ea\u884c\u8a2d\u5b9a\u89f8\u767c\u689d\u4ef6\uff0c\u518d\u4f9d\u7167\u6536\u4ef6\u8005\u7684\u884c\u70ba\u6c7a\u5b9a\u4e0b\u4e00\u6b65\u8981\u8d70\u54ea\u4e00\u689d\u8def\u3002\u000b\u000b\u5f9e\u5ba2\u6236\u7b2c\u4e00\u6b21\u6c7a\u5b9a\u8a02\u95b1\u96fb\u5b50\u5831\u3001\u52a0\u5165\u6703\u54e1\u6642\u5c31\u958b\u59cb\u8b93\u884c\u92b7\u5287\u672c\u6f14\u51fa\uff0c\u4e26\u975e\u53ea\u6709\u5728\u8cfc\u8cb7\u5f8c\u624d\u958b\u59cb\u3002<br \/>\n\u8a2d\u8a08\u5287\u672c\u6642\u5c31\u53ef\u904b\u7528\u500b\u4eba\u5316\u7684 EDM 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\/>\n\u4e0d\u8ad6\u662f\u512a\u60e0\u5238\u7684\u81ea\u52d5\u767c\u9001\u3001\u884c\u92b7\u6d3b\u52d5\u4e00\u7cfb\u5217\u7684\u901a\u77e5\u3001\u5012\u6578\u63d0\u9192\uff0c\u751a\u81f3\u662f\u500b\u4eba\u5316\u7684\u751f\u65e5\u524d\u4e09\u5929\u7684\u58fd\u661f\u512a\u60e0\u7684\u795d\u798f\uff0c\u9019\u4e9b\u90fd\u662f\u70ba\u4e86\u548c\u820a\u5ba2\u66f4\u7dca\u5bc6\u7684\u9023\u7d50\u3001\u589e\u52a0\u8a18\u61b6\u9ede\u4e26\u4e14\u57f9\u990a\u5fe0\u8aa0\u5ea6\u3002<br \/>\n\u91dd\u5c0d\u7b2c\u4e00\u6b21\u8a02\u95b1\u7684\u7528\u6236\uff0c\u53ef\u7d50\u5408\u6b61\u8fce\u4fe1\u3001\u5c08\u5c6c\u512a\u60e0 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