{"id":858,"date":"2020-06-05T09:35:33","date_gmt":"2020-06-05T01:35:33","guid":{"rendered":"https:\/\/www.flydove.net\/blog\/?p=858"},"modified":"2021-11-24T11:16:12","modified_gmt":"2021-11-24T03:16:12","slug":"%e6%82%a8%e7%9a%84%e7%a5%9e%e6%95%91%e6%8f%b4%e5%b7%b2%e4%b8%8a%e7%b7%9a%ef%bc%81%e3%80%8c%e8%b3%bc%e7%89%a9%e8%bb%8a%e6%9c%aa%e7%b5%90%e8%87%aa%e5%8b%95%e5%8c%96%e5%86%8d%e8%a1%8c%e9%8a%b7%e3%80%8d","status":"publish","type":"post","link":"https:\/\/www.flydove.net\/blog\/?p=858","title":{"rendered":"\u60a8\u7684\u795e\u6551\u63f4\u5df2\u4e0a\u7dda\uff01\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u300d"},"content":{"rendered":"

\u4f60\u77e5\u9053\u55ce\uff1f\u5168\u7403\u6709\u5c07\u8fd1\uff18\u6210\u7684\u5546\u54c1\u88ab\u653e\u9032\u8cfc\u7269\u8eca\uff0c\u4f46\u9084\u6c92\u7d50\u5e33\u5c31\u88ab\u6d88\u8cbb\u8005\u653e\u68c4\u4e86\uff01<\/p>\n

 <\/p>\n

\u8cfc\u7269\u8eca\u672a\u7d50\u653e\u68c4\u7387<\/strong><\/h5>\n

\"\"<\/p>\n

\u56de\u60f3\u4e00\u4e0b\u4f60\u7684\u7db2\u8def\u8cfc\u7269\u60c5\u5883\uff0c\u6709\u6642\u5019\u770b\u5b8c\u5546\u54c1\u5c31\u300e\u5feb\uff01\u72e0\uff01\u6e96\uff01\u300f\u76f4\u63a5\u653e\u9032\u8cfc\u7269\u8eca\u7d50\u5e33\uff0c\u6709\u6642\u5019\u53c8\u53cd\u8986\u770b\u4e86\u5546\u54c1\u5f88\u591a\u6b21\uff0c\u751a\u81f3\u5df2\u7d93\u52a0\u5165\u8cfc\u7269\u8eca\uff0c\u537b\u9072\u9072\u6c92\u6709\u7d50\u5e33\uff0c\u4e0d\u7528\u61f7\u7591\uff0c\u4f60\u7684\u6d88\u8cbb\u8005\u4e5f\u6703\u9019\u9ebc\u505a\uff01
\n\u9019\u6642\u5019\u518d\u884c\u92b7\u5c31\u5f88\u91cd\u8981\uff0c\u900f\u904e\u63d0\u9192\u559a\u56de\u6d88\u8cbb\u8005\uff0c\u5e36\u52d5\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n

 <\/p>\n

\u4ec0\u9ebc\u662f\u518d\u884c\u92b7\uff1f\u518d\u884c\u92b7\u53c8\u8a72\u5982\u4f55\u904b\u7528\uff1f<\/strong><\/span><\/h3>\n

