{"id":4990,"date":"2024-08-30T16:39:53","date_gmt":"2024-08-30T08:39:53","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=4990"},"modified":"2024-09-27T12:05:19","modified_gmt":"2024-09-27T04:05:19","slug":"2024%e5%b9%b4%e5%bf%85%e5%82%99%e7%9a%84%e8%a1%8c%e9%8a%b7%e5%b7%a5%e5%85%b7%ef%bc%9a-edm-%e8%88%87-sms-%e5%84%80%e9%8c%b6%e6%9d%bf%e5%8a%a9%e6%82%a8%e7%b2%be%e6%ba%96%e8%a7%b8%e6%93%8a%e5%8f%97","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=4990","title":{"rendered":"2024\u5e74\u5fc5\u5099\u7684\u884c\u92b7\u5de5\u5177\uff1a EDM  \u8207  SMS  \u5100\u9336\u677f\u52a9\u60a8\u7cbe\u6e96\u89f8\u64ca\u53d7\u773e"},"content":{"rendered":"<p>\u5728\u6578\u4f4d\u884c\u92b7\u7684\u5feb\u901f\u767c\u5c55\u4e2d\uff0c\u6578\u64da\u5206\u6790\u5df2\u7d93\u6210\u70ba\u4e86\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u7136\u800c\uff0c\u5c0d\u65bc\u8a31\u591a\u884c\u92b7\u4eba\u4f86\u8aaa\uff0c\u5982\u4f55\u6709\u6548\u8ffd\u8e64\u3001\u5206\u6790\u4e26\u904b\u7528\u9019\u4e9b\u6578\u64da\u662f\u4e00\u5927\u91cd\u9ede\u3002\u5c0d\u6b64\uff0c\u6211\u5011\u5168\u65b0\u63a8\u51fa\u7684\u5100\u9336\u677f\u529f\u80fd\uff0c\u5404\u9805\u884c\u70ba\u5716\u8868\u5316\uff0c\u66f4\u8f15\u9b06\u5730\u5224\u8b80\u5206\u6790\u6578\u64da\uff0c\u627e\u5230\u6d1e\u5bdf\u8da8\u52e2\uff01<\/p>\n<h2><span style=\"color: #333399;\"><strong>\u60f3\u770b\u7684\u6578\u64da\u8ffd\u8e64\u4e0d\u5230\uff1f\u767c\u9001EDM\u5f8c\u6c92\u6642\u9593\u6574\u7406\u6b77\u53f2\u6578\u64da\uff1f<\/strong><\/span><\/h2>\n<p>\u9019\u4e9b\u554f\u984c\u5c07\u4e0d\u518d\u662f\u56f0\u64fe\u3002\u5100\u9336\u677f\u529f\u80fd\u8b93\u60a8\u80fd\u5920\u4e00\u76ee\u4e86\u7136\u67e5\u770b\u904e\u53bb\u4e09\u500b\u6708\u5167\u7684\u96fb\u5b50\u90f5\u4ef6 (EDM) \u548c\u7c21\u8a0a (SMS) \u884c\u92b7\u8868\u73fe\uff0c\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u767c\u9001\u660e\u7d30\u60f3\u770b\u7684\u6578\u64da\u901a\u901a\u90fd\u6709\u3002<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5100\u9336\u677f\u63d0\u4f9b\u591a\u6642\u6bb5\u6578\u64da\u6aa2\u8996\uff0c\u64c1\u6709\u8fd17\u5929\u3001\u8fd14\u9031\u548c\u8fd13\u6708\u7684\u6578\u64da\uff0c\u80fd\u5920\u8ffd\u8e64\u9577\u77ed\u671f\u8d70\u52e2\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5373\u6642\u81ea\u52d5\u66f4\u65b0\u6578\u64da(\u90e8\u5206\u9ede\u64ca\u738724\u5c0f\u6642\u66f4\u65b0)\uff0c\u638c\u63e1\u4e0d\u540c\u6642\u6bb5\u7684\u8b8a\u5316\u60c5\u6cc1\uff0c\u5e6b\u52a9\u60a8\u767c\u73fe\u6f5b\u5728\u7684\u767c\u9001\u9ad8\u5cf0\u6642\u6bb5\uff0c\u4e0d\u518d\u9700\u8981\u82b1\u6642\u9593\u6574\u7406\u904e\u5f80\u8cc7\u6599\uff0c\u6e1b\u5c11\u6578\u64da\u5ef6\u9072\u3001\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/li>\n<\/ol>\n<h4><\/h4>\n<h6><strong><span