{"id":6570,"date":"2026-08-11T16:20:00","date_gmt":"2026-08-11T08:20:00","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=6570"},"modified":"2026-08-24T14:49:37","modified_gmt":"2026-08-24T06:49:37","slug":"%e5%a6%82%e4%bd%95%e8%ae%93%e4%bf%a1%e7%ae%b1%e9%a1%af%e7%a4%ba%e5%93%81%e7%89%8c-logo%ef%bc%9f%e4%b8%80%e6%ac%a1%e6%90%9e%e6%87%82-bimi%ef%bc%8c%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c%e8%ad%98%e5%88%a5","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=6570","title":{"rendered":"\u5982\u4f55\u8b93\u4fe1\u7bb1\u986f\u793a\u54c1\u724c Logo\uff1f\u4e00\u6b21\u641e\u61c2 BIMI\uff0c\u63d0\u5347\u54c1\u724c\u8b58\u5225\u8207\u96fb\u5b50\u90f5\u4ef6\u4fe1\u4efb\u5ea6"},"content":{"rendered":"<p>\u6bcf\u5929\u6253\u958b\u6536\u4ef6\u5323\uff0c\u4f60\u662f\u5426\u66fe\u6ce8\u610f\u5230\u6709\u4e9b\u4f01\u696d\u5bc4\u4f86\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u5bc4\u4ef6\u8005\u540d\u7a31\u65c1\u6703\u76f4\u63a5\u986f\u793a\u54c1\u724c Logo\uff0c\u751a\u81f3\u9084\u6709\u85cd\u8272\u9a57\u8b49\u6a19\u8a18\uff1f<\/p>\n<p>\u4f8b\u5982 Apple\u3001Google \u7b49\u54c1\u724c\uff0c\u90fd\u5df2\u9678\u7e8c\u63a1\u7528\u9019\u9805\u6280\u8853\uff0c\u8b93\u6536\u4ef6\u4eba\u5728\u5c1a\u672a\u958b\u4fe1\u524d\uff0c\u5c31\u80fd\u4e00\u773c\u8fa8\u8b58\u5bc4\u4ef6\u8005\u8eab\u5206\uff0c\u964d\u4f4e\u8aa4\u8a8d\u6216\u91e3\u9b5a\u4fe1\u4ef6\u7591\u616e\u3002<\/p>\n<p>\u9019\u9805\u6280\u8853\u5c31\u662f<strong> BIMI\uff08Brand Indicators for Message Identification\uff0c\u54c1\u724c\u90f5\u4ef6\u8b58\u5225\uff09<\/strong>\u3002<\/p>\n<p>\u96a8\u8457\u96fb\u5b50\u90f5\u4ef6\u8a50\u9a19\u65e5\u76ca\u7316\u7357\uff0c\u6d88\u8cbb\u8005\u5c0d\u964c\u751f\u90f5\u4ef6\u7684\u8b66\u6212\u5fc3\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u5373\u4f7f\u662f\u4f01\u696d\u5408\u6cd5\u5bc4\u51fa\u7684 EDM\u3001\u6703\u54e1\u901a\u77e5\u3001\u8a02\u55ae\u901a\u77e5\uff0c\u4e5f\u53ef\u80fd\u56e0\u70ba\u7f3a\u4e4f\u8fa8\u8b58\u5ea6\u800c\u88ab\u5ffd\u7565\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8d8a\u4f86\u8d8a\u591a\u4f01\u696d\u958b\u59cb\u5c0e\u5165 BIMI\uff0c\u5e0c\u671b\u8b93\u54c1\u724c Logo \u51fa\u73fe\u5728\u6536\u4ef6\u5323\u4e2d\uff0c\u63d0\u5347\u54c1\u724c\u8b58\u5225\u5ea6\uff0c\u540c\u6642\u5efa\u7acb\u6536\u4ef6\u4eba\u7684\u4fe1\u4efb\u611f\u3002<\/p>\n<p>\u672c\u6587\u5c07\u5e36\u60a8\u8a8d\u8b58 BIMI \u662f\u4ec0\u9ebc\u3001\u6709\u54ea\u4e9b\u597d\u8655\uff0c\u4ee5\u53ca\u4f01\u696d\u8a72\u5982\u4f55\u7533\u8acb\u8207\u8a2d\u5b9a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udccd BIMI \u662f\u4ec0\u9ebc\uff1f<\/span><\/b><\/span><\/h3>\n<p>BIMI \u662f\u4e00\u9805\u96fb\u5b50\u90f5\u4ef6\u6a19\u6e96\uff0c\u8b93\u7b26\u5408\u9a57\u8b49\u689d\u4ef6\u7684\u4f01\u696d\uff0c\u53ef\u4ee5\u5728\u652f\u63f4 BIMI \u7684\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4e2d\uff0c\u65bc\u5bc4\u4ef6\u8005\u65c1\u986f\u793a\u54c1\u724c Logo\u3002<\/p>\n<p>\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u66ff\u4f01\u696d\u96fb\u5b50\u90f5\u4ef6\u52a0\u4e0a\u4e00\u5f35\u300c\u5b98\u65b9\u5927\u982d\u8cbc\u300d\u3002<\/p>\n<p>\u7576\u6536\u4ef6\u8005\u6536\u5230\u60a8\u7684 