{"id":3338,"date":"2023-01-05T09:38:41","date_gmt":"2023-01-05T01:38:41","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=3338"},"modified":"2023-03-14T13:46:50","modified_gmt":"2023-03-14T05:46:50","slug":"2023-%e8%a1%8c%e9%8a%b7%e8%b6%a8%e5%8b%a2%ef%bc%81%e6%b4%9e%e5%af%9f%e6%b6%88%e8%b2%bb%e8%80%85%e6%a8%a1%e5%bc%8f%ef%bc%8c%e9%a9%85%e5%8b%95%e6%a5%ad%e7%b8%be%e6%8f%90%e5%8d%87","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=3338","title":{"rendered":"2023 \u884c\u92b7\u8da8\u52e2\uff01\u6d1e\u5bdf\u6d88\u8cbb\u8005\u6a21\u5f0f\uff0c\u9a45\u52d5\u696d\u7e3e\u63d0\u5347"},"content":{"rendered":"

\u6578\u4f4d\u884c\u92b7\u8207\u65b0\u79d1\u6280\u61c9\u7528\u606f\u606f\u76f8\u95dc\uff0c\u96a8\u8457\u79d1\u6280\u767c\u5c55\u3001\u7db2\u8def\u884c\u92b7\u74b0\u5883\u7684\u6539\u8b8a\u6c11\u773e\u7684\u751f\u6d3b\u7fd2\u6163\u3001\u8cfc\u7269\u884c\u70ba\u6a21\u5f0f\u3002\u5f9e\u75ab\u60c5\u7684\u885d\u64ca\u52a0\u5927\u96fb\u5b50\u5546\u52d9\u3001\u5916\u9001\u5e73\u53f0\u7684\u5546\u6a5f\uff0c\u5c31\u53ef\u5f97\u77e5\u6316\u6398\u5ba2\u6236\u884c\u70ba\u7684\u6578\u64da\u662f\u6578\u4f4d\u884c\u92b7\u79d1\u6280\u7684\u8da8\u52e2\u3002<\/span><\/p>\n

\u884c\u92b75.0\u6642\u4ee3\uff0c\u79d1\u6280\u8207\u4eba\u6027\u5b8c\u7f8e\u878d\u5408\u7684\u5168\u65b9\u4f4d\u6230\u7565<\/b><\/span><\/h2>\n

\u884c\u92b7\u5927\u5e2b\u83f2\u5229\u6d66\uff0e\u79d1\u7279\u52d2\u7684\u6700\u65b0\u8457\u4f5c\u4e2d\u8868\u793a\u300c\u884c\u92b7 5.0\u300d\u7d50\u5408\u4e86\u884c\u92b7 3.0 <\/span>\u4ee5\u4eba\u70ba\u672c<\/b>\u53ca\u884c\u92b7 4.0 \u7684<\/span>\u79d1\u6280\u6280\u8853<\/b>\u63d0\u51fa\u6a21\u4eff\u4eba\u985e\u7684\u79d1\u6280\u61c9\u7528\uff0c\u5728\u9867\u5ba2\u8cfc\u7269\u65c5\u7a0b\u4e2d\u5275\u9020\u3001\u6e9d\u901a\u3001\u5be6\u73fe\u548c\u63d0\u5347\u50f9\u503c\uff0c\u800c\u9019\u4e9b\u53ef\u900f\u904e\u5169\u5927\u539f\u5247\u4f86\u898f\u5283\uff1a<\/span><\/p>\n

1. \u8cc7\u6599\u884c\u92b7<\/b><\/h3>\n

\u6253\u9020\u5b8c\u6574\u8cc7\u6599\u5eab\u3001\u7cbe\u6e96\u53d7\u773e\uff0c\u900f\u904e\u8cc7\u6599\u6578\u64da\u5236\u5b9a\u6c7a\u7b56\u3002\u610f\u6307\u6578\u64da\u6108\u8a73\u7d30\uff0c\u5c31\u80fd\u9032\u4e00\u6b65\u7d71\u6574\u51fa\u76f8\u4f3c\u884c\u70ba\u7684\u6d88\u8cbb\u8005\uff0c\u6295\u4ee5\u76f8\u5c0d\u61c9\u7684\u5ee3\u544a\uff0c\u6108\u80fd\u5f15\u8d77\u5171\u9cf4\u3002<\/span><\/p>\n