style=\"color: # 333333;\">EDM \u5100\u9336\u677f\u512a\u52e2<\/span><\/strong><\/h6>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u4f7f\u7528\u6df1\u6dfa\u4e0d\u540c\u7684\u8272\u584a\u986f\u793a\u6700\u591a\u4eba\u958b\u4fe1\u6642\u6bb5\u5206\u4f48<\/li>\n<li>\u8fd1\u671f\u958b\u4fe1\u3001\u9ede\u64ca\u8da8\u52e2\u3001\u958b\u4fe1\u6642\u6bb5\u5206\u6790\u3001\u8fd1\u4e00\u5e74\u767c\u9001\u91cf\u7684\u6578\u64da\u660e\u7d30<\/li>\n<li>\u5176\u4ed6\u63a5\u89f8\u9ede\uff1a\u61c9\u7528\u7a0b\u5f0f\uff08APP\uff09\u3001\u96fb\u5b50\u5831\u3001\u7c21\u8a0a<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4936\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2024\/08\/\u958b\u4fe1\u7387.png\" alt=\"\" width=\"700\" height=\"354\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4936\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2024\/08\/\u9ede\u64ca\u7387.png\" alt=\"\" width=\"700\" height=\"354\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4936\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2024\/08\/\u958b\u4fe1\u6642\u6bb5\u5206\u6790.png\" alt=\"\" width=\"700\" height=\"354\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4936\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2024\/08\/\u8fd1\u4e00\u5e74\u767c\u9001\u91cf.png\" alt=\"\" width=\"700\" height=\"354\" \/><\/p>\n<p>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h6><span style=\"color: #333333;\"><strong>SMS \u5100\u9336\u677f\u512a\u52e2<\/strong><\/span><\/h6>\n<p><b>\u00a0\u00a0\u00a0\u00a0\u2b50<\/b><strong><span style=\"color: #980000;\">\u98db\u4fe1\u696d\u754c\u7368\u6709SMS\u5100\u8868\u677f<\/span><\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u2b50<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u4e0d\u540c\u6642\u9593\u6bb5\u91cd\u8907\u9ede\u64ca\u8ffd\u8e64<\/li>\n<li>\u81ea\u52d5\u6392\u9664\u5931\u6557\u540d\u55ae\uff0c\u6578\u64da\u66f4\u7cbe\u6e96<\/li>\n<li>\u8fd1\u4e00\u5e74\u767c\u9001\u91cf\u9ede\u64ca\u660e\u7d30<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4936\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2024\/08\/sms\u9ede\u64ca\u5206\u6790.png\" alt=\"\" width=\"700\" height=\"354\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4936\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2024\/08\/sms\u9ede\u64ca\u91cf.png\" alt=\"\" width=\"700\" height=\"354\" \/><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u5168\u65b0\u7684\u5100\u