EDM\u3001\u6703\u54e1\u901a\u77e5\u6216\u4ea4\u6613\u901a\u77e5\u6642\uff0c\u4e0d\u518d\u53ea\u662f\u770b\u5230\u6587\u5b57\u5bc4\u4ef6\u8005\u540d\u7a31\uff0c\u800c\u662f\u80fd\u76f4\u63a5\u770b\u5230\u54c1\u724c Logo\uff0c\u5feb\u901f\u8fa8\u8b58\u90f5\u4ef6\u662f\u5426\u4f86\u81ea\u771f\u6b63\u7684\u5b98\u65b9\u54c1\u724c\u3002<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udccd BIMI \u80fd\u5e36\u4f86\u54ea\u4e9b\u597d\u8655\uff1f<\/span><\/b><\/span><\/h3>\n<h5><span style=\"color: #333333;\"><b>1<\/b><b>. \u63d0\u5347\u54c1\u724c\u8fa8\u8b58\u5ea6<\/b><\/span><\/h5>\n<p>\u7576\u54c1\u724c Logo \u51fa\u73fe\u5728\u6536\u4ef6\u5323\u4e2d\uff0c\u5373\u4f7f\u5c1a\u672a\u95b1\u8b80\u4e3b\u65e8\uff0c\u4e5f\u80fd\u5feb\u901f\u5438\u5f15\u76ee\u5149\uff0c\u8b93\u54c1\u724c\u66f4\u5bb9\u6613\u88ab\u8fa8\u8b58\uff0c\u9577\u671f\u7d2f\u7a4d\u4e0b\u4f86\uff0c\u4e5f\u6709\u52a9\u65bc\u5efa\u7acb\u54c1\u724c\u5370\u8c61\u3002<\/p>\n<h5><\/h5>\n<h5><span style=\"color: #333333;\"><b>2<\/b><b>. \u589e\u52a0\u6536\u4ef6\u8005\u4fe1\u4efb\u611f<\/b><\/span><\/h5>\n<p>\u8fd1\u5e74\u4f86\u91e3\u9b5a\u90f5\u4ef6\u3001\u5047\u5192\u54c1\u724c\u8a50\u9a19\u4e8b\u4ef6\u983b\u50b3\u3002<\/p>\n<p>\u8a31\u591a\u6d88\u8cbb\u8005\u770b\u5230\u964c\u751f\u5bc4\u4ef6\u8005\uff0c\u90fd\u6703\u64d4\u5fc3\uff1a<\/p>\n<p>&#8211; \u9019\u662f\u771f\u7684\u5b98\u65b9\u55ce\uff1f<br \/>\n&#8211; \u6703\u4e0d\u6703\u662f\u5047\u7db2\u7ad9\uff1f<\/p>\n<p>BIMI \u7684\u76ee\u7684\uff0c\u5c31\u662f\u8b93\u7d93\u904e\u9a57\u8b49\u7684\u54c1\u724c\uff0c\u5728\u6536\u4ef6\u5323\u4e2d\u5efa\u7acb\u66f4\u6e05\u695a\u7684\u5b98\u65b9\u8b58\u5225\u3002<\/p>\n<p>\u96d6\u7136 Logo \u4e26\u4e0d\u4ee3\u8868\u90f5\u4ef6\u5167\u5bb9\u7d55\u5c0d\u5b89\u5168\uff0c\u4f46\u5b83\u80fd\u642d\u914d\u96fb\u5b50\u90f5\u4ef6\u9a57\u8b49\u6a5f\u5236\uff0c\u8b93\u6536\u4ef6\u8005\u66f4\u5bb9\u6613\u8fa8\u8b58\u771f\u6b63\u4f86\u81ea\u54c1\u724c\u5b98\u65b9\u7684\u4fe1\u4ef6\u3002<\/p>\n<h5><\/h5>\n<h5><span style=\"color: #333333;\"><b>3<\/b><b>. \u63d0\u9ad8\u958b\u4fe1\u610f\u9858<\/b><\/span><\/h5>\n<p>\u7576\u54c1\u724c Logo \u51fa\u73fe\u5728\u6536\u4ef6\u5323\u4e2d\u6642\uff0c\u6536\u4ef6\u4eba\u901a\u5e38\u66f4\u5bb9\u6613\u6ce8\u610f\u5230\u60a8\u7684\u90f5\u4ef6\u3002<\/p>\n<p>\u5c0d\u65bc\u7d93\u5e38\u767c\u9001 EDM \u7684\u4f01\u696d\u800c\u8a00\uff0c\u9019\u4ee3\u8868\u54c1\u724c\u66dd\u5149\u6a5f\u6703\u589e\u52a0\uff0c\u4e5f\u6709\u52a9\u65bc\u63d0\u5347\u6703\u54e1\u9ede\u64ca\u8207\u4e92\u52d5\u610f\u9858\u3002<\/p>\n<p>\u96d6\u7136 BIMI \u4e26\u4e0d\u6703\u76f4\u63a5\u63d0\u9ad8\u90f5\u4ef6\u5230\u9054\u7387\uff0c\u4f46\u7531\u65bc\u54c1\u724c\u8fa8\u8b58\u5ea6\u63d0\u5347\uff0c\u5f80\u5f80\u80fd\u5e36\u4f86\u66f4\u597d\u7684\u6536\u4ef6\u9ad4\u9a57\u8207\u4e92\u52d5\u8868\u73fe\u3002<\/p>\n<h5><\/h5>\n<h5><span style=\"color: #333333;\"><b>4<\/b><b>. \u964d\u4f4e\u54c1\u724c\u906d\u5192\u7528\u98a8\u96aa<br \/>\n<\/b><\/span><\/h5>\n<p>BIMI \u4e26\u4e0d\u662f\u55ae\u7d14\u4e0a\u50b3 Logo \u5c31\u80fd\u4f7f\u7528\u3002<\/p>\n<p>\u5b83\u5efa\u7acb\u5728 SPF\u3001DKIM\u3001DMARC \u7b49\u96fb\u5b50\u90f5\u4ef6\u9a57\u8b49\u6a5f\u5236\u4e4b\u4e0a\u3002<\/p>\n<p>\u4f01\u696d\u5fc5\u9808\u5b8c\u6210\u9019\u4e9b\u9a57\u8b49\u8a2d\u5b9a\uff0c\u624d\u80fd\u7b26\u5408 BIMI \u7684\u57fa\u672c\u689d\u4ef6\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5c0e\u5165 BIMI \u7684\u540c\u6642\uff0c\u4e5f\u4ee3\u8868\u4f01\u696d\u9010\u6b65\u5efa\u7acb\u66f4\u5b8c\u5584\u7684\u90f5\u4ef6\u5b89\u5168\u6a5f\u5236\uff0c\u964d\u4f4e\u7db2\u57df\u906d\u5192\u7528\u3001\u5047\u5192\u5bc4\u4ef6\u7b49\u98a8\u96aa\u3002<\/p>\n<h5><\/h5>\n<h5><\/h5>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udccd VMC vs. CMC \u8a8d\u8b49\u65b9\u6848\u6bd4\u8f03<br \/>\n<\/span><\/b><\/span><\/h3>\n<p>\u4f01\u696d\u53ef\u4f9d\u64da\u54c1\u724c\u767c\u5c55\u968e\u6bb5\u8207\u9810\u7b97\u898f\u5283\uff0c\u9078\u64c7\u9069\u5408\u7684\u8a8d\u8b49\u65b9\u6848\uff1a<\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6571 size-full\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670811\u65e5-\u4e0b\u534803_59_01.png\" alt=\"\u8a8d\u8b49\u65b9\u6848\u6bd4\u8f03\u8868\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670811\u65e5-\u4e0b\u534803_59_01.png 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670811\u65e5-\u4e0b\u534803_59_01-300x200.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670811\u65e5-\u4e0b\u534803_59_01-1024x683.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670811\u65e5-\u4e0b\u534803_59_01-768x512.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670811\u65e5-\u4e0b\u534803_59_01-600x400.png 600w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/h5>\n<h4><strong>\u88dc\u5145\u8aaa\u660e\uff1a<\/strong><\/h4>\n<p><strong>1. \u986f\u793a\u4f4d\u7f6e<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u624b\u6a5f\u7248\uff1a<br \/>\n\u54c1\u724c Logo\uff1a \u986f\u793a\u5728\u6536\u4ef6\u5323\u5217\u8868\u7684\u5bc4\u4ef6\u8005\u5de6\u5074\u3001\u958b\u4fe1\u5f8c\u7684\u5bc4\u4ef6\u8005\u540d\u7a31\u5de6\u5074\u3002<br \/>\n\u85cd\u8272\u52fe\u52fe\u9a57\u8b49\uff1a \u986f\u793a\u5728\u958b\u4fe1\u5f8c\u7684\u5bc4\u4ef6\u8005\u540d\u7a31\u53f3\u5074\u3002<\/li>\n<li>\u684c\u6a5f\u7248\uff1a<br \/>\n\u54c1\u724c Logo &amp; \u85cd\u8272\u52fe\u52fe\uff1a \u5169\u8005\u7686\u986f\u793a\u5728\u958b\u4fe1\u5f8c\u7684\u5bc4\u4ef6\u8005\u540d\u7a31\u5169\u5074\uff0cLogo \u5728\u5de6\uff0c\u85cd\u8272\u52fe\u52fe\u5728\u53f3\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6572 size-full\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670810\u65e5-\u4e0b\u534804_12_29-2.png\" alt=\"\u54c1\u724c\u8b58\u5225\u986f\u793a\u4f4d\u7f6e\" width=\"1774\" height=\"887\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670810\u65e5-\u4e0b\u534804_12_29-2.png 1774w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670810\u65e5-\u4e0b\u534804_12_29-2-300x150.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670810\u65e5-\u4e0b\u534804_12_29-2-1024x512.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670810\u65e5-\u4e0b\u534804_12_29-2-768x384.