\u4e14\u96a8\u8457\u7b2c\u4e09\u65b9 Cookie \u5373\u5c07\u9000\u5834\uff0c\u6301\u7e8c\u7d2f\u7a4d\u7b2c\u4e00\u65b9\u7684\u6578\u64da\u5eab\uff0c\u624d\u80fd\u61c9\u5c0d\u7b2c\u4e09\u65b9\u5ee3\u544a\u5c1a\u4e0d\u660e\u6717\u7684\u8d70\u52e2\uff0c\u53c8\u80fd\u6253\u9020\u5c08\u5c6c\u7684\u6703\u54e1\u8cc7\u6599\u5eab\u3002<\/span><\/p>\n

\u98db\u4fe1\u63d0\u4f9b\u300c\u8a02\u95b1\u540d\u55ae\u7ba1\u7406\u300d\u7d50\u5408\u793e\u7fa4\u3001\u901a\u8a0a\u8edf\u9ad4\uff0c<\/span>\u7121\u9700\u4efb\u4f55\u4e32\u63a5\u8cbb\u7528<\/b>\u5c31\u53ef\u4ee5\u8490\u96c6\u771f\u5be6\u7684\u6703\u54e1\u8cc7\u6599\uff0c\u4e0d\u518d\u53d7\u9650\u65bc\u5e73\u53f0\u7684\u898f\u7bc4\uff0c\u6216\u662f\u5ee3\u544a\u5546\u63d0\u9ad8\u5ee3\u544a\u8cbb\u7528\u5c0e\u81f4\u516c\u53f8\u884c\u92b7\u6210\u672c\u4e0a\u5347\u7684\u7a98\u5883\u3002<\/span><\/p>\n

 <\/p>\n

\n

\u5ef6\u4f38\u95b1\u8b80\uff1a<\/strong><\/span><\/p>\n

Facebook\uff1a\u641c\u96c6\u6f5b\u5728\u9867\u5ba2\u540d\u55ae\uff01Facebook\u5ee3\u544a\u7d50\u5408 AI \u6a5f\u5668\u4eba<\/a>
\n<\/strong><\/span>Instagram\uff1a\u3010 Instagram X AI Email \u6a5f\u5668\u4eba \u3011\u641c\u96c6\u5404\u500b\u884c\u92b7\u7ba1\u9053\u7684\u6703\u54e1\u8cc7\u6599<\/a>
\n<\/strong><\/span>LINE\uff1aAI Email \u6a5f\u5668\u4eba\uff01\u7d50\u5408 LINE\uff0c\u5275\u9020\u5168\u9762\u884c\u92b7\u81ea\u52d5\u5316<\/a><\/strong><\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

2. \u654f\u6377\u884c\u92b7<\/b><\/h3>\n

\u6578\u4f4d\u4e16\u754c\u5feb\u901f\u63a8\u9673\u51fa\u65b0\uff0c\u7522\u54c1\u7372\u5229\u7684\u671f\u9650\u7e2e\u77ed\uff0c\u4f01\u696d\u9700\u8981\u6839\u64da\u9867\u5ba2\u654f\u6377\u884c\u92b7\u8abf\u6574\u7b56\u7565\u898f\u5283\u3002\u66f8\u4e2d\u8209\u4f8b\uff0c\u5feb\u6642\u5c1a\u54c1\u724c ZARA \u900f\u904e\u5be6\u6642\u5206\u6790\uff08real-time analytics\uff09\uff0c\u5373\u6642\u8490\u96c6\u9867\u5ba2\u6d88\u8cbb\u7684\u504f\u597d\uff0c\u7acb\u5373\u8abf\u6574\u7522\u54c1\u8207\u670d\u52d9\u3002\u6191\u85c9\u8fc5\u901f\u7684\u66f4\u63db\u54c1\u9805\u3001\u5feb\u901f\u7684\u6e2c\u8a66\u4e0d\u540c\u7684\u5ee3\u544a\u8a2d\u8a08\u3001\u7248\u4f4d\u914d\u7f6e\uff0c\u6210\u70ba\u6210\u529f\u7684\u6642\u88dd\u54c1\u724c\u4e4b\u4e00\u3002<\/span><\/p>\n