9336\u677f\u8b93\u884c\u92b7\u4eba\u54e1\u66f4\u8f15\u9b06\u7684\u6df1\u5ea6\u6316\u6398\u6578\u64da\u50f9\u503c\u3002\u901a\u904e\u5c0dEDM\u548cSMS\u7684\u591a\u7dad\u5ea6\u5206\u6790\uff0c\u5c07\u5e6b\u52a9\u60a8\u66f4\u6e96\u78ba\u5730\u7784\u6e96\u76ee\u6a19\u53d7\u773e\u3001\u512a\u5316EDM\u548cSMS\u5ee3\u544a\uff0c\u63d0\u9ad8\u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><\/h2>\n<h4 style=\"text-align: center;\"><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/bit.ly\/3HDirpG\"><b>\ud83d\udc49\ud83c\udffb<\/b><\/a><\/span><a href=\"https:\/\/www.flydove.net\/free\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333399;\"><strong>\u958b\u59cb\u4f7f\u7528\u98db\u4fe1\u7684\u5100\u9336\u677f\uff0c\u8b93\u6578\u64da\u6210\u70ba\u60a8\u5ee3\u544a\u7684\u6700\u4f73\u52a9\u624b\uff01<\/strong><\/span><\/a><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/bit.ly\/3HDirpG\"><b>\ud83d\udc48\ud83c\udffb<\/b><\/a><\/span><\/h4>\n<h4 style=\"text-align: center;\"><\/h4>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #333399;\"><strong>\u6d1e\u5bdf\u6578\u64da\u5f8c\u8a72\u600e\u9ebc\u505a\uff1f<\/strong><\/span><\/h2>\n<p>\u900f\u904e\u5100\u9336\u677f\u7684\u6578\u64da\u6d1e\u5bdf\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\u6a21\u5f0f\u8207\u9700\u6c42\uff0c\u5e6b\u52a9\u54c1\u724c\u7cbe\u6e96\u89f8\u64ca\u76ee\u6a19\u53d7\u773e\uff0c\u5b8c\u6574\u63cf\u7e6a\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u512a\u5316\u884c\u92b7\u7b56\u7565\uff0c\u642d\u914d\u4e0d\u540c\u884c\u92b7\u5de5\u5177\u4f7f\u7528\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/p>\n<h6><strong><span style=\"color: # 333333;\">1.\u5229\u7528\u518d\u884c\u92b7\uff1a\u91cd\u65b0\u89f8\u64ca\u6f5b\u5728\u6d88\u8cbb\u8005<\/span><\/strong><\/h6>\n<p>\u6839\u64da\u4e03\u6b21\u6cd5\u5247\uff0c\u54c1\u724c\u81f3\u5c11\u9700\u8981\u8207\u6d88\u8cbb\u8005\u63a5\u89f8\u4e03\u6b21\uff0c\u624d\u80fd\u6709\u6548\u5730\u5f37\u5316\u4ed6\u5011\u7684\u8cfc\u8cb7\u610f\u8b58\u3002\u518d\u884c\u92b7\u6b63\u662f\u9019\u500b\u7b56\u7565\u7684\u6838\u5fc3\u3002\u4f86\u770b\u770b\u4e0d\u540c\u53d7\u773e\u5982\u4f55\u518d\u884c\u92b7\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>\u5df2\u958b\u555fEDM\u4fe1\u4ef6\u672a\u9ede\u64ca\uff1a<\/strong><br \/>\n<span style=\"font-weight: 400;\">\u91dd\u5c0d\u6d3b\u8e8d\u7528\u6236\u9032\u884c\u518d\u884c\u92b7\uff0c\u901a\u904e\u5100\u9336\u677f\u7684\u6578\u64da\u5206\u6790\uff0c\u5275\u5efa\u500b\u4eba\u5316\u7684\u9867\u5ba2\u65c5\u7a0b\u5730\u5716\uff0c\u60f3\u50cf\u5ba2\u6236\u9ad4\u9a57\u6bcf\u500b\u968e\u6bb5\u4e26\u5217\u51fa\u63a5\u89f8\u4e92\u52d5\u689d\u4ef6\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.flydove.net\/blog\/?p=4306\">\u7b2c\u4e8c\u5c01\u96fb\u5b50\u5831\u9084\u6709\u9ad8\u9054 