{"id":5544,"date":"2025-04-17T15:56:06","date_gmt":"2025-04-17T07:56:06","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=5544"},"modified":"2025-05-06T16:38:20","modified_gmt":"2025-05-06T08:38:20","slug":"edm%e6%80%8e%e9%ba%bc%e5%81%9a%e6%89%8d%e6%9c%83%e6%9c%89%e3%80%8c%e8%bd%89%e5%96%ae%e7%8e%87%e3%80%8d%ef%bc%9f3%e5%a4%a7%e9%97%9c%e9%8d%b5%e7%ad%96%e7%95%a5%ef%bc%8b%e6%88%90%e5%8a%9f%e6%a1%88","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=5544","title":{"rendered":"EDM\u600e\u9ebc\u505a\u624d\u6703\u300c\u8f49\u55ae\u300d\uff1f3\u5927\u95dc\u9375\u7b56\u7565\uff0b\u6210\u529f\u6848\u4f8b\u62c6\u89e3\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u73fe\u5728\u7684\u884c\u92b7\u5de5\u5177\u767e\u82b1\u9f4a\u653e\uff0c\u4f46\u8aaa\u5230\u771f\u6b63\u80fd\u7a69\u5b9a\u5e36\u4f86\u6210\u679c\u3001\u966a\u4f34\u54c1\u724c\u4e00\u8def\u8d70\u4f86\u7684\u300c\u8001\u670b\u53cb\u300d\uff0cEDM\uff08\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff09\u7d55\u5c0d\u699c\u4e0a\u6709\u540d\u3002\u5c24\u5176\u5728\u6703\u54e1\u7d93\u71df\u3001\u719f\u5ba2\u57f9\u990a\u9019\u584a\uff0cEDM\u4ecd\u662f\u5c11\u6578\u80fd\u7a69\u5b9a\u767c\u63ee\u6548\u76ca\u7684\u95dc\u9375\u5de5\u5177\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8aaa\u771f\u7684\uff0c\u884c\u92b7\u4eba\u65e9\u5c31\u7df4\u5c31\u4e00\u8eab\u672c\u9818\uff0c\u6a19\u984c\u5920\u5438\u775b\u3001\u7248\u9762\u5920\u7f8e\u89c0\u3001CTA\u8a2d\u8a08\u4e5f\u4e0d\u99ac\u864e\uff0c\u4f46\u6700\u5f8c\u9084\u662f\u5e38\u5e38\u9047\u5230\u9019\u500b\u554f\u984c\uff1a<\/span><\/p>\n<blockquote data-start=\"215\" data-end=\"241\">\n<p class=\"\" style=\"text-align: center;\" data-start=\"217\" data-end=\"241\">\u70ba\u4ec0\u9ebc\u958b\u4fe1\u7387\u660e\u660e\u4e0d\u932f\uff0c\u9ede\u64ca\u4e5f\u6709\uff0c\u4f46\u5c31\u662f\u8f49\u4e0d\u51fa\u55ae\uff1f<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u5929\u4e0d\u7e5e\u5708\u3001\u6211\u5011\u5c31\u4f86\u76f4\u7403\u5c0d\u6c7a\uff0c\u5e6b\u52a9\u4f60\u5f9e\u300c\u958b\u4fe1\u300d\u8d70\u5411\u771f\u6b63\u7684\u300c\u6210\u4ea4\u300d\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc \u4fe1\u958b\u4e86\u3001\u9ede\u4e86\uff0c\u70ba\u4ec0\u9ebc\u9084\u662f\u6c92\u8f49\u63db\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc \u5e38\u898b\u7684\u8f49\u63db\u74f6\u9838\u6709\u54ea\u4e9b\uff1f\u4f60\u53ef\u80fd\u65e9\u5c31\u8e29\u96f7\u4f46\u6c92\u767c\u73fe<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc \u600e\u9ebc\u505a\u624d\u6709\u611f\uff1f3 \u5927\u5be6\u7528\u7b56\u7565\uff0b\u54c1\u724c\u5be6\u4f8b\u4e00\u6b21\u62c6\u89e3<\/span><\/p>\n<h2 data-start=\"323\" data-end=\"350\"><\/h2>\n<h2 