{"id":268,"date":"2019-07-06T21:56:09","date_gmt":"2019-07-06T13:56:09","guid":{"rendered":"http:\/\/blog.flydove.net\/?p=268"},"modified":"2023-09-27T11:46:36","modified_gmt":"2023-09-27T03:46:36","slug":"%e6%8f%90%e9%ab%98-edm-%e6%95%88%e7%9b%8a-%e6%82%a8%e5%bf%85%e9%9c%80%e7%9f%a5%e9%81%93%e7%9a%8415%e9%a0%85%e8%a6%8f%e5%89%87","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=268","title":{"rendered":"\u63d0\u9ad8 EDM \u6548\u76ca \u60a8\u5fc5\u9700\u77e5\u9053\u768415\u9805\u898f\u5247"},"content":{"rendered":"

 <\/p>\n

\"11709635_830688763680509_5141179895843546709_n\"<\/a><\/h2>\n

<\/h2>\n

\u63d0\u9ad8 EDM \u6548\u76ca \u60a8\u5fc5\u9700\u77e5\u9053\u768415\u9805\u898f\u5247<\/h2>\n

<\/h2>\n

SPAM Filter \u8207\u4f7f\u7528\u8005\u4e92\u52d5 \u6c7a\u5b9a\u4fe1\u4ef6\u51fa\u73fe\u7684\u4f4d\u7f6e \u4ee5\u76f4\u63a5\u5f71\u97ff EDM \u6548\u76ca<\/h3>\n

ISP \u70ba\u4e86\u907f\u514d\u8b93\u4fe1\u7bb1\u4f7f\u7528\u8005\u6bcf\u5929\u8981\u9762\u5c0d\u5927\u91cf\u7684\u5783\u573e\u90f5\u4ef6\uff0c\u5f88\u52aa\u529b\u7684\u5354\u52a9\u4f7f\u7528\u8005\u505a\u4fe1\u4ef6\u5206\u985e\u3002\u6b63\u5e38\u7684\u4fe1\u653e\u5230\u6536\u4ef6\u5323\uff0c\u5ee3\u544a\u4fe1\u653e\u5230\u4fc3\u92b7\u8a0a\u606f\uff0c\u5783\u573e\u4fe1\u653e\u5230\u5783\u573e\u90f5\u4ef6\u5323\u3002\u5230\u5e95 ISP \u662f\u900f\u904e\u600e\u9ebc\u6a23\u7684\u6a5f\u5236\u4f86\u505a\u4fe1\u4ef6\u5206\u985e\uff0c\u4e3b\u8981\u662f\u4ee5\u4e0b\u5169\u500b\u9805\u76ee\u3002<\/p>\n