\u518d\u884c\u92b7\u7684\u76ee\u7684\uff0c\u5c31\u662f\u70ba\u4e86\u5438\u5f15\u6d88\u8cbb\u8005\u5728\u96e2\u958b\u7db2\u7ad9\u4e4b\u5f8c\uff0c\u53ef\u4ee5\u518d\u5ea6\u56de\u4f86\uff0c\u589e\u52a0\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u4e4b\u9593\u7684\u300c\u63a5\u89f8\u300d\uff0c\u4f86\u5e36\u52d5\u6f5b\u5728\u92b7\u552e\u3002\u5176\u5be6\u518d\u884c\u92b7\u5c31\u662f\u5c0d\u540c\u4e00\u4f4d\u6d88\u8cbb\u8005\u518d\u4e00\u6b21\u6295\u653e\u5ee3\u544a\uff01
\n\u53ef\u80fd\u6703\u6709\u4eba\u554f\u5c0d\u540c\u4e00\u4f4d\u6d88\u8cbb\u8005\u518d\u6b21\u6295\u653e\u5ee3\u544a\u4e0d\u6703\u5f15\u4f86\u53cd\u611f\u55ce\uff1f
\n\u4e00\u9805\u7531 Hubspot \u767c\u5e03\u7684\u5831\u544a\u4e2d\u63d0\u5230\uff0c\u6709 77% \u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0c\u4ed6\u5011\u6703\u9078\u64c7\u5ee3\u544a\u904e\u6ffe\u5668\uff0c\u904e\u6ffe\u6389\u7279\u5b9a\u7684\u5ee3\u544a\u985e\u578b\uff0c\u800c\u4e0d\u662f\u5b8c\u5168\u7684\u5c01\u9396\u5ee3\u544a\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u6d88\u8cbb\u8005\u5176\u5be6\u4e26\u6c92\u6709\u90a3\u9ebc\u6392\u65a5\u770b\u5230\u5ee3\u544a\uff0c\u4e0d\u662f\u8a0e\u53ad\u5ee3\u544a\uff0c\u800c\u662f\u8a0e\u53ad\u770b\u5230\u300c\u548c\u81ea\u5df1\u7121\u95dc\u300d\u7684\u5ee3\u544a<\/strong>\u3002\u5982\u679c\u80fd\u5229\u7528\u9019\u9ede\u8b93\u6d88\u8cbb\u8005\u770b\u5230\u8207\u81ea\u5df1\u6709\u95dc\u4e14\u611f\u8208\u8da3\u7684\u5ee3\u544a\u3001\u5546\u54c1\u5167\u5bb9\uff0c\u63d0\u9ad8\u5546\u54c1\u66dd\u5149\u7387\u559a\u56de\u4ed6\u5011\u518d\u6b21\u8cfc\u8cb7\uff01<\/p>\n

\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u53ef\u4ee5\u900f\u904e\u591a\u7a2e\u884c\u92b7\u5a92\u4ecb\u8207\u6d88\u8cbb\u8005\u6e9d\u901a<\/p>\n

    \n
  • \u6295\u653e\u5ee3\u544a\u7d66\u9032\u5165\u904e\u7db2\u7ad9\u3001\u770b\u904e\u7522\u54c1\u7684\u4eba<\/li>\n
  • Email \u518d\u884c\u92b7<\/li>\n
  • Google Ads \u95dc\u9375\u5b57\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7<\/li>\n
  • YouTube \u5f71\u7247\u518d\u884c\u92b7<\/li>\n
  • Chatbot \u804a\u5929\u6a5f\u5668\u4eba\u518d\u884c\u92b7<\/li>\n
  • \u96fb\u8a71\u3001SMS \u7c21\u8a0a\u518d\u884c\u92b7<\/li>\n<\/ul>\n

    \u672c\u7bc7\u548c\u5927\u5bb6\u5206\u4eab\u7684\u662f Email <\/strong>\u518d\u884c\u92b7\u6700\u4f73\u5229\u5668<\/strong>\u300c<\/strong>\u8cfc\u7269\u8eca\u672a\u7d50\u63d0\u9192<\/strong><\/span>\u300d<\/span>
    \n<\/strong>Email \u518d\u884c\u92b7\u4ecd\u662f\u8a31\u591a\u7db2\u8def\u5546\u5bb6\u611b\u7528\u7684\u518d\u884c\u92b7\u5de5\u5177\uff0c\u56e0\u70ba\u76f8\u8f03\u65bc\u5176\u4ed6\u5ee3\u544a\u5e73\u53f0\u800c\u8a00\uff0c\u5bc4\u9001 Email \u7684\u518d\u884c\u92b7\u6210\u672c\u8f03\u4f4e\uff0c\u6295\u8cc7\u5831\u916c\u7387\u4e5f\u76f8\u5c0d\u8f03\u9ad8\u3002<\/p>\n

    \u6839\u64da SaleCycle \u5728 2021 \u5e74\u7684\u7d71\u8a08\uff0c\u9867\u5ba2\u6536\u5230\u8cfc\u7269\u8eca\u672a\u7d50\u7684\u4fe1\u4ef6\u958b\u4fe1\u7387\uff0c\u843d\u5728 29%~47%\u3002\u9019\u4e9b\u6578\u64da\u986f\u793a\uff0c\u5ba2\u6236\u5c0d\u6536\u5230\u653e\u68c4\u8cfc\u7269\u8eca\u7684\u63d0\u9192\u662f\u6709\u8208\u8da3\u7684\u3002\u4e14\u5728 2016-2021 \u5e74\u9593\uff0c\u8cfc\u7269\u8eca\u672a\u7d50\u7684 EDM \u9ede\u64ca\u7387\u4f86\u5230\u4e86 8.13% \u81f3 9%\u3002<\/p>\n