data-start=\"323\" data-end=\"350\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 class=\"\" data-start=\"323\" data-end=\"350\"><span style=\"color: #000080;\"><strong>\u958b\u4fe1 \u2260 \u6210\u4ea4\uff0c\u70ba\u4ec0\u9ebc\u300c\u8f49\u55ae\u7387\u300d\u66f4\u503c\u5f97\u95dc\u6ce8\uff1f<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5f88\u591a\u4eba\u4ee5\u70ba\u8f49\u63db\u7387\u5dee\u662f\u300c\u4fe1\u6c92\u6253\u52d5\u4eba\u300d\uff0c\u4f46\u5176\u5be6\u4f60\u8a72\u60f3\u7684\u662f\uff1a\u9019\u5c01\u4fe1\u6709\u6c92\u6709\u5e6b\u4f7f\u7528\u8005\u300c\u92ea\u597d\u8def\u300d\u3002EDM \u6709\u9577\u5c3e\u6548\u61c9\uff0c\u6709\u6642\u5019\u8f49\u63db\u4e0d\u662f\u7576\u4e0b\u5c31\u767c\u751f\uff0c\u800c\u662f\u5e7e\u5929\u5f8c\u56de\u60f3\u8d77\u4f86\u3001\u6216\u770b\u5230\u88dc\u63a8\u8a0a\u606f\u6642\u624d\u52d5\u4f5c\u3002\u4f60\u9700\u8981\u7684\u662f\uff1a\u8b93\u9019\u5c01\u4fe1\u300c\u7559\u4e0b\u8a18\u61b6\u9ede\u300d\u3001\u65b9\u4fbf\u7528\u6236\u4e4b\u5f8c\u56de\u4f86\u5b8c\u6210\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5be6\u969b\u53ef\u4ee5\u9019\u6a23\u505a\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u8a2d\u8a08\u300c\u7cfb\u5217\u6027\u300d\u5167\u5bb9\uff1a\u50cf\u662f\u300c\u6bcd\u89aa\u7bc0\u9810\u544a \u2192 \u4e0a\u7dda\u901a\u77e5 \u2192 \u5012\u6578\u63d0\u9192\u300d\u9019\u7a2e\u7bc0\u594f\u611f\u5f37\u7684\u92ea\u6392<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u52a0\u4e0a\u300c\u88dc\u63a8\u6a5f\u5236\u300d\uff1a\u642d\u914d\u7c21\u8a0a\u63d0\u9192\u3001\u518d\u884c\u92b7\u6295\u653e\u3001\u672a\u958b\u4fe1\u518d\u5bc4\uff0c\u5225\u8b93\u6f5b\u5728\u8cb7\u5bb6\u6d41\u5931<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u5584\u7528\u77ed\u7db2\u5740\u8207\u8ffd\u8e64\u78bc\uff1a\u8ffd\u8e64\u9ede\u64ca\u8207\u5f8c\u7e8c\u52d5\u4f5c\uff0c\u89c0\u5bdf\u8ab0\u6709\u8208\u8da3\u4f46\u9084\u6c92\u8f49\u63db\uff0c\u6e96\u5099\u4e0b\u4e00\u6ce2\u5167\u5bb9\u7cbe\u6e96\u51fa\u64ca<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4e0d\u8981\u628a\u6bcf\u5c01\u4fe1\u7576\u6210\u55ae\u6b21\u51fa\u64ca\uff0c\u5b83\u61c9\u8a72\u662f\u4f60\u6574\u9ad4\u884c\u92b7\u7bc0\u594f\u4e2d\u7684\u4e00\u584a\u95dc\u9375\u62fc\u5716\u3002<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u70ba\u4ec0\u9ebc\u4f60\u7684EDM\u300c\u6253\u958b\u4e86\u537b\u6c92\u6709\u4e0b\u55ae\u300d\uff1f\u9019\u4e9b\u662f\u95dc\u9375\u539f\u56e0\uff1a<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>\u9ede\u64ca\u5f8c\u9ad4\u9a57\u4e0d\u4f73<\/b><span style=\"font-weight: 400;\">\uff1a\u9032\u5165\u9801\u9762\u975e\u884c\u52d5\u9801\uff0c\u6216\u6d41\u7a0b\u904e\u9577\uff0c\u5c0e\u81f4\u8f49\u55ae\u4e2d\u65b7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>\u8a0a\u606f\u5197\u9577\u3001\u7126\u9ede\u4e0d\u660e<\/b><span