{"id":3403,"date":"2023-02-20T14:45:28","date_gmt":"2023-02-20T06:45:28","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=3403"},"modified":"2023-03-30T10:09:45","modified_gmt":"2023-03-30T02:09:45","slug":"%e8%b3%bc%e7%89%a9%e8%bb%8a%e8%bd%89%e6%88%90%e5%af%a6%e9%9a%9b%e7%87%9f%e6%94%b6%ef%bc%81%e5%88%a9%e7%94%a8%e8%b3%bc%e7%89%a9%e8%bb%8a%e6%9c%aa%e7%b5%90%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e5%96%9a","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=3403","title":{"rendered":"\u8cfc\u7269\u8eca\u8f49\u6210\u5be6\u969b\u71df\u6536\uff01\u5229\u7528\u8cfc\u7269\u8eca\u672a\u7d50\u96fb\u5b50\u90f5\u4ef6\u559a\u56de\u9867\u5ba2\u6d88\u8cbb"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6839\u64da\u77e5\u540d\u96fb\u5546\u5e73\u53f0 Shopify \u7d71\u8a08 2022 \u5e74\u7684<\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.shopify.com\/blog\/abandoned-cart-emails\"><span style=\"font-weight: 400;\">\u8cfc\u7269\u8eca\u907a\u68c4\u7387\u4f86\u5230 88%<\/span><\/a><\/span><span style=\"font-weight: 400;\">\uff0c\u4ee3\u8868\u6709 100 \u500b\u4eba\u628a\u559c\u611b\u7684\u5546\u54c1\u653e\u5230\u8cfc\u7269\u8eca\uff0c\u4f46\u6709 88 \u4eba\u6c92\u6709\u7d50\u5e33\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u70ba\u4ec0\u9ebc\u5ba2\u6236\u6c92\u6709\u5b8c\u6210\u8cfc\u7269\u6d41\u7a0b\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u95dc\u9589\u8cfc\u7269\u8eca\u9801\u9762\uff0c\u5e38\u898b\u539f\u56e0\u548c\u5efa\u8b70\u7684\u89e3\u6c7a\u65b9\u6cd5\u5982\u4e0b\uff1a<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8907\u96dc\u7684\u64cd\u4f5c\uff1a\u512a\u5316\u4ecb\u9762\uff0c\u63d0\u5347\u52a0\u8f09\u901f\u5ea6\u6216\u7121\u6548\u7684\u7db2\u7ad9\u93c8\u63a5\uff0c\u4e0d\u5f37\u5236\u5275\u7acb\u5e33\u865f\u624d\u53ef\u4ee5\u8cfc\u8cb7\u3002\u56e0\u73fe\u5728\u5e73\u5747\u6ce8\u610f\u529b\u70ba 8 \u79d2\uff0c\u56e0\u6b64\u5438\u5f15\u5ba2\u6236\u5230\u7d50\u5e33\u9801\u9762\u7684\u6642\u9593\u6709\u9650\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u512a\u5316\u4ecb\u9762\uff0c\u50cf\u662f\u63d0\u5347\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u3001\u79fb\u9664\u7121\u6548\u7684\u7db2\u7ad9\u93c8\u63a5\u3001\u4e0d\u9700\u5efa\u7acb\u5e33\u865f\u5373\u53ef\u8cfc\u8cb7\u3002\u7814\u7a76\u986f\u793a\u73fe\u4ee3\u4eba\u5e73\u5747\u6ce8\u610f\u529b\u7e2e\u77ed\u70ba 8 \u79d2\uff0c\u56e0\u6b64\u8981\u7e2e\u77ed\u5ba2\u6236\u5230\u7d50\u5e33\u9801\u9762\u7684\u6642\u9593\u3002<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u8907\u96dc\u7684\u7d50\u5e33\u6d41\u7a0b\uff1a\u7d50\u5e33\u6d41\u7a0b\u5efa\u8b70\u4e0d\u8d85\u904e\u4e09\u9801\uff0c\u4ee5\u53ca\u76e1\u53ef\u80fd\u63d0\u4f9b\u591a\u7a2e\u4ed8\u6b3e\u9078\u9805\uff0c\u4ee5\u4fbf\u6d88\u8cbb\u8005\u9078\u64c7\u3002<