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670810\u65e5-\u4e0b\u534804_12_29-2-1536x768.png 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-2026\u5e748\u670810\u65e5-\u4e0b\u534804_12_29-2-600x300.png 600w\" sizes=\"auto, (max-width: 1774px) 100vw, 1774px\" \/><\/p>\n<p><strong>2. \u8a8d\u8b49\u55ae\u4f4d<\/strong><br \/>\n\u76ee\u524d VMC \u8a8d\u8b49\u6a5f\u69cb\u63a5\u53d7\u7684\u5546\u6a19\u8a3b\u518a\u55ae\u4f4d\uff0c\u4e3b\u8981\u5305\u542b\uff1a<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u7f8e\u570b\u5c08\u5229\u5546\u6a19\u5c40\uff08USPTO\uff09<\/li>\n<li>\u6b50\u76df\u667a\u6167\u8ca1\u7522\u5c40\uff08EUIPO\uff09<\/li>\n<li>\u65e5\u672c\u7279\u8a31\u5ef3\uff08JPO\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u53f0\u7063\u667a\u6167\u8ca1\u7522\u5c40\uff08TIPO\uff09\u76ee\u524d\u5c1a\u672a\u5217\u5165 VMC \u8a8d\u53ef\u540d\u55ae\uff0c\u56e0\u6b64\u50c5\u6301\u6709\u53f0\u7063\u8a3b\u518a\u5546\u6a19\u7684\u4f01\u696d\uff0c\u66ab\u6642\u7121\u6cd5\u76f4\u63a5\u7533\u8acb VMC \u8a8d\u8b49\u3002<\/p>\n<h5><\/h5>\n<h5><\/h5>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udccd \u4f7f\u7528\u98db\u4fe1\u767c\u9001 EDM \u53ef\u7533\u8acb BIMI \u55ce\uff1f<\/span><\/b><\/span><\/h3>\n<p>\u82e5\u4f01\u696d\u539f\u672c\u5df2\u6709\u4f01\u696d\u4fe1\u7bb1\uff08\u4f8b\u5982 Google Workspace\u3001Microsoft 365 \u7b49\uff09\uff0c\u540c\u6642\u900f\u904e\u98db\u4fe1\u767c\u9001 EDM\uff0c\u53ea\u8981\u4f7f\u7528\u76f8\u540c\u5bc4\u4ef6\u7db2\u57df\uff0c\u4ecd\u53ef\u7533\u8acb BIMI\u3002<br \/>\nBIMI \u9a57\u8b49\u7684\u662f\u300c\u5bc4\u4ef6\u7db2\u57df\uff08Domain\uff09\u300d\uff0c\u800c\u975e\u55ae\u4e00\u4fe1\u7bb1\u5e33\u865f\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u5728\u5c0e\u5165 BIMI \u524d\uff0c\u5efa\u8b70\u4f9d\u5e8f\u78ba\u8a8d\u4ee5\u4e0b\u8a2d\u5b9a\uff1a<\/p>\n<p><strong>\u2705\u00a0 Step 1\uff1a\u78ba\u8a8d EDM \u4f7f\u7528\u7684\u5bc4\u4ef6\u7db2\u57df<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u78ba\u8a8d\u98db\u4fe1 EDM \u767c\u9001\u4fe1\u7bb1\u662f\u5426\u4f7f\u7528\u4f01\u696d\u81ea\u6709\u7db2\u57df\u3002<\/li>\n<li>\u82e5\u4f01\u696d\u4fe1\u7bb1\u8207\u98db\u4fe1 EDM \u4f7f\u7528\u76f8\u540c\u5bc4\u4ef6\u7db2\u57df\uff0c\u53ef\u5171\u7528\u8a72\u7db2\u57df\u7684\u54c1\u724c\u8b58\u5225\u8a2d\u5b9a\u3002<\/li>\n<li>\u82e5 EDM \u4f7f\u7528\u7368\u7acb\u5b50\u7db2\u57df\uff0c\u5247\u9700\u78ba\u8a8d\u8a72\u5b50\u7db2\u57df\u662f\u5426\u7b26\u5408 BIMI \u8a2d\u5b9a\u689d\u4ef6\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u2705<strong>\u00a0 Step 2\uff1a\u5b8c\u6210 SPF\u3001DKIM\u3001DMARC \u90f5\u4ef6\u9a57\u8b49\u8a2d\u5b9a<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>SPF\uff1a\u5df2\u5c07\u98db\u4fe1\u767c\u4fe1\u4f86\u6e90\u7d0d\u5165\u7db2\u57df\u5141\u8a31\u6e05\u55ae\uff0c\u78ba\u8a8d\u5bc4\u4ef6\u4f86\u6e90\u5408\u6cd5\u3002<\/li>\n<li>DKIM\uff1a\u98db\u4fe1\u767c\u9001\u90f5\u4ef6\u5df2\u5b8c\u6210\u7db2\u57df\u7c3d\u7ae0\u9a57\u8b49\uff0c\u78ba\u4fdd\u90f5\u4ef6\u5167\u5bb9\u672a\u906d\u7ac4\u6539\u3002<\/li>\n<li>DMARC\uff1a\u5bc4\u4ef6\u7db2\u57df\u5df2\u5b8c\u6210\u9a57\u8b49\u653f\u7b56\u8a2d\u5b9a\uff0c\u4e26\u7b26\u5408 