{"id":6285,"date":"2026-03-27T17:11:34","date_gmt":"2026-03-27T09:11:34","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=6285"},"modified":"2026-04-16T17:13:12","modified_gmt":"2026-04-16T09:13:12","slug":"%e6%af%8f%e8%8a%b1-1-%e5%85%83%e8%b3%ba%e5%9b%9e-36-%e5%85%83%ef%bc%9aedm-%e8%a1%8c%e9%8a%b7%e6%86%91%e4%bb%80%e9%ba%bc%e9%80%99%e9%ba%bc%e8%b3%ba%ef%bc%9f%e6%a0%b9%e6%93%9a-litmus-%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=6285","title":{"rendered":"\u6bcf\u82b1 1 \u5143\u8cfa\u56de 36 \u5143\uff1aEDM \u884c\u92b7\u6191\u4ec0\u9ebc\u9019\u9ebc\u8cfa\uff1f\u6839\u64da Litmus \u7814\u7a76\uff0c\u90e8\u5206\u4f01\u696d\u6700\u9ad8\u53ef\u9054 36 \u500d"},"content":{"rendered":"<p>\u5728\u6578\u4f4d\u5ee3\u544a\u9810\u7b97\u65e5\u76ca\u81a8\u8139\u3001\u8f49\u63db\u6210\u6548\u537b\u9010\u5e74\u4e0b\u6ed1\u7684\u6311\u6230\u4e0b\uff0c\u884c\u92b7\u4eba\u90fd\u5728\u601d\u8003\u540c\u4e00\u500b\u554f\u984c\uff1a\u9664\u4e86\u6301\u7e8c\u52a0\u78bc\u5ee3\u544a\u8cbb\uff0c\u9084\u6709\u4ec0\u9ebc\u65b9\u5f0f\u80fd\u7a69\u5b9a\u7372\u5229\uff1f<br \/>\n\u89c0\u5bdf 2026 \u5e74\u7684\u5168\u7403\u8da8\u52e2\uff0cEDM \u884c\u92b7\u518d\u5ea6\u53d7\u5230\u9ad8\u5ea6\u91cd\u8996\u3002\u6838\u5fc3\u539f\u56e0\u5728\u65bc\u793e\u7fa4\u6f14\u7b97\u6cd5\u7684\u4e0d\u53ef\u63a7\u6027\uff0c\u8b93\u54c1\u724c\u610f\u8b58\u5230\uff1a\u8207\u5176\u4e0d\u65b7\u5411\u793e\u7fa4\u5e73\u53f0\u300c\u8cb7\u6d41\u91cf\u300d\uff0c\u4e0d\u5982\u6df1\u8015\u81ea\u6709\u7684\u6703\u54e1\u300c\u5b58\u91cf\u300d\u3002<br \/>\n\u5982\u679c\u60a8\u73fe\u5728\u9084\u6c92\u628a EDM \u7576\u6210\u4e3b\u8981\u884c\u92b7\u5de5\u5177\uff0c\u5176\u5be6\u975e\u5e38\u53ef\u60dc\uff0c\u6839\u64da <a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\"><span style=\"color: #0000ff;\">Litmus 2025 \u5168\u7403\u7814\u7a76\u5831\u544a<\/span><\/a> \u6307\u51fa\uff0c35% \u7684\u516c\u53f8\u6bcf\u6295\u5165 1 \u5143\u5230 EDM \u884c\u92b7 \uff0c\u5c31\u80fd\u7372\u5f97\u9ad8\u9054 10~36 \u500d\u7684\u5831\u916c\uff0c\u5728\u96f6\u552e\u8207\u96fb\u5546\u7522\u696d\u7684 ROI \u5e73\u5747\u66f4\u9ad8\u9054 42:1\u3002<\/p>\n<p><span style=\"color: #0000ff;\">\u5ef6\u4f38\u95b1\u8b80 <a href=\"https:\/\/www.flydove.net\/blog\/?p=1873\"><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><\/a><a style=\"color: #0000ff;\" href=\"https:\/\/www.flydove.net\/blog\/?p=5941\">\u6253\u9020\u9ad8\u6210\u6548 