{"id":723,"date":"2020-05-27T10:09:37","date_gmt":"2020-05-27T02:09:37","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=723"},"modified":"2021-05-17T19:29:45","modified_gmt":"2021-05-17T11:29:45","slug":"%e4%b8%80%e6%ad%a5%e5%88%b0%e4%bd%8d%e3%80%90%e7%b0%a1%e8%a8%8a%e7%9f%ad%e7%b6%b2%e5%9d%80%e9%bb%9e%e6%93%8a%e8%bf%bd%e8%b9%a4%e3%80%91%e5%8a%9f%e8%83%bd%e6%87%89%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=723","title":{"rendered":"\u4e00\u6b65\u5230\u4f4d\u3010\u7c21\u8a0a\u77ed\u7db2\u5740\u9ede\u64ca\u8ffd\u8e64\u3011\u529f\u80fd\u61c9\u7528"},"content":{"rendered":"<p>\u73fe\u5728\u4eba\u624b\u4e00\u6a5f\u7684\u6642\u4ee3\uff0c\u5927\u5bb6\u6216\u591a\u6216\u5c11\u90fd\u6709\u6536\u904e\u884c\u92b7\u7c21\u8a0a\uff0c<br 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\/>\n\u5728\u5b57\u6578\u6709\u9650\u53c8\u5fc5\u9808\u8b93\u6536\u4ef6\u8005\u77e5\u9053\u91cd\u9ede\u3001\u77ad\u89e3\u5546\u54c1\uff0c\u5927\u591a\u6578\u4eba\u90fd\u6703\u4f7f\u7528\u7db2\u5740\uff0c<\/p>\n<p>\u56e0\u70ba\u4f7f\u7528\u7db2\u5740\u6709\u4ee5\u4e0b\u5e7e\u7a2e\u597d\u8655\uff1a<\/p>\n<ul>\n<li>\u5c0e\u6d41\u81f3\u6d3b\u52d5\u9801\u6216\u5546\u54c1\u9801<\/li>\n<li>\u900f\u904e\u9ede\u64ca\u8ffd\u8e64\u6210\u6548\uff0c\u4e86\u89e3\u6536\u4ef6\u8005\u611f\u8208\u8da3\u7a0b\u5ea6<\/li>\n<li>\u52a0\u5f37\u56e0\u5b57\u6578\u9650\u5236\u7684\u5546\u54c1\u3001\u6d3b\u52d5\u63a8\u5ee3\u53ca\u5b8c\u6574\u6027<\/li>\n<\/ul>\n<p>\u5728\u4f7f\u7528\u77ed\u7db2\u5740\u6642\u5927\u591a\u6578\u884c\u92b7\u4eba\u54e1\u90fd\u6703\u4f7f\u7528\u6210\u6548\u8ffd\u8e64\uff0c<br \/>\n\u98db\u4fe1\u63d0\u4f9b\u7684\u9ede\u64ca\u8ffd\u8e64\u529f\u80fd\uff0c\u9ede\u64ca\u8ffd\u8e64\u3001\u9ede\u64ca\u540d\u55ae\u4e0b\u8f09\u4e00\u6b65\u5230\u4f4d\uff0c\u4e0d\u7528\u4f7f\u7528\u591a\u500b\u5e73\u53f0\u64cd\u4f5c\u3001\u6aa2\u8996\uff0c\u65bc\u98db\u4fe1\u5f8c\u53f0\u53ef\u76f4\u63a5\u67e5\u770b\uff01<br \/>\n\u73fe\u5728\u4f86\u4e00\u8d77\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u98db\u4fe1\u7684\u77ed\u7db2\u5740\u9ede\u64ca\u8ffd\u8e64\u529f\u80fd\u53ca\u6210\u6548\u67e5\u770b\u3002<\/p>\n<p><strong>\u4ee5\u7dda\u4e0a\u63a5\u55ae\u70ba\u4f8b<\/strong>\uff0c\u5e97\u5bb6\u53ef\u5c07\u5c08\u5c6c\u7684 <strong>\u5916\u9001\u7db2\u5740 <\/strong>\u9644\u5728\u7c21\u8a0a\u5167\uff0c\u5f8c\u7e8c\u5c31\u80fd\u65bc\u5f8c\u53f0\u8ffd\u8e64\u9ede\u64ca\u540d\u55ae\u3001ROAS\uff08 \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff1a\u5ee3\u544a\u4e0a\u6bcf\u6295\u5165\u4e00\u5143\u6240\u7372\u5f97\u7684\u71df\u6536\u5360\u6bd4 \uff09\uff0c\u4e26\u4e14\u91dd\u5c0d\u9ede\u64ca\u540d\u55ae\u518d\u505a\u5f8c\u7e8c\u5176\u4ed6\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n<h4><span style=\"color: #800000;\"><strong>\u77ed\u7db2\u5740\u9ede\u64ca\u8ffd\u8e64\u529f\u80fd<\/strong><\/span><\/h4>\n<p>\u53ea\u8981\u5728\u7c21\u8a0a\u7684\u9ede\u64ca\u8ffd\u8e64\u529f\u80fd\uff0c\u8f38\u5165\u539f\u59cb\u5b8c\u6574\u7db2\u5740\uff0c\u5f85\u7c21\u8a0a\u767c\u9001\u5f8c\u5c31\u53ef\u6aa2\u8996\u9ede\u64ca\u6210\u6548\uff0c\u4e0d\u7528\u53e6\u5916\u4f7f\u7528\u8ffd\u8e64\u6210\u6548\u7db2\u7ad9\uff0c\u8d85\u65b9\u4fbf\uff01<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1733 aligncenter\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53485.59.27.png\" alt=\"\" width=\"789\" height=\"121\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53485.59.27.png 789w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53485.59.27-300x46.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53485.59.27-768x118.png 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53485.59.27-600x92.png 600w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #800000;\"><strong>\u9ede\u64ca\u8ffd\u8e64\u6210\u6548\u6aa2\u8996<\/strong><\/span><\/h4>\n<p>\u9ede\u64ca\u6210\u6548\u5f8c\u53f0\u7acb\u5373\u770b\uff0c\u4e0b\u8f09\u9ede\u64ca\u540d\u55ae\u518d\u884c\u92b7\uff01<br \/>\n\u7c21\u8a0a\u767c\u9001\u5b8c\u7562\u5f8c\u81f3\u7c21\u8a0a\u5831\u8868\u9ede\u9078\u5167\u5bb9\u5373\u53ef\u67e5\u770b\u6210\u6548\uff0c\u53ef\u67e5\u770b\u6210\u6548\u5982\u4e0b\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1178\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u5716\u72471.jpg\" alt=\"\" width=\"1558\" height=\"850\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u5716\u72471.jpg 1558w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u5716\u72471-300x164.jpg 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u5716\u72471-1024x559.jpg 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u5716\u72471-768x419.jpg 768w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u5716\u72471-1536x838.jpg 1536w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u5716\u72471-600x327.jpg 600w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6><strong><span style=\"color: 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href=\"https:\/\/bit.ly\/3cZEFRN\">\u76f8\u8f14\u76f8\u6210\u66f4\u52a0\u5206- EDM &amp; \u7c21\u8a0a \u7cbe\u6e96\u884c\u92b7\u518d\u5347\u7d1a<\/a>\u3011\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1735\" src=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53487.03.06.png\" alt=\"\" width=\"1948\" height=\"822\" srcset=\"https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53487.03.06.png 1948w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53487.03.06-300x127.png 300w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53487.03.06-1024x432.png 1024w, https:\/\/www.flydove.net\/blog\/wp-content\/uploads\/2020\/05\/\u622a\u5716-2021-05-17-\u4e0b\u53487.03.06-768x324.png 768w, 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