\u800c\u96fb\u5b50\u5831\u662f\u80fd\u5920\u5feb\u901f\u4e14\u300c\u76f4\u63a5\u300d\u3001\u300c\u4e3b\u52d5\u300d\u7684\u5c07\u5feb\u6642\u5c1a\u50b3\u905e\u7d66\u6703\u54e1\u7684\u884c\u92b7\u5de5\u5177\uff0c\u4e0d\u540c\u65bc\u95dc\u9375\u5b57\u5ee3\u544a\u3001\u793e\u7fa4\u89f8\u53ca\u7b49\u88ab\u52d5\u5f0f\u884c\u92b7\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u96fb\u5b50\u5831\u5728\u884c\u92b7\u5de5\u5177\u4e0d\u65b7\u5730\u66f4\u65b0\u4e2d\u9084\u80fd\u4f54\u6709\u4e00\u5e2d\u4e4b\u5730\u7684\u539f\u56e0\u3002<\/span><\/p>\n

\"\" \"\"<\/p>\n

 <\/p>\n

\u66f8\u4e2d\u53e6\u63d0\u5230\u4ee5\u6578\u64da\u548c\u654f\u6377\u70ba\u524d\u63d0\u7684\u4e09\u5927\u884c\u92b7\u61c9\u7528\uff1a<\/span><\/p>\n

1. \u9810\u6e2c\u884c\u92b7\uff08predictive marketing\uff09<\/b><\/h3>\n

\u7528\u5927\u6578\u64da\u89e3\u91cb\u5df2\u767c\u751f\u7684\u884c\u70ba\uff0c\u7528\u5176\u505a\u57fa\u6e96\u898f\u5283\u4e0b\u4e00\u500b\u6c7a\u7b56\u3002<\/p>\n

2. \u5834\u666f\u884c\u92b7\uff08contextual marketing\uff09<\/strong><\/h3>\n

\u5ee3\u7fa9\u7684\u5b9a\u7fa9\u662f\u6307\u5728\u8cc7\u8a0a\u7206\u70b8\u7684\u6642\u4ee3\u88e1\uff0c\u54c1\u724c\u5982\u4f55\u7a81\u7834\u904e\u591a\u8a0a\u606f\u3001\u96dc\u8a0a\uff0c\u627e\u5230\u3001\u5206\u6790\u6d88\u8cbb\u8005\u5728\u8cfc\u7269\u9ad4\u9a57\u4e2d\u9047\u5230\u7684\u96e3\u984c\uff0c\u7d66\u4e88\u5176\u300c\u5834\u666f\u5316\u300d\u7684\u89e3\u6c7a\u65b9\u5f0f\u3002<\/span><\/p>\n

\u8457\u540d\u7684\u6848\u4f8b\u70ba IKEA\uff0c\u70ba\u4e86\u89e3\u6c7a\u9867\u5ba2\u5728\u8cfc\u8cb7\u5f8c\u9047\u5230\u7684\u904b\u9001\u3001\u7d44\u88dd\u5bb6\u5177\u7684\u554f\u984c\uff0c\u5f8c\u7e8c\u5275\u7acb\u4e86\u4e00\u500b\u6d88\u8cbb\u6d41\u7a0b\uff0c\u63d0\u4f9b\u96c7\u7528\u5c0f\u5e6b\u624b\u904b\u9001\u3001\u7d44\u88dd\u5bb6\u5177\u3002\u89e3\u6c7a\u9867\u5ba2\u5728\u8cfc\u8cb7\u5546\u54c1\u5f8c\u7684\u5834\u666f\u554f\u984c\uff08\u904b\u9001\u3001\u7d44\u88dd\uff09\uff0c\u4e5f\u6539\u5584\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n