86% \u7684\u958b\u4fe1\u7387\uff01EDM \u7684\u5ee3\u544a\u66dd\u5149\u6210\u6548\u6bd4\u4f60\u60f3\u7684\u9084\u6709\u6548<\/a><\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>\u5df2\u767c\u9001EDM\u672a\u958b\u4fe1\uff1a<\/strong><br \/>\n<span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9078\u64c7\u6700\u4f73\u7684\u518d\u884c\u92b7\u6642\u6a5f\uff0c\u4f8b\u5982\u5728\u71b1\u9580\u958b\u4fe1\u6642\u6bb5\u5f8c\u7684\u4e00\u9031\u5167\uff0c\u91dd\u5c0d\u672a\u958b\u4fe1\u7684\u53d7\u773e\u66f4\u63db\u4e3b\u65e8\u518d\u767c\u9001\u7b2c\u4e8c\u5c01\u96fb\u5b50\u5831\u3001\u7c21\u8a0a\u3002\u6578\u64da\u8b49\u660e\uff0c\u5373\u4f7f\u91cd\u8907\u5bc4\u767c\u96fb\u5b50\u5831\u7d66\u4e00\u958b\u59cb\u300c\u672a\u958b\u4fe1\u300d\u7684\u5ba2\u6236\u4ecd\u6703\u7372\u5f97\u958b\u4fe1\u6578\u3002<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u81ea\u52d5\u5316\u884c\u92b7\u529f\u80fd\uff0c\u6839\u64da\u9867\u5ba2\u7684\u884c\u70ba\u81ea\u52d5\u89f8\u767c\uff0c\u78ba\u4fdd\u9867\u5ba2\u5728\u8003\u616e\u3001\u8cfc\u8cb7\u3001\u4f7f\u7528\u548c\u8a55\u50f9\u7684\u6bcf\u500b\u968e\u6bb5\uff0c\u90fd\u80fd\u8207\u54c1\u724c\u6709\u826f\u597d\u7684\u4e92\u52d5\u9ad4\u9a57\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><strong><span style=\"color: # 333333;\">2.\u63cf\u7e6a\u6d88\u8cbb\u8005\u8f2a\u5ed3<br \/>\n<\/span><\/strong><\/h6>\n<p>\u5728\u5efa\u7acb\u9867\u5ba2\u8f2a\u5ed3\u7684\u904e\u7a0b\u4e2d\uff0c\u6211\u5011\u6703\u6536\u96c6\u4f86\u81ea\u4e0d\u540c\u6e20\u9053\u7684\u6578\u64da\uff0c\u5305\u62ec\u9867\u5ba2\u7684\u8cfc\u8cb7\u6b77\u53f2\u3001\u7db2\u7ad9\u884c\u70ba\u3001\u793e\u4ea4\u5e73\u53f0\u4e92\u52d5\u7b49\u3002<\/p>\n<p>\u73fe\u5728\u5229\u7528\u98db\u4fe1\u7684\u5100\u9336\u677f\u628a\u8907\u96dc\u7684\u6578\u64da\u8f49\u5316\u70ba\u76f4\u89c0\u7684\u5716\u8868\uff0c\u6578\u64da\u6574\u5408\u5f8c\u904b\u7528\u5206\u985e\u548c\u7fa4\u96c6\u5206\u6790\uff0c\u53ef\u4ee5\u8f15\u9b06\u5340\u5206\u51fa\u4e0d\u540c\u53d7\u773e\uff0c\u4f8b\u5982\u9ad8\u50f9\u503c\u9867\u5ba2\u3001\u6f5b\u5728\u6d41\u5931\u9867\u5ba2\u7b49\uff0c\u642d\u914d\u81ea\u52d5\u5316\u884c\u92b7\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\uff0c\u6709\u52a9\u65bc\u7ba1\u7406\u5ba2\u6236\u95dc\u4fc2\uff0c\u7d9c\u5408 CRM\uff0bCDP \u7cfb\u7d71\uff0c\u6574\u5408\u6bcf\u4e00\u4f4d\u6703\u54e1\u8cc7\u6599\u4e26\u7d00\u9304\u884c\u70ba\u6a21\u5f0f\uff0c\u5c07\u6578\u64da\u5206\u6790\u6210\u679c\u61c9\u7528\u65bc\u5be6\u969b\u696d\u52d9\u4e2d\u3002<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.flydove.net\/blog\/?p=2483\">\u884c\u92b7\u4eba\u5fc5\u77e5\uff1a\u985e CRM\uff0bCDP\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\u81ea\u52d5\u5316\u884c\u92b7\uff01\u964d\u4f4e\u6210\u672c\u3001\u589e\u52a0\u8f49\u63db\u7387\u7684\u6574\u5408\u5229\u5668<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333399;\"><strong>\u7d50\u8a9e<\/strong><\/span><\/h2>\n<p>\u6bcf\u500b\u6d88\u8cbb\u8005\u5c0d\u65bc\u5167\u5bb9\u7684\u671f\u5f85\u4e0d\u540c\uff0c\u82e5\u6bcf\u6b21\u90fd\u767c\u7d66\u5168\u90e8\u53d7\u773e\u76f8\u540c\u7684\u5167\u5bb9\uff0c\u5c31\u53ef\u80fd\u56e0\u4e0d\u7b26\u5408\u671f\u671b\u800c\u53d6\u6d88\u8a02\u95b1\u3002\u7d50\u5408\u518d\u884c\u92b7\u8207\u9867\u5ba2\u65c5\u7a0b\u529f\u80fd\uff0c\u8b93\u5167\u5bb9\u66f4\u7cbe\u6e96\u50b3\u905e\u5230\u5c0d\u7684\u4eba\u624b\u4e0a\uff0c\u8b93\u300c\u5c0d\u7684\u8cc7\u8a0a\u300d\u50b3\u5230\u300c\u5c0d\u7684\u4eba\u300d\u624b\u4e0a\u3002<\/p>\n<p>\u540c\u6642\u63d0\u9ad8\u54c1\u724c\u5fe0\u8aa0\u5ea6\u53ca\u9867\u5ba2\u8cfc\u7269\u9ad4\u9a57\u3002\u4e0d\u50c5\u63d0\u5347\u92b7\u552e\u984d\uff0c\u66f4\u662f\u52a0\u6df1\u6703\u54e1\u9ecf\u8457\u5ea6\uff0c\u9054\u6210\u6301\u7e8c\u6027\u8f49\u63db\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.flydove.net\/free\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333399;\"><strong>\u524d\u5f80\u9ad4\u9a57\u3010\u9867\u5ba2\u65c5\u7a0b\u3011<\/strong><\/span><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6578\u4f4d\u884c\u92b7\u7684\u5feb\u901f\u767c\u5c55\u4e2d\uff0c\u6578\u64da\u5206\u6790\u5df2\u7d93\u6210\u70ba\u4e86\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u7136\u800c\uff0c\u5c0d\u65bc\u8a31\u591a\u884c\u92b7\u4eba\u4f86\u8aaa\uff0c\u5982\u4f55\u6709\u6548\u8ffd\u8e64\u3001\u5206\u6790\u4e26\u904b\u7528\u9019\u4e9b\u6578\u64da\u662f\u4e00\u5927\u91cd\u9ede\u3002\u5c0d\u6b64\uff0c\u6211\u5011\u5168\u65b0\u63a8\u51fa\u7684\u5100\u9336\u677f\u529f\u80fd\uff0c\u5404\u9805\u884c\u70ba\u5716\u8868\u5316\uff0c\u66f4\u8f15\u9b06\u5730\u5224\u8b80\u5206\u6790\u6578\u64da\uff0c\u627e\u5230\u6d1e\u5bdf\u8da8\u52e2\uff01 \u60f3\u770b\u7684\u6578\u64da\u8ffd\u8e64\u4e0d\u5230\uff1f\u767c\u9001EDM\u5f8c\u6c92\u6642\u9593\u6574\u7406\u6b77\u53f2\u6578\u64da\uff1f \u9019\u4e9b\u554f\u984c\u5c07\u4e0d\u518d\u662f\u56f0\u64fe\u3002\u5100\u9336\u677f\u529f\u80fd\u8b93\u60a8\u80fd\u5920\u4e00\u76ee\u4e86\u7136\u67e5\u770b\u904e\u53bb\u4e09\u500b\u6708\u5167\u7684\u96fb\u5b50\u90f5\u4ef6 (EDM) \u548c\u7c21\u8a0a (SMS) \u884c\u92b7\u8868\u73fe\uff0c\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u767c\u9001\u660e\u7d30\u60f3\u770b\u7684\u6578\u64da\u901a\u901a\u90fd\u6709\u3002 \u5100\u9336\u677f\u63d0\u4f9b\u591a\u6642\u6bb5\u6578\u64da\u6aa2\u8996\uff0c\u64c1\u6709\u8fd17\u5929\u3001\u8fd14\u9031\u548c\u8fd13\u6708\u7684\u6578\u64da\uff0c\u80fd\u5920\u8ffd\u8e64\u9577\u77ed\u671f\u8d70\u52e2\u3002 \u5373\u6642\u81ea\u52d5\u66f4\u65b0\u6578\u64da(\u90e8\u5206\u9ede\u64ca\u738724\u5c0f\u6642\u66f4\u65b0)\uff0c\u638c\u63e1\u4e0d\u540c\u6642\u6bb5\u7684\u8b8a\u5316\u60c5\u6cc1\uff0c\u5e6b\u52a9\u60a8\u767c\u73fe\u6f5b\u5728\u7684\u767c\u9001\u9ad8\u5cf0\u6642\u6bb5\uff0c\u4e0d\u518d\u9700\u8981\u82b1\u6642\u9593\u6574\u7406\u904e\u5f80\u8cc7\u6599\uff0c\u6e1b\u5c11\u6578\u64da\u5ef6\u9072\u3001\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387 &nbsp; EDM \u5100\u9336\u677f\u512a\u52e2 \u4f7f\u7528\u6df1\u6dfa\u4e0d\u540c\u7684\u8272\u584a\u986f\u793a\u6700\u591a\u4eba\u958b\u4fe1\u6642\u6bb5\u5206\u4f48 \u8fd1\u671f\u958b\u4fe1\u3001\u9ede\u64ca\u8da8\u52e2\u3001\u958b\u4fe1\u6642\u6bb5\u5206\u6790\u3001\u8fd1\u4e00\u5e74\u767c\u9001\u91cf\u7684\u6578\u64da\u660e\u7d30 \u5176\u4ed6\u63a5\u89f8\u9ede\uff1a\u61c9\u7528\u7a0b\u5f0f\uff08APP\uff09\u3001\u96fb\u5b50\u5831\u3001\u7c21\u8a0a &nbsp; &nbsp; SMS \u5100\u9336\u677f\u512a\u52e2 \u00a0\u00a0\u00a0\u00a0\u2b50\u98db\u4fe1\u696d\u754c\u7368\u6709SMS\u5100\u8868\u677f\u00a0\u2b50 \u4e0d\u540c\u6642\u9593\u6bb5\u91cd\u8907\u9ede\u64ca\u8ffd\u8e64 \u81ea\u52d5\u6392\u9664\u5931\u6557\u540d\u55ae\uff0c\u6578\u64da\u66f4\u7cbe\u6e96 \u8fd1\u4e00\u5e74\u767c\u9001\u91cf\u9ede\u64ca\u660e\u7d30 &nbsp; \u5168\u65b0\u7684\u5100\u9336\u677f\u8b93\u884c\u92b7\u4eba\u54e1\u66f4\u8f15\u9b06\u7684\u6df1\u5ea6\u6316\u6398\u6578\u64da\u50f9\u503c\u3002\u901a\u904e\u5c0dEDM\u548cSMS\u7684\u591a\u7dad\u5ea6\u5206\u6790\uff0c\u5c07\u5e6b\u52a9\u60a8\u66f4\u6e96\u78ba\u5730\u7784\u6e96\u76ee\u6a19\u53d7\u773e\u3001\u512a\u5316EDM\u548cSMS\u5ee3\u544a\uff0c\u63d0\u9ad8\u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002 \ud83d\udc49\ud83c\udffb\u958b\u59cb\u4f7f\u7528\u98db\u4fe1\u7684\u5100\u9336\u677f\uff0c\u8b93\u6578\u64da\u6210\u70ba\u60a8\u5ee3\u544a\u7684\u6700\u4f73\u52a9\u624b\uff01\ud83d\udc48\ud83c\udffb &nbsp; \u6d1e\u5bdf\u6578\u64da\u5f8c\u8a72\u600e\u9ebc\u505a\uff1f \u900f\u904e\u5100\u9336\u677f\u7684\u6578\u64da\u6d1e\u5bdf\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\u6a21\u5f0f\u8207\u9700\u6c42\uff0c\u5e6b\u52a9\u54c1\u724c\u7cbe\u6e96\u89f8\u64ca\u76ee\u6a19\u53d7\u773e\uff0c\u5b8c\u6574\u63cf\u7e6a\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u512a\u5316\u884c\u92b7\u7b56\u7565\uff0c\u642d\u914d\u4e0d\u540c\u884c\u92b7\u5de5\u5177\u4f7f\u7528\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002 1.