EDM \u7684\u5e95\u5c64\u908f\u8f2f\uff1a\u7bc0\u594f X \u540d\u55ae X \u7b2c\u4e8c\u6b21\u66dd\u5149<\/a><\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udccd \u5ee3\u544a\u7d05\u5229\u6d88\u5931\uff1a\u70ba\u4f55\u73fe\u5728\u662f\u8f49\u6230 EDM \u884c\u92b7\u7684\u6700\u4f73\u6642\u6a5f\uff1f<\/span><\/b><\/span><\/h3>\n<p>\u7576 <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/battlebridge.com\/email-marketing-vs-social-media-roi-comparison-guide-2025\/\">\u50b3\u7d71\u6578\u4f4d\u5ee3\u544a <\/a><\/span>\u6210\u672c\u9023\u5e74\u6500\u5347\uff0c\u8a31\u591a\u884c\u92b7\u4eba\u5df2\u958b\u59cb\u8f49\u5411\u7d93\u71df\u54c1\u724c\u5c08\u5c6c\u7684\u300c\u81ea\u6709\u6d41\u91cf\u300d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6316 alignnone\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/ROI\u6bd4\u8f03\u5716.jpg\" alt=\"ROI\u6bd4\u8f03\u5716\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/ROI\u6bd4\u8f03\u5716.jpg 960w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/ROI\u6bd4\u8f03\u5716-300x169.jpg 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/ROI\u6bd4\u8f03\u5716-768x432.jpg 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/ROI\u6bd4\u8f03\u5716-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\uff08\u5716\u8868\u8cc7\u6599\u4f86\u6e90\uff1a<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/colorlib.com\/wp\/email-marketing-statistics\/\">colorlib.com<\/a><\/span>\uff09<\/p>\n<h5><\/h5>\n<h5><span style=\"color: #333333;\"><b>\u2756 \u6578\u4f4d\u5ee3\u544a\u73fe\u72c0\uff1a\u9ad8\u6602\u7684\u7372\u5ba2\u6210\u672c\uff0c\u96e3\u4ee5\u8f49\u5316\u70ba\u54c1\u724c\u8cc7\u7522<\/b><\/span><\/h5>\n<ul>\n<li><strong>\u6210\u672c\u66b4\u589e\uff1a<\/strong>Meta\u3001Google \u5ee3\u544a\u7af6\u50f9\u6fc0\u70c8\uff0c\u7576\u6bdb\u5229\u8ffd\u4e0d\u4e0a\u9ede\u64ca\u6210\u672c\u7684\u6f32\u5e45\u6642\uff0c\u5ee3\u544a\u6295\u8d8a\u591a\u5229\u6f64\u8d8a\u4f4e\u3002<\/li>\n<li><strong>\u6d41\u91cf\u4e0d\u7a69\uff1a<\/strong>\u5ee3\u544a\u672c\u8cea\u662f\u300c\u79df\u501f\u6d41\u91cf\u300d\uff0c\u53ea\u8981\u9810\u7b97\u4e00\u505c\uff0c\u6d41\u91cf\u7acb\u523b\u6b78\u96f6\uff0c\u54c1\u724c\u8207\u5ba2\u6236\u4e4b\u9593\u7f3a\u4e4f\u9577\u671f\u9ecf\u8457\u5ea6\u3002<\/li>\n<li><strong>\u6578\u64da\u53d7\u9650\uff1a<\/strong>\u5ee3\u544a\u5e73\u53f0\u56e0\u96b1\u79c1\u898f\u7bc4\uff0c\u50c5\u63d0\u4f9b\u300c\u53bb\u8b58\u5225\u5316\u300d\u7684\u7fa4\u9ad4\u6578\u64da\uff0c\u5f88\u96e3\u638c\u63e1\u5ba2\u6236\u771f\u5be6\u7684\u884c\u70ba\u6a23\u8c8c\u8207\u8cfc\u8cb7\u52d5\u6a5f\u3002<\/li>\n<\/ul>\n<h5><\/h5>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #333333;\"><b>\u2756 