\u5728\u5834\u666f\u884c\u92b7\u524d\uff0c\u9700\u6ce8\u610f\u8cfc\u8cb7\u4e09\u968e\u6bb5\uff08\u8cfc\u524d\u3001\u8cfc\u8cb7\u3001\u8cfc\u5f8c\uff09\u7684\u300c\u8cfc\u8cb7\u968e\u6bb5\u300d\uff0c\u54c1\u724c\u5f62\u8c61\uff08\u53ef\u4fe1\u5ea6\u3001\u76f8\u95dc\u5ea6\u3001\u53ef\u9760\u5ea6\u3001\u597d\u611f\u5ea6\uff09\u6703\u76f4\u63a5\u5f71\u97ff\u6d88\u8cbb\u8005\u9078\u64c7\uff1b\u82e5\u6c11\u773e\u7f3a\u4e4f\u5c0d\u54c1\u724c\u7684\u4fe1\u8cf4\u5ea6\uff0c\u9032\u800c\u54c1\u724c\u6703\u8f03\u96e3\u5438\u5f15\u65b0\u5ba2\u6210\u529f\u6d88\u8cbb\uff0c\u56e0\u6b64\u884c\u92b7\u7b56\u7565\u9700\u5efa\u7acb\u5728\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u4e4b\u4e0a\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u5efa\u7acb\u9867\u5ba2\u7684\u4fe1\u4efb\u611f\uff0c\u53ef\u4ee5\u900f\u904e\u98db\u4fe1\u7684\u81ea\u52d5\u5316\u884c\u92b7\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\u4f86\u5be6\u73fe\uff0c\u7d9c\u5408 CRM\uff0bCDP \u7cfb\u7d71\uff0c\u53ef\u4ee5\u6574\u5408\u6703\u54e1\u500b\u4eba\u8cc7\u6599\u3001\u7d00\u9304\u7dda\u4e0a\u884c\u70ba\u6a21\u5f0f\u3002<\/span><\/p>\n

\u4e0d\u9700\u4e32\u63a5\u3001\u4e0d\u9700\u5b89\u88dd\u8edf\u9ad4\u3001\u53ef\u76f4\u63a5\u7dda\u4e0a\u64cd\u4f5c\u91dd\u5c0d\u4e0d\u540c\u7684\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u3001\u8a2d\u5b9a\u4e0d\u540c\u7684\u63a5\u89f8\u9ede\uff0c\u9032\u884c\u5c08\u5c6c\u7684\u884c\u92b7\u6e9d\u901a\u7b56\u7565\uff0c\u5728\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u6642\u7522\u751f\u95dc\u9375\u5f71\u97ff\u529b\u3002<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

3. \u64f4\u589e\u884c\u92b7\uff08augmented marketing\uff09<\/b><\/h3>\n

\u63d0\u5347\u6d88\u8cbb\u9ad4\u9a57\u8207\u4e92\u52d5\u7684\u6280\u8853\u3002\u5982 M\u00b7A\u00b7C \u5b98\u7db2\u63d0\u4f9b\u7dda\u4e0a\u8a66\u599d\uff0c\u53ef\u76f4\u63a5\u958b\u555f\u76f8\u6a5f\u62cd\u7167\u5f8c\uff0c\u7cfb\u7d71\u5c07\u5176\u9078\u64c7\u7684\u5507\u5f69\u8272\u5957\u7528\u3002<\/p>\n

 <\/p>\n

\u56de\u9867 2022 \u6d88\u8cbb\u8005\u884c\u70ba\u6a21\u5f0f\uff0c\u6d1e\u5bdf 2023 \u884c\u92b7\u8da8\u52e2<\/b><\/span><\/h2>\n

Google \u63d0\u4f9b\u7684 2022 \u7684\u96f6\u552e\u6307\u5357\u7e3d\u5c0e\u89bd\u4e2d<\/span><\/a>\uff0c\u63d0\u5230\u54c1\u724c\u53ef\u904b\u7528\u7dda\u4e0a\u3001\u7dda\u4e0b\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u6d1e\u5bdf\u6d88\u8cbb\u8005\uff0c<\/span>\u512a\u5316\u884c\u92b7\u7b56\u7565\u4ee5\u6700\u5927\u5316\u6536\u76ca<\/span><\/a>\u3002\u547c\u61c9\u4e86\u300a\u884c\u92b7 5.0\u300b\u7684\u8cc7\u6599\u884c\u92b7\u539f\u5247\uff0c\u6574\u5408\u8490\u96c6\u7684\u6d88\u8cbb\u8005\u8cc7\u6599\uff0c\u5efa\u7acb\u8cc7\u6599\u751f\u614b\u7cfb\u7ba1\u7406\u5e73\u53f0\uff0c\u9032\u800c\u9054\u5230\u66f4\u7cbe\u6e96\u7684\u884c\u92b7\u4e26\u512a\u5316\u7b56\u7565\u3002<\/span><\/span><\/p>\n