    \n
  1. SPAM Filter: \u6bcf\u500b ISP \u90fd\u6709\u81ea\u5df1\u5224\u65b7\u7684\u898f\u5247\uff0c\u5728\u6bcf\u5c01\u4fe1\u4ef6\u50b3\u905e\u7d66\u4f7f\u7528\u8005\u524d\u90fd\u6703\u5148\u7d93\u904e\u9019\u500b\u904e\u6ffe\u6a5f\u5236\uff0c\u900f\u904e\u7279\u5fb5\u6bd4\u5c0d\u8207\u5206\u6790\uff0c\u7d66\u4e88\u6bcf\u5c01 Email \u4e00\u500b\u5c08\u5c6c\u7684\u5206\u6578\uff0c\u518d\u4f9d\u9019\u4e9b\u5206\u6578\u4f86\u6c7a\u5b9a Email \u51fa\u73fe\u7684\u4f4d\u7f6e\u3002<\/li>\n
  2. \u4f7f\u7528\u8005\u4e92\u52d5: \u6b63\u9762\u7684\u4e92\u52d5\u4e5f\u6703\u6c7a\u5b9a\u4fe1\u4ef6\u51fa\u73fe\u7684\u5206\u985e\uff0c\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u56de\u5831\u9019\u4e0d\u662f\u5783\u573e\u4fe1\u3001\u5c07\u5bc4\u4ef6\u4eba\u52a0\u5230\u901a\u8a0a\u9304\uff0c\u9019\u4e9b\u90fd\u5c6c\u65bc\u6b63\u9762\u7684\u4e92\u52d5\u3002\u4e0d\u958b\u4fe1\u3001\u522a\u9664\u90f5\u4ef6\u3001\u6aa2\u8209\u5783\u573e\u90f5\u4ef6\uff0c\u9019\u4e9b\u5c31\u5c6c\u65bc\u8ca0\u9762\u7684\u4e92\u52d5\u3002\u6bcf\u4e00\u500b\u4eba\u8207\u5bc4\u4ef6\u8005\u4e4b\u9593\u7684\u95dc\u4fc2\u4e5f\u6703\u662f ISP \u5224\u65b7\u5206\u985e\u7684\u4f9d\u64da\uff0c\u9019\u5c31\u662f\u540c\u4e00\u5c01\u4fe1\u6709\u4e9b\u4eba\u6703\u51fa\u73fe\u5728\u6536\u4ef6\u5323\uff0c\u6709\u4e9b\u4eba\u6703\u51fa\u73fe\u5728\u5783\u573e\u90f5\u4ef6\u5323\u7684\u539f\u56e0\u3002<\/li>\n<\/ol>\n

    \u7576\u60a8\u5df2\u7d93\u4f7f\u7528\u4e00\u500b\u6703\u4e3b\u52d5\u6392\u9664\u7121\u6548\u540d\u55ae\uff0c\u6216\u96a8\u8457 ISP \u7684\u53cd\u994b\u8abf\u6574\u5bc4\u9001\u901f\u5ea6\u7684\u767c\u9001\u6a5f\u5236\u7684\u767c\u9001\u74b0\u5883\u5f8c\u3002\u767c\u9001\u00a0EDM \u6642\u907f\u514d\u7522\u751f\u5783\u573e\u90f5\u4ef6\u7279\u5fb5\u5c31\u6210\u70ba\u975e\u5e38\u91cd\u8981\u7684\u4e00\u4ef6\u4e8b\u3002<\/p>\n