EDM \u7d93\u71df\u512a\u52e2\uff1a\u6253\u9020\u54c1\u724c\u5c08\u5c6c\u7684\u300c\u9ad8\u6295\u5831\u81ea\u6709\u8cc7\u7522\u300d<\/b><\/span><\/h5>\n<ul>\n<li><strong>\u6301\u6709\u81ea\u6709\u6d41\u91cf\uff1a<\/strong>\u6703\u54e1 Email \u540d\u55ae\u662f\u54c1\u724c\u7684\u6578\u4f4d\u8cc7\u7522\uff0c\u4e0d\u53d7\u5e73\u53f0\u653f\u7b56\u6216\u6f14\u7b97\u6cd5\u8b8a\u52d5\u5e72\u64fe\uff0c\u662f\u4e00\u500b\u80fd\u7531\u54c1\u724c\u81ea\u4e3b\u6c7a\u5b9a\u767c\u9001\u6642\u9593\u8207\u5c0d\u8c61\u3001\u76f4\u63a5\u4e14\u7a69\u5b9a\u89f8\u53ca\u5ba2\u6236\u7684\u7ba1\u9053\u3002<\/li>\n<li><strong>\u6975\u4f4e\u89f8\u53ca\u6210\u672c\uff1a<\/strong>\u6578\u4f4d\u5ee3\u544a\u672c\u8cea\u4e0a\u662f\u5411\u5e73\u53f0\u300c\u79df\u6d41\u91cf\u300d\uff0c\u76ee\u524d\u4e3b\u6d41\u793e\u7fa4\u5e73\u53f0\u6bcf\u5343\u4eba\u6b21\u89f8\u53ca\u6210\u672c\u7d04 50~200 \u5143\u4ee5\u4e0a\uff0c\u4e14\u96a8\u8457\u5927\u6a94\u671f\u7af6\u50f9\u905e\u589e\uff1b\u4e3b\u6d41EDM\u5e73\u53f0\u767c\u9001\u6210\u672c\u901a\u5e38\u9060\u4f4e\u65bc\u5ee3\u544a\u89f8\u53ca\u8cbb\u7528\uff0c\u4ee5\u98db\u4fe1\u70ba\u4f8b\uff0c\u767c\u9001 1 \u5343\u5c01 EDM\uff0c\u6210\u672c\u6700\u9ad8\u50c5\u9700 150 \u5143\uff08\u672a\u7a05\uff09\uff0c\u6bcf\u6708 EDM \u767c\u9001\u91cf\u8d8a\u591a\uff0c\u5e73\u5747\u55ae\u50f9\u8d8a\u4f4e\uff0c\u8b93\u54c1\u724c\u80fd\u4ee5\u6975\u4f4e\u6210\u672c\u7d93\u71df\u6703\u54e1\u95dc\u4fc2\u3002<\/li>\n<li><strong>\u6df1\u5ea6\u7d93\u71df\u6703\u54e1\uff1a<\/strong>\u5ee3\u544a\u5e38\u88ab\u300c\u5feb\u901f\u6ed1\u904e\u300d\uff0c\u8cc7\u8a0a\u505c\u7559\u6642\u9593\u6975\u77ed\u3002\u800c\u96fb\u5b50\u90f5\u4ef6\u662f\u4e00\u500b\u76f8\u5c0d\u5c08\u6ce8\u7684\u7ba1\u9053\uff0c\u9069\u5408\u50b3\u905e\u5b8c\u6574\u7684\u54c1\u724c\u6545\u4e8b\u6216\u8a73\u7d30\u7684\u512a\u60e0\u653b\u7565\u3002<\/li>\n<li><strong>\u7cbe\u6e96\u518d\u884c\u92b7\uff1a<\/strong>\u5ee3\u544a\u5e73\u53f0\u57fa\u65bc\u96b1\u79c1\u898f\u7bc4\uff0c\u901a\u5e38\u53ea\u7d66\u300c\u53bb\u8b58\u5225\u5316\u300d\u7684\u7fa4\u9ad4\u6578\u64da\uff0c\u4f60\u5f88\u96e3\u77e5\u9053\u5177\u9ad4\u662f\u8ab0\u770b\u4e86\u5ee3\u544a\u3002\u800cEDM \u80fd\u7cbe\u6e96\u8ffd\u8e64\u5230\u300c\u54ea\u4e00\u4f4d\u6703\u54e1\u300d\u9ede\u64ca\u300c\u54ea\u4e00\u500b\u54c1\u985e\u300d\uff0c\u9032\u800c\u57f7\u884c\u7cbe\u6e96\u63a8\u64ad\u3002<\/li>\n<\/ul>\n<p>EDM \u5728\u8f49\u63db\u7387\u8207\u6295\u8cc7\u5831\u916c\u7387\u4e0a\u7686\u5c55\u73fe\u58d3\u5012\u6027\u512a\u52e2\uff0c\u8d8a\u4f86\u8d8a\u591a\u77e5\u540d\u54c1\u724c\u958b\u59cb\u91cd\u65b0\u8a55\u4f30\u9810\u7b97\u914d\u7f6e\uff0c\u5c07 EDM \u8996\u70ba\u6df1\u5ea6\u7d93\u71df\u6703\u54e1\u3001\u7a69\u5b9a\u8ca2\u737b\u71df\u6536\u7684\u6838\u5fc3\u5de5\u5177\u3002<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udccd EDM \u7d93\u71df\u57fa\u672c\u529f<\/span><\/b><\/span><\/h3>\n<h6><span style=\"color: #333333;\"><b>1<\/b><b>. \u512a\u5316\u767c\u4fe1\u7b56\u7565\uff0c\u7a81\u7834\u6210\u9577\u74f6\u9838<\/b><\/span><\/h6>\n<p>\u98db\u4fe1\u5f59\u6574\u4e86 2025 \u5e74\u7684\u767c\u9001\u6578\u64da\u767c\u73fe\uff0c\u300c\u767c\u4fe1\u7b56\u7565\u300d\u662f\u6c7a\u5b9a\u958b\u4fe1\u7387\u6210\u9577\u7684\u9996\u8981\u95dc\u9375\u3002<\/p>\n<ul>\n<li><strong>\u55ae\u6b21\u5927\u91cf\u767c\u9001\uff1a<\/strong> \u958b\u4fe1\u7387\u901a\u5e38\u843d\u5728 <strong>15%\u201330%<\/strong>\u3002<\/li>\n<li><strong>\u56fa\u5b9a\u983b\u7387\u642d\u914d\u5206\u773e\u518d\u884c\u92b7\uff1a<\/strong> \u958b\u4fe1\u7387\u53ef\u63d0\u5347\u81f3<strong> 40%\u201370% \u4ee5\u4e0a<\/strong>\u3002<\/li>\n<\/ul>\n<p><strong>\u3010\u5be6\u969b\u6848\u4f8b\u3011<\/strong><\/p>\n<ul>\n<li><strong>\u904b\u52d5\u54c1\u724c\uff1a<\/strong> \u900f\u904e\u56fa\u5b9a\u983b\u7387\u7d93\u71df\u8207\u8208\u8da3\u5206\u773e\uff0c\u958b\u4fe1\u7387\u5f9e 12.73% \u7a69\u5065\u56de\u5347\u81f3 13.99%\uff0c\u5728\u7d05\u6d77\u7af6\u722d\u4e2d\u5be6\u73fe\u8fd1 10% \u7684\u589e\u9577\u3002<\/li>\n<li><strong>\u4fdd\u5065\u54c1\u54c1\u724c\uff1a<\/strong> \u91dd\u5c0d\u6703\u54e1\u56de\u8cfc\u9031\u671f\u7a69\u5b9a\u7d93\u71df\uff0c\u958b\u4fe1\u7387\u6700\u9ad8\u5f9e 16.36% \u7206\u767c\u6027\u6210\u9577\u81f3 76.43%\u3002<\/li>\n<\/ul>\n<p><span style=\"color: #0000ff;\">\u5ef6\u4f38\u95b1\u8b80 <a href=\"https:\/\/www.flydove.net\/blog\/?p=1873\"><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><\/a><a style=\"color: #0000ff;\" href=\"https:\/\/www.flydove.net\/blog\/?p=4644\">\u96fb\u5b50\u5831\u95dc\u9375\u6578\u64da\u516c\u958b\uff01\u9577\u671f\u884c\u92b7\u7b56\u7565\u7a81\u7834\u958b\u4fe1\u7387<\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6292 size-large\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2-1024x576.jpg 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2-300x169.jpg 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2-768x432.jpg 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2-1536x864.jpg 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2-1160x653.jpg 1160w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2-600x338.jpg 600w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/03\/2.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h6><strong>2. \u5584\u7528\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u6293\u4f4f\u6f5b\u5728\u8a02\u55ae<\/strong><\/h6>\n<p>\u98db\u4fe1\u5e73\u53f0\u63d0\u4f9b\u9748\u6d3b\u7684\u81ea\u52d5\u5316\u89f8\u767c\u6a5f\u5236\uff0c\u53ef\u5728\u5ba2\u6236\u300c\u52a0\u5165\u6703\u54e1\u300d\u3001\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u300d\u6216\u300c\u751f\u65e5\u7576\u6708\u300d\u7b49\u689d\u4ef6\u81ea\u52d5\u89f8\u767c\u4fe1\u4ef6\uff0c\u5927\u5e45\u6e1b\u4f4e\u4eba\u529b\u6210\u672c\uff0c\u4e14\u80fd\u78ba\u4fdd\u5728\u5ba2\u6236\u8cfc\u8cb7\u610f\u9858\u6700\u9ad8\u7684\u6642\u6a5f\u9ede\u5373\u6642\u4fc3\u8cfc\u3002<\/p>\n<p><span style=\"color: #0000ff;\">\u5ef6\u4f38\u95b1\u8b80 <a href=\"https:\/\/www.flydove.net\/blog\/?p=1873\">\ud83d\udc49 <\/a><a style=\"color: #0000ff;\" href=\"https:\/\/www.flydove.net\/blog\/?p=2840\">\u81ea\u52d5\u5316\u6642\u4ee3\uff01\u4e0d\u53ef\u6216\u7f3a\u7684\u81ea\u52d5\u5316 Email\uff0b\u7c21\u8a0a\u884c\u92b7<\/a><\/span><\/p>\n<h6><strong>3. \u63a7\u7ba1\u7121\u6548\u9000\u4fe1\uff0c\u7dad\u8b77\u90f5\u4ef6\u4fe1\u8b7d<\/strong><\/h6>\n<p>\u5bc4\u9001\u7d66\u4e0d\u5b58\u5728\u7684\u4fe1\u7bb1\u6703\u640d\u5bb3\u90f5\u4ef6\u4fe1\u8b7d\u3002\u82e5\u9000\u4fe1\u6bd4\u4f8b\u904e\u9ad8\uff0cISP \u6703\u5224\u5b9a\u60a8\u7684\u7db2\u57df\u70ba\u4e0d\u53cb\u5584\u7684\u5bc4\u4ef6\u8005\uff0c\u5c0e\u81f4\u4fe1\u4ef6\u9001\u9054\u7387\u964d\u4f4e\u3002\u5b9a\u671f\u6e05\u7406\u7121\u6548\u540d\u55ae\uff0c\u624d\u80fd\u78ba\u4fdd\u6bcf\u4e00\u5206\u9810\u7b97\u90fd\u82b1\u5728\u771f\u5be6\u5ba2\u6236\u8eab\u4e0a\u3002<\/p>\n<h6><strong>4. 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