\u539f\u5148\u8981\u5c07\u5e02\u5834\u5207\u5272\u6210\u500b\u4eba\u7dad\u5ea6\u662f\u56f0\u96e3\u7684\uff0c\u4f46\u5927\u6578\u64da\u80fd\u5c07\u5e02\u5834\u5340\u9694\u5230\u55ae\u4e00\u9867\u5ba2\uff0c\u505a\u5230\u4e00\u5c0d\u4e00\u7684\u500b\u4eba\u5316\u884c\u92b7\uff0c\u751a\u81f3\u53ef\u4ee5\u91dd\u5c0d\u4e0d\u540c\u60c5\u5883\uff0c\u5373\u6642\u7684\u8abf\u6574\u884c\u92b7\u7b56\u7565\u3002<\/span><\/p>\n

\u96f6\u552e\u6307\u5357\u7e3d\u5c0e\u89bd\u4e2d\u7b2c\u516d\u9ede<\/span><\/a>\u4ea6\u6307\u51fa\u6d88\u8cbb\u8005\u6703\u5728\u5b63\u7bc0\u6027\u8cfc\u7269\u521d\u671f\u5c31\u958b\u59cb\u63a1\u8cfc\uff0c\u52a0\u4e0a\u77e5\u540d\u652f\u4ed8\u91d1\u878d\u79d1\u6280\u516c\u53f8<\/span>\u842c\u4e8b\u9054\u5361\uff08Mastercard SpendingPuls<\/span><\/a>\uff092022 \u5e74\u5e95\u5831\u544a\u4e2d\u6307\u51fa\uff0c\u5728 11-12 \u6708\u5047\u671f\u8cfc\u7269\u65fa\u5b63\uff0c\u7f8e\u570b\u7684\u96f6\u552e\u984d\u8f03\u53bb\u5e74\u540c\u671f\u6210\u9577 7.6%\u3002\u53ef\u898b\u6d88\u8cbb\u8005\u5728\u5b63\u7bc0\u6027\u8cfc\u7269\u6a94\u671f\uff0c\u5305\u62ec\u6587\u5316\u7bc0\u6176\u3001\u5927\u578b\u8cfc\u7269\u7bc0\u5230\u5e74\u7d42\u7bc0\u6176\u8cfc\u7269\u5b63\u7684\u6d3b\u8e8d\u7a0b\u5ea6\u3002<\/span><\/span><\/p>\n

\u4e14<\/span>\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\uff0c\u5927\u578b\u8cfc\u7269\u7bc0\u4e26\u975e\u53ea\u6709\u8cfc\u7269\u7bc0\u7576\u5929<\/span><\/a>\uff0c\u6c11\u773e\u6703\u63d0\u524d\u67e5\u8a62\u512a\u60e0\u8cc7\u8a0a\u3001\u78ba\u8a8d\u6e05\u55ae\uff0c\u4e5f\u6703\u5728\u8cfc\u7269\u7bc0\u7d50\u675f\u5f8c\u7e7c\u7e8c\u67e5\u770b\u5404\u9805\u512a\u60e0\u6d3b\u52d5\uff0c\u56e0\u6b64\u54c1\u724c\u5fc5\u9808\u6e96\u5099\u591a\u7a2e\u4e0d\u540c\u7684\u5a92\u9ad4\u3001\u884c\u92b7\u5de5\u5177\u66dd\u5149\uff0c\u8cab\u7a7f\u6574\u500b\u5927\u578b\u8cfc\u7269\u7bc0\u6d3b\u52d5\u9031\u671f\u3002<\/span><\/span><\/p>\n

 <\/p>\n

\u7528\u96fb\u5b50\u5831\u884c\u92b7\u6392\u7a0b\u8cfc\u7269\u7bc0\u6a94\u671f<\/b><\/span><\/h2>\n