BIMI \u9a57\u8b49\u8981\u6c42\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u2705<strong>\u00a0 Step 3\uff1a\u6e96\u5099\u54c1\u724c Logo \u8207\u8a8d\u8b49\u6587\u4ef6<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u7b26\u5408 BIMI \u898f\u7bc4\u7684\u54c1\u724c Logo\u3002<\/li>\n<li>\u4f9d\u54c1\u724c\u9700\u6c42\u9078\u64c7\u81ea\u884c\u5411\u7b2c\u4e09\u65b9\u6191\u8b49\u6388\u6b0a\u55ae\u4f4d\u7533\u8acb\uff1a<br \/>\nVMC\uff08Verified Mark Certificate\uff09\uff1a\u53ef\u986f\u793a\u54c1\u724c Logo\uff0c\u4e26\u642d\u914d\u85cd\u8272\u52fe\u52fe\u9a57\u8b49\u6a19\u8a8c\u3002<br \/>\nCMC\uff08Common Mark Certificate\uff09\uff1a\u53ef\u986f\u793a\u54c1\u724c Logo\uff0c\u4f46\u7121\u85cd\u8272\u52fe\u52fe\u9a57\u8b49\u6a19\u8a8c\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>\u2705\u00a0 Step 4\uff1a\u5efa\u7acb BIMI DNS Record \u4e26\u5b8c\u6210\u9a57\u8b49<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u5efa\u7acb BIMI DNS Record\u3002<\/li>\n<li>\u78ba\u8a8d BIMI \u8a2d\u5b9a\u7db2\u57df\u8207 EDM \u5bc4\u4ef6\u7db2\u57df\u4e00\u81f4\u3002<\/li>\n<li>\u7b49\u5f85 Gmail\u3001Yahoo \u7b49\u652f\u63f4 BIMI \u7684\u90f5\u4ef6\u670d\u52d9\u5b8c\u6210\u9a57\u8b49\uff0c\u4e26\u986f\u793a\u54c1\u724c Logo\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/knowledge.workspace.google.com\/admin\/security\/set-up-bimi?ref=cms.newsleopard.com&amp;visit_id=639216838613585717-1101617953&amp;rd=2&amp;hl=zh-tw\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u5ef6\u4f38\u95b1\u8b80\u00a0 \ud83d\udc49 Google \u5b98\u65b9\uff1aBIMI \u8a2d\u5b9a\u6307\u5357<\/strong><\/a><\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udca1 \u5982\u679c\u6c92\u6709\u9810\u7b97\uff0c\u5efa\u8b70\u600e\u9ebc\u505a\uff1f 3 \u7a2e\u4f4e\u6210\u672c\u66ff\u4ee3\u65b9\u6848<\/span><\/b><\/span><\/h3>\n<p><b>\u65b9\u6848\u4e00\uff1a<\/b><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/support.google.com\/accounts\/answer\/27442\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Google \u5e33\u6236\u8a2d\u5b9a\u500b\u4eba\u8cc7\u6599\u7167\u7247<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u7684\u767c\u4fe1 Email \u5df2\u7d93\u5efa\u7acb\u6216\u7d81\u5b9a Google \u5e33\u6236\uff0c\u53ef\u4ee5\u5c07\u54c1\u724c Logo \u8a2d\u5b9a\u70ba Google \u5e33\u6236\u7684\u5927\u982d\u8cbc\u3002<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\" aria-level=\"1\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u512a\u9ede\uff1a\u514d\u8cbb\u3001\u8a2d\u5b9a\u65b9\u4fbf\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9650\u5236\uff1a\u4e3b\u8981\u9069\u7528\u65bc Google \u670d\u52d9\uff0cLogo \u662f\u5426\u986f\u793a\uff0c\u4ee5\u53ca\u986f\u793a\u5728\u54ea\u4e9b\u4f4d\u7f6e\uff0c\u4ecd\u7531 Google \u7684\u4ecb\u9762\u8207\u5224\u5b9a\u6a5f\u5236\u6c7a\u5b9a\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>\u65b9\u6848\u4e8c\uff1a<\/b><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.design-hu.com.tw\/wordpress\/wordpress-tools\/gravatar-image.