style=\"font-weight: 400;\">\uff1a\u5167\u5bb9\u92ea\u9673\u904e\u591a\uff0c\u5c0e\u81f4\u7528\u6236\u5931\u7126\uff0c\u4e0d\u77e5\u9053\u8a72\u770b\u54ea\u88e1\u3001\u9ede\u4ec0\u9ebc\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>CTA\u8a2d\u8a08\u4e0d\u5920\u6709\u529b<\/b><span style=\"font-weight: 400;\">\uff1a\u7f3a\u4e4f\u8996\u89ba\u5f15\u5c0e\u8207\u60c5\u7dd2\u89f8\u52d5\uff0c\u8b93\u4eba\u6c92\u6709\u300c\u7acb\u523b\u9ede\u64ca\u300d\u7684\u52d5\u6a5f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc<\/span><b> \u672a\u4f9d\u64da\u7528\u6236\u9700\u6c42\u5206\u773e<\/b><span style=\"font-weight: 400;\">\uff1a\u540c\u4e00\u5c01\u4fe1\u5bc4\u7d66\u6240\u6709\u4eba\uff0c\u8b93\u5167\u5bb9\u8b8a\u5f97\u7121\u95dc\u75db\u7662\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udccc <\/span><b>\u512a\u60e0\u4e0d\u5920\u5f37\u70c8\u6216\u7f3a\u4e4f\u6642\u6548\u611f<\/b><span style=\"font-weight: 400;\">\uff1a\u6c92\u6709\u71df\u9020\u300c\u73fe\u5728\u5c31\u8981\u884c\u52d5\u300d\u7684\u7dca\u8feb\u6027\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u554f\u984c\u807d\u8d77\u4f86\u719f\u6089\u55ce\uff1f\u5225\u64d4\u5fc3\uff0c\u900f\u904e\u6b63\u78ba\u7684\u7b56\u7565\u512a\u5316\uff0c\u9019\u4e9b\u8f49\u63db\u74f6\u9838\u662f\u53ef\u4ee5\u7834\u89e3\u7684\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u63d0\u5347EDM\u8f49\u55ae\u7387\u76843\u5927\u6838\u5fc3\u7b56\u7565<\/b><\/span><\/h2>\n<h3><b>\u2705 1. CTA\u8a2d\u8a08\u8981\u5920\u660e\u78ba\u3001\u5920\u6709\u611f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u597d\u7684CTA\uff08Call-To-Action\uff09\u5c31\u50cf\u662f\u901a\u5f80\u8f49\u55ae\u7684\u6377\u5f91\uff0c\u4e0d\u80fd\u6a21\u7cca\u4e5f\u4e0d\u80fd\u5ba2\u6c23\u3002<\/span><\/p>\n<p><b>\u5efa\u8b70\u505a\u6cd5\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u660e\u78ba\u52d5\u8a5e\uff1a\u300c\u7acb\u5373\u6436\u8cfc\u300d\u300c\u9ede\u6211\u9818\u5238\u300d\u300c\u628a\u63e1\u6700\u5f8c\u6a5f\u6703\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7d50\u5408\u60c5\u7dd2\u6216\u5229\u76ca\u8a34\u6c42\uff1a\u300c\u9650\u91cf\u9001\u5b8c\u70ba\u6b62\u300d\u300c\u4eca\u5929\u4e0b\u55ae\uff0c\u660e\u5929\u51fa\u8ca8\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u7248\u9762\u4e2d\u7528<\/span><b>\u5c0d\u6bd4\u8272\u3001\u52d5\u614b\u6548\u679c<\/b><span style=\"font-weight: 400;\">\u6216<\/span><b>\u591a\u91cdCTA\u91cd\u8907\u66dd\u5149<\/b><span style=\"font-weight: 