{"id":323,"date":"2019-02-26T13:01:50","date_gmt":"2019-02-26T05:01:50","guid":{"rendered":"http:\/\/blog.flydove.net\/?p=323"},"modified":"2023-09-27T11:46:57","modified_gmt":"2023-09-27T03:46:57","slug":"%e5%84%aa%e5%8c%96%e5%85%a7%e5%ae%b9%e4%b8%a6%e6%8f%90%e4%be%9b%e4%b8%80%e5%80%8b%e5%8f%8b%e5%96%84%e7%9a%84-%e8%a1%8c%e5%8b%95%e8%a3%9d%e7%bd%ae-%e7%92%b0%e5%a2%83","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=323","title":{"rendered":"\u589e\u52a0 \u9ede\u64ca\u7387 \u5f9e\u512a\u5316\u5167\u5bb9\u4e26\u63d0\u4f9b\u4e00\u500b\u53cb\u5584\u7684 \u884c\u52d5\u88dd\u7f6e \u6aa2\u8996\u74b0\u5883\u505a\u8d77"},"content":{"rendered":"<h1>\u8a31\u591a\u96fb\u5546\u884c\u52d5\u88dd\u7f6e\u958b\u4fe1\u7387\u8d85\u904e 50 %<\/h1>\n<h2>\u884c\u52d5\u88dd\u7f6e\u958b\u4fe1\u7387\u5feb\u901f\u6210\u9577<\/h2>\n<p>2014\u5e74\u624d\u5728\u8a0e\u8ad6 \u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u7387 \u5728\u570b\u969b\u4e0a\u5df2\u8d85\u8d8a 40%\uff0c\u53f0\u7063\u96fb\u5546\u4e5f\u6709 30% \u4ee5\u4e0a\u7684\u8868\u73fe\uff0c\u7d93\u904e\u4e0d\u5230\u5169\u5e74\u7684\u6642\u9593\u64da\u98db\u4fe1\u8cc7\u8a0a\u7684\u7d71\u8a08\uff0c\u8a31\u591a\u53f0\u7063\u96fb\u5546\u7684 \u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u7387 \u5df2\u7a81\u7834 40% \u751a\u81f3\u8d85\u904e\u4e86 50%\u3002\u9019\u7bc7\u6587\u7ae0\u5c31\u8b93\u6211\u5011\u4f86\u8a0e\u8ad6\u5982\u4f55\u63d0\u4f9b\u4e00\u500b\u5728 \u884c\u52d5\u88dd\u7f6e \u4e0a\u66f4\u53cb\u5584\u7684\u95b1\u8b80\u74b0\u5883\uff0c\u8b93\u958b\u4fe1\u5f8c\u7684\u9ede\u64ca\u7387\u80fd\u6709\u6240\u63d0\u5347\u3002<\/p>\n<p><a href=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/iphonecomparison.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-326 size-full\" src=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/iphonecomparison.png\" alt=\"iphonecomparison\" width=\"671\" height=\"489\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/iphonecomparison.png 671w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/iphonecomparison-300x218.png 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><\/p>\n<h2>\u60a8\u662f\u5426\u4e86\u89e3\u6709\u591a\u5c11\u6bd4\u4f8b\u7684\u7528\u6236\u7fd2\u6163\u900f\u904e \u884c\u52d5\u88dd\u7f6e \u6253\u958b\u60a8\u6240\u5bc4\u9001\u7684 EDM<\/h2>\n<p>EDM \u6210\u6548\u6700\u4e3b\u8981\u7684\u53c3\u8003\u6578\u64da\u5c31\u5c6c \u958b\u4fe1\u7387 \u8207\u9ede\u64ca\u7387\uff0c\u96a8\u8457\u6536\u4ef6\u8005\u5c07\u958b\u4fe1\u884c\u70ba\u79fb\u8f49\u5230 \u884c\u52d5\u88dd\u7f6e \uff0c\u6211\u5011\u5fc5\u9700\u9032\u4e00\u6b65\u8003\u91cf\u5982\u4f55\u63d0\u4f9b\u4e00\u500b\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u7684\u5167\u5bb9\u3002\u8ffd\u8e64 \u884c\u52d5\u88dd\u7f6e \u7684\u958b\u4fe1\u6bd4\u4f8b\u5c31\u8b8a\u6210\u4e00\u4ef6\u975e\u5e38\u91cd\u8981\u7684\u7684\u6307\u6a19\u3002 \u884c\u52d5\u88dd\u7f6e \u548c\u684c\u4e0a\u578b\u96fb\u8166\u5c0d\u65bc