\u9810\u71b1\u672b\u671f\u8207\u8cfc\u7269\u7bc0\u6a94\u671f\uff1a\u57f9\u990a\u4e26\u63d0\u5347\u8cfc\u8cb7\u610f\u9858
\n<\/strong>\u5728\u8cfc\u7269\u7bc0 1-2 \u9031\u524d\uff0c\u6d88\u8cbb\u8005\u5c31\u6703\u958b\u59cb\u6bd4\u8f03\u7522\u54c1\uff0c\u4e26\u6c7a\u5b9a\u7576\u5929\u8981\u8cfc\u8cb7\u7684\u7522\u54c1\u3002\u9019\u500b\u968e\u6bb5\u5927\u5bb6\u5c0d\u65bc\u6298\u6263\u7684\u671f\u5f85\u9010\u6f38\u7d2f\u7a4d\uff0c\u9700\u63d0\u5347\u66dd\u5149\u8b93\u5229\u76ca\u6700\u5927\u5316\u3002<\/span><\/p>\n

\u8cfc\u7269\u7bc0\u6a94\u671f\u4e2d\uff1a\u6301\u7e8c\u523a\u6fc0\u6d88\u8cbb
\n<\/strong>\u8cfc\u7269\u7bc0\u6b63\u5f0f\u958b\u8dd1\uff0c\u518d\u6b21\u5ba3\u50b3\u589e\u52a0\u66dd\u5149\uff0c\u4e26\u65bc\u8cfc\u7269\u7bc0\u5373\u5c07\u7d50\u675f\u524d\uff0c\u4ee5\u6d3b\u52d5\u7d50\u675f\u5012\u6578\u5efa\u7acb\u7dca\u8feb\u611f\uff0c\u904b\u7528 FOMO \u5fc3\u614b\u523a\u6fc0\u6d88\u8cbb\u8005\u628a\u63e1\u8cfc\u7269\u7bc0\u6a94\u671f\uff0c\u5ef6\u7e8c\u6d88\u8cbb\u71b1\u5ea6\u3002<\/span><\/p>\n

\u8cfc\u7269\u7bc0\u56de\u8cfc\u6a94\u671f\uff1a\u5efa\u7acb\u9577\u671f\u95dc\u4fc2\u8207\u4e92\u52d5
\n<\/strong>\u5927\u578b\u8cfc\u7269\u7bc0\u5f8c\uff0c\u96d6\u7136\u6b64\u6642\u7684\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u52d5\u529b\u53ef\u80fd\u6703\u964d\u4f4e\uff0c\u4f46\u4ecd\u9700\u8207\u6703\u54e1\u4fdd\u6301\u826f\u597d\u7684\u6e9d\u901a\uff0c\u6709\u52a9\u54c1\u724c\u4fdd\u6301\u9818\u5148\u5fc3\u4f54\u7387\uff0c\u8b93\u6d88\u8cbb\u8005\u5728\u8cfc\u524d\u968e\u6bb5\u7684\u9700\u6c42\u78ba\u8a8d\u6642\u5c31\u9396\u5b9a\u81ea\u5bb6\u7522\u54c1\u3002<\/span><\/p>\n

 <\/p>\n

\n

\u300c\u5fc3\u4f54\u7387\u300d\u662f\u6307\u8ac7\u53ca\u67d0\u9805\u7522\u54c1\u6642\uff0c\u666e\u904d\u6d88\u8cbb\u8005\u7b2c\u4e00\u6642\u9593\u5fc3\u88e1\u6703\u6d6e\u73fe\u7684\u54c1\u724c\u7684\u6bd4\u7387\uff0c\u7576\u5fc3\u4f54\u7387\u8d8a\u9ad8\uff0c\u8f49\u63db\u6210\u5be6\u8cea\u92b7\u552e\u7684\u6a5f\u6703\u4e5f\u8d8a\u9ad8\uff0c\u9593\u63a5\u4ee3\u8868\u4e86\u5e02\u4f54\u7387\u200b\u200b\u3002<\/strong><\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

\u4f86\u770b\u770b\u570b\u5916\u751f\u6d3b\u7528\u54c1\u5e97 <\/span>Terrain<\/span><\/a><\/span> \u5728 2022 \u5e74\u8056\u8a95\u6a94\u671f\u5be6\u969b\u96fb\u5b50\u5831\u6392\u7a0b\u8207\u5167\u5bb9\uff1a<\/span><\/p>\n