\u5229\u7528\u518d\u884c\u92b7\uff1a\u91cd\u65b0\u89f8\u64ca\u6f5b\u5728\u6d88\u8cbb\u8005 \u6839\u64da\u4e03\u6b21\u6cd5\u5247\uff0c\u54c1\u724c\u81f3\u5c11\u9700\u8981\u8207\u6d88\u8cbb\u8005\u63a5\u89f8\u4e03\u6b21\uff0c\u624d\u80fd\u6709\u6548\u5730\u5f37\u5316\u4ed6\u5011\u7684\u8cfc\u8cb7\u610f\u8b58\u3002\u518d\u884c\u92b7\u6b63\u662f\u9019\u500b\u7b56\u7565\u7684\u6838\u5fc3\u3002\u4f86\u770b\u770b\u4e0d\u540c\u53d7\u773e\u5982\u4f55\u518d\u884c\u92b7\u65b9\u6cd5\uff1a 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\u9078\u64c7\u6700\u4f73\u7684\u518d\u884c\u92b7\u6642\u6a5f\uff0c\u4f8b\u5982\u5728\u71b1\u9580\u958b\u4fe1\u6642\u6bb5\u5f8c\u7684\u4e00\u9031\u5167\uff0c\u91dd\u5c0d\u672a\u958b\u4fe1\u7684\u53d7\u773e\u66f4\u63db\u4e3b\u65e8\u518d\u767c\u9001\u7b2c\u4e8c\u5c01\u96fb\u5b50\u5831\u3001\u7c21\u8a0a\u3002\u6578\u64da\u8b49\u660e\uff0c\u5373\u4f7f\u91cd\u8907\u5bc4\u767c\u96fb\u5b50\u5831\u7d66\u4e00\u958b\u59cb\u300c\u672a\u958b\u4fe1\u300d\u7684\u5ba2\u6236\u4ecd\u6703\u7372\u5f97\u958b\u4fe1\u6578\u3002 &nbsp; \u900f\u904e\u81ea\u52d5\u5316\u884c\u92b7\u529f\u80fd\uff0c\u6839\u64da\u9867\u5ba2\u7684\u884c\u70ba\u81ea\u52d5\u89f8\u767c\uff0c\u78ba\u4fdd\u9867\u5ba2\u5728\u8003\u616e\u3001\u8cfc\u8cb7\u3001\u4f7f\u7528\u548c\u8a55\u50f9\u7684\u6bcf\u500b\u968e\u6bb5\uff0c\u90fd\u80fd\u8207\u54c1\u724c\u6709\u826f\u597d\u7684\u4e92\u52d5\u9ad4\u9a57\u3002 &nbsp; 2.\u63cf\u7e6a\u6d88\u8cbb\u8005\u8f2a\u5ed3 \u5728\u5efa\u7acb\u9867\u5ba2\u8f2a\u5ed3\u7684\u904e\u7a0b\u4e2d\uff0c\u6211\u5011\u6703\u6536\u96c6\u4f86\u81ea\u4e0d\u540c\u6e20\u9053\u7684\u6578\u64da\uff0c\u5305\u62ec\u9867\u5ba2\u7684\u8cfc\u8cb7\u6b77\u53f2\u3001\u7db2\u7ad9\u884c\u70ba\u3001\u793e\u4ea4\u5e73\u53f0\u4e92\u52d5\u7b49\u3002 \u73fe\u5728\u5229\u7528\u98db\u4fe1\u7684\u5100\u9336\u677f\u628a\u8907\u96dc\u7684\u6578\u64da\u8f49\u5316\u70ba\u76f4\u89c0\u7684\u5716\u8868\uff0c\u6578\u64da\u6574\u5408\u5f8c\u904b\u7528\u5206\u985e\u548c\u7fa4\u96c6\u5206\u6790\uff0c\u53ef\u4ee5\u8f15\u9b06\u5340\u5206\u51fa\u4e0d\u540c\u53d7\u773e\uff0c\u4f8b\u5982\u9ad8\u50f9\u503c\u9867\u5ba2\u3001\u6f5b\u5728\u6d41\u5931\u9867\u5ba2\u7b49\uff0c\u642d\u914d\u81ea\u52d5\u5316\u884c\u92b7\u300c\u9867\u5ba2\u65c5\u7a0b\u300d\uff0c\u6709\u52a9\u65bc\u7ba1\u7406\u5ba2\u6236\u95dc\u4fc2\uff0c\u7d9c\u5408 CRM\uff0bCDP 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