EDM \u7684\u4f7f\u7528\u884c\u70ba\u6709\u6240\u5dee\u76ca\uff0c\u7576\u60a8\u767c\u73fe \u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u6bd4\u4f8b\u5df2\u8d85\u904e 30% \uff0c\u60a8\u5c31\u61c9\u8a72\u958b\u59cb\u91dd\u5c0d \u884c\u52d5\u88dd\u7f6e \u7684\u9700\u6c42\u9032\u884c\u5167\u5bb9\u7684\u8abf\u6574\u3002<\/p>\n<h2><a href=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/improve-email-clickthrough-rate01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-327 size-full\" src=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/improve-email-clickthrough-rate01.png\" alt=\"improve-email-clickthrough-rate01\" width=\"686\" height=\"298\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/improve-email-clickthrough-rate01.png 686w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/improve-email-clickthrough-rate01-300x130.png 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2>\u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u5f8c\u505c\u7559\u6642\u9593\u975e\u5e38\u77ed<\/h2>\n<p>\u6536\u4ef6\u8005\u6c7a\u5b9a\u662f\u5426\u958b\u555f\u4e00\u5c01\u884c\u92b7\u7528\u7684\u96fb\u5b50\u90f5\u4ef6\u5927\u7d04\u53ea\u82b1 1 -2 \u79d2\u7684\u6642\u9593\uff0c\u6253\u958b\u4fe1\u4ef6\u5f8c\u5e73\u5747\u505c\u7559\u6642\u9593\u4e5f\u4e0d\u6703\u8d85\u904e 20 \u79d2\uff0c\u82e5\u4f7f\u7528\u8005\u958b\u4fe1\u884c\u70ba\u767c\u751f\u5728 \u884c\u52d5\u88dd\u7f6e \u4e0a\uff0c\u505c\u7559\u6642\u9593\u751a\u81f3\u70ba 10 \u79d2\u5167\u3002\u907f\u514d\u5728\u4e00\u5c01 EDM \u5167\u63d0\u4f9b\u904e\u591a\u4e14\u8907\u96dc\u7684\u5167\u5bb9\u662f\u4ef6\u975e\u5e38\u91cd\u8981\u7684\u662f\uff0c\u56e0\u70ba\u4e00\u822c\u4f7f\u7528\u8005\u5c0d\u65bc\u884c\u92b7\u7528\u7684\u4fe1\u4ef6\u5927\u591a\u662f\u4e0d\u7d93\u601d\u8003\u7684\u8d70\u99ac\u770b\u82b1\u3002\u904e\u591a\u7684\u8aaa\u660e\u5167\u5bb9\u6703\u8b93\u4f7f\u7528\u8005\u5931\u53bb\u8010\u5fc3\uff0c\u6293\u7dca\u958b\u4fe1\u5f8c\u7684\u4e94\u79d2\u95dc\u9375\u6642\u9593\uff0c\u8b93\u4f7f\u7528\u8005\u5c0d\u65bc\u5546\u54c1\u8cc7\u8a0a\u7522\u751f\u8208\u8da3\u7522\u751f\u9ede\u64ca\u7684\u884c\u70ba\uff0c\u6703\u662f\u975e\u5e38\u95dc\u9375\u7684\u4e00\u4ef6\u4e8b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u512a\u5316\u5167\u5bb9\u63d0\u4f9b \u884c\u52d5\u88dd\u7f6e \u4e0a\u66f4\u8212\u670d\u7684\u95b1\u8b80\u74b0\u5883<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/mboile-optimized.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-329 size-full\" src=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/mboile-optimized.png\" alt=\"mboile-optimized\" width=\"585\" height=\"311\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/mboile-optimized.png 585w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/mboile-optimized-300x159.