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c92\u6709\u514d\u904b\u3001\u6216\u5176\u4ed6\u5e73\u53f0\u6709\u66f4\u597d\u7684\u5546\u54c1\u50f9\u683c\uff1a\u53ef\u4ee5\u5229\u7528\u5f48\u51fa\u5f0f\u8996\u7a97\u7684\u65b9\u5f0f\u63d0\u4f9b\u65b9\u4fbf\u7684\u6298\u6263\u4ee3\u78bc\uff0c\u6216\u8005\u9f13\u52f5\u6d88\u8cbb\u8005\u8a02\u95b1\u54c1\u724c\u96fb\u5b50\u5831\uff0c\u7368\u4eab\u8a02\u95b1\u6703\u54e1\u7684\u5c08\u5c6c\u512a\u60e0\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u4ecb\u9762\u7684\u6d41\u66a2\u5ea6\uff0c\u6709\u6642\u53ef\u80fd\u53ea\u662f\u6d88\u8cbb\u8005\u76ee\u524d\u6c92\u6709\u8cfc\u8cb7\u7684\u5f37\u70c8\u610f\u5716\uff0c\u6216\u8005\u6253\u7b97\u5728\u5176\u4ed6\u7279\u5b9a\u6d3b\u52d5\uff08\u5e74\u672b\u5927\u6d88\u8cbb\u7bc0\u65e5\uff09\u624d\u8cfc\u8cb7\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u8a72\u5982\u4f55\u559a\u56de\u9019\u4e9b\u653e\u68c4\u8cfc\u7269\u8eca\u5546\u54c1\u7684\u6d88\u8cbb\u8005\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u300d\u7684\u96fb\u5b50\u90f5\u4ef6\u559a\u56de\u9867\u5ba2\uff0c\u8b93\u9867\u5ba2\u60f3\u8d77\u9084\u6709\u5546\u54c1\u5728\u8cfc\u7269\u8eca\u3001\u4e26\u7d66\u4e88\u7522\u54c1\u5716\u7247\u3001\u865f\u53ec\u6027\u7528\u8a9e\uff08CTA\uff09\u6309\u9215\u3001\u514d\u904b\u3001\u6298\u6263\u523a\u6fc0\u4e0b\u55ae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cfc\u7269\u8eca\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\u7684\u5c0d\u8c61\u662f\u6307\u5c07\u5df2\u52a0\u5165\u8cfc\u7269\u8eca\u7684\u5546\u54c1\u6e05\u55ae\u5bc4\u7d66\u5c1a\u672a\u7d50\u5e33\u7684\u5ba2\u6236\uff0c\u9f13\u52f5\u9019\u4e9b\u5ba2\u6236\u5b8c\u6210\u4ea4\u6613\u3002\u53ef\u8a2d\u5b9a\u65bc\u8cb7\u5bb6\u96e2\u958b\u6700\u7d42\u7d50\u5e33\u9801\u9762\u5f8c\uff08\u5c0f\u6642\u3001\u5929\uff09\uff0c\u7cfb\u7d71\u81ea\u52d5\u6392\u7a0b\u89f8\u767c\u8cfc\u7269\u8eca\u672a\u7d50\u7684\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\uff0c\u662f\u96fb\u5546\u5e38\u7528\u4f86\u589e\u52a0\u71df\u6536\u7684\u5ba2\u6236\u4fdd\u7559\u7b56\u7565\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u6578\u64da\u986f\u793a\uff0c\u6709\u4f7f\u7528\u8cfc\u7269\u8eca\u518d\u884c\u92b7\u7684\u7b56\u7565\uff0c<\/span><b><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.shopify.com\/blog\/abandoned-cart-emails\" target=\"_blank\" rel=\"noopener noreferrer\">\u56de\u8cfc\u7387\u7adf\u9054\u5230 14%<\/a><\/span>\uff01<\/b><span style=\"font-weight: 400;\">\u4e5f\u5c31\u662f 100 \u500b\u4eba\u628a\u5546\u54c1\u653e\u5230\u8cfc\u7269\u8eca\uff0c\u8cfc\u7269\u8eca\u907a\u68c4\u7387 88%\uff0c\u6709 88 \u4eba\u6c92\u6709\u7d50\u5e33\uff0c\u4f7f\u7528\u8cfc\u7269\u8eca\u672a\u7d50\u96fb\u5b50\u90f5\u4ef6\u5f8c\uff0c\u5176\u4e2d\u7684 13 \u4eba\u6703\u5c07\u8cfc\u7269\u8eca\u7684\u5546\u54c1\u8cb7\u56de\u5bb6\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MOMO\u3001UNIQLO\u3001BHK \u90fd\u6709\u4f7f\u7528\u8cfc\u7269\u8eca\u672a\u7d50\u7684\u65b9\u5f0f<\/span><b>\u964d\u4f4e\u8a02\u55ae\u6d41\u5931\u7387<\/b><span style=\"font-weight: 400;\">\uff0c\u63d0\u9192\u6703\u54e1\u8cfc\u7269\u8eca\u5167\u9084\u6709\u5546\u54c1\u7b49\u8457\u4ed6\u5e36\u56de\u5bb6\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u5982\u4f55\u5b8c\u6210\u4e00\u5c01\u8cfc\u7269\u8eca\u672a\u7d50\u96fb\u5b50\u90f5\u4ef6\uff1f<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u524d\u5f80\u98db\u4fe1\u5f8c\u53f0\u5b8c\u6210\u4e32\u63a5\uff08<\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/console2.flydove.net\/api\/doc\"><span style=\"font-weight: 400;\">\u8a73\u898b API \u4e32\u63a5\u6587\u4ef6<\/span><\/a><\/span><span style=\"font-weight: 400;\">\uff1aFlyDove \u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u200b\u200b\uff09\uff0c\u9ede\u9078\u81ea\u52d5\u5316\u884c\u92b7\u2192\u5efa\u7acb\u81ea\u52d5\u5316\u884c\u92b7\u2192\u8cfc\u7269\u8eca\u518d\u884c\u92b7\u2192\u958b\u59cb\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5373\u53ef\u958b\u59cb\u5229\u7528\u81ea\u52d5\u5316\u884c\u92b7\uff08\u9867\u5ba2\u65c5\u7a0b\uff09\u7de8\u8f2f\u8cfc\u7269\u8eca\u7db2\u5740\u3001\u96fb\u5b50\u90f5\u4ef6\u7684\u5bc4\u4ef6\u8005\u540d\u7a31\u3001\u4e3b\u65e8\u3001\u9810\u89bd\u6587\u5b57\u3002<\/span><\/p>\n<h3><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3434\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621-935x1024.png\" alt=\"\" width=\"700\" height=\"766\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621-935x1024.png 935w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621-274x300.png 274w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621-768x841.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621-1403x1536.png 1403w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621-1871x2048.png 1871w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621-600x657.png 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/\u64cd\u4f5c\u756b\u97621.png 1929w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3><strong>1. \u5438\u5f15\u4eba\u7684\u4e3b\u65e8<\/strong><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u7684\u5546\u54c1\u9084\u5728\u8cfc\u7269\u8eca\u7b49\u8457\u60a8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u662f\u4e0d\u662f\u5fd8\u8a18\u4e86\u4ec0\u9ebc\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u7684\u8cfc\u7269\u8eca\u5546\u54c1\u5eab\u5b58\u4e0d\u591a\u4e86<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u63a5\u8457\u4e0b\u4e00\u9801\u7de8\u8f2f\u300c\u9802\u5c64 EDM \u5167\u5bb9\u300d\u3001\u9078\u64c7\u300c\u8cfc\u7269\u8eca\u6e05\u55ae\u6a23\u7248\u300d\u4ee5\u53ca\u300c\u5e95\u5c64 