     <\/p>\n

    \u8cfc\u7269\u8eca\u672a\u7d50\u958b\u4fe1\u7387<\/strong><\/h5>\n

    \"\"<\/p>\n

    \u82e5\u5584\u7528\u8cfc\u7269\u8eca\u672a\u7d50\u7684\u529f\u80fd\uff0c\u559a\u56de\u9867\u5ba2\u3001\u8b93\u9867\u5ba2\u60f3\u8d77\u9084\u6709\u5546\u54c1\u5728\u8cfc\u7269\u8eca\u3001\u4e26\u7d66\u4e88\u8a98\u56e0\u523a\u6fc0\u4e0b\u55ae\uff0c\u56de\u8cfc\u7387\u7adf\u53ef\u9054\u5230 28%\uff01<\/strong><\/p>\n

     <\/p>\n

    \u8cfc\u7269\u8eca\u672a\u7d50\u4fe1\u4ef6\u8f49\u63db\u7387<\/strong><\/h5>\n

    \"\"<\/p>\n

    \u300c\u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u300d\u559a\u56de\u6d88\u8cbb\u8005<\/strong><\/span><\/h3>\n

    \u5c0f\u5e6b\u624b\u5e6b\u60a8\u6574\u7406\u4e86\u56db\u5927\u91cd\u9ede\uff0c\u7f3a\u4e00\u4e0d\u53ef<\/p>\n

      \n
    • \n

      \u5bc4\u9001\u6642\u9593
      \n<\/strong><\/h4>\n

      shopify \u5efa\u8b70\u5728\u8cfc\u7269\u8eca\u88ab\u653e\u68c4\u5f8c\u7684 24 \u5c0f\u6642\u5167\u5bc4\u767c\uff0c\u7576\u7136\u5be6\u969b\u5bc4\u9001\u6642\u9593\u9084\u662f\u9700\u7d93\u904e\u6e2c\u8a66\u53ca\u5e73\u6642\u548c\u6536\u4ef6\u8005\u7684\u4e92\u52d5\u72c0\u6cc1\uff0c\u6c7a\u5b9a\u6700\u4f73\u767c\u9001\u6642\u9593\u3002<\/li>\n

    • \n

      \u5438\u775b\u7684\u4fe1\u4ef6\u4e3b\u65e8\u53ca\u9810\u89bd\u6587\u5b57
      \n<\/strong><\/h4>\n

      \u53ef\u4ee5\u4f7f\u7528\u554f\u53e5\u3001\u611f\u5606\u53e5\u6216\u4e0d\u5bb9\u932f\u904e\u7684\u53e3\u6c23\u7b49\uff0c\u8b93\u6536\u4ef6\u8005\u5feb\u901f\u7684\u638c\u63e1\u5230\u4e3b\u65e8\u91cd\u9ede\u3002\u4e5f\u53ef\u4ee5\u659f\u914c\u4f7f\u7528\u8868\u60c5\u7b26\u865f\u4f86\u5438\u5f15\u6d88\u8cbb\u8005\u6ce8\u610f\u3002<\/li>\n<\/ul>\n

      \"\"<\/p>\n

        \n
      • \n

        \u5167\u5bb9
        \n<\/strong><\/h4>\n

        \u6d88\u8cbb\u8005\u9078\u64c7\u7684\u5546\u54c1\u4ecb\u7d39\u53ca\u5716\u7247\uff0c\u9664\u4e86\u6587\u5b57\u7684\u4ecb\u7d39\u5916\uff0c\u6700\u91cd\u8981\u7684\u662f\u5716\u7247\u7684\u8996\u89ba\u63d0\u9192<\/strong>\uff0c\u6211\u5011\u90fd\u77e5\u9053\u5716\u7247\u6703\u6bd4\u6587\u5b57\u4f86\u7684\u66f4\u5438\u5f15\u4eba\uff0c\u7528\u5716\u7247\u52a0\u5f37\u6d88\u8cbb\u8005\u7684\u8996\u89ba\u611f\u53d7\uff0c\u66f4\u6709\u52a9\u65bc\u76f4\u63a5\u52fe\u8d77\u6d88\u8cbb\u8005\u7684\u8a18\u61b6\u3002<\/li>\n<\/ul>\n