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4e0a\u9762\u4e09\u5c01\u4fe1\u4ef6\u5206\u5225\u662f\u6c92\u6709\u512a\u5316\uff08\u5de6\uff09\uff0c\u91dd\u5c0d\u624b\u6a5f\u505a\u512a\u5316\uff08\u4e2d\uff09\uff0c\u900f\u904e\u6309\u9215\u589e\u52a0\u9ede\u64ca\u610f\u9858\uff08\u53f3\uff09<\/p>\n<p>\u884c\u52d5\u88dd\u7f6e \u512a\u5316\u91cd\u9ede\uff1a<\/p>\n<ol>\n<li>\u907f\u514d\u540c\u4e00\u5217\u6709\u904e\u591a\u6b04\uff1a<br \/>\n\u884c\u52d5\u88dd\u7f6e \u6703\u5c07 EDM \u505a\u7b49\u6bd4\u4f8b\u7e2e\u5c3a\u5bf8\uff0c\u5e38\u898b\u7684\u4e00\u5217\u591a\u6b04\u8a2d\u8a08\u5728\u7e2e\u5c3a\u5bf8\u7684\u60c5\u6cc1\u4e0b\u6703\u7522\u751f\u904e\u65bc\u64c1\u64e0\u4e0d\u6613\u9ede\u64ca\u7684\u7f3a\u9ede\u3002<\/li>\n<li>\u78ba\u8a8d\u6587\u5b57\u662f\u5426\u6e05\u695a\u986f\u793a\uff1a<br \/>\n\u7d14\u6587\u5b57\u5728 EDM \u4e0a\u6709\u8a31\u591a\u91cd\u8981\u7684\u529f\u80fd\uff0c\u826f\u597d\u7684\u5716\u6587\u6bd4\u4f8b\u53ef\u4ee5\u907f\u514d\u5783\u573e\u90f5\u4ef6\u7684\u7279\u5fb5\u3002\u7d14\u6587\u5b57\u4e0d\u6703\u56e0\u70ba EDM \u5716\u7247\u672a\u958b\u555f\u800c\u7121\u6cd5\u986f\u793a\u3002\u6587\u5b57\u4e5f\u6703\u662f\u8207\u4f7f\u7528\u8005\u6e9d\u901a\u7684\u5143\u7d20\u3002<\/li>\n<li>\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005\u9ede\u64ca\u7684\u52d5\u529b\u8207\u7406\u7531\uff1a<br \/>\n\u7576\u4f7f\u7528\u8005\u6253\u958b\u4fe1\u5f8c\u958b\u59cb\u63a5\u6536 EDM \u5e36\u7d66\u4ed6\u7684\u5546\u54c1\u8cc7\u8a0a\uff0c\u63a5\u4e0b\u4f86\u7684\u91cd\u9ede\u5c31\u662f\u544a\u8a34\u4ed6\u8d95\u5feb\u9ede\u64ca\u3002\u6bd4\u8d77\u958b\u4fe1\u5c07\u4f7f\u7528\u8005\u5e36\u5230 landing page \u624d\u662f EDM \u884c\u92b7\u6700\u91cd\u8981\u7684\u4e00\u4ef6\u4e8b\uff0c\u4ed6\u4e5f\u6703\u76f4\u63a5\u5f71\u97ff EDM \u7684\u6210\u6548\uff0c\u7562\u7adf\u6709\u9ede\u64ca\u624d\u6709\u6a5f\u6703\u5230\u7db2\u7ad9\u4e0a\u7522\u751f\u8f49\u63db\u3002\u5927\u90e8\u4efd\u7684 EDM \u8a2d\u8a08\u5716\u7247\u5373\u662f\u9023\u7d50\uff0c\u6240\u6709\u7684\u4f7f\u7528\u8005\u4e5f\u90fd\u53ea\u5230\u9ede\u64ca\u5716\u7247\u53ef\u4ee5\u5230\u9054\u9023\u7d50\u76ee\u6a19\uff0c\u4f46\u5716\u7247\u4e3b\u8981\u7684\u529f\u80fd\u9084\u662f\u7528\u4f86\u50b3\u9054\u8cc7\u8a0a\uff0c\u4f46\u6309\u9215\u53ea\u6709\u552f\u4e00\u7684\u4e00\u500b\u529f\u80fd\uff0c\u90a3\u5c31\u53eb\u505a\u9ede\u64ca\u3002<a href=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/Screen-Shot-2014-03-24-at-2.35.46-pm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-330 size-full\" src=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/Screen-Shot-2014-03-24-at-2.35.46-pm.png\" alt=\"Screen Shot 2014-03-24 at 2.35.46 pm\" width=\"497\" height=\"216\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/Screen-Shot-2014-03-24-at-2.35.46-pm.png 497w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/Screen-Shot-2014-03-24-at-2.35.46-pm-300x130.