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\u4f7f\u7528 Gravatar \u5efa\u7acb\u8de8\u5e73\u53f0\u5927\u982d\u8cbc<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gravatar \u662f\u4e00\u9805\u4ee5 Email \u5730\u5740\u70ba\u8b58\u5225\u65b9\u5f0f\u7684\u5168\u7403\u901a\u7528\u982d\u50cf\u670d\u52d9\u3002\u82e5\u90f5\u4ef6 App \u6216\u670d\u52d9\u652f\u63f4 Gravatar\uff0c\u5c31\u6709\u6a5f\u6703\u4f9d\u7167\u5bc4\u4ef6\u8005 Email \u986f\u793a\u5c0d\u61c9\u7684\u5927\u982d\u8cbc\u3002<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\" aria-level=\"1\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u512a\u9ede\uff1a\u8a2d\u5b9a\u2f00\u6b21\u5f8c\uff0c\u5728\u8a31\u591a\u2f40\u63f4 Gravatar \u7684\u90f5\u4ef6 App\uff08\u5982 Outlook \u90e8\u4efd\u7248\u672c\u3001\u2f3f\u6a5f\u539f\u2f63Mail\uff09\u4e2d\u90fd\u80fd\u770b\u5230 Logo\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9650\u5236\uff1aGmail \u672c\u2f9d\u66f4\u50be\u5411\u986f\u2f70\u2f83\u5bb6 Google \u5e33\u2f3e\u7684\u982d\u50cf\uff0cGravatar \u5728 Gmail \u7684\u512a\u5148\u7d1a\u8f03\u4f4e\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>\u65b9\u6848\u4e09\uff1a<\/b><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/knowledge.workspace.google.com\/admin\/getting-started\/add-your-logo-to-google-workspace?hl=zh-tw\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Google Workspace \u8a2d\u5b9a\u6a19\u8a8c<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u516c\u53f8\u672c\u8eab\u4f7f\u7528 Google Workspace\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u7ba1\u7406\u63a7\u5236\u53f0\u8a2d\u5b9a\u516c\u53f8\u7684\u54c1\u724c Logo\u3002<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u512a\u9ede\uff1a\u5167\u90e8\u54e1\u2f2f\u4e92\u5bc4\u6642 100% \u986f\u2f70\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9650\u5236\uff1a\u5c0d\u65bc\u5916\u90e8\u6536\u4ef6\u8005\uff0c\u9019\u4e3b\u8981\u662f\u986f\u2f70\u5728 Google \u670d\u52d9\u2fb4\u2faf\uff08\u5982\u96f2\u7aef\u786c\u789f\u3001\u2f47\u66c6\uff09\uff0c\u5728\u5916\u90e8\u6536\u4ef6\u8005\u7684 Gmail \u6536\u4ef6\u5323\u4e2d\u4e0d\u4e00\u5b9a\u80fd\u986f\u793a Logo\u3002<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u26a0\ufe0f <strong>\u6ce8\u610f\u4e8b\u9805\uff1a<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u4ee5\u4e0a\u65b9\u6cd5\u5c6c\u65bc\u300c\u975e\u6b63\u5f0f\u54c1\u724c\u8b58\u5225\u300d\uff0c\u7a69\u5b9a\u5ea6\u8207\u53ef\u4fe1\u5ea6\u4e0d\u5982\u6b63\u5f0f BIMI\uff0c\u4e0d\u4fdd\u8b49\u80fd\u986f\u793a\u6307\u5b9a\u5927\u982d\u8cbc\u3002<\/li>\n<li>\u4ee5\u4e0a\u65b9\u6cd5\u90fd\u4e0d\u6703\u7372\u5f97 Gmail \u7684\u85cd\u2f8a\u52fe\u52fe\u8a8d\u8b49\u3002<\/li>\n<li>\u5982\u679c DMARC \u6c92\u9a57\u8b49\u901a\u904e\uff0cGmail \u70ba\u4e86\u4fdd\u8b77\u4f7f\u2f64\u8005\uff0c\u6709\u6642\u6703\u6545\u610f\u5c4f\u853d\u9019\u4e9b\u300c\u2f83\u5b9a\u7fa9\u982d\u50cf\u300d\u4ee5\u9632\u2f4c\u5192\u540d\u9802\u66ff\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\"><b><span style=\"color: #000080;\">\ud83d\udccd \u7d50\u8a9e\uff1a\u8b93\u6bcf\u4e00\u5c01\u90f5\u4ef6\u90fd\u6210\u70ba\u54c1\u724c\u5f62\u8c61\u7684\u4e00\u90e8\u5206<br \/>\n<\/span><\/b><\/span><\/h3>\n<p>BIMI \u80fd\u5354\u52a9\u4f01\u696d\u5728\u6536\u4ef6\u5323\u4e2d\u5efa\u7acb\u4e00\u81f4\u4e14\u5c08\u696d\u7684\u54c1\u724c\u8b58\u5225\uff0c\u800c SPF\u3001DKIM\u3001DMARC \u7b49\u9a57\u8b49\u6a5f\u5236\uff0c\u5247\u662f\u63d0\u5347\u90f5\u4ef6\u53ef\u4fe1\u5ea6\u7684\u91cd\u8981\u57fa\u790e\u3002<br \/>\n\u5982\u679c\u60a8\u7684\u4f01\u696d\u5df2\u958b\u59cb\u91cd\u8996 EDM \u884c\u92b7\u3001\u6703\u54e1\u7d93\u71df\u6216\u54c1\u724c\u6e9d\u901a\uff0c\u73fe\u5728\u6b63\u662f\u6aa2\u8996\u90f5\u4ef6\u9a57\u8b49\u8a2d\u5b9a\u3001\u8a55\u4f30\u5c0e\u5165 BIMI \u7684\u6700\u4f73\u6642\u6a5f\u3002<br \/>\n\u7576\u54c1\u724c\u8b58\u5225\u8207\u90f5\u4ef6\u5b89\u5168\u540c\u6b65\u63d0\u5347\uff0c\u4e0d\u50c5\u80fd\u964d\u4f4e\u54c1\u724c\u906d\u5192\u7528\u7684\u98a8\u96aa\uff0c\u4e5f\u6709\u52a9\u65bc\u5efa\u7acb\u66f4\u503c\u5f97\u4fe1\u8cf4\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u8b93\u6bcf\u4e00\u5c01\u5bc4\u51fa\u7684\u90f5\u4ef6\uff0c\u90fd\u6210\u70ba\u54c1\u724c\u8207\u5ba2\u6236\u5efa\u7acb\u95dc\u4fc2\u7684\u91cd\u8981\u6a4b\u6881\u3002<\/p>\n<h5><\/h5>\n<p><b>\u7acb\u5373<\/b><b>\u52a0\u5165 <\/b><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/line.me\/R\/ti\/p\/@775hewbm\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\u5b98\u65b9 LINE<\/b><\/a><\/span><b>\uff0c\u9810\u7d04\u98db\u4fe1\u9867\u554f\u4e86\u89e3\u66f4\u591a EDM \u7d93\u71df\u79d8\u8a23\uff01<br \/>\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6bcf\u5929\u6253\u958b\u6536\u4ef6\u5323\uff0c\u4f60\u662f\u5426\u66fe\u6ce8\u610f\u5230\u6709\u4e9b\u4f01\u696d\u5bc4\u4f86\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u5bc4\u4ef6\u8005\u540d\u7a31\u65c1\u6703\u76f4\u63a5\u986f\u793a\u54c1\u724c Logo\uff0c\u751a\u81f3\u9084\u6709\u85cd\u8272\u9a57\u8b49\u6a19\u8a18\uff1f \u4f8b\u5982 Apple\u3001Google \u7b49\u54c1\u724c\uff0c\u90fd\u5df2\u9678\u7e8c\u63a1\u7528\u9019\u9805\u6280\u8853\uff0c\u8b93\u6536\u4ef6\u4eba\u5728\u5c1a\u672a\u958b\u4fe1\u524d\uff0c\u5c31\u80fd\u4e00\u773c\u8fa8\u8b58\u5bc4\u4ef6\u8005\u8eab\u5206\uff0c\u964d\u4f4e\u8aa4\u8a8d\u6216\u91e3\u9b5a\u4fe1\u4ef6\u7591\u616e\u3002 \u9019\u9805\u6280\u8853\u5c31\u662f BIMI\uff08Brand Indicators for Message Identification\uff0c\u54c1\u724c\u90f5\u4ef6\u8b58\u5225\uff09\u3002 \u96a8\u8457\u96fb\u5b50\u90f5\u4ef6\u8a50\u9a19\u65e5\u76ca\u7316\u7357\uff0c\u6d88\u8cbb\u8005\u5c0d\u964c\u751f\u90f5\u4ef6\u7684\u8b66\u6212\u5fc3\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u5373\u4f7f\u662f\u4f01\u696d\u5408\u6cd5\u5bc4\u51fa\u7684 EDM\u3001\u6703\u54e1\u901a\u77e5\u3001\u8a02\u55ae\u901a\u77e5\uff0c\u4e5f\u53ef\u80fd\u56e0\u70ba\u7f3a\u4e4f\u8fa8\u8b58\u5ea6\u800c\u88ab\u5ffd\u7565\u3002 \u56e0\u6b64\uff0c\u8d8a\u4f86\u8d8a\u591a\u4f01\u696d\u958b\u59cb\u5c0e\u5165 BIMI\uff0c\u5e0c\u671b\u8b93\u54c1\u724c Logo \u51fa\u73fe\u5728\u6536\u4ef6\u5323\u4e2d\uff0c\u63d0\u5347\u54c1\u724c\u8b58\u5225\u5ea6\uff0c\u540c\u6642\u5efa\u7acb\u6536\u4ef6\u4eba\u7684\u4fe1\u4efb\u611f\u3002 \u672c\u6587\u5c07\u5e36\u60a8\u8a8d\u8b58 BIMI \u662f\u4ec0\u9ebc\u3001\u6709\u54ea\u4e9b\u597d\u8655\uff0c\u4ee5\u53ca\u4f01\u696d\u8a72\u5982\u4f55\u7533\u8acb\u8207\u8a2d\u5b9a\u3002 &nbsp; \ud83d\udccd BIMI \u662f\u4ec0\u9ebc\uff1f BIMI \u662f\u4e00\u9805\u96fb\u5b50\u90f5\u4ef6\u6a19\u6e96\uff0c\u8b93\u7b26\u5408\u9a57\u8b49\u689d\u4ef6\u7684\u4f01\u696d\uff0c\u53ef\u4ee5\u5728\u652f\u63f4 BIMI \u7684\u96fb\u5b50\u90f5\u4ef6\u670d\u52d9\u4e2d\uff0c\u65bc\u5bc4\u4ef6\u8005\u65c1\u986f\u793a\u54c1\u724c Logo\u3002 \u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u66ff\u4f01\u696d\u96fb\u5b50\u90f5\u4ef6\u52a0\u4e0a\u4e00\u5f35\u300c\u5b98\u65b9\u5927\u982d\u8cbc\u300d\u3002 \u7576\u6536\u4ef6\u8005\u6536\u5230\u60a8\u7684 EDM\u3001\u6703\u54e1\u901a\u77e5\u6216\u4ea4\u6613\u901a\u77e5\u6642\uff0c\u4e0d\u518d\u53ea\u662f\u770b\u5230\u6587\u5b57\u5bc4\u4ef6\u8005\u540d\u7a31\uff0c\u800c\u662f\u80fd\u76f4\u63a5\u770b\u5230\u54c1\u724c Logo\uff0c\u5feb\u901f\u8fa8\u8b58\u90f5\u4ef6\u662f\u5426\u4f86\u81ea\u771f\u6b63\u7684\u5b98\u65b9\u54c1\u724c\u3002 &nbsp; \ud83d\udccd BIMI \u80fd\u5e36\u4f86\u54ea\u4e9b\u597d\u8655\uff1f 1. \u63d0\u5347\u54c1\u724c\u8fa8\u8b58\u5ea6 \u7576\u54c1\u724c Logo \u51fa\u73fe\u5728\u6536\u4ef6\u5323\u4e2d\uff0c\u5373\u4f7f\u5c1a\u672a\u95b1\u8b80\u4e3b\u65e8\uff0c\u4e5f\u80fd\u5feb\u901f\u5438\u5f15\u76ee\u5149\uff0c\u8b93\u54c1\u724c\u66f4\u5bb9\u6613\u88ab\u8fa8\u8b58\uff0c\u9577\u671f\u7d2f\u7a4d\u4e0b\u4f86\uff0c\u4e5f\u6709\u52a9\u65bc\u5efa\u7acb\u54c1\u724c\u5370\u8c61\u3002 2. \u589e\u52a0\u6536\u4ef6\u8005\u4fe1\u4efb\u611f \u8fd1\u5e74\u4f86\u91e3\u9b5a\u90f5\u4ef6\u3001\u5047\u5192\u54c1\u724c\u8a50\u9a19\u4e8b\u4ef6\u983b\u50b3\u3002 \u8a31\u591a\u6d88\u8cbb\u8005\u770b\u5230\u964c\u751f\u5bc4\u4ef6\u8005\uff0c\u90fd\u6703\u64d4\u5fc3\uff1a &#8211; \u9019\u662f\u771f\u7684\u5b98\u65b9\u55ce\uff1f &#8211; \u6703\u4e0d\u6703\u662f\u5047\u7db2\u7ad9\uff1f BIMI \u7684\u76ee\u7684\uff0c\u5c31\u662f\u8b93\u7d93\u904e\u9a57\u8b49\u7684\u54c1\u724c\uff0c\u5728\u6536\u4ef6\u5323\u4e2d\u5efa\u7acb\u66f4\u6e05\u695a\u7684\u5b98\u65b9\u8b58\u5225\u3002 \u96d6\u7136 Logo \u4e26\u4e0d\u4ee3\u8868\u90f5\u4ef6\u5167\u5bb9\u7d55\u5c0d\u5b89\u5168\uff0c\u4f46\u5b83\u80fd\u642d\u914d\u96fb\u5b50\u90f5\u4ef6\u9a57\u8b49\u6a5f\u5236\uff0c\u8b93\u6536\u4ef6\u8005\u66f4\u5bb9\u6613\u8fa8\u8b58\u771f\u6b63\u4f86\u81ea\u54c1\u724c\u5b98\u65b9\u7684\u4fe1\u4ef6\u3002 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[664,671,107,670,667,665,669,668,666],"class_list":["post-6570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-bimi","tag-cmc","tag-edm","tag-vmc","tag-667","tag-665","tag-669","tag-668","tag-666"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5982\u4f55\u8b93\u4fe1\u7bb1\u986f\u793a\u54c1\u724c Logo\uff1f\u4e00\u6b21\u641e\u61c2 BIMI\uff0c\u63d0\u5347\u54c1\u724c\u8b58\u5225\u8207\u96fb\u5b50\u90f5\u4ef6\u4fe1\u4efb\u5ea6 - \u98db\u4fe1\u8cc7\u8a0a\u90e8\u843d\u683c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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