400;\">\uff0c\u52a0\u5f37\u5c0e\u5411\u6027<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5c0f\u6280\u5de7\uff1a<\/span><b>\u6700\u91cd\u8981\u7684CTA\u8acb\u653e\u5728\u958b\u982d\u8207\u7d50\u5c3e\uff0c\u540c\u6642\u63d0\u4f9b\u591a\u689d\u8f49\u55ae\u8def\u5f91\uff08\u4f8b\u5982\uff1a\u5546\u54c1\u6309\u9215\uff0b\u5716\u7247\uff0b\u6587\u5b57\u9023\u7d50\uff09<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"\" data-start=\"1121\" data-end=\"1146\">\u2705 <strong>2. \u7cbe\u6e96\u5206\u773e\uff0c\u6253\u9020\u500b\u4eba\u5316\u5167\u5bb9\u5834\u666f<\/strong><\/h3>\n<p class=\"\" data-start=\"1148\" data-end=\"1179\">\u6bcf\u500b\u7528\u6236\u90fd\u662f\u7368\u7279\u7684\u3002\u82e5\u5e0c\u671b\u63d0\u5347\u9ede\u64ca\u8207\u8cfc\u8cb7\u7387\uff0c\u5206\u773e\u884c\u92b7\u662f\u57fa\u672c\u529f\u3002<\/p>\n<p class=\"\" data-start=\"1181\" data-end=\"1194\"><strong data-start=\"1181\" data-end=\"1192\">\u63a8\u85a6\u5206\u773e\u65b9\u5f0f\uff1a<\/strong><\/p>\n<ul data-start=\"1195\" data-end=\"1310\">\n<li class=\"\" data-start=\"1195\" data-end=\"1236\">\n<p class=\"\" data-start=\"1197\" data-end=\"1236\">\u6839\u64da\u8cfc\u8cb7\u6b77\u53f2\u3001\u6703\u54e1\u7b49\u7d1a\u3001\u700f\u89bd\u884c\u70ba\u9032\u884c\u5206\u985e\uff08\u4f8b\u5982\uff1a\u9ad8\u6f5b\u529b\u56de\u8cfc\u3001\u9577\u671f\u6c89\u7761\u5ba2\u7fa4\uff09<\/p>\n<\/li>\n<li class=\"\" data-start=\"1237\" data-end=\"1269\">\n<p class=\"\" data-start=\"1239\" data-end=\"1269\">\u5957\u7528\u52d5\u614b\u5167\u5bb9\u6a21\u7d44\uff0c\u81ea\u52d5\u986f\u793a\u300c\u5c08\u5c6c\u63a8\u85a6\u300d\u6216\u300c\u4e0a\u6b21\u770b\u904e\u5546\u54c1\u300d<\/p>\n<\/li>\n<li class=\"\" data-start=\"1270\" data-end=\"1310\">\n<p class=\"\" data-start=\"1272\" data-end=\"1310\">\u91dd\u5c0d\u91cd\u8981\u7bc0\u65e5\uff08\u5982\u6bcd\u89aa\u7bc0\u3001520\u3001618\uff09\u5efa\u7acb\u7279\u5b9a\u65cf\u7fa4\u504f\u597d\u5206\u6790\uff0c\u9032\u884c\u500b\u4eba\u5316\u63a8\u85a6<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1312\" data-end=\"1323\"><strong data-start=\"1312\" data-end=\"1322\">\u7bc4\u4f8b\u5167\u5bb9\u6587\u6848<\/strong>\uff1a<\/p>\n<blockquote data-start=\"1324\" data-end=\"1368\">\n<p class=\"\" style=\"text-align: center;\" data-start=\"1325\" data-end=\"1368\">\u300cHi Jenny\uff0c\u6211\u5011\u5e6b\u4f60\u6311\u9078\u4e863\u6b3e\u4f60\u53ef\u80fd\u6703\u559c\u6b61\u7684\u9999\u6c1b\uff0c\u9650\u6642\u4e0b\u55ae\u9084\u9001\u54c1\u724c\u8a66\u9999\u5c0f\u79ae\uff01\u300d<\/p>\n<\/blockquote>\n<p class=\"entry-title\"><a href=\"https:\/\/www.flydove.net\/blog\/?p=2106\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000080;\">\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6\uff01\u627e\u5c0d\u6e9d\u901a\u983b\u7387\u6293\u4f4f\u9867\u5ba2\u7684\u5fc3<\/span><\/a><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><b>\u2705 