    \u907f\u514d\u60a8\u5bc4\u9001\u7684 EDM \u53d7\u5230 SPAM Filter \u904e\u5ea6\u7684\u95dc\u6ce8<\/h3>\n
      \n
    1. EDM \u4f7f\u7528 HTML \u8a2d\u8a08\uff0c\u76e1\u53ef\u80fd\u4fdd\u6301\u7c21\u55ae\u7684\u683c\u5f0f\uff0c\u4e5f\u53ef\u4ee5\u907f\u514d\u4f7f\u7528\u8005\u958b\u4fe1\u74b0\u5883\u4e0d\u652f\u63f4\u3002<\/li>\n
    2. \u907f\u514d\u4f7f\u7528\u7279\u6b8a\u7b26\u865f(\u7279\u5225\u662f\u4e00\u4e9b\u52a0\u5f37\u8a9e\u6c23\u7684\u7b26\u865f, ex. ‘!’, [], {}, \u00a0)\u3002<\/li>\n
    3. \u907f\u514d\u4f7f\u7528\u901a\u7528\u7684\u7a31\u547c, ex. Hi \u89aa\u611b\u7684\u6703\u54e1\u3002\u6bcf\u4e00\u5c01\u4fe1\u5e36\u5165\u500b\u5225\u6703\u54e1\u7684\u540d\u5b57\u662f\u4e0d\u932f\u7684\u4f5c\u6cd5\u3002<\/li>\n
    4. \u907f\u514d\u4f7f\u7528 HTML \u8a2d\u8a08\u8edf\u9ad4 ex. (word\/ dreamweaver),\u9019\u4e9b\u8edf\u9ad4\u901a\u5e38\u6703\u5728 HTML \u5167\u7559\u4e0b\u8a31\u591a\u7121\u6548\u6216\u591a\u9918\u7684\u6a19\u7c64\uff0c\u9019\u4e9b\u6a19\u7c64\u901a\u5e38\u88ab\u8a8d\u5b9a\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u4e3b\u8981\u7279\u5fb5\u3002<\/li>\n
    5. \u7d55\u5c0d\u4e0d\u8981\u5728 EDM \u5167\u4f7f\u7528 javascript\u3001plug-ins\u3001ActiveX. \u5c31\u6709\u5ba2\u6236\u5728 EDM \u7f6e\u653e google analytics \u7684 javascript,\u8981\u544a\u8a34\u5927\u5bb6\uff0c\u5728 EDM \u5167\u653e\u88fd javascript \u662f\u6c92\u6709\u610f\u7fa9\u7684\uff0c\u9084\u6703\u6709\u5224\u5225\u70ba\u5783\u573e\u4fe1\u7684\u554f\u984c\u3002\u4f46\u53ef\u4ee5\u5728\u9023\u7d50\u52a0\u5165\u8ffd\u8e64\u78bc\u3002<\/li>\n
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    7. \u907f\u514d\u5168\u90e8\u90fd\u662f\u5716\u7247\uff0c\u8acb\u5728 EDM \u5167\u52a0\u5165\u66f4\u591a\u7684\u7d14\u6587\u5b57\u3002<\/li>\n
    8. \u907f\u514d\u4f7f\u7528\u9644\u52a0\u6a94\u6848\u3002<\/li>\n
    9. \u907f\u514d\u65bc\u6a19\u984c\u6216\u5167\u5bb9\u4f7f\u7528\u904e\u591a\u7684\u4fc3\u92b7\u5b57\u773c\u3002ex. \u4e0b\u6bba\u3001\u7279\u50f9\u3001\u6298\u6263\u3001\u514d\u8cbb\u3001\u8cfc\u7269\u3001\u4fe1\u7528…<\/li>\n
    10. \u900f\u904e\u7c21\u77ed\u4e14\u5438\u5f15\u4eba\u7684\u6a19\u984c\u589e\u52a0\u4f7f\u7528\u8005\u7684\u958b\u4fe1\u610f\u9858\u3002\u4f7f\u7528\u8005\u50c5\u9858\u610f\u4f7f\u75282\u79d2\u7684\u6642\u9593\u6c7a\u5b9a\u662f\u5426\u958b\u4fe1\uff0c\u4e0d\u8981\u5617\u8a66\u5728\u6a19\u984c\u8b1b\u6545\u4e8b\u3002<\/li>\n
    11. \u907f\u514d\u4f7f\u7528 base64 \u7684\u7de8\u78bc\u3002<\/li>\n
    12. \u907f\u514d\u548c\u6feb\u767c\u90f5\u4ef6\u7684\u5bc4\u4ef6\u8005\u5171\u7528\u90f5\u4ef6\u4e3b\u6a5f\u3002<\/li>\n
    13. \u8acb\u4f7f\u7528\u81ea\u5df1\u7684 Mail domain \u7576\u505a\u5bc4\u4ef6\u8005\uff0c\u907f\u514d\u4f7f\u7528\u514d\u8cbb\u4fe1\u7bb1 ex. gmail or yahoo<\/li>\n
    14. \u8acb\u8981\u4fdd\u6301\u66a2\u901a\u7684\u6295\u8a34\u7ba1\u9053\uff0c\u4f8b\u5982: abuse \u4fe1\u7bb1\u6216\u53d6\u6d88\u8a02\u95b1\u9023\u7d50\uff0c\u53e6\u5916\u53d6\u6d88\u8a02\u95b1\u9023\u7d50\uff0c\u4e00\u5b9a\u8981\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u5f88\u7c21\u55ae\u5feb\u901f\u7684\u53d6\u6d88\uff0c\u800c\u4e0d\u662f\u9084\u9700\u8981\u900f\u904e\u767b\u5165\u5e33\u865f\u5bc6\u78bc\u505a\u4fee\u6539\u3002<\/li>\n
    15. \u6392\u9664\u6389\u7121\u6548\u548c\u62b1\u6028\u540d\u55ae\uff0c\u4e0d\u65b7\u5617\u8a66\u767c\u9001\u4fe1\u4ef6\u7d66\u7121\u6548\u8207\u62b1\u6028\u540d\u55ae\uff0c\u6703\u56b4\u91cd\u5f71\u97ff\u5bc4\u4ef6\u4eba\u7684\u5bc4\u9001\u8072\u8b7d\u3002<\/li>\n<\/ol>\n