12\/16 \u96fb\u5b50\u5831\u4e3b\u65e8\uff1a10 perfect last minute Christmas gifts.\u200b\u200b
\n<\/span>\u70ba\u8056\u8a95\u7bc0\u6a94\u671f\u9810\u5099\uff0c\u63d0\u4f9b\u591a\u9805\u7522\u54c1\u9078\u64c7\uff0c\u5275\u9020\u6d88\u8cbb\u8005\u9700\u6c42\u3002<\/span><\/p>\n

 <\/p>\n

\"\"\"\"\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

12\/17 \u96fb\u5b50\u5831\u4e3b\u65e8\uff1aOur best gifts are still 30% OFF!
\n<\/span>\u8457\u91cd\u5ba3\u50b3\u6298\u6263\u7684\u8cc7\u8a0a\uff0c\u523a\u6fc0\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u617e\u671b\u3002<\/span><\/p>\n

\"\"<\/p>\n

12\/25 \u96fb\u5b50\u5831\u4e3b\u65e8\uff1aHappy holidays from Terrain \ud83c\udf84
\n<\/span>\u8cfc\u7269\u7bc0\u6b63\u5f0f\u958b\u8dd1\uff0c\u518d\u6b21\u5ba3\u50b3\u589e\u52a0\u54c1\u724c\u7684\u66dd\u5149\u7387\u3002<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

12\/26 \u96fb\u5b50\u5831\u4e3b\u65e8\uff1aAn extra 40% off SALE happening now.
\n<\/span>\u904b\u7528 FOMO \u5fc3\u614b\u523a\u6fc0\u6d88\u8cbb\u8005\u628a\u63e1\u8cfc\u7269\u7bc0\u6a94\u671f\uff0c\u5ef6\u7e8c\u6d88\u8cbb\u71b1\u5ea6\u3002<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

12\/28 \u96fb\u5b50\u5831\u4e3b\u65e8\uff1aGreen houseplants to beat the winter blues.\u200b\u200b
\n<\/span>\u8056\u8a95\u6a94\u671f\u5f8c\uff0c\u4f46\u4ecd\u8207\u6703\u54e1\u4fdd\u6301\u826f\u597d\u7684\u6e9d\u901a\uff0c\u53ef\u63a8\u5ee3\u5176\u4ed6\u975e\u6a94\u671f\u5ba3\u50b3\u7684\u7522\u54c1\u3002<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u6d88\u8cbb\u8005\u6578\u64da\u884c\u92b7\uff0c\u6d1e\u5bdf\u5e02\u5834\u8da8\u52e2\u200b\u200b<\/b><\/span><\/h2>\n