        \"\"<\/p>\n

         <\/p>\n

        \"\"<\/p>\n

         <\/p>\n

        \"\"<\/p>\n

          \n
        • \n

          \u8cfc\u8cb7\u8a98\u56e0
          \n<\/strong><\/h4>\n

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           <\/p>\n

           <\/p>\n

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          \u6b65\u9a5f\u4e00\uff1a\u767b\u5165\u5f8c\u53f0\u53d6\u5f97 API \u4ecb\u63a5\u6587\u4ef6\u53ca API Token \u9032\u884c\u4ecb\u63a5
          \n\u6b65\u9a5f\u4e8c\uff1a\u8a2d\u5b9a\u767c\u9001\u6642\u9593\uff0c\u524d\u9762\u63d0\u5230\u7684\u91cd\u9ede “\u5bc4\u9001\u6642\u9593\" \u65bc\u9019\u908a\u9032\u884c\u8a2d\u5b9a\uff0c\u4f9d\u7167\u898f\u5283\u8a2d\u5b9a\u81ea\u52d5\u767c\u9001\u6642\u9593
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          \n\u6b65\u9a5f\u56db\uff1a\u63a5\u8457\u9032\u5230\u4e86\u8cfc\u7269\u8eca\u672a\u7d50\u518d\u884c\u92b7\u7684\u91cd\u982d\u6232\u4e86\uff01\"\u5167\u5bb9\u53ca\u8cfc\u8cb7\u8a98\u56e0\" \u7de8\u8f2f<\/p>\n

          \u5b8c\u6210\u4ee5\u4e0a\u6b65\u9a5f\u5c31\u80fd\u81ea\u52d5\u767c\u9001\u8cfc\u7269\u8eca\u672a\u7d50\u4fe1\u5566\uff5e\uff01<\/p>\n

           <\/p>\n

          \u5df2\u7d93\u5c07\u5546\u54c1\u653e\u9032\u8cfc\u7269\u8eca\u7684\u6d88\u8cbb\u8005\uff0c\u8868\u793a\u5df2\u7d93\u5c0d\u4f60\u7684\u54c1\u724c\u6216\u7522\u54c1\u6709\u4e00\u5b9a\u7684\u8208\u8da3\uff0c\u537b\u81e8\u9580\u4e00\u8173\u7121\u6cd5\u7522\u751f\u8a02\u55ae\uff0c\u9019\u662f\u975e\u5e38\u53ef\u60dc\u7684\u4e8b\u60c5\uff0c\u5584\u7528\u300c\u8cfc\u7269\u8eca\u672a\u7d50\u81ea\u52d5\u5316\u518d\u884c\u92b7\u300d\u559a\u56de\u6d88\u8cbb\u8005\uff01\u8b93 80% \u8cfc\u7269\u8eca\u7684\u5546\u54c1\uff0c\u4e0d\u88ab\u6d88\u8cbb\u8005\u653e\u68c4\uff0c\u5584\u7528\u8cfc\u7269\u8eca\u672a\u7d50\u4fe1\u4ef6\u6551\u56de 20% \u7684\u8a02\u55ae\uff01<\/p>\n

           <\/p>\n

          \uff08\u672c\u7bc7\u6587\u7ae0\u5716\u7247\u4f86\u6e90\uff1aSaleCycle\u3001Shopify<\/em>\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"

          \u4f60\u77e5\u9053\u55ce\uff1f\u5168\u7403\u6709\u5c07\u8fd1\uff18\u6210\u7684\u5546\u54c1\u88ab\u653e\u9032\u8cfc\u7269\u8eca\uff0c\u4f46\u9084\u6c92\u7d50\u5e33\u5c31\u88ab\u6d88\u8cbb\u8005\u653e\u68c4\u4e86\uff01   \u8cfc\u7269\u8eca\u672a\u7d50\u653e\u68c4\u7387 \u56de\u60f3\u4e00\u4e0b\u4f60\u7684\u7db2\u8def\u8cfc\u7269\u60c5\u5883\uff0c\u6709\u6642\u5019\u770b\u5b8c\u5546\u54c1\u5c31\u300e\u5feb\uff01\u72e0\uff01\u6e96\uff01\u300f\u76f4\u63a5\u653e\u9032\u8cfc\u7269\u8eca\u7d50\u5e33\uff0c\u6709\u6642\u5019\u53c8\u53cd\u8986\u770b\u4e86\u5546\u54c1\u5f88\u591a\u6b21\uff0c\u751a\u81f3\u5df2\u7d93\u52a0\u5165\u8cfc\u7269\u8eca\uff0c\u537b\u9072\u9072\u6c92\u6709\u7d50\u5e33\uff0c\u4e0d\u7528\u61f7\u7591\uff0c\u4f60\u7684\u6d88\u8cbb\u8005\u4e5f\u6703\u9019\u9ebc\u505a\uff01 \u9019\u6642\u5019\u518d\u884c\u92b7\u5c31\u5f88\u91cd\u8981\uff0c\u900f\u904e\u63d0\u9192\u559a\u56de\u6d88\u8cbb\u8005\uff0c\u5e36\u52d5\u6f5b\u5728\u5ba2\u6236\u3002   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