      \u4e0a\u8ff0 15 \u9805\u898f\u5247\u80fd\u5354\u52a9\u60a8\u6e1b\u5c11\u5e38\u898b\u7684\u5783\u573e\u90f5\u4ef6\u7684\u7279\u5fb5\uff0c\u907f\u514d\u4fe1\u4ef6\u901a\u904e filter \u6a5f\u5236\u6642\u53d7\u5230\u904e\u591a\u7684\u95dc\u6ce8\uff0c\u800c\u8b93\u4fe1\u4ef6\u6b78\u985e\u70ba\u5783\u573e\u90f5\u4ef6\u3002<\/p>\n

      \u767c\u9001\u74b0\u5883\u3001EDM \u8a2d\u8a08\u3001\u5bc4\u9001\u7b56\u7565\uff0c\u70ba\u5f71\u97ff EDM \u6210\u6548\u4e09\u5927\u95dc\u9375<\/h3>\n

      \u5783\u573e\u90f5\u4ef6\u904e\u65bc\u6c3e\u6feb\uff0cISP \u7d55\u5c0d\u6703\u7528\u66f4\u56b4\u8b39\u7684\u614b\u5ea6\u53bb\u907f\u514d\u4fe1\u4ef6\u6253\u64fe\u5230\u4f7f\u7528\u8005\uff0c\u5bc4\u9001\u6210\u6548\u4e0d\u5149\u662f\u767c\u9001\u74b0\u5883\u80fd\u6c7a\u5b9a\uff0cEDM \u8a2d\u8a08\u8207\u5bc4\u9001\u7b56\u7565\u90fd\u6703\u662f\u95dc\u9375\u3002\u904e\u53bb\u5728\u6536\u4ef6\u8005\u672a\u540c\u610f\u7684\u60c5\u6cc1\u4e0b\u53d6\u5f97\u8cb7\u540d\u55ae\u5927\u91cf\u6feb\u767c\u7684\u65b9\u5f0f\uff0c\u8b93 EDM \u884c\u92b7\u56e0\u70ba\u6210\u6548\u4e0d\u4f73\u6c89\u5bc2\u4e86\u597d\u4e00\u9663\u5b50\u3002\u96a8\u8457\u96fb\u5546\u54c1\u724c\u7684\u5efa\u7acb\u8207\u540d\u55ae\u7686\u70ba\u5408\u6cd5\u53d6\u5f97(\u4e3b\u52d5\u8a02\u95b1)\uff0c\u518d\u52a0\u4e0a EDM \u539f\u6709\u7684\u4f4e\u6210\u672c\u512a\u52e2\uff0c\u8b93\u6295\u8cc7\u5831\u916c\u7387\u90fd\u53ef\u4fdd\u6301\u5728\u4e0d\u932f\u7684\u6c34\u6e96\u3002\u4f7f\u7528\u6b63\u78ba\u7684\u5bc4\u9001\u884c\u70ba\u5c07\u6703\u662f\u60a8\u63a5\u4e0b\u4f86\u5fc5\u9700\u66f4\u52a0\u9700\u8981\u91cd\u8996\u7684\u8ab2\u984c\u3002<\/p>\n

       <\/p>\n

      \u7528\u5fc3\u767c\u9001\u60a8\u7684\u6bcf\u4e00\u5c01\u4fe1 \u00a0http:\/\/goo.gl\/yAZYOv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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