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/a><\/li>\n<li>\u76ee\u6a19\u9023\u7d50\u4e5f\u5fc5\u9700\u9069\u5408 \u884c\u52d5\u88dd\u7f6e\uff1a<br \/>\n\u7576 EDM \u5df2\u63d0\u4f9b\u4e86\u7b26\u5408 \u884c\u52d5\u88dd\u7f6e \u7684\u5167\u5bb9\uff0c\u4f7f\u7528\u8005\u4e5f\u7522\u751f\u4e86\u9ede\u64ca\u884c\u70ba\uff0c\u76ee\u6a19\u9801\u9762\u662f\u5426\u7b26\u5408 \u884c\u52d5\u88dd\u7f6e \u5c31\u6703\u76f4\u63a5\u5f71\u97ff\u5230\u8f49\u63db\u3002\u6709\u597d\u7684\u6aa2\u8996\u74b0\u5883\u4e26\u6e1b\u5c11\u4f7f\u7528\u8005\u64cd\u4f5c\u6d41\u7a0b\u5c07\u6703\u662f\u6700\u5f8c\u6548\u76ca\u7684\u95dc\u9375\u3002<\/li>\n<li>\u63d0\u4f9b\u4f7f\u7528\u8005\u60f3\u8981\u7684\u5167\u5bb9\uff1a<br \/>\nEDM \u767c\u9001\u76ee\u6a19\u70ba\u81ea\u6709\u6703\u54e1\uff0c\u6703\u6536\u5230\u4fe1\u751a\u81f3\u958b\u4fe1\u5c0d\u65bc\u5bc4\u4ef6\u8005\u7684\u54c1\u724c\u6216\u5546\u54c1\u90fd\u6703\u6709\u4e00\u5b9a\u7a0b\u5ea6\u7684\u8a8d\u8b58\u8207\u4fe1\u4efb\uff0c\u900f\u904e\u9ede\u64ca\u71b1\u5340\u5206\u6790\u4e86\u89e3\u4ec0\u9ebc\u6a23\u7684\u5546\u54c1\u3001\u4f4d\u7f6e\u3001\u6587\u6848\u8207\u5716\u7247\u5bb9\u6613\u5f15\u8d77\u8208\u8da3\u9032\u800c\u7522\u751f\u9ede\u64ca\u884c\u70ba\uff0c\u4e26\u5c07\u51b7\u9580\u9023\u7d50\u79fb\u9664\u6e1b\u5c11\u9023\u7d50\u8207\u5716\u7247\u5e36\u4f86\u7684\u5783\u573e\u90f5\u4ef6\u7279\u5fb5\u3002<\/li>\n<\/ol>\n<h2><\/h2>\n<h2>\u60a8\u60f3\u6536\u5230\u7684\u662f\u4ec0\u9ebc\u6a23\u7684EDM\uff1f<\/h2>\n<p><a href=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/\u591a\u6b04\u5f0f.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-331 \" src=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/\u591a\u6b04\u5f0f-576x1024.png\" alt=\"\u591a\u6b04\u5f0f\" width=\"401\" height=\"713\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/\u591a\u6b04\u5f0f-576x1024.png 576w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/\u591a\u6b04\u5f0f-168x300.png 168w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/\u591a\u6b04\u5f0f.png 1080w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u591a\u6b04\u5f0f\u7684 EDM \u51fa\u73fe\u5728 \u884c\u52d5\u88dd\u7f6e \u4e0a\u5c31\u6703\u51fa\u73fe\u4e0a\u5716\u7684\u72c0\u6cc1\uff0c\u7522\u54c1\u5716\u7247\u8207\u6587\u5b57\u8aaa\u660e\u56e0\u70ba\u7e2e\u5c3a\u5bf8\u800c\u7121\u6cd5\u6709\u6548\u7684\u95b1\u8b80\u751a\u81f3\u9ede\u64ca\u3002\u904e\u591a\u7684\u5546\u54c1\u9664\u4e86\u8b93\u9019\u5c01 EDM \u8981\u50b3\u9054\u7684\u8a0a\u606f\u4e0d\u5920\u660e\u78ba\u5916\uff0c\u4e5f\u53ef\u80fd\u56e0\u70ba\u904e\u591a\u7684\u5716\u7247\u8207\u9023\u7d50\u8b93\u9019\u5c01\u4fe1\u7522\u751f\u66f4\u591a\u5783\u573e\u90f5\u4ef6\u7684\u7279\u5fb5\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/supercolor.