EDM \u5167\u5bb9\u300d\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. \u9802\u5c64 EDM \u5167\u5bb9<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5efa\u8b70\u53ef\u653e\u54c1\u724c\u7684 LOGO \u5716\uff0c\u54c1\u724c\u80fd\u88ab\u6e05\u695a\u5730\u8b58\u5225\u3002\u6216\u662f\u5e36\u5165\u5b98\u7db2\u8fd1\u671f\u4e3b\u6253 Banner\uff0c\u63a8\u5ee3\u6700\u65b0\u6d3b\u52d5\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3409\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97622-664x1024.png\" alt=\"\" width=\"700\" height=\"1079\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97622-664x1024.png 664w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97622-195x300.png 195w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97622-768x1184.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97622-996x1536.png 996w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97622-600x925.png 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97622.png 1115w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. \u7c21\u55ae\u627c\u8981\u7684\u5167\u6587<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u540c\u5148\u524d\u63d0\u5230\u7684\uff0c\u6d88\u8cbb\u8005\u5e73\u5747\u6ce8\u610f\u529b\u70ba 8 \u79d2\uff0c\u4e14\u6d88\u8cbb\u8005\u5148\u524d\u5c07\u5546\u54c1\u52a0\u5230\u8cfc\u7269\u8eca\u6642\u5c31\u5df2\u7d93\u5c0d\u9019\u6a23\u5546\u54c1\u6709\u4e00\u5b9a\u7684\u9700\u6c42\u3001\u4e86\u89e3\uff0c\u6240\u4ee5\u7c21\u77ed\u660e\u78ba\u7684\u5167\u6587\uff0c\u6bd4\u8d77\u9577\u7bc7\u5e45\u7684\u4ecb\u7d39\u7522\u54c1\u66f4\u5438\u5f15\u4eba\u3002<\/span><\/p>\n<h3><strong>4. \u8cfc\u7269\u8eca\u4e2d\u7684\u5546\u54c1\u5716<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u8996\u89ba\u5316\u884c\u92b7\uff0c\u63d0\u4f9b\u5546\u54c1\u5716\u5c07\u66f4\u6709\u6a5f\u6703\u518d\u6b21\u5f15\u8d77\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u3002\u98db\u4fe1\u7684\u5f8c\u53f0\u63d0\u4f9b\u56db\u7a2e\u7248\u578b\uff0c\u53ef\u81ea\u884c\u9078\u64c7\u9069\u5408\u7684\u6392\u7248\u3002<\/span><\/p>\n<h3><strong>5. \u884c\u52d5\u547c\u7c72\uff08Call to Action\uff0cCTA\uff09<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u63d0\u9192\u5546\u54c1\u5f8c\u9084\u9700\u8981\u5be6\u969b\u7684\u300c\u884c\u52d5\u547c\u7c72\u300d\uff0c\u98db\u4fe1\u7684\u8cfc\u7269\u8eca\u6a21\u677f\u6700\u4e0b\u65b9\u63d0\u4f9b\u524d\u5f80\u7d50\u5e33\u7684 CTA \u6309\u9215\uff0c\u8b93\u6d88\u8cbb\u8005\u524d\u5f80\u7db2\u9801\u5b8c\u6210\u6d88\u8cbb\u200b\uff0c\u8f49\u5316\u70ba\u71df\u6536\u3002<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3411\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021001.jpeg\" alt=\"\" width=\"500\" height=\"715\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021001.jpeg 