3. EDM\uff0bSMS\u96d9\u901a\u9053\u63a8\u9032\uff0c\u5275\u9020\u8f49\u63db\u7bc0\u594f<\/b><\/h3>\n<p data-start=\"491\" data-end=\"555\"><span style=\"font-weight: 400;\">\u6839\u64da\u7d71\u8a08\uff0cEDM\u8207SMS\u7d50\u5408\u4f7f\u7528\u7684\u6d3b\u52d5\uff0c\u5176<\/span><b>\u5e73\u5747\u8f49\u55ae\u7387\u6bd4\u55ae\u4e00\u7ba1\u9053\u63d0\u534720%\u201330%<\/b><span style=\"font-weight: 400;\">\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5169\u8005\u7684\u89d2\u8272\u5206\u5de5\u6e05\u6670\u660e\u78ba\uff1a<\/span><\/p>\n<p data-start=\"491\" data-end=\"555\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5560\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2025\/04\/\u622a\u5716-2025-04-18-\u4e0b\u53483.21.57-1024x349.png\" alt=\"\" width=\"640\" height=\"218\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2025\/04\/\u622a\u5716-2025-04-18-\u4e0b\u53483.21.57-1024x349.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2025\/04\/\u622a\u5716-2025-04-18-\u4e0b\u53483.21.57-300x102.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2025\/04\/\u622a\u5716-2025-04-18-\u4e0b\u53483.21.57-768x262.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2025\/04\/\u622a\u5716-2025-04-18-\u4e0b\u53483.21.57-1536x524.png 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2025\/04\/\u622a\u5716-2025-04-18-\u4e0b\u53483.21.57-600x205.png 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2025\/04\/\u622a\u5716-2025-04-18-\u4e0b\u53483.21.57.png 1642w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p data-start=\"491\" data-end=\"555\"><b>\u82e5\u642d\u914d\u98db\u4fe1\u77ed\u7db2\u5740\uff08\u81ea\u6709\u7db2\u57df\u77ed\u9023\u7d50\uff09\uff0c\u9084\u80fd\u66f4\u7cbe\u6e96\u8ffd\u8e64\u9ede\u64ca\u4f86\u6e90\u8207\u884c\u70ba\uff0c\u5229\u65bc\u6210\u6548\u5206\u6790\u8207\u518d\u884c\u92b7\u64cd\u4f5c\u3002<\/b><\/p>\n<p data-start=\"491\" data-end=\"555\"><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/www.flydove.net\/blog\/?p=5376\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u3010\u5c08\u5c6c\u7db2\u57df\uff0b\u7e2e\u7db2\u5740\u670d\u52d9\u3011\u98db\u4fe1\u5168\u65b0\u529f\u80fd\u6b63\u5f0f\u4e0a\u7dda\uff01\u4e00\u9375\u63d0\u5347\u54c1\u724c\u529b<\/span><\/a><\/span><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #000080;\"><b>\u66f4\u591a\u54c1\u724c\u5be6\u6230\u6848\u4f8b\u5206\u4eab\uff1a\u8de8\u7522\u696d\u7684\u8f49\u55ae\u529b\u9053<\/b><\/span><\/h2>\n<h2><\/h2>\n<h3><b>\u2705 innisfree\uff5c\u6703\u54e1\u751f\u65e5\u6708 EDM \u884c\u92b7<\/b><\/h3>\n<p><b>\ud83c\udfaf \u884c\u92b7\u76ee\u6a19<\/b><span style=\"font-weight: 400;\">\uff1a\u5f37\u5316\u6703\u54e1\u5fe0\u8aa0\u5ea6\u8207\u500b\u4eba\u5316\u884c\u92b7\u9ad4\u9a57\u3002<\/span><\/p>\n<p><b>\ud83d\udccb \u64cd\u4f5c\u7b56\u7565<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6bcf\u6708\u91dd\u5c0d\u58fd\u661f\u6703\u54e1\u5bc4\u9001\u5c08\u5c6c EDM\uff0c\u5167\u5bb9\u5305\u542b\u751f\u65e5\u9650\u5b9a\u512a\u60e0\u5238\u3001\u63a8\u85a6\u5546\u54c1\u8207\u62bd\u734e\u6d3b\u52d5\u9023\u7d50\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EDM \u8a2d\u8a08\u7d50\u5408\u751f\u65e5\u795d\u798f\u52d5\u756b\u8207\u500b\u4eba\u819a\u8cea\u63a8\u85a6\uff0c\u63d0\u5347\u95b1\u8b80\u8207\u9ede\u64ca\u610f\u9858\u3002<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udcc8 \u6210\u6548\u4eae\u9ede<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6703\u54e1\u751f\u65e5\u6708\u958b\u4fe1\u7387\u9054 40%\uff0c\u70ba\u5e73\u5747\u7684 1.5 \u500d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ede\u64ca\u7387\u8207\u8f49\u55ae\u7387\u7686\u8f03\u5e73\u65e5 EDM \u9ad8\u51fa\u8fd1 70%\u3002<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.innisfree.com.tw\/static\/upload\/event\/eventplan\/333_EV0105_attimg_origin.jpg\" alt=\"\u512a\u60e0\u4e2d\u3163innisfree\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u2705 \u5168\u5bb6\u4fbf\u5229\u5546\u5e97\uff5cFami\u9322\u5305\u63a8\u5ee3 EDM\uff0bSMS \u6574\u5408\u884c\u92b7<\/b><\/h3>\n<p><b>\ud83c\udfaf \u884c\u92b7\u76ee\u6a19<\/b><span style=\"font-weight: 400;\">\uff1a\u63d0\u5347\u81ea\u6709\u652f\u4ed8\u5de5\u5177\u4f7f\u7528\u7387\u8207\u9580\u5e02\u6d88\u8cbb\u983b\u7387\u3002<\/span><\/p>\n<p><b>\ud83d\udccb \u64cd\u4f5c\u7b56\u7565<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ee5 EDM \u5ba3\u50b3\u300c\u7d81\u5b9a Fami \u9322\u5305\u4eab\u73fe\u91d1\u56de\u994b\u300d\u6d3b\u52d5\uff0c\u4e26\u9644\u4e0a\u64cd\u4f5c\u6559\u5b78 GIF\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d3b\u52d5\u671f\u9593\u6bcf\u65e5\u65bc\u4e0b\u5348 3 \u9ede\u767c\u9001 SMS\uff0c\u4e3b\u6253\u300c\u4eca\u65e5\u652f\u4ed8\u518d\u8cfa\u9ede\u300d\u77ed\u671f\u4fc3\u92b7\u63d0\u9192\u3002<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udcc8 \u6210\u6548\u4eae\u9ede<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7c21\u8a0a\u89f8\u53ca\u7387\u9ad8\u3001\u9ede\u64ca\u7387\u9054 15%\uff0cEDM CTR \u9054 21%\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d3b\u52d5\u671f\u9593 Fami \u9322\u5305\u7d81\u5b9a\u4eba\u6578\u6210\u9577\u8d85\u904e 30%\u3002<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/down-tw.img.susercontent.com\/file\/c960515a5dcad8560dfc98bf01e3172d\" alt=\"Fami\u9322\u5305(\u5168\u5bb6\u9322\u5305)\u5132\u503c\u91d1| \u8766\u76ae\u8cfc\u7269\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u2705 \u96c4\u7345\u65c5\u904a\uff5c\u9810\u8cfc\u65e9\u9ce5 EDM \u884c\u92b7<\/b><\/p>\n<p><b>\ud83c\udfaf \u884c\u92b7\u76ee\u6a19<\/b><span style=\"font-weight: 400;\">\uff1a\u63a8\u52d5\u75ab\u60c5\u5f8c\u51fa\u5883\u65c5\u904a\u5546\u54c1\u9810\u8cfc\u8f49\u55ae\u3002<\/span><\/p>\n<p><b>\ud83d\udccb \u64cd\u4f5c\u7b56\u7565<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u91dd\u5c0d\u6703\u54e1\u6b77\u53f2\u51fa\u904a\u7d00\u9304\u8207\u5730\u5340\u504f\u597d\uff0c\u63a8\u9001\u300c\u9650\u91cf\u65e9\u9ce5\u512a\u60e0\u300d EDM\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u5f37\u8abf\u71b1\u9580\u822a\u73ed\u3001\u4f4f\u5bbf\u65b9\u6848\u8207\u9650\u6642\u9810\u8cfc\u6642\u7a0b\uff0c\u642d\u914d\u7dda\u4e0a\u5ba2\u670d\u5c0e\u8cfc\u6309\u9215\u3002<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udcc8 \u6210\u6548\u4eae\u9ede<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65c5\u904a\u9ad4\u9a57\u7522\u54c1\u9801\u9ede\u64ca\u7387\u5927\u5e45\u63d0\u5347\uff0cEDM \u6d3b\u52d5\u9031\u6210\u4ea4\u984d\u6210\u9577 42%\u3002<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.liontravel.com\/omo\/edm\/lion\/2023\/230329-m\/images\/banner.jpg\" alt=\"\u597d\u4eabFUN\u6691\u5047~\u65e9\u9ce5\u9810\u8cfc\u570b\u5916\u6700\u9ad8\u62983\u5343\uff0c\u8cb7\u570b\u5916\u518d\u9001\u570b\u5167500\u5143\u65c5\u904a\u91d1\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080;\"><b>\u8b93EDM\u5f9e\u66dd\u5149\u5de5\u5177\uff0c\u9032\u5316\u70ba\u8f49\u63db\u5229\u5668<\/b><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u7ba1\u662f EDM\u3001\u9084\u662f\u5176\u4ed6\u793e\u7fa4\u5167\u5bb9\uff0c\u90fd\u4e0d\u662f\u300c\u767c\u5b8c\u5c31\u7d50\u675f\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u771f\u6b63\u7684\u95dc\u9375\uff0c\u662f\u5f8c\u7e8c\u6709\u6c92\u6709\u505a\u597d\u6578\u64da\u8ffd\u8e64\uff0c\u627e\u51fa\u54ea\u88e1\u53ef\u4ee5\u518d\u512a\u5316\uff0c\u8b93\u6bcf\u4e00\u5c01\u4fe1\u7684\u50f9\u503c\u767c\u63ee\u5230\u6700\u5927\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EDM\u884c\u92b7\u7684\u50f9\u503c\u4e0d\u53ea\u662f\u8b93\u6d88\u8cbb\u8005\u300c\u77e5\u9053\u300d\uff0c\u800c\u662f\u5f15\u5c0e\u4ed6\u5011\u300c\u63a1\u53d6\u884c\u52d5\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u884c\u92b7\u8d8a\u4f86\u8d8a\u8d70\u5411\u500b\u4eba\u5316\u8207\u5373\u6642\u6027\u7684\u4eca\u5929\uff0c<\/span><b>EDM\u4e0d\u518d\u53ea\u662f\u300c\u767c\u4fe1\u300d\u800c\u5df2\uff0c\u66f4\u662f\u300c\u71df\u92b7\u7bc0\u594f\u7684\u6838\u5fc3\u300d<