{"id":608,"date":"2020-05-13T11:59:15","date_gmt":"2020-05-13T03:59:15","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=608"},"modified":"2020-05-28T10:42:49","modified_gmt":"2020-05-28T02:42:49","slug":"%e6%96%b0%e6%89%8b%e5%bf%85%e8%ae%80%ef%bc%81%e4%b8%80%e6%ac%a1%e5%bc%84%e6%87%82%e5%9e%83%e5%9c%be%e9%83%b5%e4%bb%b6","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=608","title":{"rendered":"\u65b0\u624b\u5fc5\u8b80\uff01\u4e00\u6b21\u5f04\u61c2\u5783\u573e\u90f5\u4ef6"},"content":{"rendered":"<p>\u767c\u9001 EDM \u5f8c\uff0c\u7b2c\u4e00\u500b\u95dc\u6ce8\u7684\u6578\u64da\u5c31\u662f\u958b\u4fe1\u7387\uff0c\u7576\u6536\u4ef6\u8005\u6709\u958b\u4fe1\u884c\u70ba\uff0c\u624d\u80fd\u9032\u4e00\u6b65\u6709\u9ede\u64ca\u7387\uff0c\u9054\u5230\u6700\u7d42\u76ee\u7684\uff0d\u63d0\u9ad8\u71df\u6536\u3002<\/p>\n<p>\u4ec0\u9ebc\u4e8b\u60c5\u6703\u5f71\u97ff\u958b\u4fe1\u7387\u5462\uff1f<br \/>\n\u9664\u4e86\u6536\u4ef6\u8005\u770b\u5230\u4fe1\u4ef6\u4e3b\u65e8\u6642\uff0c\u662f\u5426\u56e0\u6b64\u88ab\u5438\u5f15\u800c\u9ede\u958b\u4fe1\u4ef6\uff0c\u9084\u6709\u4e00\u9053\u91cd\u8981\u95dc\u5361\u662f\u6536\u4ef6\u8005\u5230\u5e95\u80fd\u5426\u770b\u5230\u9019\u5c01 EDM\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5783\u573e\u90f5\u4ef6<\/strong><\/p>\n<p>\u4e00\u76f4\u56f0\u64fe\u8457\u5404\u5bb6 \u00a0ISP (\u90f5\u4ef6\u670d\u52d9\u63d0\u4f9b\u5546\uff0c\u4f8b\u5982 Gmail\u3001yahoo)\uff0c\u60a8\u662f\u4e0d\u662f\u6709\u767c\u73fe\u548c\u904e\u53bb\u6bd4\u8d77\u4f86\uff0c\u4e0d\u7ba1\u662f\u4f7f\u7528 Yahoo \/ Gmail \/ Hotmail \u00a0\u6536\u4fe1\uff0c\u6536\u4ef6\u5323\u4e2d\u7684\u5783\u573e\u90f5\u4ef6\u91cf\u5c11\u4e86\u5f88\u591a\uff1f\u70ba\u4e86\u7559\u4f4f\u66f4\u591a\u7684\u6703\u54e1\uff0cISP \u5c0d \u5783\u573e\u90f5\u4ef6 \u505a\u51fa\u66f4\u56b4\u683c\u7684\u9650\u5236\uff0c\u65e9\u671f\u5728\u767c\u9001\u5927\u91cf EDM 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\u53ca Domain \u7684 Reputation \u597d\u58de\u90fd\u6703\u5f71\u97ff\u4fe1\u4ef6\u9001\u9054\u7387\u3002<br \/>\n\u98db\u4fe1\u8cc7\u8a0a\u81ea\u5efa300\u53f0 Mail Server\uff0c\u975e\u4ef0\u8cf4\u570b\u5916\u4e3b\u6a5f\uff0c\u6a5f\u5668\u53ca\u6280\u8853\u4eba\u54e1\u65bc\u570b\u5167\uff0c\u80fd\u5373\u6642\u76e3\u63a7\u767c\u9001\u72c0\u6cc1\uff0c\u4e26\u4e14\u900f\u904e\u6b63\u78ba\u7684\u6a5f\u5236\u7dad\u8b77\u826f\u597d\u7684\u8a55\u5206\uff0c\u56e0\u6b64\u80fd\u7372\u5f97 ISP \u7684\u4fe1\u8cf4\u3002<br \/>\n\u53e6\u5916\uff0c\u98db\u4fe1\u6280\u8853\u5718\u968a\u4e5f\u6703\u7279\u5225\u7559\u610f <a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E5%8F%91%E4%BB%B6%E4%BA%BA%E7%AD%96%E7%95%A5%E6%A1%86%E6%9E%B6\">SPF<\/a>\u3001<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E5%9F%9F%E5%90%8D%E5%AF%86%E9%92%A5%E8%AF%86%E5%88%AB%E9%82%AE%E4%BB%B6\">DKIM<\/a>\u3001<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E5%9F%BA%E4%BA%8E%E5%9F%9F%E7%9A%84%E6%B6%88%E6%81%AF%E8%AE%A4%E8%AF%81%EF%BC%8C%E6%8A%A5%E5%91%8A%E5%92%8C%E4%B8%80%E8%87%B4%E6%80%A7\">DMARC <\/a>\u7684\u9a57\u8b49\uff0c\u5354\u52a9\u7528\u6236\u7684 DNS ( Domain Name Service, <a href=\"http:\/\/zh.wikipedia.org\/wiki\/%E5%9F%9F%E5%90%8D%E7%B3%BB%E7%BB%9F\">\u7db2\u57df\u540d\u7a31\u4f3a\u670d\u5668<\/a>\u00a0)\u8a2d\u5b9a\u6b63\u78ba\u8207\u5426\uff0c\u901a\u5e38\u53ea\u8981\u6709\u6ce8\u610f\u5230\u4ee5\u4e0a\u60c5\u6cc1\uff0c\u5927\u90e8\u5206\u7684\u96fb\u5b50\u5831\u90fd\u80fd\u7372\u5f97 ISP \u7684\u4fe1\u4efb\uff0c\u9001\u9054\u4fe1\u7bb1\u3002(\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.flydove.net\/blog\/?p=34\">Mail Domain \u662f\u9700\u8981\u901a\u884c\u8b49\u7684 <\/a>)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-651 size-medium\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/20200513-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/20200513-1-300x300.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/20200513-1-150x150.png 150w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/20200513-1-768x769.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/20200513-1-600x601.png 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/20200513-1.png 971w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>\u8207\u6536\u4ef6\u8005\u9593\u7684\u95dc\u4fc2<\/strong><\/p>\n<p>\u958b\u59cb\u4f7f\u7528 EDM \u524d\uff0c\u5fc5\u9808\u5148\u64c1\u6709\u597d\u7684\u540d\u55ae\u3002<br \/>\n\u4ec0\u9ebc\u662f\u201d\u597d\u201d\u7684\u540d\u55ae\u5462\uff1f\u540d\u55ae\u5f9e\u4f55\u800c\u4f86\u5c31\u5f88\u91cd\u8981\u4e86\u3002\u5982\u679c\u60a8\u4ecd\u8a8d\u70ba\u8981\u5411\u5916\u5927\u91cf\u8cfc\u8cb7\u540d\u55ae\uff0c\u90a3\u6703\u662f\u5f88\u5371\u96aa\u7684\u4e8b\u60c5\uff0c\u540d\u55ae\u4e2d\u5c07\u5b58\u5728\u5f88\u9ad8\u7684\u6bd4\u4f8b\u5c0d\u60a8\u7684 EDM \u4e0d\u611f\u8208\u8da3\uff0c\u751a\u81f3\u611f\u89ba\u88ab\u6253\u64fe\uff0c\u5c07\u4fe1\u4ef6\u76f4\u63a5\u4e1f\u5165\u5783\u573e\u6876\u3001\u56de\u5831\u70ba\u5783\u573e\u4fe1\u4ef6\u2026\uff0c\u56e0\u70ba\u8ca0\u9762\u7684\u4e92\u52d5\uff0c\u5bc4\u4ef6\u8005\u6703\u88ab ISP \u8a8d\u70ba\u662f\u6feb\u767c\u90f5\u4ef6\u800c\u5c07 Reputation \u6263\u5206\u3002<\/p>\n<ol>\n<li><strong>\u5bc4\u9001\u540d\u55ae\u5fc5\u9808\u8981\u662f\u540c\u610f\u8a02\u95b1\u96fb\u5b50\u5831\u7684\u4fe1\u7bb1\u3002<\/strong><\/li>\n<li><strong>\u52d9\u5fc5\u5b9a\u671f\u6574\u7406\uff0c\u9664\u53bb\u683c\u5f0f\u4e0d\u6b63\u78ba\u3001\u4e0d\u5b58\u5728\u7684\u4fe1\u7bb1\u3002<\/strong><\/li>\n<li><strong>EDM \u5167\u5fc5\u9808\u8a2d\u6709\u53d6\u6d88\u8a02\u95b1\u529f\u80fd\uff0c\u900f\u904e\u6b63\u78ba\u65b9\u5f0f\u79fb\u9664\u4e0d\u60f3\u518d\u6536\u4fe1\u7684\u4fe1\u7bb1\u3002<\/strong><\/li>\n<\/ol>\n<p>\u4ee5\u4e0a\u662f\u6700\u57fa\u672c\u7684\u540d\u55ae\u6574\u7406\uff0c\u6211\u5011\u9084\u6703\u5efa\u8b70\u60a8\uff0c\u6839\u64da\u6536\u4fe1\u8005\u5c0d EDM \u8fd1\u671f\u6709\u958b\u4fe1\u3001\u9ede\u64ca\u3001\u8cfc\u8cb7\u884c\u70ba\u2026\u7b49\u884c\u70ba\u53ca\u4e92\u52d5\uff0c\u8abf\u6574\u9069\u7576\u7684\u767c\u9001\u983b\u7387\u53ca EDM \u4e3b\u984c\u3002<br \/>\n\u5728\u98db\u4fe1\u7684\u5e73\u53f0\u4e0a\uff0c\u6211\u5011\u63d0\u4f9b\u958b\u4fe1\u540d\u55ae\u3001\u8a2d\u5b9a\u5206\u985e\u6a19\u7c64\u540d\u55ae\u7b49\u5206\u6790\u529f\u80fd\uff0c\u5e6b\u52a9\u60a8\u66f4\u5bb9\u6613\u638c\u63e1\u8207\u6536\u4ef6\u8005\u7684\u95dc\u4fc2\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4fe1\u4ef6\u4e3b\u65e8\u53ca\u5167\u5bb9<\/strong><\/p>\n<p>\u5783\u573e\u90f5\u4ef6\u6163\u7528\u8a5e\u8a9e\u5bb9\u6613\u5f15\u8d77 ISP \u7684\u95dc\u6ce8\uff0c\u4f8b\u5982\uff1a\u5927\u4fc3\u92b7\u3001\u606d\u559c\u4e2d\u734e \u2026 \u7b49\u9019\u4e9b\u9ad8\u4fc3\u92b7\u6027\u8cea\u7684\u8a5e\u53e5\u3002\u4f46\u6211\u5011\u90fd\u77e5\u9053\u70ba\u4e86\u5438\u5f15\u6536\u4ef6\u8005\u958b\u555f\u4fe1\u4ef6\uff0c\u96e3\u4ee5\u907f\u958b\u884c\u92b7\u5b57\u773c\uff0c\u4e5f\u8acb\u4e0d\u7528\u592a\u64d4\u5fc3\uff0c\u5728\u5176\u4ed6\u90e8\u5206\u5c07\u5206\u6578\u62c9\u9ad8\u56de\u4f86\u5c31\u597d\u4e86\uff01<br \/>\n\u4f46\u8981\u7279\u5225\u6ce8\u610f\u7684\u662f\uff0c\u4e3b\u65e8\u8207\u5167\u6587\u5fc5\u9700\u6709\u95dc\uff0c\u800c\u4e14\u4e0d\u6703\u8aa4\u5c0e\u6536\u4ef6\u8005\uff0c\u8aa4\u5c0e\u6536\u4ef6\u8005\u63db\u53d6\u958b\u4fe1\u662f\u4e00\u4ef6\u6700\u4e0d\u8070\u660e\u7684\u4f5c\u6cd5\uff0c\u53ef\u80fd\u6703\u56e0\u70ba\u6536\u4ef6\u8005\u7522\u751f\u4e0d\u4fe1\u4efb\u800c\u9032\u884c\u6aa2\u8209\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5783\u573e\u90f5\u4ef6\u662f\u7d93\u5e38\u56f0\u64fe\u884c\u92b7\u4eba\u54e1\u7684\u554f\u984c\uff0c\u77ad\u89e3\u4e0a\u8ff0\u5783\u573e\u90f5\u4ef6\u8cc7\u8a0a\u5f8c\uff0c\u8acb\u5207\u8a18 EDM \u662f\u9700\u8981\u9577\u671f\u7d93\u71df\u7684\u884c\u92b7\u5de5\u5177\uff0c\u900f\u904e\u8207\u6703\u54e1\u7684\u6b63\u9762\u4e92\u52d5\uff0c\u7d2f\u52a0 ISP \u5c0d\u65bc\u5bc4\u4ef6\u8005\u7684\u4fe1\u4efb\u8207\u53cb\u597d\u5ea6\uff0c\u4e26\u63d0\u4f9b\u7d66\u6703\u54e1\u4ed6\u5011\u9700\u8981\u7684\u8cc7\u8a0a\uff0c\u624d\u80fd\u767c\u63ee EDM 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