496w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021001-210x300.jpeg 210w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>6. \u5e95\u5c64 EDM \u5167\u5bb9<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5efa\u8b70\u53ef\u5e36\u5165<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u54c1\u724c\u7684\u5b98\u7db2\u3001\u793e\u7fa4\u9023\u7d50<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5ba2\u670d\u806f\u7e6b\u65b9\u5f0f\uff1a\u65b9\u4fbf\u5ba2\u6236\u8aee\u8a62<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5176\u4ed6\u4e3b\u6253\u5546\u54c1\u5716<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>7. \u767c\u9001\u6642\u9593<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u8cfc\u7269\u8eca\u672a\u7d50\u96fb\u5b50\u90f5\u4ef6\u5efa\u8b70\u5728 1 \u5929\u5167\u5bc4\u51fa\uff0c\u907f\u514d\u6d88\u8cbb\u8005\u6539\u8b8a\u5fc3\u610f\u8cfc\u7269\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3410\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97623.png\" alt=\"\" width=\"700\" height=\"722\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97623.png 844w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97623-291x300.png 291w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97623-768x793.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/20230210\u64cd\u4f5c\u756b\u97623-600x619.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u77e5\u540d\u54c1\u724c\u8cfc\u7269\u8eca\u672a\u7d50\u7248\u578b\u7bc4\u4f8b<\/b><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3412\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021003-302x1024.jpeg\" alt=\"\" width=\"500\" height=\"1698\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021003-88x300.jpeg 88w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021003-452x1536.jpeg 452w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021003.jpeg 564w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3414\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021005-465x1024.jpeg\" alt=\"\" width=\"550\" height=\"1211\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021005-465x1024.jpeg 465w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021005-136x300.jpeg 136w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021005.jpeg 564w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3413\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021004-535x1024.jpeg\" alt=\"\" width=\"500\" height=\"957\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021004-535x1024.jpeg 535w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021004-157x300.jpeg 157w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2023\/02\/2023021004.jpeg 564w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u64da\u77e5\u540d\u96fb\u5546\u5e73\u53f0 