\u6578\u4f4d\u884c\u92b7\u7684\u74b0\u5883\u77ac\u606f\u842c\u8b8a\uff0c\u5fc5\u9808\u5c07\u654f\u6377\u5f0f\u7684\u8abf\u6574\u7b56\u7565\u898f\u5283\u3001\u5275\u65b0\u548c\u5927\u6578\u64da\u5206\u6790\u4f5c\u70ba\u71df\u92b7\u7b56\u7565\u7684\u6838\u5fc3\u3002\u66f4\u6df1\u5165\u4e86\u89e3\u53d7\u773e\uff0c\u5229\u7528\u591a\u9805\u5de5\u5177\u3001\u5e73\u53f0\u70ba\u6d88\u8cbb\u8005\u5275\u9020\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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\u800c\u96fb\u5b50\u5831\u662f\u80fd\u5920\u5feb\u901f\u4e14\u300c\u76f4\u63a5\u300d\u3001\u300c\u4e3b\u52d5\u300d\u7684\u5c07\u5feb\u6642\u5c1a\u50b3\u905e\u7d66\u6703\u54e1\u7684\u884c\u92b7\u5de5\u5177\uff0c\u4e0d\u540c\u65bc\u95dc\u9375\u5b57\u5ee3\u544a\u3001\u793e\u7fa4\u89f8\u53ca\u7b49\u88ab\u52d5\u5f0f\u884c\u92b7\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u96fb\u5b50\u5831\u5728\u884c\u92b7\u5de5\u5177\u4e0d\u65b7\u5730\u66f4\u65b0\u4e2d\u9084\u80fd\u4f54\u6709\u4e00\u5e2d\u4e4b\u5730\u7684\u539f\u56e0\u3002   \u66f8\u4e2d\u53e6\u63d0\u5230\u4ee5\u6578\u64da\u548c\u654f\u6377\u70ba\u524d\u63d0\u7684\u4e09\u5927\u884c\u92b7\u61c9\u7528\uff1a 1. \u9810\u6e2c\u884c\u92b7\uff08predictive marketing\uff09 \u7528\u5927\u6578\u64da\u89e3\u91cb\u5df2\u767c\u751f\u7684\u884c\u70ba\uff0c\u7528\u5176\u505a\u57fa\u6e96\u898f\u5283\u4e0b\u4e00\u500b\u6c7a\u7b56\u3002 2. \u5834\u666f\u884c\u92b7\uff08contextual marketing\uff09 \u5ee3\u7fa9\u7684\u5b9a\u7fa9\u662f\u6307\u5728\u8cc7\u8a0a\u7206\u70b8\u7684\u6642\u4ee3\u88e1\uff0c\u54c1\u724c\u5982\u4f55\u7a81\u7834\u904e\u591a\u8a0a\u606f\u3001\u96dc\u8a0a\uff0c\u627e\u5230\u3001\u5206\u6790\u6d88\u8cbb\u8005\u5728\u8cfc\u7269\u9ad4\u9a57\u4e2d\u9047\u5230\u7684\u96e3\u984c\uff0c\u7d66\u4e88\u5176\u300c\u5834\u666f\u5316\u300d\u7684\u89e3\u6c7a\u65b9\u5f0f\u3002 \u8457\u540d\u7684\u6848\u4f8b\u70ba IKEA\uff0c\u70ba\u4e86\u89e3\u6c7a\u9867\u5ba2\u5728\u8cfc\u8cb7\u5f8c\u9047\u5230\u7684\u904b\u9001\u3001\u7d44\u88dd\u5bb6\u5177\u7684\u554f\u984c\uff0c\u5f8c\u7e8c\u5275\u7acb\u4e86\u4e00\u500b\u6d88\u8cbb\u6d41\u7a0b\uff0c\u63d0\u4f9b\u96c7\u7528\u5c0f\u5e6b\u624b\u904b\u9001\u3001\u7d44\u88dd\u5bb6\u5177\u3002\u89e3\u6c7a\u9867\u5ba2\u5728\u8cfc\u8cb7\u5546\u54c1\u5f8c\u7684\u5834\u666f\u554f\u984c\uff08\u904b\u9001\u3001\u7d44\u88dd\uff09\uff0c\u4e5f\u6539\u5584\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u9ad4\u9a57\u3002 \u5728\u5834\u666f\u884c\u92b7\u524d\uff0c\u9700\u6ce8\u610f\u8cfc\u8cb7\u4e09\u968e\u6bb5\uff08\u8cfc\u524d\u3001\u8cfc\u8cb7\u3001\u8cfc\u5f8c\uff09\u7684\u300c\u8cfc\u8cb7\u968e\u6bb5\u300d\uff0c\u54c1\u724c\u5f62\u8c61\uff08\u53ef\u4fe1\u5ea6\u3001\u76f8\u95dc\u5ea6\u3001\u53ef\u9760\u5ea6\u3001\u597d\u611f\u5ea6\uff09\u6703\u76f4\u63a5\u5f71\u97ff\u6d88\u8cbb\u8005\u9078\u64c7\uff1b\u82e5\u6c11\u773e\u7f3a\u4e4f\u5c0d\u54c1\u724c\u7684\u4fe1\u8cf4\u5ea6\uff0c\u9032\u800c\u54c1\u724c\u6703\u8f03\u96e3\u5438\u5f15\u65b0\u5ba2\u6210\u529f\u6d88\u8cbb\uff0c\u56e0\u6b64\u884c\u92b7\u7b56\u7565\u9700\u5efa\u7acb\u5728\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u611f\u4e4b\u4e0a\u3002 \u5efa\u7acb\u9867\u5ba2\u7684\u4fe1\u4efb\u611f\uff0c\u53ef\u4ee5\u900f\u904e\u98db\u4fe1\u7684\u81ea\u52d5\u5316\u884c\u92b7\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\u4f86\u5be6\u73fe\uff0c\u7d9c\u5408 CRM\uff0bCDP 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