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904eCTA\u8a2d\u8a08\u3001\u5206\u773e\u63a8\u85a6\u8207\u591a\u901a\u9053\u5354\u4f5c\uff0c\u54c1\u724c\u53ef\u4ee5\u771f\u6b63\u767c\u63ee\u300c\u8f49\u55ae\u529b\u300d\uff0c\u8b93\u6bcf\u4e00\u5c01\u4fe1\u90fd\u6210\u70ba\u6709\u6548\u7684\u696d\u7e3e\u63a8\u9032\u5668\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8b93\u4f60\u7684EDM\u4e0d\u518d\u53ea\u662f\u7f8e\u89c0\uff0c\u800c\u662f\u5177\u5099\u300c\u696d\u7e3e\u5f15\u64ce\u300d\u7684\u6f5b\u529b\u55ce\uff1f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6b61\u8fce\u7559\u8a00\u8207\u6211\u5011\u4ea4\u6d41\uff0c\u6216\u79c1\u8a0a\u4e86\u89e3\u5982\u4f55\u7d50\u5408\u5c08\u5c6c\u7db2\u57df\u3001\u77ed\u7db2\u5740\u8207\u884c\u92b7\u9867\u554f\u670d\u52d9\uff0c\u6253\u9020\u4f60\u7684\u54c1\u724c\u8f49\u55ae\u7b56\u7565\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u4f86\u6e90\uff1a innisfree\u3001\u5168\u5bb6\u4fbf\u5229\u5546\u5e97\u3001\u96c4\u7345\u65c5\u904a\uff09<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<p data-start=\"491\" data-end=\"555\">\n","protected":false},"excerpt":{"rendered":"<p>\u73fe\u5728\u7684\u884c\u92b7\u5de5\u5177\u767e\u82b1\u9f4a\u653e\uff0c\u4f46\u8aaa\u5230\u771f\u6b63\u80fd\u7a69\u5b9a\u5e36\u4f86\u6210\u679c\u3001\u966a\u4f34\u54c1\u724c\u4e00\u8def\u8d70\u4f86\u7684\u300c\u8001\u670b\u53cb\u300d\uff0cEDM\uff08\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff09\u7d55\u5c0d\u699c\u4e0a\u6709\u540d\u3002\u5c24\u5176\u5728\u6703\u54e1\u7d93\u71df\u3001\u719f\u5ba2\u57f9\u990a\u9019\u584a\uff0cEDM\u4ecd\u662f\u5c11\u6578\u80fd\u7a69\u5b9a\u767c\u63ee\u6548\u76ca\u7684\u95dc\u9375\u5de5\u5177\u3002 \u8aaa\u771f\u7684\uff0c\u884c\u92b7\u4eba\u65e9\u5c31\u7df4\u5c31\u4e00\u8eab\u672c\u9818\uff0c\u6a19\u984c\u5920\u5438\u775b\u3001\u7248\u9762\u5920\u7f8e\u89c0\u3001CTA\u8a2d\u8a08\u4e5f\u4e0d\u99ac\u864e\uff0c\u4f46\u6700\u5f8c\u9084\u662f\u5e38\u5e38\u9047\u5230\u9019\u500b\u554f\u984c\uff1a \u70ba\u4ec0\u9ebc\u958b\u4fe1\u7387\u660e\u660e\u4e0d\u932f\uff0c\u9ede\u64ca\u4e5f\u6709\uff0c\u4f46\u5c31\u662f\u8f49\u4e0d\u51fa\u55ae\uff1f &nbsp; \u4eca\u5929\u4e0d\u7e5e\u5708\u3001\u6211\u5011\u5c31\u4f86\u76f4\u7403\u5c0d\u6c7a\uff0c\u5e6b\u52a9\u4f60\u5f9e\u300c\u958b\u4fe1\u300d\u8d70\u5411\u771f\u6b63\u7684\u300c\u6210\u4ea4\u300d\uff01 \ud83d\udccc \u4fe1\u958b\u4e86\u3001\u9ede\u4e86\uff0c\u70ba\u4ec0\u9ebc\u9084\u662f\u6c92\u8f49\u63db\uff1f \ud83d\udccc \u5e38\u898b\u7684\u8f49\u63db\u74f6\u9838\u6709\u54ea\u4e9b\uff1f\u4f60\u53ef\u80fd\u65e9\u5c31\u8e29\u96f7\u4f46\u6c92\u767c\u73fe \ud83d\udccc \u600e\u9ebc\u505a\u624d\u6709\u611f\uff1f3 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