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-332 \" src=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/supercolor-576x1024.png\" alt=\"supercolor\" width=\"411\" height=\"730\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/supercolor-576x1024.png 576w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/supercolor.png 1080w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/a><\/p>\n<p>\u9019\u5c01 EDM \u8a2d\u8a08\u98a8\u683c\u8f03\u7c21\u7d04\uff0c\u5716\u7247\u4e0a\u4e5f\u6c92\u6709\u592a\u591a\u7684\u914d\u8272\u8207\u6587\u5b57\uff0c\u96d6\u7136\u53ef\u4ee5\u7a81\u986f\u670d\u88dd\u7684\u7279\u8272\uff0c\u4f46\u5982\u679c\u80fd\u8b93\u4e3b\u8981\u8996\u89ba\u66f4\u52a0\u653e\u5927\uff0c\u4e26\u8b93\u6587\u5b57\u66f4\u52a0\u660e\u78ba\uff0c\u8b93\u4f7f\u7528\u8005\u660e\u78ba\u7372\u5f97\u670d\u88dd\u6a23\u5f0f\u4ee5\u5916\u7684\u8cc7\u8a0a\uff0c\u4e26\u589e\u52a0\u66f4\u591a call to action \u7684\u5143\u7d20\uff0c\u61c9\u8a72\u53ef\u4ee5\u589e\u52a0\u66f4\u591a\u7684\u9ede\u64ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/color.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-333 \" src=\"http:\/\/blog.flydove.net\/wp-content\/uploads\/2016\/02\/color-576x1024.png\" alt=\"color\" width=\"413\" height=\"735\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/color-576x1024.png 576w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/color-168x300.png 168w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2016\/02\/color.png 1080w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><\/a><\/p>\n<p>\u4e3b\u65e8\u544a\u77e5\u4e3b\u6253\u662f\u8272\u5f69\uff0c\u958b\u4fe1\u5f8c\u770b\u5230\u7684\u662f\u6709\u5c64\u6b21\u7684\u5c07\u5546\u54c1\u900f\u904e\u984f\u8272\u505a\u5206\u985e\uff0c\u4e26\u660e\u78ba\u5c07\u5438\u5f15\u4eba\u7684\u50f9\u683c\u986f\u793a\u5728\u756b\u9762\u4e0a\uff0c\u4e3b\u65e8\u8207\u5167\u5bb9\u6c92\u6709\u4efb\u4f55\u9055\u5408\u611f\uff0c\u8212\u670d\u7684\u884c\u52d5\u88dd\u7f6e\u95b1\u8b80\u74b0\u5883\u518d\u52a0\u4e0a\u660e\u78ba\u7684\u5546\u54c1\u8cc7\u8a0a\uff0c\u76f8\u4fe1\u80fd\u5275\u9020\u8a31\u591a\u9ede\u64ca\u3002<\/p>\n<h2>\u589e\u52a0\u6548\u76ca\u9700\u8981\u7684\u662f\u6539\u8b8a<\/h2>\n<p>\u5728\u6211\u5011\u5408\u4f5c\u7684\u5c0d\u8c61\u4e2d\uff0c\u8a31\u591a\u5ba2\u6236\u5728 EDM \u884c\u92b7\u7684 ROI \u662f\u8d85\u904e 10, \u4f46\u9019\u4e9b\u5ba2\u6236\u90fd\u662f\u7d93\u904e\u4e0d\u65b7\u7684\u512a\u5316\u8abf\u6574\uff0c\u8b93\u6703\u54e1\u6536\u5230\u7684\u662f\u671f\u5f85\u800c\u4e0d\u662f\u8ca0\u64d4\u3002\u900f\u904e \u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u4e0d\u50c5\u662f\u8da8\u52e2\uff0c\u5df2\u7d93\u53ef\u4ee5\u7b97\u662f\u73fe\u5728\u9032\u884c\u4e8b \uff0c\u60a8\u767c\u9001\u7684 EDM \u662f\u4e0d\u662f\u4e5f\u9032\u884c\u8abf\u6574\u4e86\u5462\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8a31\u591a\u96fb\u5546\u884c\u52d5\u88dd\u7f6e\u958b\u4fe1\u7387\u8d85\u904e 50 % \u884c\u52d5\u88dd\u7f6e\u958b\u4fe1\u7387\u5feb\u901f\u6210\u9577 2014\u5e74\u624d\u5728\u8a0e\u8ad6 \u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u7387 \u5728\u570b\u969b\u4e0a\u5df2\u8d85\u8d8a 40%\uff0c\u53f0\u7063\u96fb\u5546\u4e5f\u6709 30% \u4ee5\u4e0a\u7684\u8868\u73fe\uff0c\u7d93\u904e\u4e0d\u5230\u5169\u5e74\u7684\u6642\u9593\u64da\u98db\u4fe1\u8cc7\u8a0a\u7684\u7d71\u8a08\uff0c\u8a31\u591a\u53f0\u7063\u96fb\u5546\u7684 \u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u7387 \u5df2\u7a81\u7834 40% \u751a\u81f3\u8d85\u904e\u4e86 50%\u3002\u9019\u7bc7\u6587\u7ae0\u5c31\u8b93\u6211\u5011\u4f86\u8a0e\u8ad6\u5982\u4f55\u63d0\u4f9b\u4e00\u500b\u5728 \u884c\u52d5\u88dd\u7f6e \u4e0a\u66f4\u53cb\u5584\u7684\u95b1\u8b80\u74b0\u5883\uff0c\u8b93\u958b\u4fe1\u5f8c\u7684\u9ede\u64ca\u7387\u80fd\u6709\u6240\u63d0\u5347\u3002 \u60a8\u662f\u5426\u4e86\u89e3\u6709\u591a\u5c11\u6bd4\u4f8b\u7684\u7528\u6236\u7fd2\u6163\u900f\u904e \u884c\u52d5\u88dd\u7f6e \u6253\u958b\u60a8\u6240\u5bc4\u9001\u7684 EDM EDM \u6210\u6548\u6700\u4e3b\u8981\u7684\u53c3\u8003\u6578\u64da\u5c31\u5c6c \u958b\u4fe1\u7387 \u8207\u9ede\u64ca\u7387\uff0c\u96a8\u8457\u6536\u4ef6\u8005\u5c07\u958b\u4fe1\u884c\u70ba\u79fb\u8f49\u5230 \u884c\u52d5\u88dd\u7f6e 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[40,10],"tags":[24,33],"class_list":["post-323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-share","category-marketing","tag-24","tag-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDM \u884c\u52d5\u88dd\u7f6e \u512a\u5316<\/title>\n<meta name=\"description\" content=\"EDM \u6210\u6548\u6700\u4e3b\u8981\u7684\u53c3\u8003\u6578\u64da\u5c31\u5c6c \u958b\u4fe1\u7387 \u8207\u9ede\u64ca\u7387\uff0c\u96a8\u8457\u6536\u4ef6\u8005\u5c07\u958b\u4fe1\u884c\u70ba\u79fb\u8f49\u5230 \u884c\u52d5\u88dd\u7f6e 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property=\"og:description\" content=\"EDM \u6210\u6548\u6700\u4e3b\u8981\u7684\u53c3\u8003\u6578\u64da\u5c31\u5c6c \u958b\u4fe1\u7387 \u8207\u9ede\u64ca\u7387\uff0c\u96a8\u8457\u6536\u4ef6\u8005\u5c07\u958b\u4fe1\u884c\u70ba\u79fb\u8f49\u5230 \u884c\u52d5\u88dd\u7f6e \uff0c\u6211\u5011\u5fc5\u9700\u9032\u4e00\u6b65\u8003\u91cf\u5982\u4f55\u63d0\u4f9b\u4e00\u500b\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u7684\u5167\u5bb9\u3002\u8ffd\u8e64 \u884c\u52d5\u88dd\u7f6e \u7684\u958b\u4fe1\u6bd4\u4f8b\u5c31\u8b8a\u6210\u975e\u5e38\u91cd\u8981\u3002 \u884c\u52d5\u88dd\u7f6e \u548c\u684c\u4e0a\u578b\u96fb\u8166\u5c0d\u65bc EDM \u7684\u4f7f\u7528\u884c\u70ba\u6709\u6240\u5dee\u76ca\uff0c\u7576\u60a8\u767c\u73fe \u884c\u52d5\u88dd\u7f6e \u958b\u4fe1\u6bd4\u4f8b\u5df2\u8d85\u904e 30% \u60a8\u61c9\u8a72\u958b\u59cb\u91dd\u5c0d \u884c\u52d5\u88dd\u7f6e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.flydove.net\/blog\/?p=323\" \/>\n<meta property=\"og:site_name\" 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=323#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/?p=323\"},\"author\":{\"name\":\"Flydove\",\"@id\":\"https:\\\/\\\/www.flydove.net\\\/blog\\\/#\\\/schema\\\/person\\\/09e257815f522aa6d738e88bf2e58a58\"},\"headline\":\"\u589e\u52a0 \u9ede\u64ca\u7387 \u5f9e\u512a\u5316\u5167\u5bb9\u4e26\u63d0\u4f9b\u4e00\u500b\u53cb\u5584\u7684 \u884c\u52d5\u88dd\u7f6e 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