Shopify \u7d71\u8a08 2022 \u5e74\u7684\u8cfc\u7269\u8eca\u907a\u68c4\u7387\u4f86\u5230 88%\uff0c\u4ee3\u8868\u6709 100 \u500b\u4eba\u628a\u559c\u611b\u7684\u5546\u54c1\u653e\u5230\u8cfc\u7269\u8eca\uff0c\u4f46\u6709 88 \u4eba\u6c92\u6709\u7d50\u5e33\u3002 &nbsp; \u70ba\u4ec0\u9ebc\u5ba2\u6236\u6c92\u6709\u5b8c\u6210\u8cfc\u7269\u6d41\u7a0b\uff1f \u6d88\u8cbb\u8005\u95dc\u9589\u8cfc\u7269\u8eca\u9801\u9762\uff0c\u5e38\u898b\u539f\u56e0\u548c\u5efa\u8b70\u7684\u89e3\u6c7a\u65b9\u6cd5\u5982\u4e0b\uff1a \u8907\u96dc\u7684\u64cd\u4f5c\uff1a\u512a\u5316\u4ecb\u9762\uff0c\u63d0\u5347\u52a0\u8f09\u901f\u5ea6\u6216\u7121\u6548\u7684\u7db2\u7ad9\u93c8\u63a5\uff0c\u4e0d\u5f37\u5236\u5275\u7acb\u5e33\u865f\u624d\u53ef\u4ee5\u8cfc\u8cb7\u3002\u56e0\u73fe\u5728\u5e73\u5747\u6ce8\u610f\u529b\u70ba 8 \u79d2\uff0c\u56e0\u6b64\u5438\u5f15\u5ba2\u6236\u5230\u7d50\u5e33\u9801\u9762\u7684\u6642\u9593\u6709\u9650\u3002 \u512a\u5316\u4ecb\u9762\uff0c\u50cf\u662f\u63d0\u5347\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u3001\u79fb\u9664\u7121\u6548\u7684\u7db2\u7ad9\u93c8\u63a5\u3001\u4e0d\u9700\u5efa\u7acb\u5e33\u865f\u5373\u53ef\u8cfc\u8cb7\u3002\u7814\u7a76\u986f\u793a\u73fe\u4ee3\u4eba\u5e73\u5747\u6ce8\u610f\u529b\u7e2e\u77ed\u70ba 8 \u79d2\uff0c\u56e0\u6b64\u8981\u7e2e\u77ed\u5ba2\u6236\u5230\u7d50\u5e33\u9801\u9762\u7684\u6642\u9593\u3002 \u8907\u96dc\u7684\u7d50\u5e33\u6d41\u7a0b\uff1a\u7d50\u5e33\u6d41\u7a0b\u5efa\u8b70\u4e0d\u8d85\u904e\u4e09\u9801\uff0c\u4ee5\u53ca\u76e1\u53ef\u80fd\u63d0\u4f9b\u591a\u7a2e\u4ed8\u6b3e\u9078\u9805\uff0c\u4ee5\u4fbf\u6d88\u8cbb\u8005\u9078\u64c7\u3002 \u6c92\u6709\u514d\u904b\u3001\u6216\u5176\u4ed6\u5e73\u53f0\u6709\u66f4\u597d\u7684\u5546\u54c1\u50f9\u683c\uff1a\u53ef\u4ee5\u5229\u7528\u5f48\u51fa\u5f0f\u8996\u7a97\u7684\u65b9\u5f0f\u63d0\u4f9b\u65b9\u4fbf\u7684\u6298\u6263\u4ee3\u78bc\uff0c\u6216\u8005\u9f13\u52f5\u6d88\u8cbb\u8005\u8a02\u95b1\u54c1\u724c\u96fb\u5b50\u5831\uff0c\u7368\u4eab\u8a02\u95b1\u6703\u54e1\u7684\u5c08\u5c6c\u512a\u60e0\u3002\u00a0 \u9664\u4e86\u4ecb\u9762\u7684\u6d41\u66a2\u5ea6\uff0c\u6709\u6642\u53ef\u80fd\u53ea\u662f\u6d88\u8cbb\u8005\u76ee\u524d\u6c92\u6709\u8cfc\u8cb7\u7684\u5f37\u70c8\u610f\u5716\uff0c\u6216\u8005\u6253\u7b97\u5728\u5176\u4ed6\u7279\u5b9a\u6d3b\u52d5\uff08\u5e74\u672b\u5927\u6d88\u8cbb\u7bc0\u65e5\uff09\u624d\u8cfc\u8cb7\u3002 &nbsp; \u8a72\u5982\u4f55\u559a\u56de\u9019\u4e9b\u653e\u68c4\u8cfc\u7269\u8eca\u5546\u54c1\u7684\u6d88\u8cbb\u8005\uff1f \u5229\u7528\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u300d\u7684\u96fb\u5b50\u90f5\u4ef6\u559a\u56de\u9867\u5ba2\uff0c\u8b93\u9867\u5ba2\u60f3\u8d77\u9084\u6709\u5546\u54c1\u5728\u8cfc\u7269\u8eca\u3001\u4e26\u7d66\u4e88\u7522\u54c1\u5716\u7247\u3001\u865f\u53ec\u6027\u7528\u8a9e\uff08CTA\uff09\u6309\u9215\u3001\u514d\u904b\u3001\u6298\u6263\u523a\u6fc0\u4e0b\u55ae\u3002 \u8cfc\u7269\u8eca\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\u7684\u5c0d\u8c61\u662f\u6307\u5c07\u5df2\u52a0\u5165\u8cfc\u7269\u8eca\u7684\u5546\u54c1\u6e05\u55ae\u5bc4\u7d66\u5c1a\u672a\u7d50\u5e33\u7684\u5ba2\u6236\uff0c\u9f13\u52f5\u9019\u4e9b\u5ba2\u6236\u5b8c\u6210\u4ea4\u6613\u3002\u53ef\u8a2d\u5b9a\u65bc\u8cb7\u5bb6\u96e2\u958b\u6700\u7d42\u7d50\u5e33\u9801\u9762\u5f8c\uff08\u5c0f\u6642\u3001\u5929\uff09\uff0c\u7cfb\u7d71\u81ea\u52d5\u6392\u7a0b\u89f8\u767c\u8cfc\u7269\u8eca\u672a\u7d50\u7684\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\uff0c\u662f\u96fb\u5546\u5e38\u7528\u4f86\u589e\u52a0\u71df\u6536\u7684\u5ba2\u6236\u4fdd\u7559\u7b56\u7565\u4e4b\u4e00\u3002 \u6839\u64da\u6578\u64da\u986f\u793a\uff0c\u6709\u4f7f\u7528\u8cfc\u7269\u8eca\u518d\u884c\u92b7\u7684\u7b56\u7565\uff0c\u56de\u8cfc\u7387\u7adf\u9054\u5230 14%\uff01\u4e5f\u5c31\u662f 100 \u500b\u4eba\u628a\u5546\u54c1\u653e\u5230\u8cfc\u7269\u8eca\uff0c\u8cfc\u7269\u8eca\u907a\u68c4\u7387 88%\uff0c\u6709 88 \u4eba\u6c92\u6709\u7d50\u5e33\uff0c\u4f7f\u7528\u8cfc\u7269\u8eca\u672a\u7d50\u96fb\u5b50\u90f5\u4ef6\u5f8c\uff0c\u5176\u4e2d\u7684 13 \u4eba\u6703\u5c07\u8cfc\u7269\u8eca\u7684\u5546\u54c1\u8cb7\u56de\u5bb6\uff01 MOMO\u3001UNIQLO\u3001BHK \u90fd\u6709\u4f7f\u7528\u8cfc\u7269\u8eca\u672a\u7d50\u7684\u65b9\u5f0f\u964d\u4f4e\u8a02\u55ae\u6d41\u5931\u7387\uff0c\u63d0\u9192\u6703\u54e1\u8cfc\u7269\u8eca\u5167\u9084\u6709\u5546\u54c1\u7b49\u8457\u4ed6\u5e36\u56de\u5bb6\u3002 &nbsp; \u5982\u4f55\u5b8c\u6210\u4e00\u5c01\u8cfc\u7269\u8eca\u672a\u7d50\u96fb\u5b50\u90f5\u4ef6\uff1f \u524d\u5f80\u98db\u4fe1\u5f8c\u53f0\u5b8c\u6210\u4e32\u63a5\uff08\u8a73\u898b API \u4e32\u63a5\u6587\u4ef6\uff1aFlyDove \u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u200b\u200b\uff09\uff0c\u9ede\u9078\u81ea\u52d5\u5316\u884c\u92b7\u2192\u5efa\u7acb\u81ea\u52d5\u5316\u884c\u92b7\u2192\u8cfc\u7269\u8eca\u518d\u884c\u92b7\u2192\u958b\u59cb\u3002 \u5373\u53ef\u958b\u59cb\u5229\u7528\u81ea\u52d5\u5316\u884c\u92b7\uff08\u9867\u5ba2\u65c5\u7a0b\uff09\u7de8\u8f2f\u8cfc\u7269\u8eca\u7db2\u5740\u3001\u96fb\u5b50\u90f5\u4ef6\u7684\u5bc4\u4ef6\u8005\u540d\u7a31\u3001\u4e3b\u65e8\u3001\u9810\u89bd\u6587\u5b57\u3002 1. \u5438\u5f15\u4eba\u7684\u4e3b\u65e8 \u60a8\u7684\u5546\u54c1\u9084\u5728\u8cfc\u7269\u8eca\u7b49\u8457\u60a8 \u60a8\u662f\u4e0d\u662f\u5fd8\u8a18\u4e86\u4ec0\u9ebc\uff1f \u60a8\u7684\u8cfc\u7269\u8eca\u5546\u54c1\u5eab\u5b58\u4e0d\u591a\u4e86 \u63a5\u8457\u4e0b\u4e00\u9801\u7de8\u8f2f\u300c\u9802\u5c64 EDM \u5167\u5bb9\u300d\u3001\u9078\u64c7\u300c\u8cfc\u7269\u8eca\u6e05\u55ae\u6a23\u7248\u300d\u4ee5\u53ca\u300c\u5e95\u5c64 EDM \u5167\u5bb9\u300d\u3002 &nbsp; 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